SEMA eNews Vol. 15, No. 35, August 30, 2012

Movers & Shakers: Edelbrock Acquires SX Performance; Covercraft Introduces "Covers for Causes"

Edelbrock Acquires SX Performance
Edelbrock LLC has acquired SX Performance LLC, which was an affiliate of Essex Industries Inc. The acquisition includes all manufacturing equipment, raw materials, current and future product designs and any existing inventory. Edelbrock will also continue to support all existing SX Performance customers. The entire operation has already transitioned from St. Louis, Missouri, to Edelbrock's facility in Torrance, California. According to Edelbrock, the company is very familiar with SX Performance's products, as they have been manufacturing all Edelbrock electric Quiet Flo fuel pumps, inline fuel pumps and regulators since 2003. The acquisition is intended to reduce production lead times, allow Edelbrock to become more price competitive and raise quality to even higher standards in the fuel delivery and component marketplace. 

  aftermarket news, automotive aftermarket news, aftermarket business
Covercraft launched its "Covers for Causes" program in support of Breast Cancer Awareness.
   

Covercraft's "Covers for Causes" Program Supports Breast Cancer Awareness
As a way of acknowledging the important and diverse roles that women play in the industry—in both purchasing decisions as well as key professional roles throughout the marketplace—Covercraft is launching the "Covers for Causes" program in support of Breast Cancer Awareness. The program includes a special pink version of the popular NOAH car cover fabric made by Kimberly-Clark and a pink version of the UVS100 Windshield Heat Shield.  Both products are custom patterned and feature a silk-screened “Covers for Causes” logo. The company will contribute a percentage of its profits from the sales of these products to breast cancer research programs. Additional information is available at www.covercraft.com/pinkribbon

Car Guy Nation "Road to SEMA" Project Car Underway
The Car Guy Nation ’13 Scion FR-S "Road to SEMA" project car will be a feature vehicle at the SEMA Show, with the assistance of Borla Performance. The Scion FR-S will include specialty-equipment parts from Borla Performance, Eibach Springs, TSW, Disc Brakes Australia, Airaid, Hawk Performance, Braille Battery, Race Ramps and more, with an interior re-covered by Katzkin Leather

  aftermarket news, automotive aftermarket news, aftermarket business
The Grand Prize winner of Bosch's "The Gut Check Challenge"—Mike Collins of Jourdanton, Texas—placed the winning bid on a ’77 International Scout 4x4 at the recent Mecum Auto Auction in Monterey, California. Bosch contributed $25,000 toward the purchase of the Scout.
   

Bosch Contest Winner Chooses International Scout 4x4
The Grand Prize winner of "The Gut Check Challenge" produced by Bosch was Mike Collins of Jourdanton, Texas. Collins selected a classic 4x4 at the Mecum Auto Auction in Monterey, California. He won his bid on a restored ’77 International Scout 4x4, of which Bosch contributed $25,000 toward the purchase. "The Gut Check Challenge" was an online contest held from June 6 through July 18 on the Bosch Facebook page. The challenge was designed to test the contestants' automotive know-how and spark plug knowledge through a series of multiple choice questions followed by a final round of three write-in questions.

Maradyne Creates Facebook, YouTube Pages
Maradyne High Performance Fans has created a new Facebook page and YouTube channel to highlight a series of educational videos for end users and enthusiasts. The videos cover a wide range of topics, including the advantages of purchasing an electric fan over an engine-driven fan. The Facebook page also includes new product information, race team activities, company events, photos and trade show updates. Enthusiasts can also share photos of their Maradyne-equipped vehicles on the site. Maradyne on Facebook. Maradyne's YouTube Channel

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