SEMA eNews Vol. 14, No. 49, December 8, 2011

Did You Weigh In? Help Select a Vehicle to Bring to the U.S.

wrangler
Jeep Wrangler Diesel
hilux
Toyota Hilux
ranger
Ford Ranger Double Cab

SEMA, in partnership with the U.S. Commerce Department, will provide vehicles for measuring opportunities that are popular in key international markets but not available in the United States. You can help select them. Among the contenders:

  • Jeep Wrangler Diesel. Among other regions, the Wrangler Diesel is available in Europe (where more than 80% of Jeeps purchased are diesel-powered) and Australia. While Chrysler recently announced that it will sell a diesel Cherokee in the United States by 2013, there are no plans to bring a diesel-powered Wrangler to North America.
  • Toyota Hilux. This vehicle is sold in nearly every market except for North America. It is a best seller in Mexico, Brazil, Argentina, throughout Europe, South Africa, southeast Asia, Australia and New Zealand. 
  • Ford Ranger. The new Ranger, which was engineered primarily in Australia, will go into production shortly at the Ford plant in Rayong, Thailand. It will eventually be assembled in Argentina and South Africa and, after the complete rollout, available in more than 180 countries on five continents. The United States is not one of them.

View the full list of vehicles under consideration and register your vote.

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