SEMA eNews Vol. 15, No. 32, August 9, 2012

SEMA Data Co-op Members Lead the Way to Industry Standards

  SEMA Data Co-Op
The goal of the SEMA Data Co-op is to enable any manufacturer to take control of their product data, maintain its compliance to standards and provide a seamless means to distribute that data to approved data receivers of their choice in the most affordable way possible.

A limited number of spots are still available for companies to become founding members of the SEMA Data Co-op (SDC). Through the program’s beta phase, which launched earlier this year, suppliers and receivers have the opportunity to become founding members of a program that will change the way product data is used and managed.

“We’re well engaged now in one of the industry’s biggest challenges—that of managing product data,” said Jon Wyly, SDC CEO. “Current participants benefit not only by ensuring that their data is compliant, but they are also paving the way for everyone else in the industry.”

The SDC is an industry-owned and operated data management solution, with SEMA funding the entire construction. The goal is to create the most comprehensive and affordable industry data repository possible, supported by an expert help desk and web-enabled tools. The beta phase for the program began in April, with all supplier spots filling up within the first three weeks. Organizers expanded the program to allow more companies a chance to have their data tested, and the participant count grew to more than 100.

“Companies participating in the beta phase have been very impressed by what they’re learning and the progress they’re seeing,” said Wyly. “The SEMA Data Co-op is as much about education and training as it actually is about managing data. We have a full-time help desk dedicated to teaching the process from whatever level the customer needs. It’s exciting to see companies take ownership of this critical business element.”

Through the SDC, suppliers maintain direct ownership of their product data. All data is configured and stored in the accepted industry ACES and PIES standards, while data receivers have access to a supply of rich, complete, accurate product data to power their internal business systems, counter-top electronic catalogs and websites.

All SEMA industry suppliers and receivers are welcome to participate. To learn more about the program, visit, or contact Jon Wyly at or call 888-958-6698.

SEMA Data Co-op Founding Supplier Members:

3D Carbon   K&N
Accel   Lakewood Industries
Addco   Lloyd Mats
AEM Electronics   MagnaFlow Exhaust Products
AFE Filters   Mallory Ignition
Alloy USA   Mr. Gasket
Auto Meter   MSD Ignition
Bed Rug   Outland Automotive
Bedslide   Painless Wiring
Bestop   Parts Unlimited
Big Country Truck Accessories   Pertronix
CalTrend   PML Inc.
Champion Brands   Precision Gear
Comp Cams   ProConnect
Covercraft   Proforged Chassis Parts
Du-Ha   Proform
Edelbrock   Pure Power
Enerpulse   QMI
Extang   Rampage Products
Fidanza   Roll-n-Lock
Flex-a-Lite   Rubicon Express
Flowmaster   Rugged Ridge
Go Rhino! Products   SCT Performance
H&S Performance   Skyjacker
Hays   SP Performance
Heatshield Products   Street Scene Equipment
Hedman Hedders   Superlift
Hellwig   T-Rex Grilles
Hotchkis Performance   Trans-Dapt Performance
Hurst Shifters   TruXedo
Hypertech   UnderCover Truck Bed Covers
Injen   Western Chassis
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