SEMA eNews Vol. 15, No. 31, August 2, 2012

Days Until the SEMA Show: 89

   automobile trade show, auto show, automobile events, sema show
   

CONFIRM YOUR DIRECTORY LISTING IS CORRECT BEFORE IT GOES TO PRINT!
Deadline: August 31, 2012
SEMA sent e-mails to each exhibit contact on Wednesday, July 25, providing specific log-in information and instructions for modifying your company’s listing in the printed SEMA Show Directory and the online listing on www.SEMAShow.com. The information for your Show directory listing was taken from your Exhibit Space Rental Agreement submission. This information populates your online listing and printed SEMA Show Directory listing. The deadline for changes to appear in the printed SEMA Show Directory is August 31, 2012. After this date you will only be able to change your online listing. If you have difficulty with any of the procedures or did not receive the email from SEMA on July 25, please contact Marel Del Rio at marled@sema.org or 909-978-6740.

POWERSPORTS KIOSK PROGRAM RETURNS…REACH MORE THAN 15,000 POWERSPORTS BUYERS AT THE SEMA SHOW
SEMA is pleased to once again offer our innovative Manufacturer Kiosk Program in the Powersports & Utility Vehicles section of the 2012 SEMA Show. The kiosk program is only open to manufacturers of powersports products who are already exhibiting in one of the SEMA Show's 11 other sections. It's an inexpensive, turnkey approach to showcase your powersports product line to the right buyers in the right place. For only $499, you can buy a kiosk that will be located in the Powersports & Utility Vehicle section in upper South Hall while maintaining your primary booth in the Show. The kiosk will display your branding and marketing materials to the more than 15,000 powersports dealers and retailers interested in powersports products. You even have the opportunity to place a motorcycle, dirt bike, UTV, ATV or side-by-side right in front of your kiosk—showcasing your product the way it is intended to be used. Kiosk availability is limited. Reserve your kiosk today by clicking HERE or by contacting Rebecca Mitchell at 702-216-5851 or e-mail rmitchell@convexx.com.

PROMOTE YOUR PRODUCT’S TECHNICAL APPLICATIONS AT THE SEMA SHOW THROUGH PRODUCT TRAINING SESSIONS
Deadline: August 10, 2012 (for inclusion in pre-Show print publications)
SEMA provides an invaluable opportunity for manufacturing exhibitors to promote and demonstrate the technical applications of their products to the thousands of buyers that descend on the SEMA Show each year through the very-popular Exhibitor Product Training Session program. For only $125, exhibitors are provided with a meeting room during the SEMA Show for a 30-minute seminar. Included is not only the promotional opportunities provided by SEMA to advertise the meeting—through pre-Show publications as well as online and on-site multimedia channels—but also an LCD projector, use of a laptop and microphone in the meeting room. All topics must be technical in nature, and marketing sessions will not be permitted. The August 10 deadline above is for inclusion in pre-show print publications, with August 31 being the deadline for inclusion in the “schedule at a glance” inserted in the pocket directories distributed at the Show. You can sign up by simply clicking HERE for the online application, or contact Susan Schwartz at meeting@sema.org or call 702-216-5858 if you have any questions.

MAKE SURE YOU KNOW WHEN YOUR FREIGHT SHOULD BE ARRIVING AT THE SEMA SHOW
Deadline: October 5, 2012 (to change your target time)
The tremendous size of the SEMA Show necessitates a scheduled freight move-in plan that ensures an orderly and efficient setup. Each exhibitor is assigned a target time, which is the time for your freight to arrive at the SEMA Show. You can find all target times in the bottom left corner of the "Exhibitor Manual" page on www.SEMAShow.com. Answers to the most frequently asked questions regarding freight delivery and when/how your freight should come to the Las Vegas Convention Center is answered by clicking on the informational sheet HERE, which is the last link located on the left column of the Exhibitor Manual. If the time assigned does not work for you, don’t hesitate to contact Ron Pickens at Freeman by e-mail at ron.pickens@freemanco.com. He will use his best efforts to accommodate your requests.  

OFFICIAL CONTRACTOR SPOTLIGHT – EXPO EASE

When drawing buyers to your booth, atmosphere is everything. Yet exhibitors frequently overlook the subtle touches that can make them stand out in a crowd. One example is greenery. "There are more than 2,000 exhibitors at the SEMA Show,” said Peter Frigeri, president of Expo Ease, a Las Vegas-based specialty service provider for trade shows and special events focusing on plant, floral, photography and staffing. “With smaller exhibits like a 10x10 or a 10x20, people can walk right by them. Hour after hour, they start to blur together. If you can add something pretty reasonable, such as plants or a floral arrangement, something colorful or a little eye-catching, it can make all the difference to someone walking by your booth.”

“It can add a touch of class in a booth; it can also enhance a message or work with a theme,” Frigeri explained. “With trucks, for instance, you can do a desert theme. We can provide that kind of décor. Or, if it’s woodsy, we can work with that. We’ve decorated around trucks to make them look like they’re in off-road races. It just enhances the ambiance and makes a booth more inviting and professional looking.”

Expo Ease strives to make such plant and floral arrangements easy on an exhibitor’s budget, as well. Basic assortment packages start at as little as $140. In addition, the company also supplies another often-overlooked service: photography.

“Exhibitors spend a lot of money on their exhibits and then don’t take advantage of the moment, with their products set up nicely and lit,” said Frigeri. He added that Expo Ease will take professional photos of product, customers and salespeople in the booth for later use on a company’s website, Facebook pages or in other promotional materials for prices starting at $165.

“We want exhibitors to think in terms of new media—extending their trade-show floor to customers who may not have been at the Show or customers who may be at the Show but are very busy,” he said. “Getting these images from us very quickly, tweeting them out, putting them on Facebook or on a website can generate excitement off the Show floor to bring people into their booths or let their customers who aren’t there see the exciting things they’re doing, especially for product launches. It’s really priceless. It’s an implied endorsement when a customer’s holding the product.”

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