SEMA eNews Vol. 15, No. 8, February 23, 2012

Movers & Shakers: The Marx Group Names Craig Martinez Marketing Coordinator; McLeod Racing Adds Bob Scheid

  aftermarket news, Craig Martinez
  New Marketing Coordinator Craig Martinez will assist The Marx Group with marketing, public relations and social media.

The Marx Group Names Craig Martinez Marketing Coordinator
The Marx Group hired Craig Martinez as the company's new marketing
coordinator. Martinez comes to The Marx Group having worked as public
relations coordinator for Full-Throttle Communications—a marketing,
public relations and advertising agency—and marketing coordinator at
AGIA Insurance Services—an insurance administrator in Southern
California. In his new role at The Marx Group, Martinez will assist the
company in the areas of marketing, public relations and social media.

McLeod Racing LLC Hires Bob Scheid as Director of Business Development
McLeod Racing LLC hired Bob Scheid as director of business
development, which is a newly formed position at the company. McLeod
reports that Scheid has worked in the automotive aftermarket for more
than 20 years, holding positions that have led him from the parts
counters of Nationwise Auto Parts to the Presidency of Fidanza
Engineering and Director of Business Development for Digital Performance
Inc. He will work with different departments within McLeod. 

RideTech Announces Winner of Streetrod Design Contest
RideTech announced that the winner of its Streetrod Design Contest was
Gary Drayton, who received a $500 cash prize. There were 60
designs entered for the contest and more than 1,000 votes registered.
The company also stated that features of Drayton's design will be
incorporated into the vinyl wrap the company is developing for the
Hotrod & Restoration Trade Show in March. View the top three
designs and all of the entries

Chili Bowl Nationals to Air in April on CBS
According to a release by Lucas Oil Products, the 26th annual Lucas Oil Chili Bowl Nationals presented by General Tire will air April 14, at 3:00 p.m. (CST). The broadcast will be carried by CBS and its nearly 200 affiliates throughout the United States. The Chili Bowl Nationals were originally set to air on the CBS Sports Network in January. The forthcoming broadcast marks the first time that the Chili Bowl will be aired on one of the "Big Three" television Networks. 

Federated Sponsors New Segments on "Two Guys Garage"
Through a new agreement and continued sponsorship of the "Two Guys Garage" television show, Federated will sponsor two regular segments called "Tech Talk by Federated Auto Parts" and "Brake Room." The segments will be featured on every episode of "Two Guys Garage" beginning April 28 and will run through November 2012. The focus of "Tech Talk" will be on education and training, with emphasis on parts and solutions provided by the automotive aftermarket. “Brake Room” segments will highlight the innovative and high-quality parts supplied by Federated’s manufacturing partners.

Vehicle Inspection Systems Inc. Updates Website
Vehicle Inspection Systems Inc. announced that it redesigned its website, www.vischeck.net, to include easier navigation and more information on the company's products. The website is now linked to the new online shopping site, store.vispolish.com, where supplies, parts and machines can be ordered.

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