SEMA eNews Vol. 15, No. 25, June 21, 2012

Exhibitors: Launch Your Show Promotions With the New Products Showcase

  automotive aftermarket event, automotive trade show, sema show
With booth space secured and the Show-floor location selected, exhibitors are encouraged to start taking advantage of the available opportunities to promote their company and products.
   

More than 1,900 companies have chosen their booth locations for the 2012 SEMA Show through the SEMA Show Priority Space Selection process, which concludes on June 22. With booth space secured and the Show-floor location selected, exhibitors are encouraged to start taking advantage of the available opportunities to promote their company and products. The Exhibitor Manual available online has a section dedicated to Show programs that boost company and product awareness, such as Ideas Alive: Featuring the New Products Showcase.   

The New Products Showcase featured annually at the SEMA Show is a main stop for buyers and media. And for exhibitors it's a no-brainer, because the first product category entered in the New Product Showcase is free. In addition to new products, exhibitors can also register to display in an area available for Featured Products—products that have been previously introduced. This provides companies with the opportunity to display their newest innovations alongside their best sellers.

"Regardless of the markets that they serve, buyers attending the Show are looking for the industry's latest innovations and newest products," stated Peter MacGillivray, SEMA vice president of events and communications. "The New Products Showcase provides exhibitors the additional space at the Show to display products away from their booths, increasing their opportunities to capture the attention of buyers."

Exhibitors may enter the New Product Showcase now by visiting www.SEMAShow.com/newproducts.

Increased exposure at the Show is just one of the benefits of displaying products in the New Products Showcase. Each product entered is also professionally photographed and loaded onto SEMAdigital.com, where media and buyers alike can access information and high-resolution images throughout the year for display and publication.

For buyers, the New Products Showcase is a one-stop shop where the most innovative products are displayed. The electronic scanning feature makes it quick and easy to collect product and contact information and high-resolution images of the selected products.

While the Priority Space Selection process for the 2012 SEMA Show is complete, companies can still secure booth space through the "Buy A Booth" link located at www.SEMAShow.com. With great space for the Show still available, companies signing up now are able to select space on a first-come, first-served basis subject to availability. Details about the 2012 SEMA Show, including information on how to attend and exhibit, are available at www.SEMAShow.com.

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