SEMA eNews Vol. 14, No. 50, December 15, 2011

Movers & Shakers: American Aftermarket Group and Restylers International Form Alliance

American Aftermarket Group and Restylers International Form Alliance
American Aftermarket Group and Restylers International (AAG/RI) announced and alliance that brings together the two buying groups serving nearly 700 independent accessory locations across North America. According to a recent release, the alliance will leverage its enhanced buying power, as well as traditional buying and discount programs on products and services.

American Aftermarket Group, based in Strasburg, Ohio, was formed three years ago with a manufacturer-direct purchasing system focusing on the truck-accessory industry. Restylers International, headquartered in Fargo, North Dakota, was formed in July 2009 with the merger of Auto Trim Dealers Group and Auto Trim International.

Ken-Tool Selects Action Marketing Services for Pacific Northwest and Alaska
Ken-Tool selected Action Marketing LLC to represent the company in the Pacific Northwest and Alaska. “Led by George Patterson, Action Marketing has, over the past 27 years, established a strong reputation for providing excellent relationships with the companies it represents and its distributors and jobbers in Oregon, Washington and Alaska. They have a veteran staff and work within the automotive, heavy-duty truck, agricultural, forestry and construction industries, which happen to be our core markets, stated Rock Tyson, vice president of sales and marketing for Ken-Tool.

Barrett-Jackson Names JMPR for National, International PR
Barrett-Jackson Auction Company selected JMPR Public Relations to handle its national and international public relations outreach and media relations initiatives. JMPR will be primarily responsible for growing Barrett-Jackson’s visibility for all its auctions within the national and international business, automotive and lifestyle media markets and to make key audiences aware of Barrett-Jackson’s offerings. Currently, the Phoenix, Arizona-based UP Agency is handling local and regional public relations outreach for Barrett-Jackson’s Scottsdale auction.

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