SEMA eNews Vol. 15, No. 9, March 1, 2012

What Has SEMA Done for You Lately?

  •    mpmc, motorsports
     

    MPMC members produced the “Business of Engine Building” seminar at the
    2011 PRI Show in Orlando. From left to right, veteran engine builders
    Tracy Dennis, Keith Dorton, Ron Hutter, David Reher, Scott Shafiroff and
    Carl Wegner answered questions from moderator Alan Reinhart. Have an
    idea for another seminar topic? Join MPMC now and help make it happen!

     

    Does your company manufacture parts used in sanctioned motorsports events? The Motorsports Parts Manufacturers Council (MPMC)—a SEMA
    council—provides a number of benefits to its more than 200 member
    companies.

    Benefits include access to a best practices reference guide dedicated to common manufacturing business questions, contact information for more than 200 fellow motorsports parts manufacturers and an opportunity to have three days of 30-minute meetings with editors from print and electronic media.

          Four Reasons to Join the MPMC:

          • Business Guidelines Manual: Written, produced and designed specifically for performance product manufacturers, the manual addresses the many challenges faced by manufacturing companies like yours. Definitions, resources, options, examples and even sample documents are included in the various sections. Each section is written and formatted for quick and easy referencing. Topics include bar coding, catalogs, counterfeiting, electronic data exchange, freight policies and much more. The manual is available for download or viewing, but only to MPMC members, through the SEMA Education Institute (SEI) MPMC Education Track.
          • Media Trade Conference: Another opportunity unique to MPMC, and available only to MPMC-member companies, is the MPMC Media Trade Conference (MTC). The MTC brings 100 MPMC manufacturers together with 200+ editorial staff from national and international media for three days of 30-minute, face-to-face meetings to discuss editorial content. Space is limited each year to 100 manufacturers, selected via lottery, but only MPMC members have the opportunity to participate.
          • Industry Outreach: MPMC members work with other industry contacts to produce seminars, panel discussions and events for the benefit of not only fellow manufacturers, but the shop owners and consumers who ultimately use their products. This past year at the PRI Show in Orlando, Florida, MPMC hosted a two-hour discussion in which six of the most renowned engine builders in the country shared their business experiences with an audience of 150+ shop owners and aspiring engine builders.
          • Networking: MPMC hosts various events throughout the year to further promote relationship building. A networking breakfast at the U.S. Nationals and a Hall of Fame Breakfast at the PRI Show are examples of how MPMC works to bring manufacturers together with media and other industry colleagues. In addition to meetings with the media, the Media Trade Conference also offers two evening receptions, lunches and break periods that present myriad networking opportunities.

          MPMC is the only SEMA council dedicated specifically to manufacturing
          companies. If you are not already a member, there is no better time
          to join than right now. Membership is only $100 annually and an application is available on the MPMC website.

          Contact MPMC’s staff liaison Jim Skelly at jimsk@sema.org for more information.

        Breaking News

        • automotive business, aftermarket business

          Select Committee nominations are now open for SEMA's councils and committees. Nominate a peer or youself by using the online SEMA Council Nomination Form. 

          Have a business challenge that goes beyond the walls of your shop? See a change in the market that needs to be made? Have an idea, but need some industry muscle to make it happen? Then it may be time for you to volunteer to be a leader by nominating yourself or a peer for a Select Committee seat on one of SEMA's councils or committees.

          The Select Committee serves as the leadership body for the entire membership of a specific council or committee. These volunteers are in tune with their market and have the drive needed to influence change. Elected volunteers receive invaluable training and leadership opportunities through SEMA.

 There are currently 10 council and committee groups within SEMA, and each represents a collection of SEMA members who share a common business purpose or market segment. Councils work to identify related business goals, issues and challenges that require a special focus by the association.

          To find out who is currently involved in the councils and committees, you can go to www.sema.org/councils-committees and follow the link to the desired group.

          Get started now by using the online SEMA Council Nomination Form. The form is quick and easy to complete; no printing or faxing required. All nominations must be received by 5:00 p.m. on March 23, 2012.



          For more information on SEMA councils and committees or the nomination and election process, contact Arlene Wood at arlenew@sema.org.

        •   GM project vehicle proposal, camaro
            The Chevy Camaro is among the key passenger cars being considered by GM for project vehicle proposals.

          The General Motors 2012 SEMA Show strategy will focus on passenger car accessories. The key passenger cars to be considered include the Chevrolet Spark, Sonic, Cruze and Camaro. Other GM product lines may be available in limited quantities within the scope of this program. Proposals will be reviewed on an individual basis for approval. Three copies of the proposal, including a rendering on 8½ x 11 paper (stapled, not bound) are requested and preferred over e-mailed submissions. To be considered, proposals must include the four General Motors criteria listed below for content and definition:

          • An introductory letter defining the project vehicle's theme (i.e. appealing to which market segment) and its general content, vehicle need date and project completion date.
          • A list of specific system upgrades, including partnered sources, if appropriate. Please use the Excel-formatted “Sheet B,” which will be provided by calling Bob Kern as stated below.
          • A proposed list of intended events, trade shows, publications, etc., where the vehicle will be promoted. Availability for the 2012 SEMA Show in Las Vegas is required. Please state where the vehicle will be displayed at the SEMA Show and who will sponsor the vehicle, if it is placed in a feature spot. Note that partners are required to promote the vehicle through November 1, 2013. Proposals with guaranteed interior booth space will be given preferred consideration.
          • 8½ x 11 color renderings illustrating front/side and rear appearance (composite ¾ views acceptable) with the intended color and graphic scheme accurately defined. If the interior will be significantly modified, an interior sketch insert is recommended. Preservation of front-end brand identity (divisional emblem and possibly grille features) is mandatory.

          SEMA members interested in developing a General Motors project vehicle for the 2012 SEMA Show are encouraged to prepare a Project Description Plan and submit it to:

          Bob Kern
          SEMA Relations Manager
          2382 Browning Dr., Ste. 100
          Orion, MI 48360

          or, contact:

          Ph: 313-667-6126
          Cell: 313-300-9471 (best access)
          Fax: 313-667-5001
          E-mail: rob_eagle22@yahoo.com

          Please note that quantities for each brand will be limited. Vehicle availability (timing) may vary by brand, depending on start-of-production schedules. It is recommended to submit proposals early for preferential consideration, starting March 1, 2012, but no later than April 30, 2012.

          Approved projects will be required to be completed no later than October 15, 2012. Build photos may be requested.

          For more information, read the article "How to Present a Winning SEMA Project-Vehicle Proposal" in the June 2011 issue of SEMA News.

        • The ’13 Mazda CX-5 SEMA Measuring Session will be held March 28, 2012, from 8:30 a.m.–4:30 p.m. at Mazda's North American Operations, Western Region Training Center in Irvine, California.

        Business Tools

        • Are you hunting for a new job? The “Positions Available” section in the
          SEMA Member Classifieds lists more than 50 job openings around the
          country. Here are some of the latest classifieds posted to the website.

          • IPD Co. Inc., located in Portland, Oregon, is hiring a Volvo product line manager to expand existing product lines and develop new lines based on industry experience and contact with customers, vendors and staff. The ideal candidate must possess a blend of business and technical savvy, a big-picture vision and the drive to make that vision a reality. Basic mechanical knowledge, automotive experience as an automotive parts professional or technician and prior experience with Volvo VIDA are required.
          • American Eagle Wheel, located in Bloomington, Minnesota, is hiring an inside sales rep with aftermarket tire and/or wheel sales experience and great customer
            service skills. The ideal candidate must be computer literate and able to work well in a fast-paced,
            quota-driven environment.
          • Cart Mart Inc., located in San Marcos, California, is hiring a parts salesperson to represent the company in all aspects of customer service, sales and account management in the area of parts. The ideal candidate will thrive under pressure, have working experience in counter and
            telephone sales and have worked in an active environment. Experience in the golf car, automotive, RV or motorcycle industry is a
            plus.
          • Xtreme Vehicle Designs, located in Noblesville, Indiana, is hiring an installer/technician with experience in the automotive industry and a background in electronics and mechanical know-how.

          More automotive job listings.

        New Products and Technology

        • spy photos, car spy shots, future vehicles, volkswagen Mk7 Golf

          With the winter-test season coming to an end, here is a good look at the upcoming Mk7 Golf. While the VW Golf Mk6 has only been on sale since 2009, the images, shot by a team member of Brenda Priddy & Co., are proof that the Mk7 is already under way.

          According to Priddy, the Mk7 Golf is in for a big change underneath—it will be moving to VW's flexible MQB chassis. This same chassis will underpin the next-generation Audi A3 and several other models throughout the Volkswagen AG lineup.

          Under the hood, the new Golf will have an equally new 2.0L turbo-charged, direct injected four-cylinder, good for 170–180 hp. Priddy's team thinks this might finally signal the end of VW's 2.5L five-cylinder, which is expected to be replaced with a 1.8L turbo.

          The 2.0L TDi will also continue to be offered, along with a full EV model as well.
          The team says to watch for production to start around the middle of 2013.

          spy photos, car spy shots, future vehicles, volkswagen Mk7 Golf

          Photo: Brenda Priddy & Co. 

        Law & Order

        • A SEMA-supported bill to create a statutory definition of a “vintage travel trailer” and provide for a one-time $40 registration fee was approved by the Utah Senate and now moves to the governor for his signature and enactment into law. The bill has already been approved by the House of Representatives. Under the bill, vintage travel trailers would also be eligible for a special group license plate and exempted from wheel cover, mudguard, flap or splash apron requirements.  

          More information is available. For details, contact Steve McDonald at stevem@sema.org.

        • On March 1, 2012, the Illinois House Revenue and Finance Committee will consider legislation allowing the state’s Department of Commerce and Economic Opportunity to provide information to gas stations encouraging the stations to offer E15 as an option for customers. The bill also allows the Department to provide information to gas stations on any financial assistance that may be available to subsidize the cost of providing E15-blended fuel to consumers. 

          The bill was introduced despite the fact that a bill is moving through the U.S. House of Representatives, which would require the National Academy of Sciences to further analyze the effects of E15 on engines and other components before the EPA can permit its sale. 

          More information is available. For details, contact Steve McDonald at stevem@sema.org.

        • A SEMA-supported bill to exempt restoration and custom shops from the requirement that they provide written estimates for the repair of any vehicle that qualifies for a “horseless carriage” or “collector vehicle” license plate, or is a “parts car,” “street rod” or “custom vehicle” was passed by the Washington State House of Representatives. It has already been approved by the Senate and now will be sent to Governor Chris Gregoire for her signature and enactment into law. 

          Under a SEMA-drafted provision, the bill would allow restoration and custom shops to bill at least every two weeks on a time and materials basis. Shops would be able to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and, in some cases, yet to be fabricated parts. 

          For details, contact Steve McDonald at stevem@sema.org.

        Global Update

        • President Obama has created a new Interagency Trade Enforcement Center (ITEC) to enhance the administration's capabilities to aggressively challenge unfair foreign trade practices. The new center will serve as the coordinating body for officials across nearly a dozen agencies and departments. These include the U.S. Trade Representatives Office, Commerce, Agriculture, Homeland Security, Justice, State, and Treasury, as well as the intelligence community, marshaling the forces of trade litigators, language-proficient researchers, subject matter and economic analysts, and foreign-based personnel located within these disparate offices to create a common front in pressing other nations to comply with global trade rules and to maintain open markets on a nondiscriminatory basis.

          For more information, contact Linda Spencer at lindas@sema.org.

        People, Places, & Racing News

        • Classic Industries Earns Top Dealer Award
          Classic Industries announced that the company recently won a Top Dealer Award from Detroit Speed. Each year, Detroit Speed sends the award out to its top five dealers in appreciation for their partnership. "We strive to bring to market the very best products the automotive industry has to offer. Detroit Speed and Engineering is a leader in the field of chassis and suspension parts and we are proud to receive the DSE Top Dealer award for 2011,” said Ray Yager, Merchandising Director of Classic Industries.

            automotive news, aftermarket news
            The Chysler Group announced the opening of Mopar
          distribution centers in Argentina and Brazil.

          Mopar Distribution Centers Open in Argentina and Brazil
          Chrysler Group LLC announced the opening of Mopar
          distribution centers in Argentina and Brazil. The parts distribution
          center in Argentina is located in General Rodriguez, Buenos Aires. The
          3,000-sq.-meter facility will distribute more than 10,000 part numbers
          to more than 25 dealer locations. The 4,500-sq.-meter facility in Brazil
          is located in Louveira, Sao Paulo, and will move more than 20,000 parts
          to support 30 dealers. “We are opening Mopar operations in Argentina
          and Brazil in order to further support our network of dealers and
          customers in these growing markets,” said Pietro Gorlier, President and
          CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care
          brand. “We will continue to look for strategic opportunities to provide
          even more support for our customers around the world.”

          Revvolution.com Targets DIY Audience Through Enthusiast Online Community
          Revvolution.com has launched a new automotive enthusiast online destination for the do-it-yourself audience. According to the company, Revvolution.com was built for enthusiasts by enthusiasts and is engineered to become the web's largest automotive community, populated with user-generated content that can be modified by fellow members. The site will also feature authoritative submissions from industry experts and influencers. "We launched Revvolution.com because we noticed the absence of a centralized, comprehensive online community that speaks directly to do-it-yourself automotive enthusiasts like us," explains Revvolution.com Founder and President Ryan Randels. "From interior upgrades to engine swaps to basic car care, we love to work on our cars.  We also want to share what we know and learn about what we don’t with other members of our community, be it our next-door neighbor, or someone on the other side of the world."

            aftermarket news, automotive news
            Petty's Garage will exhibit on the midway at nine Goodguys events this season.

          Petty's Garage to Exhibit at Nine Goodguys Events
          The Goodguys Rod & Custom Association announced that high-performance speed shop Petty's Garage will exhibit on the midway at nine Goodguys events this season. The exhibit will feature several vehicles from Petty's Garage, racing memorabilia and a complete line of Petty's Garage Signature parts. As part of the new partnership with Petty’s Garage, the Goodguys will donate $5,000.00 to the Victory Junction Camp through Petty Family Foundation.

          Royal Purple Redesigns Website Based on Customer Feedback
          Synthetic oil manufacturer Royal Purple launched a redesigned website RoyalPurple.com, which the company says features a simpler, easier to navigate interface and a fresh look. The company chose the new website design based on customer feedback the company recently received asking for more interactive content. The home page includes the brand’s “Outperform” messaging and is updated with the company’s newest logos and corporate identity.

        • NEWS NUGGETS

          nhra

          DRIVERS PREPARE FOR TIRE KINGDOM NHRA GATORNATIONALS AND TRADITIONAL EAST COAST OPENER: With two races already in the record books for 2012, the NHRA Full Throttle Drag Racing Series heads to Auto-Plus Raceway at Gainesville, Florida, for the Tire Kingdom NHRA Gatornationals presented by NAPAFilters.com, March 8–11—the traditional first stop of the season on the East Coast and the season-opening race for the Pro Stock Motorcycle category. Top Fuel points leader Antron Brown looks to continue his string of consecutive final-round appearances and perhaps earn his first win at the historic track. In his 14 years of competition in both the Top Fuel and Pro Stock Motorcycle classes, Brown has raced to two final-round appearances at Auto-Plus Raceway at Gainesville, but never a win. Respective Funny Car and Pro Stock points leaders Mike Neff and Greg Anderson also hope to keep their final-round streaks alive for 2012. Neff enters the event as the defending race winner, and Anderson looks to race to his third Tire Kingdom NHRA Gatornationals title. Anderson lost in the final round in 2011 to teammate and eventual Pro Stock world champion Jason Line. For tickets, call 800-884-NHRA (6472) or log on to NHRATix.com.

          PRO STOCK MOTORCYCLE CLASS PREPARES FOR SEASON-OPENING RACE AT TIRE KINGDOM NHRA GATORNATIONALS:

            nhra nhra nhra
            Eddie Krawiec Hector Arana Jr. Matt Smith

          While the Top Fuel, Funny Car and Pro Stock classes will be making their third stops of the season at historic Auto-Plus Raceway at Gainesville (Florida), the Tire Kingdom NHRA Gatornationals presented by NAPAFilters.com has always been the traditional season opener for the Pro Stock Motorcycle class. Riders in the two-wheel class will get their first taste of 2012 NHRA Full Throttle Drag Racing when they hit the track at more than 190 mph. None is more prepared than defending world champion Eddie Krawiec, who hopes to start his season off right by racing to his third consecutive Tire Kingdom NHRA Gatornationals win.

          Krawiec’s 2011 victory was the beginning of a season in which he scored four wins in seven final-round appearances and three No. 1 qualifiers en route to his second NHRA Pro Stock Motorcycle world championship. 2011 second-place finisher and Auto Club Road to the Future Award winner Hector Arana Jr. will be one of the top competitors in the two-wheel class hoping to take the title from Krawiec. Arana will be joined by a slew of competitive riders, including his father—a former world champion—as well as former world titlists Matt Smith, Andrew Hines and LE Tonglet, fan favorite Karen Stoffer, and notable rookie riders Anne Hansen, John Hall and Scotty Pollacheck. For tickets, call 800-884-NHRA (6472) or log on to NHRATix.com.

          nhra

          NAPAFILTERS.COM NAMED PRESENTING SPONSOR OF TIRE KINGDOM NHRA GATORNATIONALS: NAPAFilters.com has joined the NHRA as presenting sponsor of the 43rd annual Tire Kingdom NHRA Gatornationals in Gainesville March 8–11. NAPA Filters set the standard for filtration quality in 1966, and now with the launch of its all-new NAPAFilters.com, NAPA Filters is raising the bar by creating a comprehensive product information and instructional website. Designed for do-it-yourself and do-it-for-me customers as well as for those who purchase a wide range of heavy-duty and industrial filters, NAPAFilters.com is dedicated to keeping all kinds of vehicles and equipment running at peak performance.

          nhra

          MAC TOOLS ANNOUNCES MULTIYEAR PRIMARY SPONSORSHIP DEAL WITH KALITTA MOTORSPORTS: Mac Tools—a hand-tools manufacturer—plans to return as a primary sponsor of the Doug Kalitta-driven Kalitta Motorsports Top Fuel dragster. The partnership will begin at the 2012 Mac Tools U.S. Nationals in Indianapolis and run through the remainder of the 2012 NHRA Full Throttle Drag Racing Series and continue through the 2013 and 2014 racing seasons. The company made the announcement last weekend at its annual sales conference—the Mac Tools Tool Fair. Mac Tools distributors and their families were on hand to show their support as Brett Shaw, president of Mac Tools, made the announcement at the kickoff meeting for the Mac Tools Tool Fair.

          Kalitta Motorsports and Mac Tools have celebrated a long-standing relationship that dates back to 2001, when Mac Tools began serving as the primary sponsor on Kalitta’s Top Fueler through 2008. In 2012, Mac Tools entered its 12th year as an associate sponsor for the Ypsilanti, Michigan-based multicar team, which also includes the DHL Toyota Camry Funny Car driven by Jeff Arend, the Optima Batteries Top Fuel dragster driven by David Grubnic and the Tequila Patron Toyota Camry Funny Car driven by Alexis DeJoria.

          NHRA SCREAMIN’ EAGLE NITRO HARLEY-DAVIDSONS TO BE FEATURED AT LAS VEGAS, BRISTOL EVENTS: The always-entertaining NHRA Screamin’ Eagle Nitro Harley-Davidson exhibitions will be featured at two NHRA Full Throttle Drag Racing Series events in 2012, the SummitRacing.com NHRA Nationals at The Strip at Las Vegas Motor Speedway, March 30–April 1 and the Ford NHRA Thunder Valley Nationals presented by Tri-Cities Area Ford Dealers in Bristol, Tennessee, June 15–17. The NHRA Screamin’ Eagle Nitro Harley-Davidson exhibitions will feature eight-bike fields and will be showcased on Friday, Saturday and Sunday of each race weekend. The high-powered, nitromethane-fueled Nitro Harleys can reach speeds of more than 200 mph and are always a huge hit with fans. To purchase tickets for the 13th annual SummitRacing.com NHRA Nationals, March 30–April 1, or for more information, call Las Vegas Motor Speedway, 702-644-4444, or log on to www.LVMS.com.

          For tickets for the 12th annual Ford NHRA Thunder Valley Nationals presented by Tri-Cities Area Ford Dealers, June 15–17, log on to www.bristoldragway.com or call 423-989-6900.

          brown, nhra

          NEW JERSEY AFRICAN-AMERICAN CHAMBER BESTOWS HONOR ON BROWN: On a weekend when Antron Brown was winning his 32nd NHRA Full Throttle Drag Racing Series national event in Phoenix, his father and brother were on the other side of the country accepting an award that meant as much to him as the Wally he received at the track. The 35-year-old native of Chesterfield, New Jersey, was honored Saturday night, February 18, at the second annual Circle of Achievement Awards Gala in New Brunswick, New Jersey, by the African-American Chamber of Commerce of New Jersey Inc. for contributions to the community and accomplishments as an athlete. Brown, who lives near Indianapolis with his wife, Billie Jo, and their three children, has won 16 titles in Top Fuel and 16 in Pro Stock Motorcycle.

          The African-American Chamber of Commerce of New Jersey is dedicated to economically empowering and sustaining African-American communities through entrepreneurship and capitalistic activities in New Jersey and via interaction with the National Black Chamber of Commerce Inc. Others receiving the honor at the Hyatt Regency were Dr. George A. Pruitt, president, Thomas Edison State College; Paula Dow, New Jersey attorney general; and Fredrick S. Humphries Jr., vice president, U.S. Government Affairs, Microsoft Corp.

          COMING ATTRACTIONS

          TIRE KINGDOM NHRA GATORNATIONALS PRESENTED BY NAPAFILTERS.COM, AUTO-PLUS RACEWAY AT GAINESVILLE, March 8–11:
          The NHRA Full Throttle Drag Racing Series heads to historic Auto-Plus Raceway at Gainesville for the third stop of the series and season-opening race for the Pro Stock Motorcycle category. Winners from 2011 are Del Worsham (Top Fuel), Mike Neff (Funny Car), Jason Line (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle). For tickets, call 800-884-NHRA (6472) or log on to NHRATix.com. For media credentials, contact Senior Communications Manager Scott Smith at ssmith@nhra.com.

          SUMMITRACING.COM NHRA NATIONALS, THE STRIP AT LAS VEGAS MOTOR SPEEDWAY, March 30–April 1:
          The NHRA Full Throttle Drag Racing Series makes its first of two stops of the season in Sin City for the fourth race of the season. Defending event winners are Antron Brown (Top Fuel), Robert Hight (Funny Car) and Mike Edwards (Pro Stock). For tickets, call 800-644-4444 or log on to www.LVMS.com. For media credentials, contact Media Relations Manager Zak Elcock at zelcock@nhra.com.

          NHRA FOUR-WIDE NATIONALS, zMAX DRAGWAY, April 13–15: The NHRA Full Throttle Drag Racing Series makes its first of two stops of the season in Charlotte, North Carolina, for the only four-wide national event. Winners from 2011 are Del Worsham (Top Fuel), Jack Beckman (Funny Car) and Greg Anderson (Pro Stock). For tickets, call 800-455-FANS (3267) or log on to charlottemotorspeedway.com. For media credentials, contact Media Relations Manager Alex Baca at abaca@nhra.com.

          HE SAID, SHE SAID   INSIDE THE NUMBERS  
          nhra   nhra
          Pro Stock driver Jason Line has won the past three Tire Kingdom NHRA Gatornationals presented by NAPAFilters.com.
          6/8: The Pro Stock KB Racing duo of Greg Anderson and Jason Line has won six of the last eight Tire Kingdom NHRA Gatornationals presented by NAPAFilters.com titles.

          Only two other drivers, Jeg Coughlin and Tom Martino, have won the race since 2004. Line is hoping to win his fourth consecutive Tire Kingdom NHRA Gatornationals title when the series heads to Gainesville next week.

          NEVER ENOUGH TIME: Pro Stock Motorcycle rider Hector Arana on preparing himself and his son Hector Jr. for competition at the Tire Kingdom NHRA Gatornationals presented by NAPAFilters.com—the season-opening race for the Pro Stock Motorcycle class: “Right now, we are way behind schedule. I wish we had two more weeks. But the first race of the year is always the hardest one, getting all the ducks in line and ready. We have plenty to do, but I am looking forward to it. I always have.”  

          Below are the drivers and when they’ve won:

          Jason Line: 2011
          Line: 2010
          Line: 2009

          Jeg Coughlin: 2008
          Greg Anderson: 2007
          Tom Martino: 2006
          Line: 2005
          Anderson: 2004
          nhra, globetrotters

          DID YOU KNOW

          … that NHRA drivers Matt Hagan, Bob Tasca, Jack Beckman, Bob Vandergriff, Hillary Will, Leah Pruett and Cassie Simonton will team up with the Harlem Globetrotters when the team visits Gainesville, Florida, March 7, in advance of the Tire Kingdom NHRA Gatornationals presented by NAPAFilters.com, March 8–11, at Auto-Plus Raceway at Gainesville. The drivers will be featured during the game at the nearby Stephen C. O’Connell Center and take part in a jersey swap with the Harlem Globetrotters and other exciting game activities. The NHRA will offer a special ticket discount to those who attend the Globetrotters game and want to attend the weekend’s event at Auto-Plus Raceway at Gainesville. Simply present your Harlem Globetrotters ticket stub at the Auto-Plus Raceway gate and receive $5 off admission. For more information, log on to NHRA.com.

        •   yokohama, racing, motorsports
           

          Yokohama Tire Corp. is teaming up with Alex Job Racing to campaign
          a Lotus Evora in the American Le Mans Series GT series.
           

          Yokohama Tire Corp. to Partner with Alex Job Racing and Lotus in 2012 ALMS GT Class
          Yokohama Tire Corp. is teaming up with Alex Job Racing (AJR) to campaign a Lotus Evora in the American Le Mans Series (ALMS) GT series, which kicks-off the 2012 season in Sebring, Florida, March 17. The Lotus-AJR will run on Yokohama ADVAN A005 tires and make its series debut at the Long Beach Grand Prix in Long Beach, California, April 14.

          In 2005, AJR’s Porsche 911 GT3 RSR won the 24 Hours of Le Mans in the GT2 class on Yokohama tires.

          Champion Racing Oils Pay Dividends to Motorsport Race Teams
          Champion Oil recently announced this year’s “Winners Circle” Racing Contingency Award Program, which offers contingency payouts to National and Regional Racing Champions in almost every recognized sanctioned racing event in North America and Canada.  

          This marketing program is designed to link Champion’s top-tier racing lubricants directly to regional and national racers in sanctioned racing events in North America, including the All Star Circuit of Champions (ASCoC), American Sprint Car Series (ASCS), World of Outlaws (WoO), United States Auto Club (USAC) and the International Motor Contest Association (IMCA).

          “The Champion Racing Contingency Program will pay up to $1,000 product reimbursement for every sanctioned National Series Racing Champion,” said Mike Reddick, Champion's vice president of sales. “Champion will also pay up to $500 product reimbursement for every sanctioned Regional Series Racing Champion. Cash payouts are based on matching dollars of racer’s total receipts of Champion racing products purchased in 2012.”

          Renegade Racing Fuels Receives NHRA and IHRA Accepted Status for Stock, Super Stock Classes
          Renegade Racing Fuels & Lubricants has received notification from the National Hot Rod Association (NHRA) and International Hot Rod Association (IHRA) that several grades of its racing fuel products are accepted for use by Stock and Super Stock competitors for the 2012 season.

          The accepted fuels are Renegade’s leaded Pro-110+, Pro-112+, Pro-114+, Pro-116+, Pro-120+ brands and B10+. The Formula Octane number (or greater) is reflected in the fuel names (for engines with compression ratios from 15:1 or 16:1 or more), while B10+ is a specially designed product for engines with 12:1-13:1 compression. 

          These fuels are blended and formulated to burn cooler with greater consistency and provide predictable performance and power.

          racing, pro lite, ross martin  
          Ross Martin dominated the Pro Open Final.  

          Ross Martin Wins Pro Open Final
          After contact on the track during last Friday's race forced Ross Martin to pull off the track, he returned Saturday to dominate the Pro Open Final.

          There are six more Pro Finals that will determine the undisputed points champion.

          Pro Lite driver James Johnstad delivered two top 10 finishes maintaining third place in the Pro Lite Year-End Race. Mike Bauer was forced to sit last weekend out with a broken wrist, but hopes to be back this weekend.

          Catch the action from Pontiac, Michigan, on NBC Sports Sunday, March 4, at 5:00 p.m. (EST).

        • Automotive Restoration Market Organization (ARMO) Hot Rod Industry Alliance (HRIA)
          Light Truck Accessory Alliance (LTAA) Manufacturers' Rep Council (MRC)
          Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
          Street Performance Council (SPC) Wheel & Tire Council (WTC)
          SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

           


          ARMO Logo
          Visit ARMO's website.

          Sign Up Now for ARMO Long-Range Planning Meeting and Networking Mixer

          ARMO is calling all members and restoration industry professionals to the annual ARMO Long Range Planning (LRP) session. The meeting is scheduled in conjunction with the Hot Rod & Restoration Trade Show in Indianapolis, Wednesday, March 21, 2012, at the Lucas Oil Stadium. The Long Range Planning session is from 3:00 p.m.–5:00 p.m., with a networking mixer immediately following from 5:00 p.m.–7:00 p.m. RSVP for the ARMO LRP and Mixer.

          “The Hot Rod & Restoration Trade Show is a natural fit for a restoration gathering,” said ARMO Chairperson Laura Bergan of American Collectors Insurance. “This is the first time in recent memory that the ARMO LRP is in the same location two years in a row, so we’re anxious to see how that affects attendance, and we’ve planned this to build momentum toward a set industry event. Hopefully this will have a positive effect on attendance and engagement. Based on feedback from last year’s attendees, we shortened the actual meeting time and added a mixer element for networking.”

          “This is the first “big event” of the year in the restoration and hot-rod industries,” added ARMO Chair-Elect Alex Tainsh of Parts Unlimited Interiors. “We think the networking mixer should provide a great kick-off to everyone’s season. Hope to see you all there!”

          If you’ve ever wondered exactly how a SEMA council operates, want to get more involved or simply network with other restoration professionals, make plans to participate in the ARMO Long Range Planning session and Networking Mixer.

          For more information contact Jim Skelly at jimsk@sema.org.

          ARMO Doubles Education for Small Business Owners

          ARMO is once again producing educational sessions at this year’s Hot Rod & Restoration Trade Show. Each session focuses on a different element of the general theme, “How to Grow Your Small Business.” Sessions include:

          • The Business of Small Business, 8:00 a.m.–9:00 a.m., Rooms 1 & 2

          Listen to a panel of top restoration and hot-rod industry business leaders as they share their experience and knowledge on how to survive and grow in the market.

          • Marketing Your Small Business 101, 8:00 a.m.–9:00 a.m., Rooms 3 & 4

          Tyler Tanaka of CIE Studios and Eric Saltrick of Steele Rubber Products will lend their real-world experience to answer questions about how to utilize the many free (or almost free) Internet tools to help you market your small business. Moderated by ARMO Chairperson Laura Bergan of American Collectors Insurance.

          • Sales Ethics, 9:15 a.m.–10:15 a.m., Rooms 1 & 2

          Take away multi-faceted points of understanding about how to turn your business into a completely understandable, ethical enterprise and improve your marketing strategies. Presenter: Dick Dixon

          • Marketing Your Small Business 201, 9:15 a.m.–10:15 a.m., Rooms 3 & 4

          For those who already have a web presence, Tanaka, Saltrick and Bergan will continue the discussion presented in “101,” providing greater detail and additional ideas and tools for those who are ready to move to the next level.

          Registration is free and available online at www.hotrodshow.com.

          For more information contact Jim Skelly at jimsk@sema.org.

          ARMO Licensing Guide Now on SEI

          ARMO members may now access the ARMO Trademark Licensing Guide online. Previously available only in hard copy, the Guide is now located on the ARMO education track on the SEMA Education Institute (SEI).

          ARMO Licensing Overview:

          Ever wonder how a company gets a restoration product officially licensed
          by an original equipment manufacturer (OEM) carmaker? ARMO members can
          now find introductory information from three OEMs, including preliminary
          application forms, in one document.

          Obtaining a trademark license is one of the few remaining processes that
          cannot be accomplished "online" or with a simple application. OEM
          carmakers are very proud and protective of their trademarks. There are
          many steps involved in order to display an "Officially Licensed" logo on
          your product. Just finding out where to begin can be a daunting task.

          The Trademark Licensing Overview provides ARMO-member companies with the
          information they need to begin the oftentimes lengthy process in one
          handy reference document. Ford, GM and Chrysler have supplied contact
          information, application forms and general process overviews. While the
          Overview is not a complete guide to trademark licensing, it does provide
          you with information necessary for all those important first steps.

          Are you on Facebook, LinkedIn or Twitter? ARMO Is!

          Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

          ARMO Column in SEMA Member News

          Read ARMO's column featured in the January/February issue of SEMA Member News.

          For more information about ARMO, contact Jim Skelly.

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          HRIA Logo  
          Visit HRIA's website

          Calling All Hot Rod Builders

          HRIA is sponsoring the annual Pinewood Builders Challenge and looking for top hot-rod builders or custom vehicles to take part in this charity event. Builders will be given small blocks of wood to complete their own unique and one-of-a-kind pinewood race car. All cars will be raced at the annual SEMA Pinewood Drag Races and then placed on display at the annual SEMA Show in Las Vegas. In addition, the cars will be placed on eBay for auction, with all proceeds going to two great children’s charities—ChildHelp and Victory Junction Camp. To participate, contact Eric Saltrick at esaltrick@steelerubber.com or 704-483-9343 for more information.

            hria
            HRIA is looking for top hot-rod builders to participate in the annual Pinewood Builders Challenge.

          Influence Decisions That Impact the Rodding Industry

          Join the Hot Rod Industry Alliance in Detroit for its Annual Long Range Planning (LRP) Meeting. Held in conjunction with Championship Auto Shows Detroit Autorama,
          the seminal meeting will take place February 24, 2012, at Detroit’s
          COBO Center. In addition to a great Show, guests of HRIA will be treated
          to a catered lunch and be provided with the opportunity to help
          influence policy that directly impacts the hot rodding industry.

          Topics are diverse and range from legislation and regulatory
          implications to youth awareness and maximizing growth markets. If you
          have ever wondered what exactly the SEMA councils are all about, wanted
          to get more involved or expand your network of industry contacts, come
          to Detroit and participate in the HRIA Long-Range Planning Meeting.

          For more information contact Zane Clark at zanec@sema.org.

          The Hot Rod Bucket List

          1. Lucas Oil Stadium—home to the Indianapolis Colts and host to Super Bowl XLVI.
          2. 40 industry leading manufacturers.
          3. One location.
          4. Free world-class education.
          5. 2012 HRIA Education Day.

          Check them all off your list at the same time. The Hot Rod Industry Alliance will once again hold its annual Education & Training Day in conjunction with the 14th Annual Hotrod & Restoration Trade Show in Indianapolis, March 22, 2012.

            hria education
            Forty educational sessions will be offered at the 2012 HRIA Education Day in Indianapolis.

          This is truly an event you must experience for yourself. Manufacturer
          seminars start at 8:00 a.m. and run through 6:30 p.m. The 40 sessions
          offer something for everyone and are designed to help your business
          grow. Beyond the actual educational seminars, you will find an
          environment full of networking opportunities fueled by enthusiasts, not
          just sales guys. Take a look the lineup of participating manufacturers
          and you will understand why you need to be there:

          • Advanced Clutch Technology
          • American Autowire
          • Art Morrison Enterprises
          • Borgeson Universal Co. Inc.
          • Bowler Performance Transmissions
          • Classic Instruments
          • COMP Cams
          • CON2R
          • Crane Cams
          • Custom Autosound Manufacturing Inc.
          • Dakota Digital
          • Detroit Speed Inc.
          • Dynamat
          • Eaton Detroit Springs
          • Eaton Performance Products
          • Edelbrock LLC
          • FAST (Fuel Air Spark Technology)
          • Fatman Fabrications
          • Flaming River Industries
          • Hedman Performance Group
          • HushMat
          • Ididit Inc.
          • Inland Empire Driveline Service Inc.
          • Lokar
          • Meguiar’s
          • Painless Performance
          • Planet Color
          • Powermaster Performance
          • Powertrain Control Solutions
          • RideTech
          • Ron Francis Wiring
          • Royal Purple
          • Schwartz Performance
          • SEMA Business Technology Committee
          • Stainless Steel Brakes Corp.
          • Steele Rubber Products
          • Street & Performance
          • TCI Automotive
          • Vintage Air Inc.
          • Wilwood Disc Brakes

          To learn more, contact Zane Clark at zanec@sema.org, visit 2012 HRIA Education Day or call 800-576-8788. See you in Indy.

            rushforth
            Melanie Rushforth

          Hot Rodder Highlight: Melanie Rushforth, Rushforth Wheels

          Melanie Rushforth started her business—Rushforth Wheels—approximately five years ago in Tacoma, Washington, and, like many others within the automotive aftermarket industry, she enjoys the people she meets at shows and other venues. With the help of the Internet, she has also built many relationships through Rushforth Wheels’ online forums.

          Rushforth’s current project vehicle is a ’64 Buick Skylark. It's the ultimate love story. Rushforth and her husband were looking for a project and found this ’64 Skylark on Cragislist.com. The car had everything they wanted and the original owner lived about a mile from their front door. Like a dream come true, the Skylark was at its new home that afternoon. Today, you might see Rushforth, her husband and the car that was meant to be theirs from the start taking a cruise on the beach.

          However, Melanie’s true passion is late ’40s/early ’50s trucks, which she would use to transport her dogs and bikes and play in style.

          On a personal note, Rushforth spends much of her time volunteering with non-profits and in the rotary. She is also an officer on the Board of Tacoma Community College and was named a 40 Under 40 in 2009 and a 2010 Woman of Influence in the Puget Sound.

          Rushforth and her husband share their excitement for the industry with their 16-year-old son and 10-year-old daughter. Even though they travel a lot for work, it’s not nearly enough for pleasure. “If everyone we knew bought wheels from us, I’d make a point to spend more time on the beach in a tropical location,” she said.

          SEMA's Hot Rod Industry Alliance (HRIA) thanks Rushforth for her continuous support.

          Have You Registered a Patent or Trademark? Your Competition Has

          Protecting the intellectual property rights (IPR) of its members is a
          top SEMA priority. The process begins when companies register their
          patents, trademarks and copyrights with government agencies in the
          United States (and other countries). Registration is a key to
          establishing legal rights.

          To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights,
          explaining the different types of IP, including protecting new products
          (utility patents) and product designs (design patent), identifying the
          source of the product (trademarks) and protecting product brochures or
          website designs (copyright). It also contains information on how to
          register IP along with links to seminars, webinars and SEMA News articles.

          With respect to enforcing IP rights at the SEMA Show, the association
          has developed an effective policy for pursuing infringement allegations.
          SEMA’s IP enforcement policy is posted on the IPR webpage and is also
          published as part of the Exhibitor Services Manual. Questions may be
          directed to Stuart Gosswein (stuartg@sema.org).

          Are you on Facebook, LinkedIn or Twitter? HRIA is!

          Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

          HRIA Column in SEMA Member News

          Read HRIA's column featured in the January/February issue of SEMA Member News.

          For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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          LTAA Logo  
          Visit LTAA's website.  

          LTAA Technical Resource Available on SEI

          LTAA is pleased to announce the launch of an LTAA education track for the SEMA Education Institute (SEI). LTAA members may now reference and download a number of technical resources from the new LTAA learning track that were previously available in hard copy only. Now, LTAA members have the information at their fingertips via an Internet connection.

          Resources currently available are:

          • LTAA Pickup Truck Bed Dimensions – pdf
          • LTAA Keyless Entry Connection Guide – pdf
          • LTAA CHMSL Wiring Connection Guide – pdf
          • Why Paint Colors Vary – video

          “This is very exciting for the Council,” said LTAA Chairman George Lathouris of Keystone Automotive. “These reference tools are always appreciated by installers and counter people in the field. SEI provided us a solution that keeps the tools as an LTAA-member benefit and makes for quick and timely updating of data. LTAA members received an e-mail recently with instruction on how to access their account on SEI. I encourage all members to get familiar with this LTAA education track because this is only the beginning—I promise you!”

          Learn more about the LTAA education tools.

          Not yet an LTAA member? Download an application or contact Jim Skelly at jimsk@sema.org or 909-978-6690 for more information.

          What's the Value of Being an LTAA Member?

          New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

          Networking – LTAA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to LTAA members and light-truck industry professionals around the world.

          Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

          Education – and LTAA-specific learning track on the new SEI from SEMA, coming soon!

          Are you on Facebook, LinkedIn or Twitter? LTAA Is!

          Be sure to follow LTAA on all of your favorite social networking sites.

          To find these sites, go to www.sema.org/ltaa and use the links in the top right-hand corner.

          LTAA Column in SEMA Member News

          Read LTAA's column featured in the January/February issue of SEMA Member News.

          For more information about LTAA, contact Jim Skelly.

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          MPMC Logo  
          Visit MPMC's website.  

          The Business of Engine Building

          MPMC hosted a seminar at the PRI Show in Orlando, Thursday, December 1. Entitled, “The Business of High-Performance Engine Building,” the seminar featured a panel of six of the nation’s premier engine builders. Moderated by motorsports television personality and industry expert Alan Reinhart, the panelists answered questions on various topics related to the “business” side of an engine-building operation, such as hiring and keeping quality employees, shop equipment and machinery and upcoming trends. With such a gathering of industry leaders in one place, a crowd of more than 100 attendees packed the seminar room for two full hours.

            mpmc
            MPMC members produced the “Business of Engine Building” seminar at the
          2011 PRI Show in Orlando. From left to right, veteran engine builders
          Tracy Dennis, Keith Dorton, Ron Hutter, David Reher, Scott Shafiroff and
          Carl Wegner answered questions from moderator Alan Reinhart. Have an
          idea for another seminar topic? Join MPMC now and help make it happen!

          “We are so grateful for the panelists who participated in this seminar,” said MPMC Chairman Kyle fickler of Weld Racing. “I don’t know that such a great group of industry leaders has ever been assembled in one place to answer questions about how they succeeded in the engine-building business. And thanks also to Alan Reinhart. This is the second time he’s helped us out with a seminar; he really lends an air of professionalism to our functions.”

          “We also have to thank MPMC Select Committee members Scott Hall of Moroso and Steve Williams of K&N Filters,” said MPMC Chair-Elect Vic Wood of Hedman Hedders. “They took the ball and ran with it and arranged the entire function from top to bottom on their own time. They contacted the panelists and Alan worked with Steve Lewis at PRI to arrange a time and location and develop the questions. Great job, guys. You showed by example what 'volunteer leadership' is all about.”

          MPMC Hall of Fame Induction at PRI

          On Friday, December 2, MPMC formally inducted four new members into the MPMC Hall of Fame. The event took place during the Performance Racing Industry (PRI) trade show in Orlando, Florida. Chuck Blum, Rick Rollins, Nate Shelton and the late Todd Gartshore were recognized by an enthusiastic crowd at the early morning ceremony, which included a continental breakfast. Full details of this event, and the MPMC educational seminar also conducted during PRI, will be available in next week’s issue of SEMA eNews.

              pri
              From left to right, MPMC chair-elect Vic Wood of Hedman, Chuck Blum, Nate Shelton, Hal Baer (accepting for the late Todd Gartshore), Rick Rollins and MPMC Chairman Kyle Fickler of Weld Racing.

            Are you on Facebook, LinkedIn or Twitter? MPMC Is!

            Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

            Take a Friend to a Race Fan Page

            The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

            MPMC Column in SEMA Member News

            Read MPMC's column featured in the January/February issue of SEMA Member News.

            For information about MPMC, contact Jim Skelly.

            Back to Top


             

            MRC Logo  
            Visit MRC's website.  

            Why Using a Manufacturers' Rep May Be the Right Move for Your Company

            Here are the top 10 reasons why your company should use a rep:

            1. Results Driven. Our success is your success. Reps are highly motivated to sell your products because they make money when you sell products.
            2. Cost Effective. Better utilize your time and resources. Minimize the labor and travel expenses of hiring your own employees.
            3. Territory Expansion. You get the instant benefits of territory and customer knowledge that takes years to learn.
            4. Relationships. Reps already know companies with whom you want
            to do business. Take advantage of strong, pre-existing relationships
            that have been cultivated through trust and action.
            5. Quick. Hiring a rep is quickest way to get results and to get your “feet on the ground” selling.
            6. Access. Your products and services will have better exposure with your customers because reps are already doing business with them.
            7. Sales Calls. Focused and increased face-to-face time with your customers equals greater sales.
            8. Training. Field training and professional development sets
            reps apart. Reps will educate your customers about the features and
            benefits of your programs and services.
            9. Feedback. Get instant and accurate feedback on your products and programs.
            10. Industry Knowledge. Receive an insider’s perspective that allows you a clearer understanding of the “ins and outs” of your industry.

            Interested? Want to know more? The SEMA Manufacturers' Rep Council (MRC) can answer your questions and share more reasons why hiring an Independent sales rep may make sense for your company.

            A Message From MRC Chair Wade Cobb

            The MRC council has been chipping away at what our Long-Range Planning
            session of 2010 identified as a need—benefits for our membership! MRC
            recently put a program together with TeleNotes,
            offering our members a business tool to elevate their company’s ability
            to capture data and reporting. We are also continuing to work on travel
            programs, possibly offering an “MRC” rate at our industry events, such
            as PWA and the SEMA Show, with select lodging. We also recognized the
            need to reach out to our general members and non-members to determine
            what it is they need from MRC.

            In February we conducted an online survey to 3,500 rep agencies
            associated with SEMA to find out more about reps and how MRC can
            maximize its efforts as a council to provide you with benefits. Thanks
            to all who took the time to respond; it’s the only way we can build a
            better MRC. Just as any council or association, it’s imperative to get
            the feedback from members on what works or needs to be fixed. As we move
            on reviewing the data MRC has been able to obtain through the survey
            and the information from our LRP, the council will continue to put
            action plans in place to address the concerns.

            Looking to continue the efforts put forth by our members, MRC attended
            the MPMC Media Trade Conference held in Los Angeles this past January
            with the purpose of representing MRC to the manufacturers present. MRC
            Chair-Elect Chris Fairless and I had an MRC room all three days of the
            event, conducting meetings with members interested in utilizing reps and
            showing them the value of using rep agencies. We provided each
            exhibiting company with an MRC brochure and offered the MRC DVD for
            additional information. Both Chris and I were very pleased with the
            event, realizing this was a first for MRC and a great opportunity given
            to MRC by MPMC to explore the venue and take away ideas to build even
            better programs for coming events. We truly wish to thank Kyle Fickler
            and Vic Wood of MPMC for working with us during the MPMC Media Trade
            Conference.

            We look forward to working with other industry segments to continue
            educating our fellow industry members on the benefits of utilizing a rep
            agency as their sales force. Your thoughts and comments are welcome any
            time. We need to hear your voice, so please speak out!

            Are you on Facebook, LinkedIn or Twitter? MRC is!

            Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

            MRC Column in SEMA Member News

            Read MRC's column featured in the January/February issue of SEMA Member News.

            For information about MRC, contact Zane Clark.

            Back to Top

             


            PRO Logo  
            Visit PRO's website.  

            Are you on Facebook, LinkedIn or Twitter? PRO Is!

            Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

            PRO Column in SEMA Member News

            Read PRO's column featured in the March/April issue of SEMA Member News.

            For information about PRO, contact Zane Clark or call 909/978-6696.

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            SBN Logo  
            Visit SBN's website.  

            Connect to the Fastest Growing Committee—the SEMA Businesswomen Network

            The SEMA Businesswomen Network (SBN) welcomes both women and men who work for a SEMA-member company to join the committee. Along with the benefit of joining a community of prominent industry leaders, members in the SBN offers several distinct advantages:

            Networking: The SBN offers access to more than 300 members, largely composed of women who understand the challenges and advantages for working in the automotive specialty-equipment industry. Via exclusive invitations to SBN mixers at industry events and SBN events at the SEMA Show, such as the Speed Networking Breakfast, members have the opportunity to network with key influencers in the industry.

            Recognition: Established in 1994, the SBN Awards have become the premier honor for recognition of industry veterans who have volunteered their personal and professional time to contribute to women in the automotive aftermarket. Also, through SBN’s Member of the Month (MoM) spotlight, select women are highlighted for acting as trendsetters in the industry. MoM spotlights receive the honor of being featured in SEMA eNews with a subscription of more than 150,000 recipients, along with a feature on the SEMA website.

            SEMA Show: The SBN offers members the ideal opportunity to become actively engaged in SEMA via volunteering time to help with SBN-sponsored events. Events featured throughout the week include the Speed Networking Breakfast, Café SEMA, and the Gear-up Girl, which act as a great medium to enhance professional growth, networking and business leads.

            There is no cost to join SBN, just many opportunities to meet other women in the industry who are as equally committed to professional growth as you are. Join the SBN now!

            You Ought to Be in Pictures!

            The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

            And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

            Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

            Don’t Be Out of the Loop—Stay in Touch

            The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

            On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

            Are you on Facebook, LinkedIn or Twitter? SBN is!

            Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

            SBN Column in SEMA Member News

            Read SBN's column featured in the March/April issue of SEMA Member News.

            For information about SBN, contact Bryan Harrison.

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            SPC Logo  
            Visit SPC's website.  

            Find the Business Possibilities Through the SPC

            Participate in the automotive aftermarket at a whole new level by joining the SPC.

            The purpose of SEMA councils is to help our member companies succeed
            and prosper. In the SPC, our mission is to provide market information,
            education and support to our members concerning new and emerging
            trends. Whether it’s the latest business technology, forecasting sales,
            future marketing solutions or up and coming vehicle platforms, we give
            you and your company the chance to see what’s on the horizon.

            Then we’ll help you understand and acquire the skills, tools and
            technologies to lead the way. The SPC has the most diverse membership
            of any SEMA council, and that will allow you to network with other
            professionals from every facet of our industry and gain insights into
            areas you may not have previously considered. Find out about the parts,
            people, technologies, strategies, trends and, most important,
            possibilities.

            This is your chance to give something back to the industry, your
            profession and to grow personally along the way. Join the SPC today and
            become an active member of the specialty equipment and automotive
            market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

            Are you on Facebook, LinkedIn or Twitter? SPC is!

            Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

            SPC Column in SEMA Member News

            Read SPC's column featured in the January/February issue of SEMA Member News.

            For information about SPC, contact Bryan Harrison.

            Back to Top


            WTC Logo  
            Visit WTC's website

            Wheel and Tire Professionals Discuss State of the Industry at SEMA Headquarters

            Wheel and tire professionals gathered at SEMA Headquarters in Diamond Bar, California, for an open discussion to help guide the strategic direction of SEMA’s Wheel and Tire Council (WTC). “The meeting was full of awesome information, especially for someone like me who fields dozens of phone calls from the enthusiast up to the highest levels of purchasing,” shared Blake Warner of Primax Wheel Corp.

              wtc
              Wheel and tire professionals gathered at SEMA Headquarters in Diamond
            Bar, California, for an open discussion to help guide the strategic
            direction of SEMA’s Wheel and Tire Council (WTC).

            Much of the conversation focused on continuing concerns revolving around tire pressure monitoring systems (TPMS), including their lifespan, the servicing of and opportunities for an additional revenue stream. In an attempt to help members better address TPMS, The WTC has made a webinar available through SEMA’s Education Institute (SEI) entitled, "TPMS 101: Identifying and Understanding the Opportunity," presented by Russ Fuller of Revolution Supply Co.

            Other topics included the Wheel and Tire Council's continuing effort to work with the Society of Automotive Engineers (SAE) on wheel testing standard J2530. The WTC strongly supports the standard, but has concerns over the implementation of a conformance and registry program that could potentially increase the cost for aftermarket wheel manufacturers and ultimately extend the scope of the standard beyond it original purpose. At the same time, the WTC recognizes the importance of a voluntary testing mechanism that legitimizes the use thereof and addresses any misrepresentation of the standard.

            Based on the open discussion and in working with the Tire Industry Association (TIA), the WTC has also made it a priority to increase communication to its retail members in order to provide technical and sales training, as well as best practices that help improve consumer awareness. To help accomplish the Council’s agenda, the WTC Select Committee will make a concerted effort to solicit the participation and expertise of its general membership.

            To get involved, please email Zane Clark at zanec@sema.org or follow the Member Resource Pool link.

            Don't Miss WTC Long-Range Planning Meeting and Industry Discussion February 8

            The WTC Long-Range Planning Meeting and industry discussion will be held Wednesday, February 8, 2012, at SEMA headquarters in Diamond Bar, California, from 9:00 a.m.–1:00 p.m. Lunch will be served. Get feedback and provide your thoughts to industry leaders during the open discussion. Whether you have questions regarding testing standards, increasing sales, vehicle technology or other pertinent issues, come to the open forum and share your thoughts.

            Have you ever wondered how to get more involved in the SEMA Wheel & Tire (WTC) Council?

            What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

            The leaders of the WTC gathered last year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

            Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

            Science and Technology Task Force

            Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

            Education Task Force
            Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

            Communication and Marketing Task Force

            Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

            SEMA Show Task Force

            David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

            There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

            Are you on Facebook, LinkedIn or Twitter? WTC is!

            Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

            WTC Column in SEMA Member News

            Read WTC's column featured in the March/April issue of SEMA Member News.

            For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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            YEN Logo
            Visit YEN's website


            SEMA YEN Member of the Month Spotlight

            John Marshall, Power Slot

            This month’s interview is with John Marshall, national sales manager with Power Slot, a performance brakes company.

            Marshall is a graduate of Northern Illinois University in Dekalb, Illinois. He is a first-time father with a daughter born early last year. He has worked at several well-known manufacturers within the specialty-parts industry over a period of 17 years and has great insight into a subject that is critical for young automotive aftermarket executives—building industry contacts throughout various career transitions.

              marshall
              John Marshall

            Tell us a little about yourself and what you do. How long have you worked in the industry and what other companies have you worked for? What positions have you held as you progressed to your current position?

            I am the national sales manager for Power Slot. I started in the industry in 1995 with Auto Meter Products. In 2000, I accepted a position with K&N Engineering as the eastern regional sales manager. In 2007, I accepted the position of director of sales with Power Slot. That same year Centric Parts acquired Power Slot and my title changed to national sales manager.

            Undoubtedly you’ve met a lot of people and made many contacts over the years. How important would you say that it’s been to maintain those connections as you changed positions/companies? Why?

            Our industry is small. We see each other at various shows and events every year. Maintaining those relationships is probably one of the most important aspects of developing a successful career. I still have friends at each company I have worked for.

            What were some of the challenges you faced when it came to maintaining those contacts?

            Time. We are all busy, so reaching out sometimes is a challenge.

            Transitions from one job to the next within the same industry or even the same company can be difficult. Do you have any tips for young aspiring industry executives on how to handle these situations?

            Whether you’re let go or decide to move on, always do so with dignity. Stay connected with past managers/bosses at shows, stop by and say hi. What’s new at the company? How have they been?

            Todays’ digital world provides a variety of tools to help us communicate and stay in touch. Do you use any social media or digital programs, such as MySEMA, Facebook and LinkedIn, or, do you have any devices that you couldn’t live without?

            In person is always best, but again, that time factor comes into play. Social media is good and bad. Used correctly, it is a great tool to stay in touch. I am on Facebook, which I use more for friends and family. I do have some business contacts on there, whom I regard as friends. LinkedIn is more catered to your business contacts. I keep getting requests, but have not signed up yet. I guess I should at this point. As for devices, I can’t live without my Blackberry, though my wife threatens to divorce me if I keep responding to it at dinner.

            It’s easier to maintain a relationship with people we see and work with everyday. What do you feel is the best way to keep in touch with old contacts that you don’t see or talk to as frequently?

            I still like picking up the phone and calling. Shows and events are a great way to see them in person and reconnect. Bottom line, regardless of the channel you choose to communicate, you must make the effort and find the time to do so. You never know how those old contacts could factor into your future.

            What benefit has your current company received from the network of contacts that you have created over the years?

            Information—it is nice to be able to get a perspective from someone not within your own company. Industry contacts/friends can give you general information on what they see is happening in the aftermarket. What are the new trends and what are they doing to address them?

            What advice would you offer to other YENsters looking to grow and maintain their contact network as they progress through the industry?

            Getting involved with SEMA is a great way to meet new industry contacts. Get to know one of the SEMA Hall of Fame members and stay in touch with them. They have achieved a lifetime of industry know-how. More often than not they are willing to share their wisdom with you.

            Are there any specific advantages that you feel the younger people in our industry may have when creating and maintaining contacts? Any disadvantages?

            Younger people tend to be more on the cutting edge of technology. They use social media more and are open to new ideas. And for disadvantages, well, social media. Those who rely on it for communication may miss the opportunities for face-to-face conversations.

            2011 SPC/YEN Awards

            Three significant industry awards were given out at the 2011 SPC/YEN reception, including the YEN Vanguard Award, Young Executive of the Year Award and SPC/YEN Industry Icon award.

            The YEN Vanguard Award was presented to John Hotchkis of Hotchkis Suspension. As a 20-year member of the aftermarket and current member of the SEMA Board of Directors, Hotchkis has inspired, influenced and mentored dozens of young SEMA members. He was an active YEN member, is active on Motorsports Parts Manufacturers Council (MPMC) and passionate about his work on the board. Specializing in suspension for musclecars (among the first in the industry), he founded Hotchkis Performance in 1992. Since then, he has employed dozens of young people, inspiring them all. He continues to offer internships to students in the engineering departments of several local universities, and many employees whom he hired as teenagers still work for him nearly 20 years later. He recently fought and defeated cancer and he remains an inspiration to us all.

            The Young Executive of the Year Award was presented to Dan Dolan of DiabloSport Inc. Dolan worked tirelessly to promote and grow the YEN membership over the past year. His enthusiasm has been a great asset in getting the general membership more involved in YEN. He has been a positive influence in the performance aftermarket arena. Dolan is the type of person that any company would want to be represented by because of his “can-do” attitude that looks at problems as opportunities.

            The SPC/YEN Industry Icon award was presented to Mike Spagnola of Street Scene Equipment. As the leader of an automotive aftermarket business, Spagnola understands the cost of doing business and the pressures that manufacturers face in all aspects of the industry. Over the past couple of years, Spagnola has served on the SEMA executive committee and governance committee, chaired the SEMA Show committee as well as the SEMA Show ‘n Shine and Gala Fundraiser efforts. In addition, he has been very active in the SEMA Cares committee and has served as the Board of Directors liaison to the Light Truck Accessory Alliance (LTAA). He was honored as SEMA’s Person of the Year in 2010.

            Join YEN

            Did
            you know that the SEMA Young Executives Network has more than 500
            members networking in the industry and is the largest SEMA committee?
            If you are employed by a SEMA-member company and are under the age of
            39, then you can join the SEMA Young Executives Network for FREE. If
            you are interested in becoming part of the team, please visit our
            website at www.sema.org/yen.

            YEN Member of the Month Spotlight

            Did you know that YEN has a Member of the Month Spotlight on the SEMA
            website and that anyone can be nominated? To view previous selections
            or to make a nomination, visit www.sema.org/yen.


            Are you on Facebook, LinkedIn or Twitter? YEN is!

            Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

            YEN Column in SEMA Member News

            Read YEN's column featured in the January/February issue of SEMA Member News.

            For information about YEN, contact Bryan Harrison.

            Back to Top


            Join the SEMA Council Family

            SEMA hosts 10 distinct councils and committees that represent
            focused niches within the specialty-equipment industry. These groups
            are comprised of elected volunteers (Select Committee) who guide and
            direct council activities while representing the membership at large.
            Although each council acts independently and represents a different
            segment, they are all focused on the betterment of the industry as a
            whole.

            The value councils provide SEMA and the industry is beyond refute.
            It is inspiring to witness a diverse collection of company
            representatives, many of which are direct competitors, come together
            and develop educational, training, youth awareness and networking
            events that are, at the core, designed to give back and promote
            business. An equally important council function is to ensure that
            SEMA sustains a pulse on the industry and maintains a
            presence with its members.

            The question is often asked, “Why should my company join a council?”
            The answer is simple. SEMA councils open the doors and provide you
            exposure to industry leaders, decision makers, trendsetters and a
            community of like-minded individuals who share your passion and desire
            to see business succeed and prosper. Once the doors are open, it is your
            responsibility to take advantage of the benefits by becoming actively
            involved.

            Learn more today
            .

          Spy Shots

          • spy photos, car spy shots, future vehicles, volkswagen Mk7 Golf

            With the winter-test season coming to an end, here is a good look at the upcoming Mk7 Golf. While the VW Golf Mk6 has only been on sale since 2009, the images, shot by a team member of Brenda Priddy & Co., are proof that the Mk7 is already under way.

            According to Priddy, the Mk7 Golf is in for a big change underneath—it will be moving to VW's flexible MQB chassis. This same chassis will underpin the next-generation Audi A3 and several other models throughout the Volkswagen AG lineup.

            Under the hood, the new Golf will have an equally new 2.0L turbo-charged, direct injected four-cylinder, good for 170–180 hp. Priddy's team thinks this might finally signal the end of VW's 2.5L five-cylinder, which is expected to be replaced with a 1.8L turbo.

            The 2.0L TDi will also continue to be offered, along with a full EV model as well.
            The team says to watch for production to start around the middle of 2013.

            spy photos, car spy shots, future vehicles, volkswagen Mk7 Golf

            Photo: Brenda Priddy & Co.