SEMA eNews Vol. 14, No. 49, December 8, 2011

Superior Industries' Founder Louis Borick Passes Away

  Louis Borick
  Borick built Superior Industries from a small automotive accessories
distributor in 1957 to a major aluminum road-wheel supplier servicing
automotive manufacturers worldwide.

Louis L. Borick, founder and longtime president and chairman of the board of Superior Industries International, passed away Monday, November 28, 2011. He was 87.

Borick died of natural causes two days before his 88th birthday at his home in Beverly Hills, California, said his son Steven.

Louis Borick built Superior Industries from a small automotive accessories distributor in 1957 to a major aluminum road-wheel supplier servicing automotive manufacturers worldwide. He had been on the company's board of directors since 1958, serving as chairman until 2007. He was chief executive officer for Superior until January 2005.

"Louis was a good man whose efforts and entrepreneurial spirit were great assets to the wheel industry as a whole," stated former SEMA president Chuck Blum. "His foresight and contributions helped make the aluminum wheel industry as much of a commodity as it is today."  

Borick was also a major supporter of the SEMA Memorial Scholarship Fund and is one of the scholarship's subfund sponsors. He donated $50,000 to the SEMA Memorial Scholarship Fund in 2004 on behalf of Superior Industries, and the L.L. Borick subfund is awarded each year to students seeking careers in the specialty-equipment industry.

He was inducted into the SEMA Hall of Fame in 1995.

In a company statement, Superior said that Borick was always an entrepreneur and business visionary. He was a natural leader known for his integrity and focus on constantly adding value to the products the company produced.

In lieu of flowers, donations may be made in memory of Louis Borick to:

Jewish Home
7150 Tampa Ave.
Reseda, CA 91335

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