SEMA eNews Vol. 16, No. 5, January 31, 2013

Mopar Launches Customized 2013 Dart

By John Stewart

mopar
The limited-edition Mopar ’13 Dart will be shown at next week’s Chicago Auto Show.

Chrysler has introduced a limited-edition Mopar ’13 Dart, built and customized with Mopar performance parts and accessories. The car will be shown at next week’s Chicago Auto Show. Production for a limited run of 500 units will begin this spring at the company’s assembly plant in Belvidere, Illinois.

Inspired by the tuner scene, the Mopar ’13 Dart is designed for driving enthusiasts. Powered by a 1.4-liter MultiAir intercooled turbo engine with a manual transmission, the Mopar ’13 sports a gloss-black finish with a pair of car-length Mopar Blue stripes, which mirror each of the three previous Mopar-themed models.

For enhanced handling, upgrades include a performance steering-gear calibration, a 7-mm lowered suspension and low-profile 40 aspect performance tires (225/40R18). From the racing scene, Mopar added a premium brake kit with slotted rotors. Engine breathing is enhanced with a performance-tuned exhaust. To further optimize aerodynamics and increase downforce, the custom Dart features Mopar’s ground-effects kit, which includes a front-chin spoiler, one-piece deck-lid spoiler and an aggressively styled rear diffuser.

Along with a Mopar serialized badge on the dash, the special-edition Mopar ’13 includes industry-first wireless charging for smartphones, a blue-stitched leather-wrapped steering wheel with an identically garnished shifter knob, a bright sport-pedal kit, premium Mopar carpet floor mats, door-sill guards and an 8.4-in. navigation screen.

The limited-edition Mopar ’13 Dart will be delivered to each customer with a personalized owner kit. Assembled in a custom-made black case, contents include a personalized plate with vehicle specifications, the date of manufacture and the unique identification number (of 500) of the vehicle. Along with a Mopar ’13 brochure and other memorabilia, the kit will include a limited-edition sketch of the vehicle signed by Mark Trostle, Chrysler Group chief designer for the Mopar brand.

Information on the Mopar ’13 will be available on the Dodge website after February 1.

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