Engaging the youth market is a challenge for many companies in the specialty-equipment market. With the advancements in technology, the amount of vehicle choices and the evolving role that automobiles play in American culture, capturing the attention of such a diversely influenced demographic requires varying tactics, depending on market niche.
Have the youth of today really changed all that much when compared with the youth of 20 or 30 years ago? Have these changes actually given companies more of an opportunity to reach younger consumers?
No question, the youth are the future of our market. SEMA members: Discuss this topic through the SEMA Members group on LinkedIn. Let your peers know how you capture the attention of the youth segment, or what you think will work. To join the discussion, you must first create a free LinkedIn account. And while you’re there, we encourage you to check out the many other discussions going on.