SEMA eNews Vol. 15, No. 33, August 16, 2012

SEMA Show to Include Auto Dealer Conference

   dealer
Registered individuals of the Auto Dealer Accessory Conference and Show Tour will be able to visit with nearly 2,000
exhibiting companies and see the new products and trends as they walk
the 1-million-sq.-ft. Las Vegas Convention Center.
   

For the fifth consecutive year, the SEMA Show will include an exclusive program designed specifically for franchise and independent automotive dealers. Taking place during the SEMA Show from Tuesday, October 30–Friday, November 2, 2012, the program focuses on critical areas of accessory integration and how they impact operations in all key dealership departments.

“We want to help dealers be successful at selling accessories, and we want more dealers to get involved,” said Peter MacGillivray, SEMA vice president of communications and events. “Although the automotive accessories industry represents a $30 billion market, many dealers are hesitant to jump on board.”

Entitled “Auto Dealer Accessory Conference and Show Tour,” the program includes intimate roundtable discussions on Wednesday, October 31. Topics include accounting, fixed operations, finance and insurance, new and used sales, and accessory sales. Dealers who have successfully incorporated an accessory program into their businesses will share their personal experiences, while experts will outline how there are many easy-to-install products that can have a big impact on the bottom line.

At the conclusion of the discussions, participants will be invited to attend and given preferred seating at the Vehicle Connectivity Keynote Lunch. After lunch, they will be taken on an insider’s tour of the SEMA Show, highlighting key products and services that will help dealers increase sales and add profit to their bottom line. Registered individuals will also be able to visit with nearly 2,000 exhibiting companies and see the new products and trends as they walk the 1-million-sq.-ft. Las Vegas Convention Center throughout the Show, Tuesday, October 30–Friday, November 2.

“Dealers will be able to see thousands of customized vehicles up close and in person,” said MacGillivray. “They will also be able to see the newest products and trends about to hit the market. They’ll have a better understanding as to what their customers are looking for.”

To participate in the dealer conference, individuals must register for both the SEMA Show and the Auto Dealer Accessory Conference and Show Tour. The dual registration provides access to the SEMA Show floor throughout the four-day event, as well as to the exclusive dealer activities on Wednesday, October 31. To learn more about the program and the SEMA Show, visit www.SEMAShow.com.

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