SEMA eNews Vol. 15, No. 38, September 20, 2012

WD-40 and Chip Foose Partner to Build Second SEMA Show Charity Truck

WD-40 and Chip Foose are partnering to build a ’12 Ford
F-350 Super Duty that will benefit the Childhelp and Victory Junction children's charities.

WD-40 Co. and Chip Foose will partner again—this time with Source
Interlink Media—to build a second truck—’12 Ford
F-350 Super Duty—that will benefit the Childhelp and Victory Junction children's charities. The companies also
will create new, limited-edition WD-40 Smart Straw cans that feature
some of Chip Foose’s classic vehicle designs.

“This year, we’re upping the ante and building two vehicles—one that
pays tribute to the WD-40 Company's history, and one that celebrates some of its
newer specialty products that help auto pros like me get the job done
right,” said Foose. “With the help of some great aftermarket partners
and a lot of WD-40 brand products, we’ll be able to build two vehicles
that honor those who work hard everyday.”

The second vehicle in this year’s build program is a custom ’12 Ford F-350 Super Duty work truck that will include Foose-inspired custom front- and rear-wheel flares, side rockers and a front chin spoiler, among other upgrades. The WD-40 Specialist/SEMA Cares Foose Ford F-350 represents the new WD-40 Specialist line of products. 

Following its debut at the 2012 SEMA Show inside the WD-40 Co. booth, this vehicle will be on the road for 16 months making special appearances, and then auctioned to help fund the SEMA Cares scholarship program.

“After raising a combined $400,000 for SEMA Cares with our last three
project vehicle builds, we expect these trucks to turn a lot of heads
and continue to help a great cause,” said Tim Lesmeister, vice president
of marketing for WD-40 Co. “Working with Chip, who’s an expert in his
trade and has been using our products his whole life, is a great fit and
we look forward to showcasing more of his designs on some
limited-edition cans this fall.”

The partnership with Foose is part of an integrated marketing campaign
designed to educate automotive professionals and enthusiasts about how
to use WD-40 Multi-Use Product and the new WD-40 Specialist line of
products. Build partners include: Street Scene Equipment, Magnaflow, Pro Comp, Takit, Husky Liners, LEER Accessories, BASF Paint, L&G Enterprises, Polk Audio, Audio Innovations and Katzkin.

WD-40 Co. also is collaborating with Source Interlink Media to help get
the word out about the charity truck builds. For more information on the trucks and the collectible cans, visit

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