SEMA eNews Vol. 15, No. 25, June 21, 2012

Movers & Shakers: Sue Otten Joins Omix-ADA as Chief Marketing Officer

  aftermarket news, automotive aftermarket news, aftermarket business
Omix-ADA hired Sue Otten as chief marketing officer.
   

Sue Otten Joins Omix-ADA as Chief Marketing Officer
Omix-ADA named Sue Otten
as its new chief marketing officer (CMO). According to the company, Otten has
proven communications, branding, sales and marketing leadership in a
variety of manufacturing, technology and services industries. “Sue is a
proven B2B2C communicator, marketing strategist and brand builder with a
keen focus on customer engagement and channel development,” said
Omix-ADA President and founder Al Azadi. “Her experience and strengths
will be key in helping Omix-ADA evolve and grow our business while
continuing to deliver quality products that fulfill consumers’ wants and
needs in the exciting off-road lifestyle and truck vehicle markets.”
Prior to joining Omix as its CMO, Otten, a certified Accredited Business
Communicator (ABC), also worked for Apple Inc. and later founded her
own consulting business; helping other companies with their sales and
marketing strategies to build brand awareness and drive growth.

Ken Palmman Assumes Role of CTEK General Manager North America Operations
CTEK announced that Ken Palmman has assumed the new duties of general manager of North America operations. Palmman, who has been the CFO of CTEK since 2005, comes to CTEK from Hornell Inc. where he served as vice president. “Much of my focus will be to build the organization and to drive the growth of CTEK Power.  We have very ambitious growth goals going forward,” stated Palmman. The company also reported that along with Palmman’s change of duties, numerous additional positions are being filled to meet the demands of CTEK’s already increasing growth in North America.

Promotion for Gloria Medina at The Marx Group
The Marx Group has promoted Gloria Medina to client project manager. According to a company release, Medina will manage client marketing initiatives, oversee digital projects, including websites, social media and online videos and ensure all projects support client marketing goals. Since Medina joined The Marx Group as marketing coordinator in 2006, she has earned a master's degree in advertising with a focus in account planning from the Academy of Art in San Francisco, California. In 2010, Medina became marketing director, handling all of The Marx Group’s internal marketing initiatives. Medina will continue in her role as marketing director while taking on these additional duties as client project manager.

aftermarket news, automotive aftermarket news, aftermarket business
R & R Marketing hired Katy Hosenfeld to serve as lead generation specialist, a newly generated position for the company. 
 
   

Katy Hosenfeld Fills Newly Created Position at R&R Marketing
R&R Marketing Consultants Inc. hired Katy Hosenfeld to fill the newly created position of lead generation specialist. According to R&R, Hosenfeld will work closely with the sales team to identify and qualify new jobber sales leads for manufacturers, direct them to their respective WDs when appropriate, and assist the sales team with keeping WDs and jobbers current on the latest products and introduce value-added products to further enhance sales. "[Hosenfeld's]  previous work with major WDs in the Kansas City area allows her to bring our company her valuable knowledge and experience from working with accounts, such as, Reliable, Arrow Speed, and Keystone Automotive," stated  R&R Marketing Consultants Inc. President Michael Rao.

GoPro Provides Cameras for "Motorz"
"Motorz" announced that GoPro is now providing its HD HERO2 cameras to help produce footage to the automotive how-to TV series. Chris Duke, host and executive producer of "Motorz" stated, “GoPro’s support means we’re able to capture video in places we couldn’t before, and add footage outside the studio that was impossible with our existing equipment.” "Motorz" airs on Thursdays at 12:30 p.m. (PDT) on DirecTV or DISH Network. Log on to www.motorz.tv to download and watch past episodes for free.

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