SEMA eNews Vol. 15, No. 3, January 19, 2012

Movers & Shakers: Don Garlits 80th Birthday "Rat Roast" in February; Pollen Promoted to Director of Marketing at Infineon

 

  Don Garlits
 

Drag-racing legend Don Garlits will celebrate his 80th birthday with a special “Rat Roast” charity event Saturday, February 11.

 

Don Garlits "Rat Roast" Charity Events Set for February 11
Known as the greatest driver in NHRA history, Don Garlits will celebrate his 80th birthday with a special “Rat Roast” charity event on Saturday, February 11, at the Sheraton Fairplex in Pomona, California. The celebration will be held during the weekend of the 52nd annual O’Reilly Auto Parts NHRA Winternationals presented by Super Start Batteries, February 9–12, at historic Auto Club Raceway at Pomona. The “Rat Roast,” which also includes silent and live auctions featuring one-of-a-kind memorabilia, is being presented by NHRA, with proceeds to benefit the Quarter Mile Foundation. The Quarter Mile Foundation mission is to collect and archive the history of the sport of drag racing and related aspects of the high-performance aftermarket.

Rachal Pollen Promoted to Director Marketing for Infineon Raceway
Infineon Raceway promoted Rachal Pollen
to director of marketing. According to Infineon Raceway officials,
Pollen will help oversee the planning and execution of all marketing
initiatives at the raceway, including the annual NASCAR Sprint Cup
Series, NHRA Full Throttle Drag Racing Series and IZOD IndyCar Series
race weekend. Pollen has served as senior manager of marketing for
Infineon since 2006. 

Federated Auto Parts Acquires Naming Rights to I-55 Speedway
Federated Auto Parts has obtained the rights to the I-55 Speedway in Pevely, Missouri. According to the company, the I-55 Speedway, now known as the Federated Auto Parts Raceway at I-55, annually hosts some of the most competitive dirt-track races in the nation. The raceway is co-owned by longtime Federated spokesperson and dirt-track legend Ken Schrader. Federated also announced that the newly renamed raceway will host the inaugural 2012 Federated Auto Parts World of Outlaws "Ironman 55" race in August.

CRC Products Featured on "Two Guys Garage" and "TruckU"
CRC Industries Inc. announced that the company will participate in the 2012 season of "Two Guys Garage" and "TruckU," produced by Brenton Productions and aired on the Speed Channel. According to CRC, the shows will feature CRC products in-use and on the set to promote the company's CRC BRAKLEEN brake parts cleaner and full line of automotive maintenance products. CRC Marketing Manager Dori Ahart said, "There is a recent trend toward increased vehicle maintenance over buying new. Car and truck owners are trying to get the most out of their vehicles, and these shows help them learn how."

B&M Automotive Group Selects Kahn Media for PR, Communications
Kahn Media announced that it was selected by B&M Automotive Group to assist with public relations and communications, including targeted outreach, social media marketing and special projects. Kahn, which has been working with the Flowmaster brand since 2010, will expand its support to include public relations, B2B and B2C communications and marketing for Flowmaster as well as all other brands in the group. The B&M  Automotive Group includes high-performance brands B&M Racing & Performance, Flowmaster Exhaust, Hurst Shifters and Hurst Driveline Conversions.  

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