SEMA eNews Vol. 15, No. 5, February 2, 2012

2012 Honda CR-V Measuring Session Draws 27 Aftermarket Suppliers

  CR-V
  Twenty-seven specialty-parts suppliers were provided hands-on access
to the ’12 Honda CR-V to gather surface data in preparation for
designing, developing and manufacturing aftermarket parts and
accessories.

Debuting at the Los Angeles Auto Show last November, the all-new fourth-generation ’12 Honda CR-V was on display January 25 during SEMA's measuring session at American Honda headquarters in Torrance, California. The session drew 27 specialty-parts suppliers, all of whom were provided hands-on access to the new CR-V in order to gather surface data in preparation for designing, developing and manufacturing aftermarket parts and accessories.

The CR-V is available in LX, EX and EX-L trim levels. New for 2012, the CR-V features Real-Time All-Wheel Drive with Intelligent Control System, as well as standard features, including an easy fold-down 60/40 split rear seat, a Bluetooth HandsFreeLink phone interface with a full-color intelligent Multi-Information Display and a multi-angle rearview camera. All CR-Vs are powered by a 2.4L iVTEC four-cylinder engine that produces 185 hp and 163 lb.-ft. of torque paired with a five-speed automatic transmission. EPA-estimated fuel economy is rated at 23/31/26 mpg city/highway/combined.

Here's what some of the attendees had to say about last week's ’12 Honda CR-V measuring session:

"These SEMA measuring sessions have always proven to be beneficial for EGR, not only for the vehicle access provided, but also for the business relations that they help to build between our company and the motor companies. We use these sessions to check existing product while also scanning the vehicle for new developments that we wish to pursue. EGR will be developing and releasing our Integrated Side Step, Hood Shield, Tape-On and In Channel Window Visors, as well as other protective plastic products for the front end of this vehicle for world-wide markets."

—Darrin Olsen, technical services manager, EGR North America

"Our conviction is to deliver an unmatched listening experience without compromising the space, functionality or integrity of the vehicle. SEMA measuring sessions provide us access to the needed information to begin our prototyping process. We measure for speaker mounting locations, taking into account the connectors, dimensions, mounting hole patterns and envelopes available for each speaker. We also identify a suitable location to design our subwoofer, allowing enough internal air volume to produce the proper bass with minimal to no loss of the vehicle's usable capacity. The same is true of our DSP amplifier. We will determine a point where mounting is possible without the need for additional hardware. Lastly, we examine how to run our Quick-Sync wiring harness to power, ground, radio, factory wiring harness and all OEM Audio Plus components. SEMA measuring sessions afford us the first look essential to ensuring our sound system's seamless integration."

—Richard Yvanovich, system integration manager, OEM Audio Plus

"Our main goal was to check fitment of current products so that a proper development schedule can be established for the near future. As it stands, the CR-V has been changed enough from the previous model that many of our current products, including side steps, running boards, front sport bar and rear bumper guard, will require extensive revision. The economy is still struggling and the local dealer-to-aftermarket relationship is not what it once was. Vehicle inventories are lower than in the past, and the availability of new vehicles to product designers is limited. SEMA measuring sessions are a valuable way for us to determine a course of action for new products. I truly appreciate the effort the SEMA staff puts forth and they are always accommodating."

—Dave Pease, product development, WINBO-USA

Check out the schedule and online registration form for upcoming SEMA measuring sessions.

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