SEMA eNews Vol. 15, No. 16, April 19, 2012

Grow Your Business With LTAA


LTAA-member companies are eligible to donate $1,500 to the SEMA Cares charity in exchange for having a display vehicle in the LTAA booth at the annual SEMA Show. Beyond that, the booth shows off member company products and provides members and non-members alike with a place to meet and network.


With roots that go back to the early 1980s, when it was known as the
Truck Cap Industry Alliance (TCIA), LTAA members enjoy a true sense of
community. In addition, the council continues a long tradition of
providing useable solutions that drive education and growth for their
member companies in the light truck accessories market. If your company is in this segment of the industry and is not yet an LTAA member, there is no better time to join.

Top 3 Reasons to Join LTAA:

  • Education and Training: The LTAA eLearning track section of the SEMA Education Institute (SEI) hosts several handy tools for installers and retailers, including the Pickup Bed Dimensions Reference Chart and the Keyless Entry and Center High Mounted Stop Light (CHMSL) Wiring Guides. These guides provide a quick and easy one-stop shop for obtaining critical measurements or wiring pickup points. There is also a video explaining why paint colors may vary from truck to truck, even when comparing similar makes, models and years. Manufacturers and retailers alike will soon benefit from the online Manufacturer Product Training on SEI. These training modules will deliver critical information on products in a consistent format and include testing and tracking.
  • New Products Showcase: The annual LTAA New Products Showcase at the Truck Nationals in Carlisle, Pennsylvania, puts LTAA-member products on display in front of one of the largest gatherings of truck enthusiasts in the country. Photographs of the products are displayed at the SEMA Show and on the LTAA website. A new element has been added for 2012, in the form of a Jeep Rubicon build out. LTAA products that are on display in the New Products area will be installed live at the event, effectively tying together the manufacturer, retailer/installer and end user. Only LTAA-member companies are eligible to participate in the New Products Showcase and the Jeep build.
  • Networking: Throughout the year, LTAA strives to communicate with its members through eNews, SEMA News and social media. A large presence on the SEMA Show floor provides members and non-members alike with a place to meet and communicate during the Show. The LTAA Industry Reception at the SEMA Show, featuring the LTAA Fall Nationals Pinewood Drag Races, is recognized as one of the premier light truck accessory industry events of the year. Through the LTAA Show booth and Fall Nationals Pinewood Drags, in 2011, LTAA members helped raise more than $11,000 for the SEMA Cares charity.

For more information on LTAA membership, contact Jim Skelly at

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