SEMA eNews Vol. 14, No. 48, December 1, 2011

What Has SEMA Done for You Lately?

  • wrangler
    Jeep Wrangler Diesel
    Toyota Hilux
    Ford Ranger Double Cab

    The Jeep Wrangler Diesel, Toyota Hilux and the Thailand-built Ford Ranger Double Cab are among the vehicles SEMA members would most like to have access to in order to create product. Each of these vehicles is popular overseas but is not sold in the United States.

    Through a partnership between SEMA and the U.S. Department of Commerce, SEMA members have the unique opportunity to measure “accessory-friendly” international models in order to create product. All the vehicles that will be made available through the new initiative are popular overseas but not available in the U.S. market.

    SEMA members are being called upon to help the association prioritize. Members are encouraged to participate in the brief survey to weigh in on the vehicles they most want to see included as part of this program.

    Contact Linda Spencer at for additional information.

Breaking News

  • As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors. Our industry has many individuals who would be an asset to the SEMA Board, but oftentimes those individuals aren’t immediately apparent to the committee that is responsible for selecting the final candidates.

    Please take a moment to tell us about whom you would recommend as a potential nominee for a Board member position.

    It would also be most helpful if you would include information to help the Nominating Committee know more about the qualifications of the nominees, such as background, experience, and achievements from a leadership standpoint.

 Nominations for the 2012 SEMA Board of Directors are due Thursday, January 4, 2012.

    Please complete and submit the nomination form, and be sure to include the qualification information noted above.

    Your Association is vitally important to the industry and your company. Your participation in helping to ensure strong leadership for the SEMA Board of Directors is essential.

    Thank you for your attention to this important request.

    Chris Kersting, CAE

    SEMA President & CEO

  •   mpmc
      Register now for the 2012 Media Trade Conference.

    Attention media: The registration deadline for the 2012 MPMC Media Trade Conference is this Friday, December 2. Register today to ensure you receive the best possible schedule in advance of the event taking place January 24–26, 2012, in El Segundo, California.

    Additional details about the MPMC Media Trade Conference are available online.

    During registration, you’ll be able to select the companies you need to meet with. Media Trade Conference facilitators request that you pay close attention to the companies you select, as every effort will be made to secure them onto your schedule and it will be difficult to make changes after your schedule is set.

    The 2012 event will feature more than a dozen manufacturers that were not part of the previous event. Media are encouraged to review the list of exhibitors closely to ensure that relevant manufacturers are selected.

    To make registration easier, media can simply submit one registration form for their group, regardless of the number of people that will be participating in the group.

    Media with freelance writers that they want to send to the event should have them register independently. The MPMC Media Trade Conference is open to all editorial media, whether working on a magazine, website or freelance.

    For questions about MPMC Media Trade Conference registration or for more information, contact

  •   petersen
      Margie Petersen

    Margie McNally Petersen, lifelong philanthropist, wife of the late publishing magnate Robert E. Petersen and co-founding benefactor of Southern California’s Petersen Automotive Museum, passed away peacefully at her home in Beverly Hills, California, on the evening of November 25, 2011. Her passing was due to a long and valiant battle with breast cancer. She was 76.

    A beautiful and active lady, Mrs. Petersen was born and raised in New York and was a top professional model, having appeared on hundreds of magazine covers, as well as in hundreds of TV commercials for a variety of national advertisers, such as Coca-Cola and Ivory Soap. A former Miss Rheingold, Mrs. Petersen was also a television actress under contract with MGM.

    She was married to Robert E. Petersen, founder and chairman of the board of Petersen Publishing Co., who predeceased her in 2007. Together, they were the founding benefactors of the Petersen Automotive Museum in Los Angeles, where she also served on the Board of Directors. Most recently, she donated to the Petersen Automotive Museum their car collection, the building that houses the museum and a monetary gift totaling $100 million.

    Together, the Petersens owned the famous Scandia Restaurant, located on the Sunset strip, and Petersen Galleries in Beverly Hills, which featured up-and-coming Western and Wildlife artists and, in the later years, featured Plein Art and Hudson Valley artists.

    Throughout her life, Mrs. Petersen was affiliated with numerous charitable organizations, including The Amazing Blue Ribbon of the Music Center, Children’s Hospital Los Angeles, The Diadames, The Los Angeles Orphanage Guild, The League for Children and Childhelp U.S.A., and she was the “St. Jude Research Hospital Woman of the Year.” With her husband, she was a major donor to the Natural History Museum of Los Angeles as well as to The Music Center and the Los Angeles County Museum of Art.

    She chaired the annual Thalians Ball numerous times with the proceeds going to The Thalians Mental Health Clinic at Cedars Sinai Medical Center. She was also one of the founders of the Cedars Sinai Research for Women’s Cancers, which raised almost $7 million in less than four years to fund a new institute dedicated to women’s cancers.

    In 2008, reflecting the passion for life and a legacy of philanthropy she and her husband shared, the Margie & Robert E. Petersen Foundation gifted $15 million to St. John’s Health Center and the John Wayne Cancer Institute, which included the naming of the Margie Petersen Breast Center at St. John’s Health Center in Santa Monica, California. Having been a breast cancer survivor for more than 20 years, she was also a founding member of STOP Cancer and a member of the Associates for Breast Cancer and Prostate Cancer Studies.

    Many thousands of children at risk have experienced an improved quality of life as a result of the generosity and efforts of Petersen and her late husband through their support of S.H.A.R.E, the Hugh O’Brian Foundation, The Jeffrey Foundation and the Boys and Girls Club of Hollywood. They commemorated their support by naming the new club building “The Margie and Robert E. Petersen Boys & Girls Club of Hollywood.”

    She had a great interest in interior design and was the vice president of Petersen Interiors & Design, which was an inhouse design firm for Petersen Publishing, where she was instrumental in furnishing the office buildings. She helped design the beautiful mission-style 16,000-sq.-ft. terminal building, which housed Petersen Aviation at Van Nuys Airport.

    She was a supporter of the Friends of Robinson Gardens, as one of her favorite pastimes was gardening; in fact, she created a beautiful Georgian garden, of which the rose garden was her favorite. Her garden was featured on the Robinson Garden tour some years ago.

    Mrs. Petersen continued in her position on the Board of Directors of the Petersen Automotive Museum Foundation—an educational organization developed to support her and her husband’s educational museum, built to pay tribute to the automobile.

    Today, the Petersen Automotive Museum in Los Angeles stands as the nation’s premiere automotive museum, serving thousands of visitors each year. Its mission remains to educate and excite generations of auto enthusiasts with the fascinating stories, vehicles and people that have influenced the American love affair with the automobile—a mission that has been a resounding success, thanks to the generosity of its main benefactor.

    She and her husband were predeceased by their two sons in 1975. There are no immediate family survivors.

    In lieu of flowers, donations can be made to the Petersen Automotive Museum at 6060 Wilshire Blvd., Los Angeles, CA 90036, or the charity of your choice in Mrs. Petersen’s honor.

  •   Scion FR-S Launch
      Scion unveils its 2013 FR-S compact, which is expected to be of high interest to enthusiasts in the youth segment.

    Scion has unveiled the 2013 FR-S compact rear-wheel-drive sports car, a high-performance coupe that will go on sale in the spring of 2012.

    The FR-S, which stands for Front-engine, Rear-wheel drive, Sport; is Scion’s version of the car jointly developed in a partnership with Subaru. Subaru’s version is called the BRZ. Both cars are expected to be of high interest to enthusiasts in the youth segment.

    Pictured below is an FR-S with modifications by GReddy. (Word is that GReddy may be working on a race version of the FR-S, which is expected to make ideal raw material for drifting and handling events.)

    The cars offer the world’s only flat boxer engine in a front-engine, rear-wheel-drive configuration. The engine’s compact size and flat shape allow it to be mounted mid-ship and extremely low, giving the car a dynamically favorable front-to-rear weight ratio of 53:47 and a low center of gravity comparable to some exotic supercars.

    The FR-S’s 2.0L, naturally aspirated four-cylinder engine is the product of the joint development between Toyota and Subaru.

      Scion FR-S
      Here we see a customized version of the FR-S, showing how enthusiasts
    would be likely to adapt to the car. This car has aftermarket wheels,
    brakes, tires and a custom interior. It’s expected that between Subaru
    and Scion, plus a European version marketed under the Toyota brand,
    there will be sufficient volume to make parts development an attractive

    The partnership begins by combining Subaru’s newly developed horizontally opposed engine and Toyota’s cutting edge D-4S injection system that incorporates both direct and port injection.

    The D-4S system, partnered with a high 12.5:1 compression ratio, results in 200 hp and 151 lb.-ft. of torque.  

    Scion plans to hold a measuring session some time in the early spring, which would allow interested SEMA manufacturing members to get an early look at the car.

    Pricing has not been announced, but expectations are that the car will launch at a price somewhere under $30,000.

Business Tools

  • SEMA Member News—November/December 2011

    The daylong Business Technology Symposium, held in conjunction with SEMA’s Leadership Days, presented participants with solid education, proven strategies and best practices from experts in the fields of online marketing, multimedia sales and eCommerce.

    To help kick off its annual Leadership Days, held July 27–29, SEMA introduced automotive businesses to the latest technological trends and opportunities with the Business Technology Symposium (BTS). Held at the Renaissance Hotel in Long Beach, California, the day-long gathering presented participants with solid education, proven strategies and best practices from experts in the fields of online marketing, multimedia sales and eCommerce.

    Developed by SEMA’s Street Performance Council (SPC), the event armed attendees with unique tools to gain a competitive advantage through effective, technology-based strategies.

    "The SPC has always worked hard to develop relevant council initiatives," said Tyler Tanaka, vice president of business development at PostRelease. Tanaka, along with the council, was instrumental in organizing the symposium. "Four years ago," he said, "The specialty-equipment industry was generally viewed as woefully behind the curve in plugging into the exploding digital revolution. The need for further education and technological understanding was especially apparent in the areas of online advertising and marketing. The SPC launched the BTS in 2007 to address this growing industry concern."

    “Programs didn’t really exist four or five years ago that broke things down in a simple, easy-to-understand way or that delivered relevant topics,” Tanaka explained. “The SPC helped develop this event to provide a value addition not only to the SPC, but also to the entire SEMA membership.”

    Over the course of four years, online, digital and mobile technologies have advanced at an even more rapid pace within mainstream American businesses, proving that educational resources are critical.

    “Given today’s competitive marketplace, companies are relying more and more on emerging technologies for brand building, lead generation and, in some cases, as a primary source of commerce,” Tanaka said. “Technology is continuing to revolutionize the way business is conducted in the automotive aftermarket, and our members’ businesses are ever-changing as a result. We wanted to give them the necessary tools to be prepared, understand and take advantage of the potential opportunities that exist while doing business in today’s digital world.”

    Steve Yankovich, eBay vice president of Mobile, delivered this year’s keynote address, which focused on how the mobile medium has become increasingly influential in automotive purchases. A series of business technology supersessions also covered a diverse range of topics under five main conference titles: Manufacturer and Distributor Online Marketing Essentials; Mobile’s Role in the Automotive Aftermarket; Connecting With Customers: Effective Content Marketing; Capture, Manage and Nurture Leads to Win More Customers; and Product Design and Manufacturing Technology That Could Change the Aftermarket.

    “SEMA members are really engaged in furthering their marketing education,” said Kirsten Knipp, director of product evangelism with HubSpot and a speaker for the Capture, Manage and Nurture Leads session. “Because specialty products and services benefit disproportionately from getting found online via inbound marketing, it was gratifying to be able to share new data about search, social media and even modern middle-of-the-funnel marketing optimization with this group.”

    BTS attendees benefitted from the event's educational content.

    “I first attended the Business Technical Symposium two years ago, when social media was a new territory that the industry began exploring as a marketing tool,” said Cheralyn Smith. “I was able to bring some valuable practices to the office, and we still use them every day at my company. This year, I had the opportunity to be on the Manufacturer and Distributor Online Marketing Essentials panel. That really gave me a chance to share our experiences, hear what is working for other companies and get an inside perspective on how social media continues to grow and transform marketing in the industry.”

    “During challenging economic times, the automotive aftermarket requires an extra gear to compete, sustain and grow, and the BTS very much complied with the business savvy necessary to rise in the aftermarket business environment,” added attendee Dick Dixon, director of the International Motorsports Alliance at California State University San Bernardino.

    Tanaka and SPC were pleased with the enthusiastic response received from participants such as Smith and Dixon.

    “Overall, the feedback was great,” Tanaka said. “People got tips, tricks and concepts they could immediately put into place Monday morning when they went back to their businesses.”

  • Are you hunting for a new job? The “Positions Available” section in the
    SEMA Member Classifieds lists more than 50 job openings around the
    country. Here are some of the latest classifieds posted to the website.

    • Car Guy Nation is hiring independent vendor managers in Chicago, Miami, New York and Los Angeles responsible for 25–50 assigned vendors. Candidates must generate an assigned list of a minimum of 25 target vendors. The draw is $2,500 a month against sales commissions, which is 10% of the gross revenue generated by the independent vendor manager-assigned vendors.
    • Accessories of Chicago, located in Madison, Wisconsin, is hiring an account sales manager responsible for attaining monthly/yearly
      sales objectives, implementing an accessories selling process in assigned
      dealerships, improving customer service and communicating
      with retail and wholesale personnel. Previous successful automotive sales experience is preferred.
    • American Eagle Wheel, located in Chino, California, is hiring an aggressive outside salesperson with three years aftermarket wheel/tire experience and/or automotive parts
      experience, great customer service skills
      and the ability to work well in a fast-paced quota-driven environment.
      Candidates will service existing accounts and cultivate new ones.
    • Custom Performance Engineering Inc., located in Beltsville, Maryland, is hiring an organized sales manager to take the company's sales department to the next level.

    For more job listings, click here

New Products and Technology

  • SEMA News—October 2011

    By Joe Dysart


    Google has turned more than a few heads in the business community by rolling out a new, free service that promises to dramatically speed the download of websites. The technology, called Page Speed Service, works by fetching content from your web-hosting service, rewriting pages using optimization techniques and then rebroadcasting the pages directly to your website visitors using Google computers.

    “Your users will continue to access your site just as they did before, only with faster load times,” said Ram Ramani, an engineering manager at Google. “Now you don’t have to worry about concatenating CSS, compressing images, caching, gzipping resources or other web performance best practices. In our testing we have seen speed improvements of 25%–60%.”

    The free offer, which is limited, is available at the Page Speed Service sign-up page.

    “Page Speed will be a handy resource for smaller sites with little to no complexity, whose owners don’t have developer time to pour into hand-tuning their sites or the money to put into investing in an advanced performance automation solution,” said Joshua Bixby, author of the “Web Performance Today” blog. “It fills an important gap in the market, and while it may not solve every performance pain, it should solve some—hopefully giving small-business owners a chance to level the playing field by speeding up their sites enough to remain competitive in an increasingly brutal online marketplace.”

    Ultimately, Google plans to charge for its Page Speed Service, which will compete with similar offerings from CloudFlare, Blaze,
    Torbit and Yotta.

    “On an average site, 80% of the time a user spends waiting is actually on the front end—downloading images, etc.,” said Jon Fox, co-founder of Torbit. “This means that the majority of the performance of your site is actually determined by the contents of the page rather than the servers generating it. There are a lot of relatively simple things developers can do to improve their performance. But many of these are still not done because they’re annoying and tedious to do and developers are often focused on other things. Many of these optimizations—along with many others—can be automated, though, freeing developers from the hassle.”

    Fortunately, businesses that miss Google’s limited-time offer can still sample the efficacy of Page Speed Service by visiting an online tool, Measure Speed Up and punching in their website address. Essentially, the tool returns an analysis on the typical download time for a website, as compared to the enhanced download time for that same website after auto-optimization by the Page Speed Service. Users can also change variables in the test, including the type of browser used, the type of Internet connection used (cable, DSL, etc.) and the like.

    Ramani said that Page Speed Service works by evaluating the performance of a webpage based on a number of speed performance best practices widely recognized on the web. Those best practices get a bit technical, but they generally fall into six primary categories:

    • Optimizing browser rendering—improving the browser’s layout of a page.
    • Minimizing request overhead—reducing upload size.
    • Minimizing payload size—reducing the size of responses, downloads and cached pages.
    • Optimizing for mobileNew!—tuning a site for the characteristics of mobile networks and mobile devices.
    • Minimizing round-trip times—reducing the number of serial request-response cycles.
    • Optimizing caching—keeping your application’s data and logic off the network altogether.

    Page Speed Service is part of a larger ongoing effort by Google to raise awareness about the importance of lightning-quick download times. In Google’s view, faster websites mean happier web users, increased sales and more revenue for every facet of digitized commerce—including Google. Consequently, besides the automated service, Page Speed technology is also available in alternative applications for web marketers and designers.

    Marketers looking for a speed optimization tool they can add directly to their browser, for example, will want to check out Page Speed Browser Extensions. The tool allows users to do a speed analysis of their webpages and then make changes manually. Currently, extensions are available for the Google Chrome browser and Firefox.

    If you prefer using an online tool that will analyze your webpages but again leave the changes up to you, Google has one of those as well: Page Speed Online. The tool also features Page Speed Mobile analysis, which lets developers analyze their sites as viewed by a mobile browser and get suggestions specific to mobile optimization.

    Meanwhile, web designers and IT types may be interested in another spin on Page Speed technology, which can be downloaded onto an Apache server. Essentially, this tool performs the same analysis and automatic rewriting of webpages as the new Page Speed Service but does so locally on your Apache server and under the complete supervision of your IT department. For more info, check out the “mod pagespeed Apache module."

    Still need more? Google’s got it with another speed analytics tool that it recently incorporated into its online Google Analytics package: Site Speed Report. This is a handy free tool for those who are already using Google Analytics (also free) to analyze user activity on their websites.

    Site report will tell you which of your landing pages are the slowest, how page download time impacts your e-marketing campaigns, how page load times vary across the world, how your website performs in different browsers and the like, according to Trevor Claiborne, a Google Analytics team member.

    As web greybeards know all too well, web technologists have been tinkering with all sorts of tools that help get cyberspace in gear ever since the first webpage was abandoned due to an agonizingly slow download speed. You can find a representative sampling of these tools at “Let’s Make the Web Faster."

    Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York.
    Contact: 631-256-6602;; or

  • GT 500
    The shooters at Brenda Priddy & Co. reported that there have been many requests for these pictures of the ’13 Mustang GT500 Convertible. Although its non-convertible counterpart was featured during the L.A. Auto Show, Ford did not display the topless version.

    While clad in much camo, just knowing that the convertible exists is enough for the GT500 crowd.

    Priddy says that the ZL1 convertible recently introduced by General Motors is limited to 155 mph because of concerns with the convertible top, leading her team to wonder if the GT 500 convertible will get the same 200-mph rating as the coupe. Or, will it be limited to somewhere around 155 mph like the ZL1 convertible?

    Priddy and the crew will keep us posted as more details are made available.

    GT 500
    Photo: Brian Williams for Brenda Priddy & Company

Global Update

  • American classic cars and late-model musclecars have huge and loyal followings in the Middle East. There is brisk business in supplying products to meet consumer demand in the United Arab Emirates (UAE)—the gateway to the region—and surrounding countries. Exciting opportunities to supply those engaged in car collecting, off roading and upgrades for street performance vehicles—to name a few of the fastest growing niches—is driving interest for the 2012 SEMA Middle East one-on-one matchmaking event in the UAE.

    Join SEMA members traveling to the region for meetings with pre-vetted buyers from throughout the UAE, Saudi Arabia, Kuwait and Qatar in a day-long series of face-to-face meetings and networking events, April 17–20.

    Explore opportunities for your company and, for a limited time, take advantage of a $1,000 grant from the U.S. government to defray the costs of participating for all qualifying companies. 

    Registration is available online.   

    For more information, contact Linda Spencer at

People, Places, & Racing News


    TICKETS ON SALE FOR 2012 O’REILLY AUTO PARTS NHRA WINTERNATIONALS: Tickets for the 52nd annual O’Reilly Auto Parts NHRA Winternationals presented by Super Start Batteries—the season-opening event of the 2012 NHRA Full Throttle Drag Racing Series, February 9–12—are available for purchase. NHRA’s tradition-rich season-opening event will be contested at historic Auto Club Raceway at Pomona, California, and will be every NHRA fan’s first opportunity to see all of the new cars and new paint schemes and meet all of the drivers who will be racing at speeds of more than 320 mph in an attempt to add their names to the record books as O’Reilly Auto Parts NHRA Winternationals champions. A win at this event can mean great momentum for every driver on the circuit in the chase for NHRA Full Throttle world-championship glory during the 23-event season that crisscrosses the United States. To purchase tickets for the O’Reilly Auto Parts NHRA Winternationals, call 800-884-NHRA (6472) or log on to

    nhra nhra2

    2011 NHRA FULL THROTTLE TOP FUEL CHAMPION WORSHAM JOINS KALITTA MOTORSPORTS AS TEQUILA PATRON FUNNY CAR CREW CHIEF: 2011 NHRA Full Throttle Drag Racing Top Fuel world champion Del Worsham has joined the Kalitta Motorsports team as the crew chief for Alexis DeJoria and the Tequila Patron Toyota Camry Funny Car team. Worsham raced 21 years in the NHRA Full Throttle Drag Racing Series and collected 25 wins in Funny Car and eight wins in 2011 racing full time in the Top Fuel category behind the wheel of the Al-Anabi Racing dragster.

    “I started working on Funny Cars before I was 10 years old,” said Worsham. “My dad (Chuck) and I tuned our family-owned Funny Car from 1990 until I joined the Al-Anabi team in 2009. Dad and I won 22 races together, so hopefully I can draw from that experience and knowledge in this next phase of my career.”

    DeJoria, who competed in four NHRA national events in 2011 for Kalitta Motorsports after five successful years of driving in Top Alcohol Funny Car, will vie for the 2012 Automobile Club of Southern California Road to the Future Award, which recognizes the top-performing rookie of the season. DeJoria will compete at all 23 races on the 2012 NHRA Full Throttle Drag Racing Series season schedule. For more on this story, log on to


    BROOKS, CENTORBI TO TUNE GEICO/LUCAS OIL TOP FUEL DRAGSTER: Aaron Brooks and Rod Centorbi have taken over tuning duties on Morgan Lucas’ GEICO/Lucas Oil dragster. Both men have extensive experience in drag racing, most notably alongside multi-time world champion Alan Johnson. Brooks, whose most recent stint was as crew chief of the In-N-Out Funny Car driven by Melanie Troxel for R2B2 Racing, will head the operation. Before his time with R2B2 Racing, Brooks served as the crew chief for the Al-Anabi Racing Funny Car driven by Del Worsham. He also worked as assistant crew chief on Gary Scelzi’s Funny Car when he won the world championship in 2005 with Don Schumacher Racing. Centorbi, who will serve as assistant crew chief, recently served as assistant crew chief for the 2011 NHRA Full Throttle Top Fuel world-championship Al-Anabi Racing dragster driven by Worsham. The 20-year pro also worked at Don Schumacher Racing with Brooks. For more information on this story, log on to


    O’REILLY AUTO PARTS NHRA WINTERNATIONALS PRESENTED BY SUPER START BATTERIES, AUTO CLUB RACEWAY AT POMONA, February 9–12, 2012: The 2012 NHRA Full Throttle Drag Racing Series kicks off in Southern California. Defending event winners are Morgan Lucas (Top Fuel), Robert Hight (Funny Car) and Jason Line (Pro Stock). For tickets, call 800-884-NHRA (6472) or log on to For media credentials, contact Director of Media Relations Anthony Vestal at

    NHRA ARIZONA NATIONALS, FIREBIRD INTERNATIONAL RACEWAY, February 17–19, 2012: The NHRA Full Throttle Drag Racing Series makes its second stop of the season in Phoenix. Defending event winners are Larry Dixon (Top Fuel), Jack Beckman (Funny Car), Vincent Nobile (Pro Stock) and Hector Arana Jr. (Pro Stock Motorcycle). For tickets, call 602-268-0200 or log on to For media credentials, contact Media Relations Manager Alex Baca at

    The NHRA Full Throttle Drag Racing Series heads to historic Gainesville Raceway for the third stop of the series and season-opening race for the Pro Stock Motorcycle category. Defending event winners are Del Worsham (Top Fuel), Mike Neff (Funny Car), Jason Line (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle). For tickets, call 800-884-NHRA (6472) or log on to For media credentials, contact senior communications manager Scott Smith at



    DEFENDING THE CROWN: NHRA Full Throttle Pro Stock Motorcycle world champion Eddie Krawiec on defending his title in 2012: “It’s the start of a new season, and I’m getting ready to go and just get ready for our first race. For (Pro Stock Motorcycle) it’s Gainesville. I’m looking forward to it. As they say, there is nothing to lose. Just go out there, do the best you can, and hopefully we’re in the same position next year at this race.”



    23: With the return of the NHRA Midwest Nationals, September 28–30 at Gateway Motorsports Park, the 2012 NHRA Full Throttle Drag Racing season will include 23 national events across the United States.



    …that this weekend, 15-time NHRA Funny Car world champion John Force will hold his 14th annual Holiday Car Show at the John Force Racing headquarters and museum in Yorba Linda, California? The event will benefit California Highway Patrol’s CHiPs for Kids toy drive and will be open to the public Sunday, December 4, from 10:00 a.m. until 4:00 p.m. Spectator admission is a new $10 unwrapped toy. For more information, log on to

  • SEMA News—October 2011

    John McWhirter, one of the founders of Racing Head Service The man at the mill is John McWhirter, one of the founders of Racing Head Service (RHS). On the other side of the camera is Hot Rod magazine staffer Bud Lang, who photographed McWhirter cc’ing a Chevy cylinder head for a February 1971 profile of the Memphis-based shop. At the time, Lang wrote, the NHRA’s rules for Junior and Super Stock drag racers were so restrictive that “the few shops or engine builders specializing in high-performance work on such engines have, over the years, turned otherwise standard valve jobs into a science.” Lang then spent the next four pages explaining in thorough detail how RHS prepped small-block Chevy heads, with McWhirter—“the gentleman in charge of head production”—as his guide.

    McWhirter did far more for RHS than just build cylinder heads. He, along with Ivars Smiltnieks and Bob Woodard, launched RHS in 1967, working from a basement filled with machine tools. As Lang explained, the “talented trio” honed their head-work skills campaigning a couple of ’50s Oldsmobiles at racetracks all over the country. Why race such “relics,” as Lang called them?

    “One reason was that they were a lot of fun, but the main reason was they were ideal test cars,” he wrote. “Because of their low horsepower rating, the Olds engines would react favorably (or disagreeably) to any small change. If you make the right move, the gain in performance…is substantially more noticeable.” After years of experimenting with these Olds engines, many of RHS’s “speed secrets” found their way “into Chevys, Fords, Ponchos, and who knows what else,” Lang wrote.

    By the time of Lang’s visit in late 1970, RHS had outgrown the basement and moved to bigger digs in a Memphis suburb. Not long after, another move would locate the business near the Memphis airport. And just a few years later, the trio that founded RHS would join with Tom Woitesek, Russ Smiltnieks and Ron Coleman to form Competition Cams.

  • SEMA Member News—November/December 2011

    Established in 1995, the Motorsports Parts Manufacturers Council (MPMC) was the first SEMA council. Not coincidentally, many of today’s MPMC member companies were also original SEMA members when the association was formed in 1963 as the Speed Equipment Manufacturers Association. As SEMA grew to represent companies in virtually all facets of the automotive aftermarket, speed and performance manufacturing companies formed MPMC as a means of focusing volunteer efforts on their own niche of the industry. Today, MPMC remains the only SEMA council dedicated solely to manufacturers.

    The MPMC Hall of Fame honors those who have made a significant contribution to the motorsports manufacturing segment and/or MPMC. Nominations were solicited from the MPMC general membership, and the MPMC Hall of Fame task force voted on the final selection of inductees. MPMC is proud to congratulate the following 2011 Hall of Fame inductees. An official induction ceremony will take place Friday, December 2, 2011, at the PRI Show.


    Todd Gartshore, Baer Inc.

    Todd Gartshore developed his technical acumen at a young age while writing tech pieces for various publications. He also enjoyed success as a winning driver in SCCA competition. In later years, though, he was widely recognized as a leader in the development of the performance aftermarket, along with the company he co-founded in 1984, Baer Brake Systems. Baer is a charter member of MPMC and has participated in every MPMC Media Trade Conference since its inception in 1997.

    Gartshore’s contributions to SEMA and MPMC were extensive as well. He served on the SEMA Board of Directors from 1999–2005 and on the MPMC Select Committee from 2003–2005. He was re-elected to the MPMC Select Committee in 2010, where his extensive knowledge of the industry proved to be an immediate benefit to the council. Beyond his passion for cars and the aftermarket, though, was his ability to bring people together. He had a remarkable ability to make everyone feel like an “insider.”

    Todd Gartshore passed away on June 25, leaving a legacy of excellence.


    Rick Rollins, Rollins Performance Companies

    Rick Rollins is a life-long industry veteran who has been a counterman, a buyer, a regional sales manager and a company owner. He also drove Formula Ford and F2000 Formula race cars. His industry record includes stints at ADI, American Bugg and Hastings Manufacturing Co. He spent 12 years at Taylor Cable Products, a manufacturer of automotive wire, wiring harnesses and accessories, and more than nine years as vice president of sales and marketing for Superchips.

    Today, Rollins serves as president of Rollins Performance Companies, where he provides business solutions for companies in the performance, accessory and automotive specialty-equipment industry.

    Rollins also served a total of 16 years on the SEMA Board of Directors, including two years as its chairman, and he was inducted into the SEMA Hall of Fame in 2006. He was instrumental in the formation of the MPMC and served six consecutive years on the MPMC Select Committee.


    Chuck Blum

    Chuck Blum served as president of SEMA for 22 years, from 1980–2002.

    He is generally credited with transforming SEMA from a fledgling association into the industry leader that it is today and with hiring the right people to grow the SEMA Show from a 400-exhibitor localized event into the largest automotive aftermarket trade show in the world.

    Blum was inducted into the SEMA Hall of Fame in 1997.

    More importantly for MPMC, it was Blum who came up with the idea of SEMA councils and committees.

    Without Blum’s insight and innate problem-solving abilities, there would likely not be an MPMC today.


    Nate Shelton, B&M Performance Group

    Nate Shelton has been synonymous with high performance and SEMA since he took his first job as a rep at Hooker Headers in 1972. From there, his career progressed at such companies as Cam Dynamics, Koni Shocks and VDO. He joined K&N in 1987 and was instrumental in its success in the automotive air filter market, eventually acquiring a part of the company.

    While at K&N, Shelton pioneered many innovations in product and manufacturing for the air filter industry. Today, he serves as chairman of the B&M Performance Group, which includes McLeod and Hurst. Shelton was the first chairman of MPMC and helped spearhead what became today’s MPMC Media Trade Conference. He has served on numerous SEMA councils and committees, served on the SEMA Board and as SEMA chairman, and was inducted into the SEMA Hall of Fame in 2007.

  •   Chuck Samuel
      Chuck Samuel was named crew chief for the Aeromotive Ford Mustang Pro Mod.

    Chuck Samuel Named Crew Chief for the Aeromotive Ford Mustang Pro Mod
    Aeromotive named legendary racer and engine builder Chuck Samuel as the new crew chief for the Aeromotive Ford Mustang Pro Mod. “Chuck and I have been friends for a long time,” said Steve Matusek, Aeromotive founder and president. “He’s been a great resource and a wealth of knowledge for us over the years, but we feel that we have a package with this new car that can be extremely competitive and possibly do some things that will get everyone’s attention. Seeing the potential here with this car, we need someone like Chuck to come in here, take the reigns and make this as competitive as we believe it is.”

    Plastikote Launches New Facebook Page and Twitter Account
    PlastiKote announced that it has entered the world of social media by adding a new Facebook page and a Twitter account in an effort to communicate more directly with its customers. The company's new Facebook page features the latest news and product information, and Plastikote reports that it will soon add helpful tips, how-to videos and special promotional contests for fans. In addition, Twitter followers of PlastiKote will be kept up-to-date on the company's latest news and happenings.

    Mota Motors Names Ken Potter Chief Revenue Officer
    Mota Motors appointed digital automotive marketing veteran Ken Potter as
    the company’s chief revenue officer. Potter joins the Mota team as the
    company prepares to launch a used-vehicle certification program. Potter
    served for 10 years as vice president and general manager of automotive
    at and, according to Mota Motors, is a pioneer of using
    the Internet to create a transparent informative process for consumers.

    Continental Tire  
    Continental Tire is working with MLS W.O.R.K.S and Bonneville Environmental Foundation to put
    a solar installation in a school in the hometown of the LA Galaxy.

    Continental Tire Supports Community Initiative to Provide Solar Installation for School
    Continental Tire, MLS W.O.R.K.S., Major League Soccer's (MLS) community
    outreach initiative, and the Bonneville Environmental Foundation (BEF)
    have joined forces to benefit the environment. Through the BEF Solar 4R
    Schools program, the partnership will provide a $50,000 solar
    installation to a school in the community of MLS Cup 2011 winner the LA
    Galaxy. "We are thrilled to be working with MLS W.O.R.K.S and BEF to put
    a solar installation in a school in the hometown of the LA Galaxy, MLS
    Cup champions," commented Travis Roffler, director of marketing,
    Continental Tire. "This program will deliver an immediate energy-saving
    impact to the school allowing them to become more sustainable. At the
    same time, it represents an ongoing educational tool and a continual
    reminder of the many ways we can positively impact the environment."

    Extech Instruments Relocates to New Facility in New Hampshire
    Extech Instruments relocated its headquarters to an all-new facility in Nashua, New Hampshire. According to the company, the move was made to accommodate strong growth and to serve customers better in the years ahead. In addition, Extech announced the move, along with the Billerica, Massachusetts, operations of parent company, FLIR Systems’ Commercial Systems division to 9 Townsend West, Nashua, New Hampshire 03063-1233 USA. Extech’s toll free number remains unchanged: 877-2-EXTECH (811-239-8324). The new local number is 603-324-7800.

       Goodguys Fall Nationals
      The 1st annual Fall Del Mar Nationals produced more than 2,000 toys for the needy children of San Diego County and raised more than $2,500 to support the Camp Pendleton
    “Wounded Warriors” detachment.

    Goodguys Closes Season With 1st Annual Fall Del Mar Nationals
    The Goodguys Rod & Custom Association announced that it closed the 2011 season on a high note with the 1st annual Fall Del Mar Nationals at the Del Mar Fairgrounds north of San Diego over Thanksgiving weekend. The first-time event attracted well over a thousand cars and a bustling holiday weekend crowd. According to Goodguys, the Thanksgiving spirit was enhanced by a toy drive, which produced more than 2,000 toys for the needy children of San Diego County. In addition, more than $2,500 was raised in support of the Camp Pendleton “Wounded Warriors” detachment. “I think all of us at Goodguys are planning on spending many more Thanksgiving weekends at the Del Mar Fairgrounds,” said company President Marc Meadors. “You couldn’t ask more from a first-time event. The cars and crowds came out and the weather was spectacular." The 2nd annual Goodguys Fall Del Mar Nationals is scheduled for November 23–25, 2012.

  •   mopar
      Kent Kroeker and Alan Roach covered a distance of nearly 700 miles through the rugged desert of Mexico’s Baja California Peninsula in just over 20 hours to record the Class 8 victory in the Baja 1000 with the new Mopar V-10 Competition Off-Road Race Engine in their Ram 1500.

    Mopar V-10 Competition Off-Road Race Engine Wins Baja 1000 Class 8 Debut
    Mopar introduced the new 800hp V-10 Competition Race Engine for drag racing at the 2011 SEMA Show in Las Vegas, November 1, and less than three weeks later, the off-road racing derivative of the crate engine made its debut in the 44th Tecate SCORE Baja 1000, powering Kent Kroeker and Alan Roach to the Class 8 win in the famed event.

    Kroeker, owner of Kroeker Off-Road Engineering (KORE), shared the driving duties of the Ram 1500 with the Mopar V-10 Competition Off-Road Race Engine under the hood, with Roach, who hails from Escondido, California. The pair covered the distance of nearly 700 miles through the rugged desert of Mexico’s Baja California Peninsula in just over 20 hours to record the Class 8 victory. Kroeker began the race and drove through the San Felipe loop, with Roach then taking the wheel for the remainder of the distance.

    The 2011 Tecate SCORE Baja 1000 drew a total of 278 starters from 34 states and 16 different countries in more than 30 different classes. The Class 8 division that Kroeker and Roach competed in with the Mopar V-10 Competition Off-Road Race Engine is comprised of fullsize, two-wheel-drive trucks.

    Kroeker and his team put the Ram 1500 for Baja together in six weeks, as both the truck and the Mopar V-10 Competition Off-Road Race Engine made their competitive debut at what is considered the most grueling event in off-road racing.

    Kroeker and KORE were instrumental in the development and creation of the Mopar Ram Runner, which was introduced at the 2010 Moab Jeep Safari. The Mopar Ram Runner served as the Official Pace Truck of the Traxxas TORC (The Off-Road Championship) Series this season, where Mopar-powered Ram Truck drivers won 27 total races and claimed the championship in all three PRO classes.

      flo pro
      Wade Moody hopes to break his own record at the tracks in 2012.

    Flo-Pro Exhaust Sponsors Record Breaker S-10 Pro-Diesel Truck in 2012
    Wade Moody’s Pro-Diesel S-10 world record breaker of this past fall with National Association of Diesel Motorsports (NADM) in the Pro Diesel Class will have a new look along with new sponsors for the 2012 season. FLO~PRO Performance Exhaust was a sponsor in 2011 when Moody with his record of 171 mph, 7.94 backed with a 7.87, broke a long-standing record held by Gale Banks of 8.062 at 162.66 in a quarter-mile.

    Moody’s changes for 2012 include a billet engine block, lighter-weight materials in the front end, suspension and fuel system. The truck base is an ’02 Gephardt Pro Stick truck, 125-in. wheelbase, 2,800 lbs., Duramax diesel engine, twin-turbo and nitrous running on Mickey Thompson tires.

    Moody hopes to break his own record with plenty of RPMs left for improved times along with any grudge matches at the tracks in 2012. Appearances for 2012 include Indiana, Ohio, Pennsylvania, Maryland, New Jersey and possibly Texas.

    Sponsors for 2012 include FLO~PRO Performance Exhaust as the title sponsor, along with associate sponsors from Industrial Injection, AirWerks, Mickey Thompson, K&N, Lucas Oil, XS Power, Stroud Safety, REV, Fuelab, Nitrous Express and DIESEL Motorsports.

      The Koenigsegg Agera R has received official Guinness approval for its 0–300–0 km/h record time.

    Koenigsegg Agera R Receives Guinness World Record
    Koenigsegg has received official Guinness approval for its 0–300–0 km/h record time. In September, a standard Koenigsegg Agera R, driven by Robert Serwanski, took several new-production car world records at the Koenigsegg proving ground in Ängelholm, Sweden. The 0-300-0 km/h time of 21.19 seconds displayed the Agera R's stability, acceleration and braking performance.

    2012 NMRA Ford Nationals, Muscle Car Nationals Series Schedules Announced
    The NMRA Ford Nationals has announced its 2012 series event schedule, which includes a new Maryland event that will bring all-Ford racing to the mid-Atlantic region:

    • March 1–4: 18th Annual Nitto Tire NMRA Spring Break Shootout Presented by Steeda, Bradenton Motorsports Park – Bradenton, Florida
    • April 12–15: 4th Annual Nitto Tire NMRA/NMCA All-Star Nationals, Atlanta Dragway – Commerce, Georgia
    • May 4–6: 11th Annual NMRA Ford Nationals, Maryland International Raceway – Mechanicsville, Maryland
    • June 15–16: 9th Annual NMRA Ford Nationals, Milan Dragway – Milan, Michigan
    • July 12–15: 7th Annual Nitto Tire NMRA/NMCA Super Bowl of Street Legal Drag Racing Presented by Miller Welders, Route 66 Raceway – Joliet, Illinois
    • August 31–September 2: 34th Annual NMRA Ford Expo, National Trail Raceway – Columbus, Ohio
    • October 4–7: 14th Annual Nitto Tire NMRA All-Ford World Finals Featuring 5.0 Mustang’s King of the Street, Beech Bend Raceway – Bowling Green, Kentucky
    • November 9–11, 2012: 3rd Annual Nitto Tire NMRA/NMCA Lone Star Shootout, Royal Purple Raceway – Houston

    The 2012 Muscle Car Nationals series event schedule includes:

    • March 15–18: 10th Annual Ross Racing Pistons NMCA Muscle Car Nationals Featuring the GM Performance Parts LSX Challenge, Bradenton Motorsports Park – Bradenton, Florida
    • April 12–15: 4th Annual Nitto Tire NMRA/NMCA All-Star Nationals, Atlanta Dragway – Commerce, Georgia
    • June 8–10: 10th Annual NMCA Muscle Car Nationals Featuring the 4th Annual Late-Model HEMI Shootout, Maryland International Raceway – Mechanicsville, Maryland
    • July 12–15: 7th Annual Nitto Tire NMRA/NMCA Super Bowl of Street Legal Drag Racing Presented by Miller Welders, Route 66 Raceway – Joliet, Illinois
    • August 3–5: 11th Annual Quick Fuel Technology NMCA Muscle Car Nationals Featuring the Dave Duell Nostalgia Super Stock Classic, Beech Bend Raceway – Bowling Green, Kentucky
    • August 24–26: 6th Annual JE Pistons NMCA Muscle Car Nationals Featuring the Ford Racing Cobra Jet Showdown, Milan Dragway – Milan, Michigan
    • October 11–14: 11th Annual FueLab NMCA World Street Finals Featuring the 6th Annual GM Performance Parts LSX Shootout, Lucas Oil Raceway at Indianapolis – Indianapolis
    • November 9–11: 4th Annual Nitto Tire NMRA/NMCA Lone Star Shootout, Royal Purple Raceway – Houston

    For more information on the NMRA Ford Nationals or Muscle Car Nationals, log on to or call 714-444-2426.

      United Autosports plans to campaign an Audi R8 LMS sportscar in the 2012 Avon Tyres British GT Championship.

    United Autosports Bids for British GT Crown
    The United Autosports team—co-owned by American, Zak Brown and Briton, Richard Dean—plans to campaign an Audi R8 LMS sportscar in the 2012 Avon Tyres British GT Championship in a bid to take the title it so narrowly missed out on this year. The team was one of the front-running outfits in 2011, having taken several pole positions and led the championship for majority of the season with drivers Matt Bell (Newcastle-upon-Tyne, United Kingdom) and Mike Guasch (Palo Alto, California).

    The Audi R8 LMS has taken more than 100 race wins to date and already the Anglo-American team has confirmed one Audi R8 LMS entry with the series organizers for next year’s British GT series with the intention of adding a second for the right driver combination. The United Autosports car will be the latest 2012 specification; the Audi R8 having conquered the opposition with recent dominant performances and victories in the 2011 Spa 24 hours, Blancpain Endurance Series and Macau GT race.

    Organizer, SRO Motorsports Group, has a seven-meeting calendar scheduled for 2012 featuring the United Kingdom’s best circuits, including Oulton Park, Rockingham, Snetterton and the Grand Prix circuits of Brands Hatch, Silverstone and Donington Park. The 2012 overseas round, meanwhile, will take place on the German Grand Prix circuit at the Nürburgring.

    Flowmaster to Sponsor All-New NMCA WEST Street Car Series Through 2013
    Flowmaster Inc. and ProMedia Events have announced that Flowmaster will be the series sponsor of the all-new NMCA WEST Street Car Series through the 2013 season. NMCA West will debut in 2012 as a four-event championship series catering to the growing West Coast drag-racing scene:

    • Auto Club Dragway – Fontana, California – April 20–22
    • Famoso Dragway – Bakersfield, California – June 22–24
    • Speed World Dragway – Phoenix, Arizona – September 28–30
    • Auto Club Dragway – Fontana, California – October 19–21
  • Join the SEMA Council Family

    SEMA hosts 10 distinct councils and committees that represent
    focused niches within the specialty-equipment industry. These groups
    are comprised of elected volunteers (Select Committee) who guide and
    direct council activities while representing the membership at large.
    Although each council acts independently and represents a different
    segment, they are all focused on the betterment of the industry as a

    The value councils provide SEMA and the industry is beyond refute.
    It is inspiring to witness a diverse collection of company
    representatives, many of which are direct competitors, come together
    and develop educational, training, youth awareness and networking
    events that are, at the core, designed to give back and promote
    business. An equally important council function is to ensure that
    SEMA sustains a pulse on the industry and maintains a
    presence with its members.

    The question is often asked, “Why should my company join a council?”
    The answer is simple. SEMA councils open the doors and provide you
    exposure to industry leaders, decision makers, trendsetters and a
    community of like-minded individuals who share your passion and desire
    to see business succeed and prosper. Once the doors are open, it is your
    responsibility to take advantage of the benefits by becoming actively

    Learn more today

    Automotive Restoration Market Organization (ARMO) Hot Rod Industry Alliance (HRIA)
    Light Truck Accessory Alliance (LTAA) Manufacturers' Rep Council (MRC)
    Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
    Street Performance Council (SPC) Wheel & Tire Council (WTC)
    SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

    SEMA Councils Recognize Industry Leaders and Pioneers

    The annual SEMA Show in Las Vegas brings together individuals and companies representing the diversity and ingenuity that comprise the specialty-equipment industry. Throughout the action-packed week, SEMA and its councils give pause to honor and recognize those who have made significant contributions to their respective industry and helped carve out a path for tomorrow.

    As an association, SEMA understands the importance of representing key industry segments, as to better address specific issues and more effectively serve its diverse membership.

    Comprised of volunteers, the councils provide the pulse of the industry and help guide programs and services that will drive strategies and offer networking opportunities that directly impact your business. As such, who better to identify and recognize the select individuals and companies that are honored? If you had the chance to attend a council reception, it is likely that you left inspired by the camaraderie, history and ingenuity that drives the association.

    On behalf of SEMA and all its councils, congratulations to this year’s honorees and special thanks to the sponsors that made it all possible.

    LTAA Logo  
    Visit LTAA's website.  

    LTAA Fall Nationals Raises Money for Charity

    The LTAA Fall Nationals Pinewood Drags, a major element to the council’s annual Industry Awards Reception at the SEMA Show, was a huge success for the second year in a row. Reception attendees had an opportunity to “rent” a Pinewood racer, with all proceeds benefitting SEMA Cares. At the end of eliminations, Wild Boar Products of Stanton, California, emerged victorious. In addition to the Pinewood Drags, LTAA also auctioned off a few very special Pinewood cars, built by kids at the Childhelp facility and autographed by none other than seven-time NASCAR Champion Richard Petty. In all, the evening’s donations totaled some $3,800.

    “I continue to be humbled by the generosity of our membership,” said LTAA Chairman George Lathouris of Keystone Automotive Products. “Setting up the Pinewood Drags at our reception uses a lot of manpower and resources. But, not only does it help raise money for our charities, it allows our Select Committee to interact with the attendees in a very lively manner. When I watch the Select Committee members all working their parts in the evening’s activities and see the generosity and excitement of the attendees, I’m very proud to be a part of this industry.”

      fall nationals
      The 2011 LTAA Fall Nationals Pinewood Drags event raised $3,600 in donations for charity.

    LTAA thanks the following sponsors for their support of the second annual LTAA Fall Nationals Industry Awards Reception:

    Diamond Sponsors:
    Advantage Truck Accessories

    Platinum Sponsors:

    Restyling Magazine
    Cal Trend
    Weather Tech

    Gold Sponsors:
    American Technology Components
    Jim Wrobleski & Co.
    SNUG Top
    Keystone Automotive Operations

    Silver Sponsors:
    Edge Products
    K&N Filters
    SEIA Alliant
    Truck Covers

    LTAA Industry Awards

    While everyone had fun with the Fall Nationals Pinewood Drags, LTAA never fails to maintain a focus on recognizing outstanding individuals and companies within the industry. Racing activities were interrupted following the first round of competition so the 2011 LTAA Industry Awards could be presented.

    • 2011 LTAA Hall of Fame Award: Ralph Gatti and Aden Miller of A.R.E.
    • 2011 LTAA Retailer of the Year: Jordan Camper, Jeff Glover
    • 2011 LTAA Chairman’s Award: Tom Brooks, Truckin’ Thunder
    • Best Product Over $500: Cap-Pack, Cargo Storage System
    • Best Product Under $500: Bolt, Toolbox Handle Retrofit Kit

    LTAA Booth Display Largest Ever

    The LTAA booth display in Upper South Hall included five outstanding trucks, each sponsored by an LTAA-member company. Not only do the vehicles depict LTAA-member company products in “real-life” installations, but each one also represents a $1,500 donation to SEMA Cares. LTAA and SEMA Cares extend a very special thanks to the following companies and individuals who went the extra mile to have their vehicles in the LTAA booth this year.

    • A.R.E. ’11 Ford F-150, NFL Hall of Fame Commemorative Truck
    • Hellwig Products ’12 Ford F-250
    • Powerlabs Diesel ’11 Ford F-350
    • Robert Davis ’11 Toyota Tundra, ’10 Jeep Rubicon sponsored by Rolling Big Power and Plain & Simple by Design

      The LTAA booth display in Upper South Hall included five outstanding trucks, each sponsored by an LTAA-member company.

    LTAA Education Track Now on SEI

    LTAA is pleased to announce the launch of an LTAA education track for the SEMA Education Institute (SEI). LTAA members may now reference and download a number of technical resources from the new LTAA learning track that were previously available in hard copy only. Now, LTAA members have the information at their fingertips via an Internet connection.

    Resources currently available are:

    • LTAA Pickup Truck Bed Dimensions – pdf
    • LTAA Keyless Entry Connection Guide – pdf
    • LTAA CHMSL Wiring Connection Guide – pdf
    • Why Paint Colors Vary – video

    “This is very exciting for the Council,” said LTAA Chairman George Lathouris of Keystone Automotive. “These reference tools are always appreciated by installers and counter people in the field. SEI provided us a solution that keeps the tools as an LTAA-member benefit and makes for quick and timely updating of data. LTAA members received an e-mail recently with instruction on how to access their account on SEI. I encourage all members to get familiar with this LTAA education track because this is only the beginning—I promise you!”

    Learn more about the LTAA education tools.

    Not yet an LTAA member? Download an application or contact Jim Skelly at or 909-978-6690 for more information.

    What's the Value of Being an LTAA Member?

    New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

    Networking – LTAA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to LTAA members and light-truck industry professionals around the world.

    Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

    Education – and LTAA-specific learning track on the new SEI from SEMA, coming soon!

    Are you on Facebook, LinkedIn or Twitter? LTAA Is!

    Be sure to follow LTAA on all of your favorite social networking sites.

    To find these sites, go to and use the links in the top right-hand corner.

    LTAA Column in SEMA Member News

    Read LTAA's column featured in the November/December issue of SEMA Member News.

    For more information about LTAA, contact Jim Skelly.

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    ARMO Logo
    Visit ARMO's website.

    ARMO Presents Awards at “New” Reception

    The ARMO SEMA Show reception task force made good on its promise to deliver a revised venue and format for this year’s ARMO Industry Awards Reception at the SEMA Show. Attendees entered a much larger space than in previous years, with Bret Voelkel’s “48 Hour Camaro” on display to greet them and add atmosphere.

    “We really wanted to emphasize networking for this reception, since our members tell us that is their No. 1 desired ARMO-member benefit,” said ARMO Chairperson Laura Bergan of American Collectors Insurance. “SEMA and the Hilton came through with additional space, Jason Tolleson did a fantastic job condensing our program, John Menzler secured Brett’s car for the affair, and it all came together for a very enjoyable evening.”

    The 2011 ARMO Chairman’s Award was presented to Steve McDonald and the SEMA Legislative and Government Affairs office for their tireless efforts on behalf of the restoration market. In addition to keeping watch over scrappage and titling issues, Car Collector Appreciation Day is regarded as an unprecedented milestone for car enthusiasts everywhere.

    The 2011 ARMO Business of the Year was awarded to Steele Rubber Products. This award is highly coveted by restoration companies because it is voted on by the general ARMO membership.

    Special Thanks to our Sponsors!

    Platinum Sponsors:
    Auto Custom Carpets
    PUI Interiors
    Hemmings Motor News
    Classic Industries

    Gold Sponsors:
    Auto Trader Classics
    Hotrod & Restoration
    Source Interlink Media
    Steele Rubber Products

    Silver Sponsors:
    American Autowire
    SEIA Alliant

    Special Thanks

    ARMO extends a sincere thanks to the four car owners who were gracious enough to lend their cars for display in the ARMO/HRIA booth and at the ARMO reception. We cannot have a successful SEMA Show without the support of members like these.

    Brett Voelkel brought his ’67 Camaro, dubbed the “48 Hour Camaro” because it was built in just two days, to display inside the ARMO reception. The car is a perfect example of how modern running gear can be mated to a restored vehicle without compromising the appeal of its classic looks.

    Gregg Blundell completed a beautiful ’69 Camaro just in time for display in the ARMO booth. Another example of relatively untouched classic body lines mated to modern running gear, Blundell took the upgrades a step further by grafting a complete late-model Camaro interior into the ’69 and making it look factory fresh.

    Art Goldstrom loaned us his Boyd Coddington-built ’34 Lincoln two-door sedan, complete with a 460hp V8 engine, C6 transmission and 9-in. Ford rearend.

    Lindsay Bradley brought his ’65 Mustang Fastback all the way from Texas just to spend some time in the ARMO booth. The “Silver Fox” is equipped with a Ford Racing Boss 302 engine and a TCI 4R70W AOD automatic transmission.

    ARMO also extends a special thanks to ARMO Select Committee member John Menzler of COMP Performance Group for securing the vehicles for display and to HRIA Select Committee members Rick Love and John McLeod for their efforts to organize the delivery and parking of the vehicles. McLeod also made the beautiful display signs for each vehicle. The combined ARMO/HRIA booth is a great example of council collaboration to make a successful event.

    ARMO Licensing Guide Now on SEI

    ARMO members may now access the ARMO Trademark Licensing Guide online. Previously available only in hard copy, the Guide is now located on the ARMO education track on the SEMA Education Institute (SEI).

    ARMO Licensing Overview:

    Ever wonder how a company gets a restoration product officially licensed by an original equipment manufacturer (OEM) carmaker? ARMO members can now find introductory information from three OEMs, including preliminary application forms, in one document.

    Obtaining a trademark license is one of the few remaining processes that cannot be accomplished "online" or with a simple application. OEM carmakers are very proud and protective of their trademarks. There are many steps involved in order to display an "Officially Licensed" logo on your product. Just finding out where to begin can be a daunting task.

    The Trademark Licensing Overview provides ARMO-member companies with the information they need to begin the oftentimes lengthy process in one handy reference document. Ford, GM and Chrysler have supplied contact information, application forms and general process overviews. While the Overview is not a complete guide to trademark licensing, it does provide you with information necessary for all those important first steps.

    ARMO Seminars Available on SEI’s New ARMO Education Track

    Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at

    Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

    Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide real-world examples of how a small business can utilize the benefits of the Internet without breaking the budget.

    Each seminar is approximately one hour in length, and each is presented in its entirety.

    Are you on Facebook, LinkedIn or Twitter? ARMO Is!

    Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    ARMO Column in SEMA Member News

    Read ARMO's column featured in the November/December issue of SEMA Member News.

    For more information about ARMO, contact Jim Skelly.

    Back to Top

    HRIA Logo  
    Visit HRIA's website

    HRIA Returns to the Motor City

    Join the Hot Rod Industry Alliance in Detroit for its Annual Long Range Planning (LRP) Meeting. Held in conjunction with Championship Auto Shows Detroit Autorama, the seminal meeting will take place February 24, 2012, at Detroit’s COBO Center. In addition to a great Show, guests of HRIA will be treated to a catered lunch and be provided with the opportunity to help influence policy that directly impacts the hot rodding industry.

    Topics are diverse and range from legislation and regulatory implications to youth awareness and maximizing growth markets. If you have ever wondered what exactly the SEMA councils are all about, wanted to get more involved or expand your network of industry contacts, come to Detroit and participate in the HRIA Long Range Planning Meeting.

    For more information contact Zane Clark at

    The Hot Rod Bucket List

    1. Lucas Oil Stadium—home to the Indianapolis Colts and host to Super Bowl XLVI.
    2. 40 industry leading manufacturers.
    3. One location.
    4. Free world-class education.
    5. 2012 HRIA Education Day.

    Check them all off your list at the same time. The Hot Rod Industry Alliance will once again hold its annual Education & Training Day in conjunction with the 14th Annual Hotrod & Restoration Trade Show in Indianapolis, March 22, 2012.

      hria education
      Forty educational sessions will be offered at the 2012 HRIA Education Day in Indianapolis.

    This is truly an event you must experience for yourself. Manufacturer seminars start at 8:00 a.m. and run through 6:30 p.m. The 40 sessions offer something for everyone and are designed to help your business grow. Beyond the actual educational seminars, you will find an environment full of networking opportunities fueled by enthusiasts, not just sales guys. Take a look the lineup of participating manufacturers and you will understand why you need to be there:

    • Advanced Clutch Technology
    • American Autowire
    • Art Morrison Enterprises
    • Borgeson Universal Co. Inc.
    • Bowler Performance Transmissions
    • Classic Instruments
    • COMP Cams
    • CON2R
    • Crane Cams
    • Custom Autosound Manufacturing Inc.
    • Dakota Digital
    • Detroit Speed Inc.
    • Dynamat
    • Eaton Detroit Springs
    • Eaton Performance Products
    • Edelbrock LLC
    • FAST (Fuel Air Spark Technology)
    • Fatman Fabrications
    • Flaming River Industries
    • Hedman Performance Group
    • HushMat
    • Ididit Inc.
    • Inland Empire Driveline Service Inc.
    • Lokar
    • Meguiar’s
    • Painless Performance
    • Planet Color
    • Powermaster Performance
    • Powertrain Control Solutions
    • RideTech
    • Ron Francis Wiring
    • Royal Purple
    • Schwartz Performance
    • SEMA Business Technology Committee
    • Stainless Steel Brakes Corp.
    • Steele Rubber Products
    • Street & Performance
    • TCI Automotive
    • Vintage Air Inc.
    • Wilwood Disc Brakes

    To learn more, contact Zane Clark at, visit 2012 HRIA Education Day or call 800-576-8788. See you in Indy.

    HRIA Industry Leaders and Pioneers

    National Street Rod Association – Street Rodding Achievement Award: Bob Drake, Bob Drake Reproductions
    Goodguys Rod & Custom Association – Trendsetter Award: Mike and Jim Ring, The Ring Brothers
    Championship Auto Shows/ISCA – Legends of Hot Rodding Award: Darryl Starbird
    SEMA Best New Street Rod & Custom Car Product: Classic Instruments, Sky-Drive
    HRIA Industry Recognition of an Individual: Craig Morrsion, Art Morrsion Enterprises
    HRIA Business of the Year: MoonEyes
    HRIA Hall of Fame: Ray Gollahon, Brookville Roadster

    Special Thanks to our Sponsors!

    Gold Sponsors:
    COMP Performance Group
    Goodguys Rod & Custom Association
    Lokar Performance Products
    National Street Rod Association

    Silver Sponsors:
    American Autowire
    Borgeson Universal Steering Components
    Championship Auto Shows/ISCA
    Classic Instruments
    Flaming River Industries
    Hotrod & Restoration
    Steele Rubber Products
    Painless Performance Products
    Source Interlink Media
    SEIA Alliant Insurance

      no joke
      Adam and Noah Howard of No Joke Upholstery LLC.

    Hot Rodder Highlight: Adam and Noah Howard, No Joke Upholstery LLC

    HRIA thanks Adam and Noah Howard with No Joke Upholstery LLC for their continuous support. No Joke Upholstery is a true "cut n' sew" automotive upholstery shop. Services include but are not limited to: full custom interiors, custom motorcycle seats, leather upgrades, OEM repairs, convertible and sim-con tops and mobile electronics.

    As brothers, Adam and Noah have always been intrigued by cool cars. While growing up, they basically lived at a local drag strip slot car track, which was where their roots were planted in the custom automotive world. After they graduated high school, Adam and Noah decided to start their own custom car shop. They basically asked themselves, "How hard can it be if these guys are still in business?" Well, truth be told now, it isn't easy by any means. They still feel like there is lots to learn and this motivation has helped them grow. The Howard brothers started off just selling aftermarket car parts but quickly realized that to make an impact, they would have to discover a unique niche, so they found that niche in the upholstery/trim part of the industry. The upholstery segment fit well with their mix of detail-oriented and creative personality traits.

    In just nine years, Adam and Noah have received a Platinum and two Gold placings in Upholstery Journal Magazine's 2010 Design & Craftsmanship Awards. They are members of SEMA; the PRO, HRIA and YEN councils; the Mobile Electronics Retailers Association (MERA); and Industrial Fabrics Association International (IFAI).

    This year’s project car is a ’27 Ford Roadster, which was displayed at the 2011 SEMA Show in true charitable fashion. “When we think of hot rods, this is what first comes to mind—the original raw and rough salt flat racers," Adam said. "This vehicle was actually our 2011 HRIA Pinewood Builders Challenge entry. We will eventually build a fullsize hot rod, but at this time, we are way too busy keeping up with all the customer projects to even think about our own.”

    Have You Registered a Patent or Trademark? Your Competition Has

    Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

    To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

    With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (

    Are you on Facebook, LinkedIn or Twitter? HRIA is!

    Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    HRIA Column in SEMA Member News

    Read HRIA's column featured in the November/December issue of SEMA Member News.

    For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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    MPMC Logo  
    Visit MPMC's website.  

    MPMC Robert E. Petersen Award Nominations Open

    Nominations for the 2011 Robert E. Petersen Award are now open. The award is named in honor of the man to whom the motorsports industry owes so much. The award is presented to an individual from the media who has made a positive impact on the motorsports industry and the MPMC during the past year. It will be presented during the 2012 MPMC Media Reception, Tuesday, January 24, 2012, from 6:00 p.m.–8:00 p.m. at the Embassy Suites LAX South in El Segundo, California, during the MPMC Media Trade Conference.

      SEMA Board of Directors member Steve Wolcott of ProMedia was voted the 2010 Robert E. Petersen Award winner by the MPMC membership.

    The new online form makes nominations easier and simpler than ever; no downloading, printing or faxing. If you know of a journalist or broadcaster who has gone above and beyond the call of duty to support MPMC or the motorsports industry, take a moment and submit a nomination. After nominations close December 6, 2011, a ballot will be sent to the MPMC membership for final voting.

    Past winners include Steve Wolcott, Karl Fredrickson, Bill Middaugh, Ed Zinke, Dick Berggren, David Freiburger and Jeff Smith.

    RSVP for MPMC Hall of Fame Ceremony at PRI

    MPMC will once again hold its Hall of Fame induction at the annual PRI Trade Show, Friday, December 2, from 8:00 a.m.–9:00 a.m. in room S310 of the Orange County Convention Center in Orlando, Florida. A continental breakfast will be served. Use this online form for a quick RSVP to the MPMC Hall of Fame Breakfast.

    Chuck Blum, Todd Gartshore, Rick Rollins and Nate Shelton will be honored as the MPMC Hall of Fame Class of 2011. The inductees all share the distinction of having been involved in the very formation of MPMC, as well as ongoing support of the council and its programs.

    “Last year’s inaugural induction breakfast was standing-room only,” said MPMC Chairman Kyle Fickler of Weld Racing. “Thanks to Steve Lewis at PRI and Steve Wolcott at ProMedia for coordinating a larger space this year. Like last year, we’re confident that more of our core audience will be able to attend the induction at PRI than if we had it at another venue. It’s important that anyone involved in the motorsports parts manufacturing industry have the opportunity to participate.”

      Are you on Facebook, LinkedIn or Twitter? MPMC Is!

      Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      Take a Friend to a Race Fan Page

      The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

      MPMC Column in SEMA Member News

      Read MPMC's column featured in the November/December issue of SEMA Member News.

      For information about MPMC, contact Jim Skelly.

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      MRC Logo  
      Visit MRC's website.  

      MRC Industry Leaders and Pioneers

      Sales Team Annual Recognition (STAR) Award: Air Lift Company. The STAR Award is presented to an outstanding manufacturer’s sales team that promotes professional partnership with the rep community.

      Hall of Fame: Skeeter Jourdan. The MRC Hall of Fame is reserved for individuals who have made significant contributions toward enhancing the professionalism, integrity and growth of the manufacturer’s rep industry.

      Special thanks to our sponsors:

      Bob Cook Sales
      Considine Sales and Marketing
      Jim Wrobleski and Co. Inc.
      SS Sales and Marketing
      The Kayes Company Inc.
      True High Performance Sales

      A Message From MRC Chair Wade Cobb

      The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

      In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

      Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with an MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

      We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

      Are you on Facebook, LinkedIn or Twitter? MRC is!

      Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      MRC Column in SEMA Member News

      Read MRC's column featured in the November/December issue of SEMA Member News.

      For information about MRC, contact Zane Clark.

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      PRO Logo  
      Visit PRO's website.  

      Live Demonstrations Highlight PRO Booth

      If you wandered through the North Hall during the SEMA Show, chances are
      you regularly saw crowds of people congregated around the Professional Restylers Organization's (PRO)
      booth. This hub of activity was generated as the result of transforming
      SEMA’s own plain-Jane Ford Transit Connect into a rolling billboard
      promoting SEMA's councils and committees. Three times daily, Show
      attendees were treated to live installations showcasing vehicle wraps,
      graphics, paint protection and window films with the support of the
      following industry leaders:

      transit before
      transit during
      transit after
      Before, during and after photos of SEMA's
      Ford Transit Connect being transformed into a rolling billboard
      promoting the association's councils and committees.
      • American Tire Distributors
      • Eagle Enterprises
      • LLumar
      • Nitto Tire
      • Restylers’ Choice
      • StarShield Armor
      • 3M
      • Universal Products

      PRO was able to showcase a few of the products and services that help
      drive the restyling segment of the specialty-equipment industry.
      Consistent with PRO’s goal to increase installation standards and
      provide additional revenue streams for its members, the live
      demonstrations mirror much of what occurs during the annual Technical Skills & Training Conference.

      Located at Northwood University’s campus in West Palm Beach, Florida, the 2012 PRO TSTC takes place March 16, 2012. The one-day conference provides
      attendees with the technical know-how to become more proficient, while
      providing business owners and managers the opportunity to explore new
      business opportunities.

      “TSTC is unique in that it provides both classroom and technical
      training. The hands-on demonstrations offered practical techniques that I
      could easily implement in my shop. The classroom sessions provided a
      deeper understanding of the products and services I could use to grow my

      —Howard Hughes
      Howard’s Auto Body Restoration

      Be proactive about growing your business. Register today at 2012 PRO TSTC.

      To find out more, visit 2012 PRO TSTC or contact Zane Clark at

      PRO Industry Leaders and Pioneers

      Cal Trend Automotive Products Restyler of the Year: Kevin McGowan, Auto Trim Restyling
      Restyling Magazine’s Manufacturer of the Year: Rosen Entertainment
      PRO Special Recognition Award: Leo Kagan
      Nat Danas Person of the Year: Ron Leslie, Katzkin
      Jim Borre Lifetime Achievement: Jerry Roman, Roman Empire Enterprises

      Special Thanks to our Sponsors!

      Platinum Award Sponsors:
      Cal Trend Automotive Products
      Restyling Magazine

      Gold Sponsor:
      Katzkin Leather

      Silver Sponsors:
      Advantage Truck Accessories
      Check Corp.
      Pecca Leather
      Restylers' Choice
      Roadwire Automotive Innovation

      Bronze Sponsor:
      SEIA Alliant Insurance

      Are you on Facebook, LinkedIn or Twitter? PRO Is!

      Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      PRO Column in SEMA Member News

      Read PRO's column featured in the November/December issue of SEMA Member News.

      For information about PRO, contact Zane Clark or call 909/978-6696.

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      SBN Logo  
      Visit SBN's website.  

      SEMA Businesswomen's Highlight

      The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

      The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

        Erika Garcia

      BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

      What is the most satisfying aspect of your job?

      Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

      How long have you been involved in the aftermarket industry?

      About 18 months.

      What brought you into this industry?

      The introduction of this new line of locks.

      What are your major professional accomplishments?

      I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

      Are you a member of any other organizations?

      SEMA's Young Executives Network (YEN).

      Who is your industry mentor?

      Jerry Nuñez, manufacturer sales rep for IMS Products.

      What is the best piece of advice you’ve ever received?

      Smile at all times.

      What would someone meeting you for the first time be surprised to learn?

      I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

      What is your dream car?

      Lexus IS F.

      What is your favorite pastime?


      You Ought to Be in Pictures!

      The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

      And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

      Want to get involved in the industry but don't know how? We have an app for that! Go to, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

      Don’t Be Out of the Loop—Stay in Touch

      The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

      On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit to make sure you don’t miss a thing!

      Discover the SEMA Mentoring Program—Powered by the SBN

      “I’ll get by with a little help from my friends…” - Joe Cocker

      Everyone needs help or expert advice from time to time, and SEMA’s
      Mentoring Program is an excellent resource to get answers to all your
      questions. Whether you need to know more about SEMA, market information
      for a start-up company or advice on how to approach your boss about a
      new position, the SEMA Mentoring Program can help.

      “Ask A
      Mentor” is perfect for one-time questions. You can expect multiple SEMA
      mentors to provide online guidance and answers to your industry-related

      Short-term Assistance/Guidance is for help with a
      specific project or task. A SEMA council/committee mentor with the
      expertise you seek will be paired up with you to provide guidance with
      your project.

      Long-term Relationship is helpful for developing
      your professional career. In this program segment you will be paired
      with a SEMA council/committee mentor who will provide guidance and
      assistance for ongoing career development or a long-term project.

      So whether you just need an answer to a question or you want to
      cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by
      the SBN is available to help. After all, we can all use a little help
      from our friends.

      Visit the SEMA Mentoring Program now.

      Are you on Facebook, LinkedIn or Twitter? SBN is!

      Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      SBN Column in SEMA Member News

      Read SBN's column featured in the November/December issue of SEMA Member News.

      For information about SBN, contact Bryan Harrison.

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      SPC Logo  
      Visit SPC's website.  

      Find the Business Possibilities Through the SPC

      Participate in the automotive aftermarket at a whole new level by joining the SPC.

      The purpose of SEMA councils is to help our member companies succeed
      and prosper. In the SPC, our mission is to provide market information,
      education and support to our members concerning new and emerging
      trends. Whether it’s the latest business technology, forecasting sales,
      future marketing solutions or up and coming vehicle platforms, we give
      you and your company the chance to see what’s on the horizon.

      Then we’ll help you understand and acquire the skills, tools and
      technologies to lead the way. The SPC has the most diverse membership
      of any SEMA council, and that will allow you to network with other
      professionals from every facet of our industry and gain insights into
      areas you may not have previously considered. Find out about the parts,
      people, technologies, strategies, trends and, most important,

      This is your chance to give something back to the industry, your
      profession and to grow personally along the way. Join the SPC today and
      become an active member of the specialty equipment and automotive
      market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

      Are you on Facebook, LinkedIn or Twitter? SPC is!

      Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      SPC Column in SEMA Member News

      Read SPC's column featured in the November/December issue of SEMA Member News.

      For information about SPC, contact Bryan Harrison.

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      WTC Logo  
      Visit WTC's website

      WTC Industry Leaders and Pioneers

      WTC Special Recognition Award: Webster Carter
      Lifetime Achievement: Ricky Guevara, Konig Motoring Accessories

      Special Thanks to our Sponsors!

      Platinum Sponsor:
      Mickey Thompson Performance Tire and Wheels

      Gold Sponsors:
      Standards Testing Laboratories Inc.
      Ultimate Wheel and Tire Plus Sizing Guide
      Car Care One – GE Capital
      SEIA Alliant Insurance
      AlDI Law Group

      Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

      What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

      The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

      Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

      Science and Technology Task Force

      Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

      Education Task Force
      Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

      Communication and Marketing Task Force

      Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

      SEMA Show Task Force

      David Insull (American Tire Distributors) chairs this group and can be reached at The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

      There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

      Are you on Facebook, LinkedIn or Twitter? WTC is!

      Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      WTC Column in SEMA Member News

      Read WTC's column featured in the November/December issue of SEMA Member News.

      For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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      YEN Logo
      Visit YEN's website

      2011 SPC/YEN Awards

      Three significant industry awards were given out at the 2011 SPC/YEN reception, including the YEN Vanguard Award, Young Executive of the Year Award and SPC/YEN Industry Icon award.

      The YEN Vanguard Award was presented to John Hotchkis of Hotchkis Suspension. As a 20-year member of the aftermarket and current member of the SEMA Board of Directors, Hotchkis has inspired, influenced and mentored dozens of young SEMA members. He was an active YEN member, is active on Motorsports Parts Manufacturers Council (MPMC) and passionate about his work on the board. Specializing in suspension for musclecars (among the first in the industry), he founded Hotchkis Performance in 1992. Since then, he has employed dozens of young people, inspiring them all. He continues to offer internships to students in the engineering departments of several local universities, and many employees whom he hired as teenagers still work for him nearly 20 years later. He recently fought and defeated cancer and he remains an inspiration to us all.

      The Young Executive of the Year Award was presented to Dan Dolan of DiabloSport Inc. Dolan worked tirelessly to promote and grow the YEN membership over the past year. His enthusiasm has been a great asset in getting the general membership more involved in YEN. He has been a positive influence in the performance aftermarket arena. Dolan is the type of person that any company would want to be represented by because of his “can-do” attitude that looks at problems as opportunities.

      The SPC/YEN Industry Icon award was presented to Mike Spagnola of Street Scene Equipment. As the leader of an automotive aftermarket business, Spagnola understands the cost of doing business and the pressures that manufacturers face in all aspects of the industry. Over the past couple of years, Spagnola has served on the SEMA executive committee and governance committee, chaired the SEMA Show committee as well as the SEMA Show ‘n Shine and Gala Fundraiser efforts. In addition, he has been very active in the SEMA Cares committee and has served as the Board of Directors liaison to the Light Truck Accessory Alliance (LTAA). He was honored as SEMA’s Person of the Year in 2010.

      Join YEN

      you know that the SEMA Young Executives Network has more than 500
      members networking in the industry and is the largest SEMA committee?
      If you are employed by a SEMA-member company and are under the age of
      39, then you can join the SEMA Young Executives Network for FREE. If
      you are interested in becoming part of the team, please visit our
      website at

      YEN Member of the Month Spotlight

      Did you know that YEN has a Member of the Month Spotlight on the SEMA
      website and that anyone can be nominated? To view previous selections
      or to make a nomination, visit

      Are you on Facebook, LinkedIn or Twitter? YEN is!

      Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

      YEN Column in SEMA Member News

      Read YEN's column featured in the November/December issue of SEMA Member News.

      For information about YEN, contact Bryan Harrison.

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    Spy Shots

    • GT 500
      The shooters at Brenda Priddy & Co. reported that there have been many requests for these pictures of the ’13 Mustang GT500 Convertible. Although its non-convertible counterpart was featured during the L.A. Auto Show, Ford did not display the topless version.

      While clad in much camo, just knowing that the convertible exists is enough for the GT500 crowd.

      Priddy says that the ZL1 convertible recently introduced by General Motors is limited to 155 mph because of concerns with the convertible top, leading her team to wonder if the GT 500 convertible will get the same 200-mph rating as the coupe. Or, will it be limited to somewhere around 155 mph like the ZL1 convertible?

      Priddy and the crew will keep us posted as more details are made available.

      GT 500
      Photo: Brian Williams for Brenda Priddy & Company