SEMA eNews Vol. 15, No. 25, June 21, 2012

Dates and Locations Announced for Toyota HiLux Measuring Sessions

  SEMA Measuring Sessions, Toyota Hilux, automotive industry research
The Toyota HiLux Measuring Sessions are made possible by a Department of Commerce Market
Development Cooperator Program grant from the U.S. government, which is
working with SEMA to identify and create export
opportunities for SEMA members.
   

Dates and locations for three upcoming SEMA Measuring Sessions featuring the Toyota HiLux have been announced. SEMA is importing the HiLux to the United States as part of a new
program to provide SEMA members with access to vehicles that are popular
overseas but not sold in the United States.

The Toyota HiLux has achieved more than 14 million units sold in 135 countries worldwide since its introduction. The HiLux is a top-selling vehicle in key countries/regions, including Australia, New Zealand, Europe, South Africa, Central America and the Middle East. Because of its international appeal and popularity, the HiLux is the ideal vehicle for companies looking to prototype new products to enter markets overseas. Earlier this year, SEMA members selected the truck to be the first vehicle made available for measurement, beating out the Jeep Wrangler diesel and Ford Ranger. 

Manufacturing companies interested in gathering measurements and specs needed to create products for the popular truck model are encouraged to attend one of the following sessions.

  • July 31 – SEMA Headquarters in Diamond Bar, California
  • August 14 – Link Engineering Facility in Dearborn, Michigan
  • August 22 – Clemson University in Greenville, South Carolina 

Wheel, suspension, air-intake, exhaust, in-car entertainment, bedliners, grille guard and tonneau cover manufacturers are among the SEMA members who have already registered to attend one of the sessions. Once the sessions are complete, SEMA will also make the vehicle available to SEMA members for measurement and fitment checks in their own
facilities.

The program is made possible by a Department of Commerce Market Development Cooperator Program grant from the U.S. government, which is working in partnership with SEMA to identify and create export opportunities for SEMA members.

Register now to participate in one of the three ’12 Toyota HiLux Measuring Sessions.

Questions? Contact Linda Spencer at lindas@sema.org.

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