SEMA eNews Vol. 15, No. 9, March 1, 2012

Movers & Shakers: Classic Industries Earns Top Dealer Award; Revvolution.com Targets DIY Audience Through Online Community

Classic Industries Earns Top Dealer Award
Classic Industries announced that the company recently won a Top Dealer Award from Detroit Speed. Each year, Detroit Speed sends the award out to its top five dealers in appreciation for their partnership. "We strive to bring to market the very best products the automotive industry has to offer. Detroit Speed and Engineering is a leader in the field of chassis and suspension parts and we are proud to receive the DSE Top Dealer award for 2011,” said Ray Yager, Merchandising Director of Classic Industries.

  automotive news, aftermarket news
  The Chysler Group announced the opening of Mopar
distribution centers in Argentina and Brazil.

Mopar Distribution Centers Open in Argentina and Brazil
Chrysler Group LLC announced the opening of Mopar
distribution centers in Argentina and Brazil. The parts distribution
center in Argentina is located in General Rodriguez, Buenos Aires. The
3,000-sq.-meter facility will distribute more than 10,000 part numbers
to more than 25 dealer locations. The 4,500-sq.-meter facility in Brazil
is located in Louveira, Sao Paulo, and will move more than 20,000 parts
to support 30 dealers. “We are opening Mopar operations in Argentina
and Brazil in order to further support our network of dealers and
customers in these growing markets,” said Pietro Gorlier, President and
CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care
brand. “We will continue to look for strategic opportunities to provide
even more support for our customers around the world.”

Revvolution.com Targets DIY Audience Through Enthusiast Online Community
Revvolution.com has launched a new automotive enthusiast online destination for the do-it-yourself audience. According to the company, Revvolution.com was built for enthusiasts by enthusiasts and is engineered to become the web's largest automotive community, populated with user-generated content that can be modified by fellow members. The site will also feature authoritative submissions from industry experts and influencers. "We launched Revvolution.com because we noticed the absence of a centralized, comprehensive online community that speaks directly to do-it-yourself automotive enthusiasts like us," explains Revvolution.com Founder and President Ryan Randels. "From interior upgrades to engine swaps to basic car care, we love to work on our cars.  We also want to share what we know and learn about what we don’t with other members of our community, be it our next-door neighbor, or someone on the other side of the world."

  aftermarket news, automotive news
  Petty's Garage will exhibit on the midway at nine Goodguys events this season.

Petty's Garage to Exhibit at Nine Goodguys Events
The Goodguys Rod & Custom Association announced that high-performance speed shop Petty's Garage will exhibit on the midway at nine Goodguys events this season. The exhibit will feature several vehicles from Petty's Garage, racing memorabilia and a complete line of Petty's Garage Signature parts. As part of the new partnership with Petty’s Garage, the Goodguys will donate $5,000.00 to the Victory Junction Camp through Petty Family Foundation.

Royal Purple Redesigns Website Based on Customer Feedback
Synthetic oil manufacturer Royal Purple launched a redesigned website RoyalPurple.com, which the company says features a simpler, easier to navigate interface and a fresh look. The company chose the new website design based on customer feedback the company recently received asking for more interactive content. The home page includes the brand’s “Outperform” messaging and is updated with the company’s newest logos and corporate identity.

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