SEMA eNews Vol. 14, No. 50, December 15, 2011

What Has SEMA Done for You Lately?

  •   hria
      The late Ray Gollahon of Brookville Roadster was inducted into the HRIA Hall of Fame at the HRIA Awards Reception during the 2011 SEMA Show.
    His son Kenny (center) accepted the award on Ray's behalf.

    Are you a manufacturer, builder/fabricator, dealer, car club or enthusiast publication serving the hot-rodding segment of the automotive specialty-equipment industry? If the answer is yes, then the prestigious Hot Rod Industry Alliance (HRIA), a SEMA council, just could be the resource you need to expand your industry network, grow your business and gain invaluable leadership training.

    The HRIA is comprised of SEMA members who share common business interests and a passion for hot rodding. Guided by a Select Committee of 14 volunteers, HRIA works with SEMA to address issues, such as model legislation, intellectual property rights, industry succession and education while offering its membership of 260 companies the opportunity to interact and discuss challenges in both public and private forums.

    “The HRIA and SEMA help defend those issues that can imperil the sport and, therefore, our businesses and livelihoods,” explained HRIA Select Committee member Scott Bowers of Ron Francis Wiring. "Being involved in the inner workings of the HRIA Select Committee makes me feel more connected on a personal level to my company's market segment and allows me to give back to the industry."

    "I love being involved with the HRIA and the people are exactly why I want to become more involved," said HRIA Select Committee member Tammy Holland of COMP Performance Group. "The HRIA has a strong SEMA history and their passion for our industry makes me want to help all of our members and SEMA to become stronger as a whole. Each SEMA council in which I have been involved has helped me to grow professionally, and I have gained lots of friends along the way. You don’t come across this type of passion just anywhere, and it makes me proud to find it within the automotive aftermarket."

    Becoming a member is easy. Applications are available at the HRIA website and annual membership dues are only $100. Request More Information. In addition, The HRIA holds several open meetings at various national-level street-rod events where companies can attend and have their voices heard.

    HRIA members also enjoy a number of industry opportunities, including:

    • Education and Training Day: Each year, the hot-rod industry gathers in Indianapolis for the HRIA Education Day. This annual event attracts 40-plus companies in the hot-rod industry to host educational seminars on new products or systems, installations, selling techniques or anything of interest to a hot-rod shop. The companies on display represent the cutting edge of technology and product development in our industry, providing HRIA members with a unique insight into the manufacture of the parts they sell and install. Seminar attendance is free to all guests of the Hotrod & Restoration Trade Show.
    • Pinewood Builder’s Challenge: The annual HRIA Pinewood Builders Challenge brings together some of the nation’s best hot-rod builders to build and race miniature hot rods for charity. With very few rules to follow, more than a dozen master hot-rod and custom-car builders create one-of-a-kind pinewood race cars to be raced at the annual SEMA Pinewood Drag Races. In addition to speed, these unique cars are awarded for engineering and craftsmanship. After the races, the cars are sold via online auction to raise money for two great children’s charities—Childhelp and Victory Junction Camp.
    • Youth Awareness: The HRIA supports the future growth of our industry and hobby through the Youth Awareness program. This educational program helps expose teenagers and college-aged students to the many different aspects of hot rodding. Through this program, HRIA companies host students for shop tours, internship programs, car shows and other events geared toward exposing students to the various occupations available in our industry. In addition to helping promote our future hot-rodder workforce, the Youth Awareness program introduces classic cars, hot rods and musclecars to the next generation of hot rodders.
    • Association Partnerships: The HRIA firmly believes in expanding its members’ presence in the industry and supporting associations that promote the hobby. By joining forces with the likes of Championship Auto Shows/ISCA, Goodguys Rod & Custom Association and the National Street Rod Association, the HRIA can more effectively grow the industry, increase member exposure and maintain the pulse of the industry. 
    • SEMA Show Week: Each year, the HRIA hosts its annual Awards Banquet during the SEMA Show in Las Vegas. The highlights of the reception are the numerous awards given by the HRIA and some of our industry’s leading organizations. These awards include the NSRA Street Rodding Achievement Award, Goodguys Trendsetter Award, Championship Auto Shows Legends of Hot Rodding Award, as well as the HRIA's annual recognition of an outstanding individual and Hall of Fame inductees. In addition, between the reception and Hot Rod Alley, the HRIA showcases nine of the finest hot rods in the nation. The HRIA Reception also provides a wonderful opportunity for all HRIA members to socialize with old friends and make new friends in hot rodding.

    Support the council that supports your business. Join today! Request more information, or contact Zane Clark at 909/978.6696 or via e-mail at

Breaking News

  •   SEMA Jacket
      Piston Driven Manufacturing is offering free shipping on purchases of $50 or more on all officially licensed SEMA Gear apparel in stock.

    Piston Driven Manufacturing is offering free shipping on purchases of $50 or more on all officially licensed SEMA Gear apparel in stock, while supplies last.

    The SEMA Gear apparel line nearly sold out during the 2011 SEMA Show, and now you can get the same T-shirts, caps, jackets and thermals at prices that have been further discounted for the holidays.  

    SEMA Gear apparel is made from high-quality materials including soft and durable 5.5 oz. American ring-spun cotton, high-quality embroidery, and Flex Fit brand caps. They’re all available in a variety of colors and trendy styles automotive enthusiasts absolutely love.

    The most popular styles and sizes are manufactured in limited quantities and won’t be available in 2012. SEMA Gear apparel is officially licensed by SEMA and is the latest in the expanding line of products from Piston Driven Manufacturing, including, GhosTracks USA, Motorcyclist magazine, Bates Leathers and Car Craft magazine.

    For more information, contact Piston Driven LLC, 2549 Eastbluff Dr. #400, Newport Beach, CA 92660; 714-774-9444 or visit

  •   Tech Transfer
      New CAD files for the ’12 Chevrolet Sonic, Cruze and Ford Focus, as well as the ’11 F-150 EcoBoost engine, have recently been added to the SEMA Tech Transfer Program.

    The SEMA Tech Transfer program has expanded with the addition new CAD files for several 2012 vehicles. The data files available include the ’12 Chevrolet Sonic Turbo engine and suspension; ’12 Chevrolet Cruze Turbo engine and suspension; and the ’12 Ford Focus engine, suspension, fascias and exhaust. Files for the ’11 Ford F-150 EcoBoost engine assembly were also recently added to the program. 

    In addition to accessing files directly from OEMs, another key benefit of the SEMA Tech Transfer program is that the database is constantly expanding. While the CAD data mentioned above, as well as hundreds of additional CAD files, is available immediately at, more components can also be requested from all participating OEMs through the program. 

    The intent of SEMA Tech Transfer, available exclusively to SEMA manufacturing members, is to minimize or completely eliminate the necessity of reverse engineering to produce products. The program houses a database of CAD files provided by participating OEMs, which currently include Chrysler, Ford, General Motors and Scion.

    For more information on the SEMA Tech Transfer Program, visit or e-mail

  • Tune in to SPEED TV on Saturday, December 17, at 1:00 p.m. (EST) for coverage from the 2011 SEMA Show. Hosts Matt Steele, Bruno Massel, Jared Zimmerman and Kevin Byrd scope out more than a million square feet of exhibit space to find the hottest, most amazing products about to hit the market. The one-hour special is packed filled with coverage that you won’t want to miss. Details:

  • A new web page has been created for the SEMA Rapid Prototyping Program—a service that creates ABS plastic prototypes of your designs at a reduced members-only rate.

Business Tools

  •   BOD
      Pictured here is the 2011–2012 SEMA Board of Directors. For more information, refer to the article in the December issue of SEMA News.

    As a member of the Association, we need your recommendation of industry
    leaders to serve on the SEMA Board of Directors. Our industry has many
    individuals who would be an asset to the SEMA Board, but oftentimes
    those individuals aren’t immediately apparent to the committee that is
    responsible for selecting the final candidates.

    Please take a moment to tell us about whom you would recommend as a potential nominee for a Board member position.

    It would also be most helpful if you would include information to help
    the Nominating Committee know more about the qualifications of the
    nominees, such as background, experience and achievements from a
    leadership standpoint.

 Nominations for the 2012 SEMA Board of
    Directors are due Thursday, January 4, 2012.

    Please complete and submit the nomination form, and be sure to include the qualification information noted above.

    Your Association is vitally important to the industry and your company.
    Your participation in helping to ensure strong leadership for the SEMA
    Board of Directors is essential.

    Thank you for your attention to this important request.

    Chris Kersting, CAE

    SEMA President and CEO

  • Are you hunting for a new job? The “Positions Available” section in the
    SEMA Member Classifieds lists more than 50 job openings around the
    country. Here are some of the latest classifieds posted to the website.

    • MSX International Inc., located in Nanuet, New York, is hiring a program manager with experience in OEM program performance solution design and development and/or dealership consulting. The successful candidate must have a minimum 10 years' project management/development in automotive, truck, transportation industries and automotive retail experience and be able to travel up to 75%.
    • TransAmerican Auto Parts, located in Los Angeles, is hiring a director of supply chain management to build and develop a supply chain team and set up procedures and policies to create a world-class supply chain system. The successful candidate will have a bachelor’s degree in business administration or a related field and 10 years' experience in global supply chain.
    • IPD, located in Torrance, California, is hiring a parts marketing specialist with industrial b2b experience to take on a new role that combines
      elements of traditional product line management and marketing communications. The successful candidate will have general business/marketing knowledge and experience and a bachelor's degree from an accredited university in business, marketing, and/or technical discipline (or equivalent
      educational achievement plus related workplace experience).
    • General Physics Corp., located in Los Angeles, is hiring an accessory account manager who can work directly with dealership sales personnel and consult/train on the development of their accessory program sales. The ability to travel throughout the Western states is required.

    For more job listings, click here

New Products and Technology

  • SEMA presents the winners of the New Products Showcase Awards during the 2011 SEMA Show. The event spotlights the most cutting-edge automotive products either on the market or about to hit the market. The winners were recognized during the 2011 SEMA Show New Products Awards Breakfast. Here are some videos of the products and winners.

  • Hyundai Elantra Touring

    Brenda Priddy & Co. reports that it was a little more than two months ago when Hyundai introduced the all-new i30 to the world—also known as the Elantra Touring—but the automaker left plans for North American release in limbo. Now, sources have informed Priddy to expect the new i30 to arrive in the United States in time for the ’13 model year.  

    Priddy's team expects the coupe version of the Elantra to debut at the Chicago Auto Show and the i30 Touring to follow shortly after.

    While a complete walk-around of the vehicle was not possible, these photos show the U.S. spec version of the i30 with fog lamps borrowed from the Hyundai Accent and not from the i30 previously shown in Europe.

    Whether or not modifications will be made to the North American version when it goes on sale in late 2012 remain to be seen. Priddy and the crew will keep us updated as soon as more details are made available.

    Hyundai Elantra Touring
    Photo Credit: Brian Williams for Brenda Priddy & Co.

Global Update

  •   middle east
      Participating SEMA manufacturers of the inaugural SEMA Middle East Business Development Conference will have one-on-one meetings with pre-vetted distributors.

    There are three slots left for the inaugural one-on one-meetings with buyers from the United Arab Emirates (UAE), Kuwait, Saudi Arabia and Qatar taking place April 17–20, 2012, in the UAE. Grants of $1,000 are available to defray the costs of these last three slots for U.S. companies who self-certify that their products are at least 51% U.S. content. Exciting opportunities are available to supply those engaged in car collecting, off-roading and upgrades for street performance vehicles—to name a few of the fastest growing niches.

    Register online now!

    For more information, contact Linda Spencer at

People, Places, & Racing News

  • American Aftermarket Group and Restylers International Form Alliance
    American Aftermarket Group and Restylers International (AAG/RI) announced and alliance that brings together the two buying groups serving nearly 700 independent accessory locations across North America. According to a recent release, the alliance will leverage its enhanced buying power, as well as traditional buying and discount programs on products and services.

    American Aftermarket Group, based in Strasburg, Ohio, was formed three years ago with a manufacturer-direct purchasing system focusing on the truck-accessory industry. Restylers International, headquartered in Fargo, North Dakota, was formed in July 2009 with the merger of Auto Trim Dealers Group and Auto Trim International.

    Ken-Tool Selects Action Marketing Services for Pacific Northwest and Alaska
    Ken-Tool selected Action Marketing LLC to represent the company in the Pacific Northwest and Alaska. “Led by George Patterson, Action Marketing has, over the past 27 years, established a strong reputation for providing excellent relationships with the companies it represents and its distributors and jobbers in Oregon, Washington and Alaska. They have a veteran staff and work within the automotive, heavy-duty truck, agricultural, forestry and construction industries, which happen to be our core markets, stated Rock Tyson, vice president of sales and marketing for Ken-Tool.

    Barrett-Jackson Names JMPR for National, International PR
    Barrett-Jackson Auction Company selected JMPR Public Relations to handle its national and international public relations outreach and media relations initiatives. JMPR will be primarily responsible for growing Barrett-Jackson’s visibility for all its auctions within the national and international business, automotive and lifestyle media markets and to make key audiences aware of Barrett-Jackson’s offerings. Currently, the Phoenix, Arizona-based UP Agency is handling local and regional public relations outreach for Barrett-Jackson’s Scottsdale auction.

  • The Off-Road Business Association Inc. (ORBA) reports that it has been exploring options for the protection of the Off-Highway Motor Vehicle Recreation (OHMVR) trust since July 2011, along with its strategic partners AMA District36, AMA District37, the American Sand Association and the California Association of 4 Wheel Drive Clubs through the use of its registered state lobbyist Aaron Reed and Associates.

    The OHMVR, established to provide accessibility to off-highway recreation and provide a variety of services and benefits to California residents and visitors, operates on an $85 million per year budget comprised primarily of gas tax and, according to ORBA, about 20% from the sale of Green Stickers.

    The state borrowed $10 million in gas tax from the budget before it reached the OHMVR trust earlier this year, according to Fred Wiley of ORBA, and the removal of the funds will continue indefinitely.  

    Read more on the latest on the OHMVR program.



    GEICO RENEWS WITH MORGAN LUCAS RACING THROUGH 2014: Insurance giant GEICO has renewed its agreement with Morgan Lucas Racing and NHRA Top Fuel driver Morgan Lucas for three more years. GEICO joined Lucas’ drag racing team in 2009—a career-best season for Lucas that included three victories and a berth in the Countdown to the Championship. The former Sportsman star has become a fixture in the elite top 10 ever since, representing GEICO at more than 20 NHRA Full Throttle national events each year.

    “I know without question we have the best sponsor in the world,” said Lucas. “GEICO is a true partner in every sense of the word, and their understanding of motorsports and drag racing in particular is unparalleled. It’s very simple—we could not do this without GEICO. Quite frankly, we wouldn’t want to race without them. We’ve become so close to so many people within the organization. They are part of our family.”

    For more information on this story, visit


    NHRA LAUNCHES SECOND ANNUAL FAN CHOICE AWARDS: As a way of embracing the voice of one of the most engaged and passionate fan bases in sports and reliving so many of the great moments from NHRA’s unforgettable 60th Anniversary season, the NHRA has launched the second annual NHRA Fan Choice Awards—a year-end recognition of outstanding performance as voted on exclusively by NHRA fans. Running now through Thursday, December 22, on, the NHRA Fan Choice Awards will include five categories that fans can vote on to determine the top of each group. In addition, NHRA fans who participate in the voting will be automatically entered into a drawing to win two final-eliminations tickets to the race of their choosing. The five categories of the NHRA Fan Choice Awards are as follows:

    • Story of the Year
    • Moment of the Year
    • Upset of the Year
    • Driver/Rider of the Year
    • Team of the Year

    The winners will be announced, one per day, December 26–30. For more information on this story, log on to


    ALAN JOHNSON RACING, DIXON AGREE TO MUTUAL SEPARATION: Alan Johnson Racing and driver Larry Dixon have agreed to a mutual separation. Alan Johnson Racing manages the two-car Top Fuel operation of the Al-Anabi Racing Team. Dixon joined the Al-Anabi Racing team in 2009 and, during his three seasons driving the Al-Anabi Racing dragster, raced to 19 wins in 25 final-round appearances and won the 2010 NHRA Full Throttle Top Fuel world championship.

    “Larry has been an integral member of Al-Anabi Racing for the past three seasons,” said Alan Johnson Racing team owner and Al-Anabi Racing team manager Alan Johnson. “He was instrumental in our successes, including winning our first NHRA Full Throttle championship in 2010. He represented Al-Anabi Racing, Full Throttle and the NHRA as a great champion.”

    “I enjoyed my three seasons driving the Al-Anabi Top Fuel car,” said Dixon. “We had a lot of wins and definitely the highlight was the NHRA Full Throttle Championship last year. I have many fond memories of working with Alan, Jason (McCulloch, crew chief) and our crew, but I am anxious to see what the future has in store for me. I want to thank Sheikh Khalid, Alan and everyone at AJR for my time there and wish them all the best.”

    With driver Del Worsham’s retirement November 21, Al-Anabi Racing must now fill two drivers' seats as the team will field two Top Fuel cars for the 2012 NHRA Full Throttle Drag Racing season. For more information on this story, log on to


    O’REILLY AUTO PARTS NHRA WINTERNATIONALS PRESENTED BY SUPER START BATTERIES, AUTO CLUB RACEWAY AT POMONA, February 9–12, 2012: The 2012 NHRA Full Throttle Drag Racing Series kicks off in Southern California. Defending event winners are Morgan Lucas (Top Fuel), Robert Hight (Funny Car) and Jason Line (Pro Stock). For tickets, call 800-884-NHRA (6472) or log on to For media credentials, contact Director of Media Relations Anthony Vestal at

    NHRA ARIZONA NATIONALS, FIREBIRD INTERNATIONAL RACEWAY, February 17–19, 2012: The NHRA Full Throttle Drag Racing Series makes its second stop of the season in Phoenix. Defending event winners are Larry Dixon (Top Fuel), Jack Beckman (Funny Car), Vincent Nobile (Pro Stock) and Hector Arana Jr. (Pro Stock Motorcycle). For tickets, call 602-268-0200 or log on to For media credentials, contact Media Relations Manager Alex Baca at

    TIRE KINGDOM NHRA GATORNATIONALS, GAINESVILLE RACEWAY, March 8–11, 2012: The NHRA Full Throttle Drag Racing Series heads to historic Gainesville Raceway for the third stop of the series and season-opening race for the Pro Stock Motorcycle category. Defending event winners are Del Worsham (Top Fuel), Mike Neff (Funny Car), Jason Line (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle). For tickets, call 800-884-NHRA (6472) or log on to For media credentials, contact senior communications manager Scott Smith at



    DEFENDING THE CROWN: Funny Car driver Ron Capps who competed Wednesday, December 14 in the Pro Race of Champions—a head-to-head pair of online races using racing simulator software: “I’m really looking forward to Wednesday,” Capps said. “It’s going to be fun racing against guys from NASCAR, F1, IndyCar, ALMS and Grand-Am…showing everyone I can race for more than a quarter mile, not to mention turn left and right.”

    For more information, log on to



    11: Of the 22 events on the 2011 NHRA Full Throttle Drag Racing schedule, the KB Racing Pro Stock team of Jason Line and Greg Anderson collected a total of 11 wins, while the rest of the class totaled 10.



    …that the NHRA announced the 2012 NHRA Hot Rod Heritage Racing Series schedule, which includes 11 events and will kick off March 1–4, 2012, at Auto Club Famoso Raceway in Bakersfield for the tradition-rich March Meet. For more information of this story and the series, log on to


      The new Strange Engineering Coyote Stock Presented by 5.0 Mustang & Super Fords magazine will be a spec-engine class, utilizing a sealed version of Ford’s newest powerplant—the 5.0L DOHC “Coyote” motor.

    NMRA Announces New Strange Engineering Coyote Stock Class Presented by 5.0 Mustang & Super Fords Magazine
    ProMedia, parent company of the NMRA Ford Nationals all-Ford series, has announced a new heads-up drag-racing class for the 2012 NMRA Keystone Automotive Ford Nationals season. Strange Engineering Coyote Stock Presented by 5.0 Mustang & Super Fords magazine will be a spec-engine class, utilizing a sealed version of Ford’s newest powerplant—the 5.0L DOHC “Coyote” motor (carrying the unique part number M-6007-M50S) and utilize a spec, sealed processor (CM-12A650-A5LA). The class will be open to all Ford vehicles, ’54 model-year and newer, and each competitor will be required to weigh-in at the same 3,200 lbs. Competitors will compete on a true 10.5-in. tire and have a choice of a wide variety of Ford OE and TREMEC manual transmissions utilizing a single-disc diaphragm clutch, or the venerable C4 automatic transmission.

    The crux of Coyote Stock’s formation was to provide an affordable way for both rookie and veteran drivers to be competitive in a heads-up class without having to undertake an involved, expensive engine program. Already, racers are embracing the class, with cars being pulled apart in preparation of dropping a Coyote between the rails.

      Adam Householder brought home his first Best in the Desert's Trick Truck win.

    Adam Householder Takes the Trick Truck Victory in Henderson
    After starting 28th off the line at Best In The Desert’s (BITD) Silver State 300 earlier this season, Adam Householder brought home his first Trick Truck win (BITD’s equivalent of SCORE Trophy Trucks). Since that time, Householder has consistently put the No. 24 Householder Motorsports Ford near the top of the standings in both BITD and SCORE International; the only driver to earn Top Five season standings in the most elite class of each of these series.

    The final BITD race of the season, the TransWest Ford Henderson 250, saw Householder qualify 18th overall (8th in Trick Truck), but he has already proven that he does not need clean air in order to finish on top. Householder drove the entire race, with Russell Hampton navigating and Householder’s father and veteran racer Terry Householder orchestrating logistics.

    Householder was able to make time on the competition in the No. 24 Householder Motorsports Ford to finish first in Class 1400 (Trick Truck). In doing so, he was the only Trick Truck driver to win two BITD races this season.

      Brian Deegan won two LORRS championships December 10.

    Deegan Wins Two LOORRS Championships
    Brian Deegan drove his way to two Lucas Oil Off Road Racing Series (LORRS) championships Saturday, December 10, 2011, at Firebird Raceway. For the Pro 2 Unlimited Championship, Deegan sealed the Championship in his Ford F-150 SVT Raptor and drove his Ford Ranger to claim the Pro Lite Unlimited title. The two championships add to the outstanding year “The General” has had on four wheels, including his 2011 X Games 17 RallyCross Gold, representing the USA in Germany at the Race of Champions, and a total of 12 first-place wins throughout the LOORRS 2011 season. Deegan tallied 21 podiums in total for LOORRS 2011.

    Deegan’s Pro 2 Championship win marks the first time a rookie driver has claimed the title in the LOORRS series—a huge feat in a very competitive class. The Pro Lite Championship is Deegan’s second championship title in the class; the first came in 2009.

    Chad George is on his way to his first SuperLite Championship.
    Mitchell Dejong accepts his ASCC Championship trophy.

    Kawasaki's Chad George in a Fierce Battle for Championship
at Round 15 of Lucas Oil Off-Road Racing Series
    Chad George heads to Firebird Raceway for the final round of the Lucas Oil Off-Road Racing Series with his #42 Kawasaki/Yokohama SuperLite leading the points championship. In a triple threat weekend, George will also pilot his No. 1 Monster Energy Kawasaki UTV Unlimited toward his 10th podium of the season and charge the new No. 42 Abu Dhabi Unlimited/Bull BBQ/Traxxas ProLite Unlimited toward his very first class victory.

    With a championship driving performance in his very first weekend of ProLite Unlimited, George displayed stellar results at Round 14 in Las Vegas, just missing the podium on Sunday's race with a fifth-place finish.

    TRAXXAS/Red Bull's Mitchell DeJong Clinches Seventh Championship
    Mitchell DeJong cleaned house during the 2011 Lucas Oil Off-Road Arizona Regional Series (ASCC) by clinching his seventh career championship in only five years. With four wins and two second-place finishes, DeJong showed the world that the No. 1 plate belongs on the TRAXXAS/Red Bull DeJong SuperKart.

    With 14 rounds in the history books, DeJong has accumulated the most Kart Modified wins (6) and most podiums (11) this season. He found himself in three tough finishing positions this year and has been trading leader points position all year with a fellow DeJong SuperKart racer.

  • Join the SEMA Council Family

    SEMA hosts 10 distinct councils and committees that represent
    focused niches within the specialty-equipment industry. These groups
    are comprised of elected volunteers (Select Committee) who guide and
    direct council activities while representing the membership at large.
    Although each council acts independently and represents a different
    segment, they are all focused on the betterment of the industry as a

    The value councils provide SEMA and the industry is beyond refute.
    It is inspiring to witness a diverse collection of company
    representatives, many of which are direct competitors, come together
    and develop educational, training, youth awareness and networking
    events that are, at the core, designed to give back and promote
    business. An equally important council function is to ensure that
    SEMA sustains a pulse on the industry and maintains a
    presence with its members.

    The question is often asked, “Why should my company join a council?”
    The answer is simple. SEMA councils open the doors and provide you
    exposure to industry leaders, decision makers, trendsetters and a
    community of like-minded individuals who share your passion and desire
    to see business succeed and prosper. Once the doors are open, it is your
    responsibility to take advantage of the benefits by becoming actively

    Learn more today

    Automotive Restoration Market Organization (ARMO) Hot Rod Industry Alliance (HRIA)
    Light Truck Accessory Alliance (LTAA) Manufacturers' Rep Council (MRC)
    Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
    Street Performance Council (SPC) Wheel & Tire Council (WTC)
    SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

    SEMA Councils Recognize Industry Leaders and Pioneers

    The annual SEMA Show in Las Vegas brings together individuals and companies representing the diversity and ingenuity that comprise the specialty-equipment industry. Throughout the action-packed week, SEMA and its councils give pause to honor and recognize those who have made significant contributions to their respective industry and helped carve out a path for tomorrow.

    As an association, SEMA understands the importance of representing key industry segments, as to better address specific issues and more effectively serve its diverse membership.

    Comprised of volunteers, the councils provide the pulse of the industry and help guide programs and services that will drive strategies and offer networking opportunities that directly impact your business. As such, who better to identify and recognize the select individuals and companies that are honored? If you had the chance to attend a council reception, it is likely that you left inspired by the camaraderie, history and ingenuity that drives the association.

    On behalf of SEMA and all its councils, congratulations to this year’s honorees and special thanks to the sponsors that made it all possible.

    MRC Logo  
    Visit MRC's website.  

    Top 10 Reasons Why Your Company Should Use a Rep

    1. Results Driven. Our success is your success. Reps are highly motivated to sell your products because they make money when you sell products.
    2. Cost Effective. Better utilize your time and resources. Minimize the labor and travel expenses of hiring your own employees.
    3. Territory Expansion. You get the instant benefits of territory and customer knowledge that takes years to learn.
    4. Relationships. Reps already know companies with whom you want to do business. Take advantage of strong, pre-existing relationships that have been cultivated through trust and action.
    5. Quick. Hiring a rep is quickest way to get results and to get your “feet on the ground” selling.
    6. Access. Your products and services will have better exposure with your customers because reps are already doing business with them.
    7. Sales Calls. Focused and increased “face-to-face” time with your customers equals greater sales.
    8. Training. Field training and professional development sets reps apart. Reps will educate your customers about the features and benefits of your programs and services.
    9. Feedback. Get instant and accurate feedback on your products and programs.
    10. Industry Knowledge. Receive an insider’s perspective that allows you a clearer understanding of the “ins and outs” of your industry.

    Interested? Want to know more? The SEMA Manufacturers' Rep Council (MRC) can answer your questions and share more reasons why hiring an Independent sales rep may make sense for your company.

    MRC Industry Leaders and Pioneers

    Sales Team Annual Recognition (STAR) Award: Air Lift Company. The STAR Award is presented to an outstanding manufacturer’s sales team that promotes professional partnership with the rep community.

    Hall of Fame: Skeeter Jourdan. The MRC Hall of Fame is reserved for individuals who have made significant contributions toward enhancing the professionalism, integrity and growth of the manufacturer’s rep industry.

    Special thanks to our sponsors:

    Bob Cook Sales
    Considine Sales and Marketing
    Jim Wrobleski and Co. Inc.
    SS Sales and Marketing
    The Kayes Company Inc.
    True High Performance Sales

    A Message From MRC Chair Wade Cobb

    The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

    In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

    Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had an MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with an MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

    We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

    Are you on Facebook, LinkedIn or Twitter? MRC is!

    Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    MRC Column in SEMA Member News

    Read MRC's column featured in the November/December issue of SEMA Member News.

    For information about MRC, contact Zane Clark.

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    ARMO Logo
    Visit ARMO's website.

    ARMO Presents Awards at “New” Reception

    The ARMO SEMA Show reception task force made good on its promise to deliver a revised venue and format for this year’s ARMO Industry Awards Reception at the SEMA Show. Attendees entered a much larger space than in previous years, with Bret Voelkel’s “48-Hour Camaro” on display to greet them and add atmosphere.

    “We really wanted to emphasize networking for this reception, since our members tell us that is their No. 1 desired ARMO-member benefit,” said ARMO Chairperson Laura Bergan of American Collectors Insurance. “SEMA and the Hilton came through with additional space, Jason Tolleson did a fantastic job condensing our program, John Menzler secured Brett’s car for the affair, and it all came together for a very enjoyable evening.”

    The 2011 ARMO Chairman’s Award was presented to Steve McDonald and the SEMA Legislative and Government Affairs office for their tireless efforts on behalf of the restoration market. In addition to keeping watch over scrappage and titling issues, Car Collector Appreciation Day is regarded as an unprecedented milestone for car enthusiasts everywhere.

    The 2011 ARMO Business of the Year was awarded to Steele Rubber Products. This award is highly coveted by restoration companies because it is voted on by the general ARMO membership.

    Special Thanks to our Sponsors!

    Platinum Sponsors:
    Auto Custom Carpets
    PUI Interiors
    Hemmings Motor News
    Classic Industries

    Gold Sponsors:
    Auto Trader Classics
    Hotrod & Restoration
    Source Interlink Media
    Steele Rubber Products

    Silver Sponsors:
    American Autowire
    SEIA Alliant

    Special Thanks

    ARMO extends a sincere thanks to the four car owners who were gracious enough to lend their cars for display in the ARMO/HRIA booth and at the ARMO reception. We cannot have a successful SEMA Show without the support of members like these.

    Brett Voelkel brought his ’67 Camaro, dubbed the “48 Hour Camaro” because it was built in just two days, to display inside the ARMO reception. The car is a perfect example of how modern running gear can be mated to a restored vehicle without compromising the appeal of its classic looks.

    Gregg Blundell completed a beautiful ’69 Camaro just in time for display in the ARMO booth. Another example of relatively untouched classic body lines mated to modern running gear, Blundell took the upgrades a step further by grafting a complete late-model Camaro interior into the ’69 and making it look factory fresh.

    Art Goldstrom loaned us his Boyd Coddington-built ’34 Lincoln two-door sedan, complete with a 460hp V8 engine, C6 transmission and 9-in. Ford rearend.

    Lindsay Bradley brought his ’65 Mustang Fastback all the way from Texas just to spend some time in the ARMO booth. The “Silver Fox” is equipped with a Ford Racing Boss 302 engine and a TCI 4R70W AOD automatic transmission.

    ARMO also extends a special thanks to ARMO Select Committee member John Menzler of COMP Performance Group for securing the vehicles for display and to HRIA Select Committee members Rick Love and John McLeod for their efforts to organize the delivery and parking of the vehicles. McLeod also made the beautiful display signs for each vehicle. The combined ARMO/HRIA booth is a great example of council collaboration to make a successful event.

    ARMO Licensing Guide Now on SEI

    ARMO members may now access the ARMO Trademark Licensing Guide online. Previously available only in hard copy, the Guide is now located on the ARMO education track on the SEMA Education Institute (SEI).

    ARMO Licensing Overview:

    Ever wonder how a company gets a restoration product officially licensed by an original equipment manufacturer (OEM) carmaker? ARMO members can now find introductory information from three OEMs, including preliminary application forms, in one document.

    Obtaining a trademark license is one of the few remaining processes that cannot be accomplished "online" or with a simple application. OEM carmakers are very proud and protective of their trademarks. There are many steps involved in order to display an "Officially Licensed" logo on your product. Just finding out where to begin can be a daunting task.

    The Trademark Licensing Overview provides ARMO-member companies with the information they need to begin the oftentimes lengthy process in one handy reference document. Ford, GM and Chrysler have supplied contact information, application forms and general process overviews. While the Overview is not a complete guide to trademark licensing, it does provide you with information necessary for all those important first steps.

    ARMO Seminars Available on SEI’s New ARMO Education Track

    Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at

    Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

    Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide real-world examples of how a small business can utilize the benefits of the Internet without breaking the budget.

    Each seminar is approximately one hour in length, and each is presented in its entirety.

    Are you on Facebook, LinkedIn or Twitter? ARMO Is!

    Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    ARMO Column in SEMA Member News

    Read ARMO's column featured in the November/December issue of SEMA Member News.

    For more information about ARMO, contact Jim Skelly.

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    HRIA Logo  
    Visit HRIA's website

    HRIA Returns to the Motor City

    Join the Hot Rod Industry Alliance in Detroit for its Annual Long Range Planning (LRP) Meeting. Held in conjunction with Championship Auto Shows Detroit Autorama, the seminal meeting will take place February 24, 2012, at Detroit’s COBO Center. In addition to a great Show, guests of HRIA will be treated to a catered lunch and be provided with the opportunity to help influence policy that directly impacts the hot rodding industry.

    Topics are diverse and range from legislation and regulatory implications to youth awareness and maximizing growth markets. If you have ever wondered what exactly the SEMA councils are all about, wanted to get more involved or expand your network of industry contacts, come to Detroit and participate in the HRIA Long-Range Planning Meeting.

    For more information contact Zane Clark at

    The Hot Rod Bucket List

    1. Lucas Oil Stadium—home to the Indianapolis Colts and host to Super Bowl XLVI.
    2. 40 industry leading manufacturers.
    3. One location.
    4. Free world-class education.
    5. 2012 HRIA Education Day.

    Check them all off your list at the same time. The Hot Rod Industry Alliance will once again hold its annual Education & Training Day in conjunction with the 14th Annual Hotrod & Restoration Trade Show in Indianapolis, March 22, 2012.

      hria education
      Forty educational sessions will be offered at the 2012 HRIA Education Day in Indianapolis.

    This is truly an event you must experience for yourself. Manufacturer seminars start at 8:00 a.m. and run through 6:30 p.m. The 40 sessions offer something for everyone and are designed to help your business grow. Beyond the actual educational seminars, you will find an environment full of networking opportunities fueled by enthusiasts, not just sales guys. Take a look the lineup of participating manufacturers and you will understand why you need to be there:

    • Advanced Clutch Technology
    • American Autowire
    • Art Morrison Enterprises
    • Borgeson Universal Co. Inc.
    • Bowler Performance Transmissions
    • Classic Instruments
    • COMP Cams
    • CON2R
    • Crane Cams
    • Custom Autosound Manufacturing Inc.
    • Dakota Digital
    • Detroit Speed Inc.
    • Dynamat
    • Eaton Detroit Springs
    • Eaton Performance Products
    • Edelbrock LLC
    • FAST (Fuel Air Spark Technology)
    • Fatman Fabrications
    • Flaming River Industries
    • Hedman Performance Group
    • HushMat
    • Ididit Inc.
    • Inland Empire Driveline Service Inc.
    • Lokar
    • Meguiar’s
    • Painless Performance
    • Planet Color
    • Powermaster Performance
    • Powertrain Control Solutions
    • RideTech
    • Ron Francis Wiring
    • Royal Purple
    • Schwartz Performance
    • SEMA Business Technology Committee
    • Stainless Steel Brakes Corp.
    • Steele Rubber Products
    • Street & Performance
    • TCI Automotive
    • Vintage Air Inc.
    • Wilwood Disc Brakes

    To learn more, contact Zane Clark at, visit 2012 HRIA Education Day or call 800-576-8788. See you in Indy.

    HRIA Industry Leaders and Pioneers

    National Street Rod Association – Street Rodding Achievement Award: Bob Drake, Bob Drake Reproductions
    Goodguys Rod & Custom Association – Trendsetter Award: Mike and Jim Ring, The Ring Brothers
    Championship Auto Shows/ISCA – Legends of Hot Rodding Award: Darryl Starbird
    SEMA Best New Street Rod & Custom Car Product: Classic Instruments, Sky-Drive
    HRIA Industry Recognition of an Individual: Craig Morrsion, Art Morrsion Enterprises
    HRIA Business of the Year: MoonEyes
    HRIA Hall of Fame: Ray Gollahon, Brookville Roadster

    Special Thanks to our Sponsors!

    Gold Sponsors:
    COMP Performance Group
    Goodguys Rod & Custom Association
    Lokar Performance Products
    National Street Rod Association

    Silver Sponsors:
    American Autowire
    Borgeson Universal Steering Components
    Championship Auto Shows/ISCA
    Classic Instruments
    Flaming River Industries
    Hotrod & Restoration
    Steele Rubber Products
    Painless Performance Products
    Source Interlink Media
    SEIA Alliant Insurance

      no joke
      Adam and Noah Howard of No Joke Upholstery LLC.

    Hot Rodder Highlight: Adam and Noah Howard, No Joke Upholstery LLC

    HRIA thanks Adam and Noah Howard with No Joke Upholstery LLC for their continuous support. No Joke Upholstery is a true "cut n' sew" automotive upholstery shop. Services include but are not limited to: full custom interiors, custom motorcycle seats, leather upgrades, OEM repairs, convertible and sim-con tops and mobile electronics.

    As brothers, Adam and Noah have always been intrigued by cool cars. While growing up, they basically lived at a local drag strip slot car track, which was where their roots were planted in the custom automotive world. After they graduated high school, Adam and Noah decided to start their own custom car shop. They basically asked themselves, "How hard can it be if these guys are still in business?" Well, truth be told now, it isn't easy by any means. They still feel like they've got a lot to learn and this motivation has helped them grow. The Howard brothers started off just selling aftermarket car parts but quickly realized that to make an impact, they would have to discover a unique niche, so they found that niche in the upholstery/trim part of the industry. The upholstery segment fit well with their mix of detail-oriented and creative personality traits.

    In just nine years, Adam and Noah have received a Platinum and two Gold placings in Upholstery Journal Magazine's 2010 Design & Craftsmanship Awards. They are members of SEMA; the PRO, HRIA and YEN councils; the Mobile Electronics Retailers Association (MERA); and Industrial Fabrics Association International (IFAI).

    This year’s project car is a ’27 Ford Roadster, which was displayed at the 2011 SEMA Show in true charitable fashion. “When we think of hot rods, this is what first comes to mind—the original raw and rough salt flat racers," Adam said. "This vehicle was actually our 2011 HRIA Pinewood Builders Challenge entry. We will eventually build a fullsize hot rod, but at this time, we are way too busy keeping up with all the customer projects to even think about our own.”

    Have You Registered a Patent or Trademark? Your Competition Has

    Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

    To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

    With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (

    Are you on Facebook, LinkedIn or Twitter? HRIA is!

    Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    HRIA Column in SEMA Member News

    Read HRIA's column featured in the November/December issue of SEMA Member News.

    For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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    LTAA Logo  
    Visit LTAA's website.  

    LTAA Fall Nationals Raises Money for Charity

    The LTAA Fall Nationals Pinewood Drags, a major element to the council’s annual Industry Awards Reception at the SEMA Show, was a huge success for the second year in a row. Reception attendees had an opportunity to “rent” a Pinewood racer, with all proceeds benefitting SEMA Cares. At the end of eliminations, Wild Boar Products of Stanton, California, emerged victorious. In addition to the Pinewood Drags, LTAA also auctioned off a few very special Pinewood cars, built by kids at the Childhelp facility and autographed by none other than seven-time NASCAR Champion Richard Petty. In all, the evening’s donations totaled some $3,800.

    “I continue to be humbled by the generosity of our membership,” said LTAA Chairman George Lathouris of Keystone Automotive Products. “Setting up the Pinewood Drags at our reception uses a lot of manpower and resources. But, not only does it help raise money for our charities, it allows our Select Committee to interact with the attendees in a very lively manner. When I watch the Select Committee members all working their parts in the evening’s activities and see the generosity and excitement of the attendees, I’m very proud to be a part of this industry.”

      fall nationals
      The 2011 LTAA Fall Nationals Pinewood Drags event raised $3,600 in donations for charity.

    LTAA thanks the following sponsors for their support of the second annual LTAA Fall Nationals Industry Awards Reception:

    Diamond Sponsors:
    Advantage Truck Accessories

    Platinum Sponsors:

    Restyling Magazine
    Cal Trend
    Weather Tech

    Gold Sponsors:
    American Technology Components
    Jim Wrobleski & Co.
    SNUG Top
    Keystone Automotive Operations

    Silver Sponsors:
    Edge Products
    K&N Filters
    SEIA Alliant
    Truck Covers

    LTAA Industry Awards

    While everyone had fun with the Fall Nationals Pinewood Drags, LTAA never fails to maintain a focus on recognizing outstanding individuals and companies within the industry. Racing activities were interrupted following the first round of competition so the 2011 LTAA Industry Awards could be presented.

    • 2011 LTAA Hall of Fame Award: Ralph Gatti and Aden Miller of A.R.E.
    • 2011 LTAA Retailer of the Year: Jordan Camper, Jeff Glover
    • 2011 LTAA Chairman’s Award: Tom Brooks, Truckin’ Thunder
    • Best Product Over $500: Cap-Pack, Cargo Storage System
    • Best Product Under $500: Bolt, Toolbox Handle Retrofit Kit

    LTAA Booth Display Largest Ever

    The LTAA booth display in Upper South Hall included five outstanding trucks, each sponsored by an LTAA-member company. Not only did the vehicles depict LTAA-member company products in “real-life” installations, but each one also represented a $1,500 donation to SEMA Cares. LTAA and SEMA Cares extend a very special thanks to the following companies and individuals who went the extra mile to have their vehicles in the LTAA booth this year.

    • A.R.E. ’11 Ford F-150, NFL Hall of Fame Commemorative Truck
    • Hellwig Products ’12 Ford F-250
    • Powerlabs Diesel ’11 Ford F-350
    • Robert Davis ’11 Toyota Tundra, ’10 Jeep Rubicon sponsored by Rolling Big Power and Plain & Simple by Design

      The LTAA booth display in Upper South Hall included five outstanding trucks, each sponsored by an LTAA-member company.

    LTAA Education Track Now on SEI

    LTAA is pleased to announce the launch of an LTAA education track for the SEMA Education Institute (SEI). LTAA members may now reference and download a number of technical resources from the new LTAA learning track that were previously available in hard copy only. Now, LTAA members have the information at their fingertips via an Internet connection.

    Resources currently available are:

    • LTAA Pickup Truck Bed Dimensions – pdf
    • LTAA Keyless Entry Connection Guide – pdf
    • LTAA CHMSL Wiring Connection Guide – pdf
    • Why Paint Colors Vary – video

    “This is very exciting for the Council,” said LTAA Chairman George Lathouris of Keystone Automotive. “These reference tools are always appreciated by installers and counter people in the field. SEI provided us a solution that keeps the tools as an LTAA-member benefit and makes for quick and timely updating of data. LTAA members received an e-mail recently with instruction on how to access their account on SEI. I encourage all members to get familiar with this LTAA education track because this is only the beginning—I promise you!”

    Learn more about the LTAA education tools.

    Not yet an LTAA member? Download an application or contact Jim Skelly at or 909-978-6690 for more information.

    What's the Value of Being an LTAA Member?

    New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

    Networking – LTAA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to LTAA members and light-truck industry professionals around the world.

    Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

    Education – and LTAA-specific learning track on the new SEI from SEMA, coming soon!

    Are you on Facebook, LinkedIn or Twitter? LTAA Is!

    Be sure to follow LTAA on all of your favorite social networking sites.

    To find these sites, go to and use the links in the top right-hand corner.

    LTAA Column in SEMA Member News

    Read LTAA's column featured in the November/December issue of SEMA Member News.

    For more information about LTAA, contact Jim Skelly.

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    MPMC Logo  
    Visit MPMC's website.  

    The Business of Engine Building

    MPMC hosted a seminar at the PRI Show in Orlando, Thursday, December 1. Entitled, “The Business of High-Performance Engine Building,” the seminar featured a panel of six of the nation’s premier engine builders. Moderated by motorsports television personality and industry expert Alan Reinhart, the panelists answered questions on various topics related to the “business” side of an engine-building operation, such as hiring and keeping quality employees, shop equipment and machinery and upcoming trends. With such a gathering of industry leaders in one place, a crowd of more than 100 attendees packed the seminar room for two full hours.

      From left to right, veteran engine builders Tracy Dennis, Keith Dorton, Ron Hutter, David Reher, Scott Shafiroff and Carl Wegner answered questions from moderator Alan Reinhart during an MPMC-sponsored seminar at the PRI Show.

    “We are so grateful for the panelists who participated in this seminar,” said MPMC Chairman Kyle fickler of Weld Racing. “I don’t know that such a great group of industry leaders has ever been assembled in one place to answer questions about how they succeeded in the engine-building business. And thanks also to Alan Reinhart. This is the second time he’s helped us out with a seminar; he really lends an air of professionalism to our functions.”

    “We also have to thank MPMC Select Committee members Scott Hall of Moroso and Steve Williams of K&N Filters,” said MPMC Chair-Elect Vic Wood of Hedman Hedders. “They took the ball and ran with it and arranged the entire function from top to bottom on their own time. They contacted the panelists and Alan worked with Steve Lewis at PRI to arrange a time and location and develop the questions. Great job, guys. You showed by example what 'volunteer leadership' is all about.”

    MPMC Hall of Fame Induction at PRI

    On Friday, December 2, MPMC formally inducted four new members into the MPMC Hall of Fame. The event took place during the Performance Racing Industry (PRI) trade show in Orlando, Florida. Chuck Blum, Rick Rollins, Nate Shelton and the late Todd Gartshore were recognized by an enthusiastic crowd at the early morning ceremony, which included a continental breakfast. Full details of this event, and the MPMC educational seminar also conducted during PRI, will be available in next week’s issue of SEMA eNews.

        From left to right, MPMC chair-elect Vic Wood of Hedman, Chuck Blum, Nate Shelton, Hal Baer (accepting for the late Todd Gartshore), Rick Rollins and MPMC Chairman Kyle Fickler of Weld Racing.

      Are you on Facebook, LinkedIn or Twitter? MPMC Is!

      Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      Take a Friend to a Race Fan Page

      The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

      MPMC Column in SEMA Member News

      Read MPMC's column featured in the November/December issue of SEMA Member News.

      For information about MPMC, contact Jim Skelly.

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      PRO Logo  
      Visit PRO's website.  

      Live Demonstrations Highlight PRO Booth

      If you wandered through the North Hall during the SEMA Show, chances are
      you regularly saw crowds of people congregated around the Professional Restylers Organization's (PRO)
      booth. This hub of activity was generated as the result of transforming
      SEMA’s own plain-Jane Ford Transit Connect into a rolling billboard
      promoting SEMA's councils and committees. Three times daily, Show
      attendees were treated to live installations showcasing vehicle wraps,
      graphics, paint protection and window films with the support of the
      following industry leaders:

      transit before
      transit during
      transit after
      Before, during and after photos of SEMA's
      Ford Transit Connect being transformed into a rolling billboard
      promoting the association's councils and committees.
      • American Tire Distributors
      • Eagle Enterprises
      • LLumar
      • Nitto Tire
      • Restylers’ Choice
      • StarShield Armor
      • 3M
      • Universal Products

      PRO was able to showcase a few of the products and services that help
      drive the restyling segment of the specialty-equipment industry.
      Consistent with PRO’s goal to increase installation standards and
      provide additional revenue streams for its members, the live
      demonstrations mirror much of what occurs during the annual Technical Skills & Training Conference.

      Located at Northwood University’s campus in West Palm Beach, Florida, the 2012 PRO TSTC takes place March 16, 2012. The one-day conference provides
      attendees with the technical know-how to become more proficient, while
      providing business owners and managers the opportunity to explore new
      business opportunities.

      “TSTC is unique in that it provides both classroom and technical
      training. The hands-on demonstrations offered practical techniques that I
      could easily implement in my shop. The classroom sessions provided a
      deeper understanding of the products and services I could use to grow my

      —Howard Hughes
      Howard’s Auto Body Restoration

      Be proactive about growing your business. Register today at 2012 PRO TSTC.

      To find out more, visit 2012 PRO TSTC or contact Zane Clark at

      PRO Industry Leaders and Pioneers

      Cal Trend Automotive Products Restyler of the Year: Kevin McGowan, Auto Trim Restyling
      Restyling Magazine’s Manufacturer of the Year: Rosen Entertainment
      PRO Special Recognition Award: Leo Kagan
      Nat Danas Person of the Year: Ron Leslie, Katzkin
      Jim Borre Lifetime Achievement: Jerry Roman, Roman Empire Enterprises

      Special Thanks to our Sponsors!

      Platinum Award Sponsors:
      Cal Trend Automotive Products
      Restyling Magazine

      Gold Sponsor:
      Katzkin Leather

      Silver Sponsors:
      Advantage Truck Accessories
      Check Corp.
      Pecca Leather
      Restylers' Choice
      Roadwire Automotive Innovation

      Bronze Sponsor:
      SEIA Alliant Insurance

      Are you on Facebook, LinkedIn or Twitter? PRO Is!

      Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      PRO Column in SEMA Member News

      Read PRO's column featured in the November/December issue of SEMA Member News.

      For information about PRO, contact Zane Clark or call 909/978-6696.

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      SBN Logo  
      Visit SBN's website.  

      SEMA Businesswomen's Highlight

      The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

      The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

        Erika Garcia

      BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

      What is the most satisfying aspect of your job?

      Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

      How long have you been involved in the aftermarket industry?

      About 18 months.

      What brought you into this industry?

      The introduction of this new line of locks.

      What are your major professional accomplishments?

      I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

      Are you a member of any other organizations?

      SEMA's Young Executives Network (YEN).

      Who is your industry mentor?

      Jerry Nuñez, manufacturer sales rep for IMS Products.

      What is the best piece of advice you’ve ever received?

      Smile at all times.

      What would someone meeting you for the first time be surprised to learn?

      I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

      What is your dream car?

      Lexus IS F.

      What is your favorite pastime?


      You Ought to Be in Pictures!

      The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

      And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

      Want to get involved in the industry but don't know how? We have an app for that! Go to, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

      Don’t Be Out of the Loop—Stay in Touch

      The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

      On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit to make sure you don’t miss a thing!

      Are you on Facebook, LinkedIn or Twitter? SBN is!

      Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      SBN Column in SEMA Member News

      Read SBN's column featured in the November/December issue of SEMA Member News.

      For information about SBN, contact Bryan Harrison.

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      SPC Logo  
      Visit SPC's website.  

      Find the Business Possibilities Through the SPC

      Participate in the automotive aftermarket at a whole new level by joining the SPC.

      The purpose of SEMA councils is to help our member companies succeed
      and prosper. In the SPC, our mission is to provide market information,
      education and support to our members concerning new and emerging
      trends. Whether it’s the latest business technology, forecasting sales,
      future marketing solutions or up and coming vehicle platforms, we give
      you and your company the chance to see what’s on the horizon.

      Then we’ll help you understand and acquire the skills, tools and
      technologies to lead the way. The SPC has the most diverse membership
      of any SEMA council, and that will allow you to network with other
      professionals from every facet of our industry and gain insights into
      areas you may not have previously considered. Find out about the parts,
      people, technologies, strategies, trends and, most important,

      This is your chance to give something back to the industry, your
      profession and to grow personally along the way. Join the SPC today and
      become an active member of the specialty equipment and automotive
      market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

      Are you on Facebook, LinkedIn or Twitter? SPC is!

      Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      SPC Column in SEMA Member News

      Read SPC's column featured in the November/December issue of SEMA Member News.

      For information about SPC, contact Bryan Harrison.

      Back to Top

      WTC Logo  
      Visit WTC's website

      WTC Industry Leaders and Pioneers

      WTC Special Recognition Award: Webster Carter
      Lifetime Achievement: Ricky Guevara, Konig Motoring Accessories

      Special Thanks to our Sponsors!

      Platinum Sponsor:
      Mickey Thompson Performance Tire and Wheels

      Gold Sponsors:
      Standards Testing Laboratories Inc.
      Ultimate Wheel and Tire Plus Sizing Guide
      Car Care One – GE Capital
      SEIA Alliant Insurance
      AlDI Law Group

      Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

      What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

      The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

      Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

      Science and Technology Task Force

      Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

      Education Task Force
      Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

      Communication and Marketing Task Force

      Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

      SEMA Show Task Force

      David Insull (American Tire Distributors) chairs this group and can be reached at The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

      There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

      Are you on Facebook, LinkedIn or Twitter? WTC is!

      Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      WTC Column in SEMA Member News

      Read WTC's column featured in the November/December issue of SEMA Member News.

      For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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      YEN Logo
      Visit YEN's website

      2011 SPC/YEN Awards

      Three significant industry awards were given out at the 2011 SPC/YEN reception, including the YEN Vanguard Award, Young Executive of the Year Award and SPC/YEN Industry Icon award.

      The YEN Vanguard Award was presented to John Hotchkis of Hotchkis Suspension. As a 20-year member of the aftermarket and current member of the SEMA Board of Directors, Hotchkis has inspired, influenced and mentored dozens of young SEMA members. He was an active YEN member, is active on Motorsports Parts Manufacturers Council (MPMC) and passionate about his work on the board. Specializing in suspension for musclecars (among the first in the industry), he founded Hotchkis Performance in 1992. Since then, he has employed dozens of young people, inspiring them all. He continues to offer internships to students in the engineering departments of several local universities, and many employees whom he hired as teenagers still work for him nearly 20 years later. He recently fought and defeated cancer and he remains an inspiration to us all.

      The Young Executive of the Year Award was presented to Dan Dolan of DiabloSport Inc. Dolan worked tirelessly to promote and grow the YEN membership over the past year. His enthusiasm has been a great asset in getting the general membership more involved in YEN. He has been a positive influence in the performance aftermarket arena. Dolan is the type of person that any company would want to be represented by because of his “can-do” attitude that looks at problems as opportunities.

      The SPC/YEN Industry Icon award was presented to Mike Spagnola of Street Scene Equipment. As the leader of an automotive aftermarket business, Spagnola understands the cost of doing business and the pressures that manufacturers face in all aspects of the industry. Over the past couple of years, Spagnola has served on the SEMA executive committee and governance committee, chaired the SEMA Show committee as well as the SEMA Show ‘n Shine and Gala Fundraiser efforts. In addition, he has been very active in the SEMA Cares committee and has served as the Board of Directors liaison to the Light Truck Accessory Alliance (LTAA). He was honored as SEMA’s Person of the Year in 2010.

      Join YEN

      you know that the SEMA Young Executives Network has more than 500
      members networking in the industry and is the largest SEMA committee?
      If you are employed by a SEMA-member company and are under the age of
      39, then you can join the SEMA Young Executives Network for FREE. If
      you are interested in becoming part of the team, please visit our
      website at

      YEN Member of the Month Spotlight

      Did you know that YEN has a Member of the Month Spotlight on the SEMA
      website and that anyone can be nominated? To view previous selections
      or to make a nomination, visit

      Are you on Facebook, LinkedIn or Twitter? YEN is!

      Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      YEN Column in SEMA Member News

      Read YEN's column featured in the November/December issue of SEMA Member News.

      For information about YEN, contact Bryan Harrison.

      Back to Top

    Market Snapshot

    Spy Shots

    • Hyundai Elantra Touring

      Brenda Priddy & Co. reports that it was a little more than two months ago when Hyundai introduced the all-new i30 to the world—also known as the Elantra Touring—but the automaker left plans for North American release in limbo. Now, sources have informed Priddy to expect the new i30 to arrive in the United States in time for the ’13 model year.  

      Priddy's team expects the coupe version of the Elantra to debut at the Chicago Auto Show and the i30 Touring to follow shortly after.

      While a complete walk-around of the vehicle was not possible, these photos show the U.S. spec version of the i30 with fog lamps borrowed from the Hyundai Accent and not from the i30 previously shown in Europe.

      Whether or not modifications will be made to the North American version when it goes on sale in late 2012 remain to be seen. Priddy and the crew will keep us updated as soon as more details are made available.

      Hyundai Elantra Touring
      Photo Credit: Brian Williams for Brenda Priddy & Co.