SEMA eNews Vol. 15, No. 26, June 28, 2012

Join More Than 100 SEMA Members Measuring the Toyota HiLux

  SEMA Measuring Sessions, Toyota Hilux, automotive industry research
The Toyota HiLux Measuring Sessions are made possible by a Department of Commerce Market
Development Cooperator Program award from the U.S. government, which is
working with SEMA to identify and create export
opportunities for SEMA members.
   

Registration has topped 100 manufacturers who will measure a ’12 4x4 double cab Toyota HiLux—the first vehicle in a new SEMA international measuring initiative to provide SEMA-member manufacturers access to vehicles popular overseas but not sold in the United States. There is still time to register for one of the three sessions (pre-registration is required):

  • July 31 – SEMA Headquarters in Diamond Bar, California
  • August 14 – Link Engineering Facility in Dearborn, Michigan
  • August 22 – Clemson University in Greenville, South Carolina


Register now for the ’12 Toyota HiLux Measuring Sessions.

The vehicle is currently on its way to the United States, courtesy in part to a U.S. Department of Commerce Market Development Cooperator Program award, which is working in partnership with SEMA to identify and create export opportunities for SEMA members. Members needing additional fitment checks will be able to sign up for the vehicle to be delivered to their shop. The HiLux is the first in a series of vehicles SEMA will be importing to provide measuring opportunities.

Toyota HiLux Sales 2011 (Top 15 countries):

Country   2011
Thailand   115,592
Saudi Arabia   52,412
South Africa   37,876
Australia   36,124
Brazil   33,261
Malaysia   21,472
Argentina   20,668
Colombia   9,777
Peru   8,569
Indonesia   8,301
Brazil   8,197
United Kingdom   7,439
Chile   6,176
Ecuador   5,958
Philippines   4,538

Source: IHS

Questions? Contact Linda Spencer at lindas@sema.org or call 202-415-8008.

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