SEMA eNews Vol. 15, No. 7, February 16, 2012

SEMA Show Exhibitor Summit Teaches Success, Maximizes ROI

  summit
  The SEMA Show Exhibitor Education Summit is an intensive program designed to connect
exhibitors with key individuals and provide participants with
up-to-the-minute insights into the Show.

Manufacturers may now sign up to attend the third annual SEMA Show Exhibitor Education Summit, taking place April 2–4, 2012, in Las Vegas. Presented by Show staff who know first-hand how to best navigate the SEMA Show, the Exhibitor Education Summit is an intensive program designed to connect exhibitors with key individuals and provide participants with up-to-the-minute insights into the Show.

“We have a wide range of resources available for exhibitors to improve their performance at the Show,” said Peter MacGillivray, SEMA vice president of communications and events. “The Exhibitor Education Summit is the best time for exhibitors to learn about the many resources that are available. By hosting exhibitors in Las Vegas, there are no distractions or interruptions. Exhibitors gain a clear understanding of how the programs work and get the answers they need.”

During the summit, exhibitors participate in sessions ranging from how to save on material handling, using social media to expand market reach, creating a plan and budget to add value, exploring sponsorship opportunities and more. Participants also are able to sit down in one-on-one sessions where Show experts evaluate and analyze the exhibitor’s unique needs to help reduce expenses, and they are able to tour the Las Vegas Convention Center.

Since the first SEMA Show Exhibitor Education Summit was held in 2010, exhibitor participation in many programs and services has increased. “For years, we’ve offered value-added programs to help exhibitors connect with key buyers and increase awareness of their new products,” said MacGillivray. “The challenge has always been explaining the benefits of these programs to our exhibitors. Once the exhibitors realize what’s involved with programs, such as the New Products Showcase or technical seminars, they can’t wait to participate.”

To make it easy and affordable for manufacturers to attend the summit, SEMA and its hotel partners are offering a limited number of hotel rooms for the summit at no cost to participants. All meals at the Summit will be provided as well. Participants will be responsible for travel to and from Las Vegas and incidental hotel charges (phone, room service, etc.).

Register now. Certain conditions do apply and are explained on the Summit's homepage, or can be obtained from Casie Stock at cstock@convexx.com or 702-450-7662, ext. 109.

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