SEMA eNews Vol. 15, No. 46, November 15, 2012

Movers & Shakers: Prestolite Launches “The Search for Mr. Gasket”; Automotive Lift Chooses Simpson Communications for PR

  aftermarket news, automotive aftermarket news, aftermarket business
Prestolite Performance launched “The Search for Mr. Gasket” contest, where one fan will receive a one-year contract to become Mr. Gasket's official spokesperson.

Prestolite Announces “The Search for Mr. Gasket Contest
Prestolite Performance announced the company's first-ever “The Search for Mr. Gasket” contest, where one lucky fan will receive a one-year contract to become Mr. Gasket's official spokesperson.

“If you spend your weekends working under the hood, we’re looking for you,” said Rob Koller, brand manager for Mr. Gasket. “We’ve found that great ideas often come from weekend racers and everyday performance enthusiasts. We’re looking for that kind of person to become the face of the Mr. Gasket brand. For us, the glitz of Hollywood is no match for the grit that comes from working on an engine.”

Beyond a ceremonial title, the new Mr. Gasket will receive a one-year contract to appear in television and print ads, appear at select Prestolite Performance promotional visits, and $2,500. Participants can enter the contest through December 31 by going to, uploading a photo that shows their obsession with performance cars and explaining why they should be chosen as Mr. Gasket. Prestolite Performance will select 10 finalists, and the public will be able to vote on a winner from January 1–31, 2013, either on or The Search for Mr. Gasket Facebook tab. Prestolite Performance will declare a winner on January 31, with the new Mr. Gasket announced publicly on or around February 6. Contact Tom Valentino at or 888-321-8422 for additional information.

Automotive Lift Institute Chooses Simpson Communications for PR
trade association Automotive Lift Institute (ALI) has named Simpson
Communications LLC
as its public relations agency of record. Simpson
Communications will promote the organization’s lift certification and
safety messages to the vehicle service industry. “With the recent
introduction of our Lift Inspector Certification Program, we’ve expanded
our mission to include vehicle lift inspection in addition to our
traditional activities designed to help promote a stronger automotive
lift safety environment,” said ALI President R.W. “Bob” O’Gorman. The
Lift Inspector Certification Program was created to provide third-party
qualification of vehicle-lift inspectors and to certify those who pass
tests and practical-experience requirements demonstrating that they are
qualified to properly inspect vehicle lifts in accordance with ANSI
standards and in support of OSHA’s General Duty Clause and provincial
requirements in Canada. Inspection companies with candidate inspectors
that achieve certification by ALI are also eligible to represent a newly
formed associate membership group within ALI, allowing the organization
to grow in new directions to further support the industry.

Advanced Vehicle Dynamics Seminar Returns to Race Industry Week
Long-time race engineer Claude Rouelle will return to Orlando, Florida, with his “Advanced Vehicle Dynamics & Data Acquisition” seminar, November 26–28, as part of Race Industry Week in conjunction with the 25th annual PRI Trade Show. The Advanced Vehicle Dynamics seminar joins the AETC as one of two kick-off events to Race Industry Week—the week-long racing business extravaganza leading into this year's PRI Trade Show. The seminar is designed to help teams and designers not only learn about finding the correct setup, but also about understanding why a setup change is working or not working, and knowing how to quantify this advantage. It will aide in understanding how, why and how much certain factors affect vehicle behavior, rather than relying on experience and intuition. Topics scheduled to be addressed in the three-day seminar include: tires, aerodynamics, kinematics, steady state weight transfer, shocks, ride and transient weight transfers, data acquisition, car design, tuning modification and chassis setup. There is a fee to attend. The OptimumG seminar is one of eight major events that will take place in conjunction with this year's PRI Trade Show, November 29–December 1, at the Orange County Convention Center in Orlando, Florida. Overall, Race Industry Week is scheduled to include more than 35 special events. More information is available at

Motor Trend Names Tesla Model S 2013 Car of the Year
Source Interlink Media recently announced that Motor Trend has selected the 2013 Tesla Model S as its 2013 Car of the Year, marking the first time that a vehicle not powered by an internal combustion engine has been selected during the award's 64-year history. The announcement was made after a diverse group of 25 contenders were put through a series of tests by Motor Trend to examine nearly every aspect of each vehicle. When it was all over, the panel of 11 judges voted unanimously for the Tesla Model S. 

  aftermarket news, automotive aftermarket news, aftermarket business
Stephen Seipel became the owner of this custom-designed 2013 Dodge Dart Limited by winning “Fight for Your Dart” contest, conducted through a partnership between Dodge and the UFC.

Stephen Seipel Wins the “Fight for Your Dart” Contest
Working together, Dodge and the UFC launched the “Fight for Your Dart” contest—hosted on the Dodge Facebook page—beginning July 20 and concluding July 24. The “Fight for Your Dart” contest pitted two would-be winners to pick one of two UFC fighters—either Demetrious “Mighty Mouse” Johnson or Joseph Benavidez—and whichever fighter won, so did their Facebook fan. Partnered with Johnson, Stephen Seipel became the owner of the custom-designed ’13 Dodge Dart Limited. Customized by Kelderman Air Suspension Systems, Seipel's ’13 Dodge Dart Limited was designed by Johnson and then tricked-out in Matte Gecko Green paint and custom vinyl graphics, accessorized with Katzkin Leather seats, JL Audio speakers, amplifier and subwoofer, Magnaflow exhaust, American Racing wheels and Toyo Tires. Before Seipel could take possession of the grand-prize Dart, he was flown to Las Vegas and invited to attend the 2012 SEMA Show as Dodge's special guest where he would be officially presented the keys to the ’13 Dart from Kelderman Vice President Jeff Kelderman and Demetrious Johnson.

Ingersoll Rand Names Winners of the Extreme Toolbox Overhaul Contest
Ingersoll Rand announced the winners of the Extreme Toolbox Overhaul Contest held at the 2012 SEMA Show. The Grand Prize winner was Conner Jex from Spanish Fork, Utah. Jex was randomly drawn to win a custom-designed tool box, the complete line of IQ(V20) Series cordless tools and select pneumatic MAX series tools from Ingersoll Rand. Alan Buebar, the runner-up from Dalhart, Texas, will receive the newest addition to the IQ(V20) Series cordless tool line—the W5130 3/8-in. Mid-Torque Cordless Impactool. In addition to the cordless line, Jex received select MAX Series tools, including the 122MAXK Air Hammer Kit, 2015MAX 3/8-in. Hammerhead Low Profile Impactool, 2135iMAX 1/2-in. Impact Wrench, 1105MAX-D2 1/4-in. Ratchet, 1207MAX-D33/8-in. Ratchet, 3445MAX Air Angle Grinder and the recently introduced 5102MAX and 5108MAX Air Die Grinders.

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