SEMA eNews Vol. 14, No. 45, November 10, 2011

SEMA Council & Committee News: SEMA Councils Recognize Industry Leaders and Pioneers

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent
focused niches within the specialty-equipment industry. These groups
are comprised of elected volunteers (Select Committee) who guide and
direct council activities while representing the membership at large.
Although each council acts independently and represents a different
segment, they are all focused on the betterment of the industry as a

The value councils provide SEMA and the industry is beyond refute.
It is inspiring to witness a diverse collection of company
representatives, many of which are direct competitors, come together
and develop educational, training, youth awareness and networking
events that are, at the core, designed to give back and promote
business. An equally important council function is to ensure that
SEMA sustains a pulse on the industry and maintains a
presence with its members.

The question is often asked, “Why should my company join a council?”
The answer is simple. SEMA councils open the doors and provide you
exposure to industry leaders, decision makers, trendsetters and a
community of like-minded individuals who share your passion and desire
to see business succeed and prosper. Once the doors are open, it is your
responsibility to take advantage of the benefits by becoming actively

Learn more today

Automotive Restoration Market Organization (ARMO) Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA) Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC) Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

SEMA Councils Recognize Industry Leaders and Pioneers

The annual SEMA Show in Las Vegas brings together individuals and companies representing the diversity and ingenuity that comprise the specialty-equipment industry. Throughout the action-packed week, SEMA and its councils give pause to honor and recognize those who have made significant contributions to their respective industry and helped carve out a path for tomorrow. As an association, SEMA understands the importance of representing key industry segments, as to better address specific issues and more effectively serve its diverse membership. Comprised of volunteers, the councils provide the pulse of the industry and help guide programs and services that will drive strategies and offer networking opportunities that directly impact your business. As such, who better to identify and recognize the select individuals and companies that are honored? If you had the chance to attend a council reception, it is likely that you left inspired by the camaraderie, history and ingenuity that drives the association. 

On behalf of SEMA and all its councils, congratulations to this year’s honorees and special thanks to the sponsors that made it all possible. 

Visit ARMO's website.

ARMO Presents Awards at “New” Reception

The ARMO SEMA Show reception task force made good on its promise to deliver a revised reception venue and format for this year’s ARMO Industry Awards Reception at the SEMA Show. Attendees entered a much larger space than in previous years, with Bret Voelkel’s “48 Hour Camaro” on display to greet them and add atmosphere.

“We really wanted to emphasize networking for this reception, since our members tell us that is their No. 1 desired ARMO-member benefit,” said ARMO Chairperson Laura Bergan of American Collectors Insurance. “SEMA and the Hilton came through with additional space, Jason Tolleson did a fantastic job condensing our program, John Menzler secured Brett’s car for the affair and it all came together for a very enjoyable evening.”

The 2011 ARMO Chairman’s Award was presented to Steve McDonald and the SEMA Legislative and Government Affairs office for their tireless efforts on behalf of the restoration market. In addition to keeping watch over scrappage and titling issues, Car Collector Appreciation Day is regarded as an unprecedented milestone for car enthusiasts everywhere.

The 2011 ARMO Business of the Year was presented to Steele Rubber Products. This award is highly coveted by restoration companies because it is voted on by the general ARMO membership.

Special Thanks to our Sponsors!

Platinum Sponsors:
Auto Custom Carpets
PUI Interiors
Hemmings Motor News 
Classic Industries

Gold Sponsors:
Auto Trader Classics
Hot Rod & Restoration
Source Interlink Media
Steele Rubber Products

Silver Sponsors:
American Autowire
SEIA Alliant 

Special Thanks

ARMO extends a sincere thanks to the four car owners who were gracious enough to lend their cars for display in the ARMO/HRIA booth and at the ARMO reception. We cannot have a successful SEMA Show without the support of members like these.

Brett Voelkel brought his ’67 Camaro, dubbed the “48 Hour Camaro” because it was built in just two days, to display inside the ARMO reception. The car is a perfect example of how modern running gear can be mated to a restored vehicle without compromising the appeal of its classic looks.

Gregg Blundell completed a beautiful ’69 Camaro just in time for display in the ARMO booth. Another example of relatively untouched classic body lines mated to modern running gear, Blundell took the upgrades a step further by grafting a complete late-model Camaro interior into the ’69 and making it look factory fresh.

Art Goldstrom loaned us his Boyd Coddington-built ’34 Lincoln two-door sedan, complete with a 460hp V8 engine, C6 transmission and 9-in. Ford rearend.

Lindsay Bradley brought his ’65 Mustang Fastback all the way from Texas just to spend some time in the ARMO booth. The “Silver Fox” is equipped with a Ford Racing Boss 302 engine and a TCI 4R70W AOD automatic transmission.

ARMO also extends a special thanks to ARMO Select Committee member John Menzler of COMP Performance Group for securing the vehicles for display and to HRIA Select Committee members Rick Love and John McLeod for their efforts at organizing the delivery and parking of the vehicles. McLeod also made the beautiful display signs for each vehicle. The combined ARMO/HRIA booth is a great example of council collaboration to make a successful event. Thanks everyone!

ARMO Licensing Guide Now On SEI

ARMO members may now access the ARMO Trademark Licensing Guide online. Previously available only in hard copy, the Guide is now located on the ARMO education track on the SEMA Education Institute (SEI).

ARMO Licensing Overview:

Ever wonder how a company gets a restoration product officially licensed by an OEM carmaker? ARMO members can now find introductory information from three original equipment manufacturers (OEM), including preliminary application forms, in one document.

Obtaining a trademark license is one of the few remaining processes that cannot be accomplished "online" or with a simple application. OEM carmakers are very proud and protective of their trademarks. There are many steps involved in order to display an "Officially Licensed" logo on your product. Just finding out where to begin can be a daunting task.

The Trademark Licensing Overview provides ARMO-member companies with the information they need to begin the oftentimes lengthy process in one handy reference document. Ford, GM and Chrysler have supplied contact information, application forms and general process overviews. While the Overview is not a complete guide to trademark licensing, it does provide you with information necessary for all those important first steps.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website.

ARMO-member companies display the latest products in front of 100,000+ restoration enthusiasts each year at Spring Carlisle.  

Not an ARMO member? Go to and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the November/December issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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Visit HRIA's website

National Street Rod Association – Street Rodding Achievement Award: Bob Drake, Bob Drake Reproductions
Goodguys Rod & Custom Association – Trendsetter Award: Mike and Jim Ring, The Ring Brothers
Championship Auto Shows/ISCA – Legends of Hot Rodding Award: Darryl Starbird
SEMA Best New Street Rod & Custom Car Product: Classic Instruments, Sky-Drive
HRIA Industry Recognition of an Individual: Craig Morrsion, Art Morrsion Enterprises
HRIA Business of the Year: MoonEyes
HRIA Hall of Fame: Ray Gollahon, Brookville Roadster

Special Thanks to our Sponsors!

Gold Sponsors:
COMP Performance Group
Goodguys Rod & Custom Association
Lokar Performance Products
National Street Rod Association

Silver Sponsors:
American Autowire
Borgeson Universal Steering Components
Championship Auto Shows/ISCA
Classic Instruments
Flaming River Industries
Hotrod & Restoration
Steele Rubber Products
Painless Performance Products
Source Interlink Media
SEIA Alliant Insurance

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

HRIA would like to welcome Rich Barsamian, national sales manager for Advanced Clutch Technology, located in Lancaster, California. He enjoys helping customers adapt and grow to the ever-changing market and distribution channels.

Rich Barsamian
Barsamian's ’51 Mercury Monterey
project vehicle.

Twenty-six years ago, Barsamian began his automotive aftermarket career in a rep agency doing demos at various auto part store grand openings. During his career, he was named the 2001 Young Executive of the Year, finalist for PWA person of the Year 2002 and 2003, SEMA'S Young Executive Network (YEN) Vanguard of the Year 2010 and he belongs to the Motorsports Parts Manufacturers Council (MPMC).

Barsamian’s current hot rod of choice is a ’51 Mercury Monterey. While it has that streamline look with a great profile, this car is a tribute to his dad. On a personal note, Barsamian has been married for 16 years to his beautiful wife Saundra and they have three boys, ages 10–13. He enjoys playing music in the industry band Led Foot to help raise money for the Childhelp children's charity. If you haven’t heard of Led Foot, check them out at the SEMA Show's after-banquet party on Thursday, November 3.

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the November/December issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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Visit TORA's website.  

TORA Fall Nationals Raises Money for Charity

The TORA Fall Nationals Pinewood Drags, a major element to the council’s annual Industry Awards Reception at the SEMA Show, was a huge success for the second year in a row. Reception attendees had an opportunity to “rent” a Pinewood racer, with all proceeds benefitting SEMA Cares. At the end of eliminations, Wild Boar Products of Stanton, California, emerged victorious. In addition to the Pinewood Drags, TORA also auctioned off a few very special Pinewood cars, built by kids at the Childhelp facility and autographed by none other than seven-time NASCAR Champion Richard Petty. In all, the evening’s donations totaled some $3,600.

“I continue to be humbled by the generosity of our membership,” said TORA Chairman George Lathouris of Keystone Automotive Products. “Setting up the Pinewood Drags at our reception uses a lot of manpower and resources. But, not only does it help raise money for our charities, it allows our Select Committee to interact with the attendees in a very lively manner. When I watch the Select Committee members all working their parts in the evening’s activities and see the generosity and excitement of the attendees, I’m very proud to be a part of this industry.”

   fall nationals
  The 2011 TORA Fall Nationals Pinewood Drags event raised $3,600 in donations for charity.

TORA thanks the following sponsors for their support of the second annual TORA Fall Nationals Industry Awards Reception:

Diamond Sponsors:
Advantage Truck Accessories

Platinum Sponsors:

Restyling Magazine 
Cal Trend 
Weather Tech

Gold Sponsors:
American Technology Components
Jim Wrobleski & Co.
Keystone Automotive Operations

Silver Sponsors:
Edge Products
K&N Filters
SEIA Alliant 
Truck Covers

TORA Industry Awards

While everyone had fun with the Fall Nationals Pinewood Drags, TORA never fails to maintain a focus on recognizing outstanding individuals and companies within the industry. Racing activities were interrupted following the first round of competition so the 2011 TORA Industry Awards could be presented.

  • 2011 TORA Hall of Fame Award: Ralph Gatti and Aden Miller of A.R.E.
  • 2011 TORA Retailer of the Year: Jordan Camper, Jeff Glover
  • 2011 TORA Chairman’s Award: Tom Brooks, Truckin’ Thunder
  • Best Product Over $500: Cap-Pack, Cargo Storage System
  • Best Product Under $500: Bolt, Toolbox Handle Retrofit Kit

TORA Booth Display Largest Ever

The TORA booth display in Upper South Hall included five outstanding trucks, each sponsored by an TORA-member company. Not only do the vehicles depict TORA-member company products in “real-life” installations, but each one also represents a $1,500 donation to SEMA Cares. TORA and SEMA Cares extend a very special thanks to the following companies and individuals who went the extra mile to have their vehicles in the TORA booth this year.

  • A.R.E. ’11 Ford F-150, NFL Hall of Fame Commemorative Truck
  • Hellwig Products ’12 Ford F-250
  • Powerlabs Diesel ’11 Ford F-350
  • Robert Davis ’11 Toyota Tundra, ’10 Jeep Rubicon
  • Sponsored by Rolling Big Power and Plain & Simple by Design

  The TORA booth display in Upper South Hall included five outstanding trucks, each sponsored by an TORA-member company.

TORA Education Track Now on SEI

TORA is pleased to announce the launch of an TORA education track for the SEMA Education Institute (SEI). TORA members may now reference and download a number of technical resources from the new TORA learning track that were previously available in hard copy only. Now, TORA members have the information at their fingertips via an Internet connection.

Resources currently available are:

  • TORA Pickup Truck Bed Dimensions – pdf
  • TORA Keyless Entry Connection Guide – pdf
  • TORA CHMSL Wiring Connection Guide – pdf
  • Why Paint Colors Vary – video

“This is very exciting for the Council,” said TORA Chairman George Lathouris of Keystone Automotive. “These reference tools are always appreciated by installers and counter people in the field. SEI provided us a solution that keeps the tools as an TORA-member benefit and makes for quick and timely updating of data. TORA members received an e-mail recently with instruction on how to access their account on SEI. I encourage all members to get familiar with this TORA education track because this is only the beginning—I promise you!”

Learn more about the TORA education tools.

Not yet an TORA member? Download an application or contact Jim Skelly at or 909-978-6690 for more information.

New Products Showcase Photo Gallery Now Open

The 2011 TORA New Products Showcase Photo Gallery is now open on the TORA website. Photos of the 60+ products that were on display are still being added, so visit the site regularly for updates. View the photo gallery.

The New Products Showcase gives TORA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the TORA website where they live until the next year’s products are posted.

Not yet an TORA member? Let the TORA New Products Showcase be one of your reasons for joining. Companies may download the TORA application from the TORA website. Just click on the big red button that says “Join This Council.”

More than 60 products from 35 TORA-member companies were on display at the 2011 TORA New Products Showcase.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the November/December issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo  
Visit MPMC's website.  

MPMC Announces Innovative Seminar at PRI Show
On Thursday, December 1, MPMC will present an innovative industry seminar at the 2011 PRI trade show in Orlando. Moderated by veteran motorsports commentator and announcer Alan Reinhart, the discussion is entitled “The Business of High-Performance Engine Building.” From 1:00 p.m.–3:00 p.m. in Room S230C of the Orange County Convention Center, some of the leading names in the industry will share their expertise about the business end of high-performance engine building. At press time, panelists include Tracy Dennis, Keith Dorton, Ron Hutter, David Reher, Scott Shafiroff and Carl Wegner.

The discussion will focus on common issues in engine building for major forms of motorsports, including:

  • Business challenges
  • Employee relations
  • Market changes
  • Evaluation and effect of e-commerce
  • New engines vs. rebuilt engines

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the November/December issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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MRC Logo  
Visit MRC's website.  

Sales Team Annual Recognition (STAR) Award: Air Lift Company. The STAR Award is presented to an outstanding manufacturer’s sales team that promotes professional partnership with the rep community.

Hall of Fame: Skeeter Jourdan. The MRC Hall of Fame is reserved for individuals who have made significant contributions toward enhancing the professionalism, integrity and growth of the manufacturer’s rep industry.

Special Thanks to our Sponsors!

Bob Cook Sales
Considine Sales and Marketing
Jim Wrobleski and Co. Inc.
SS Sales and Marketing
The Kayes Company Inc.
True High Performance Sales

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with an MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the November/December issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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Visit PRO's website.  

Cal Trend Automotive Products Restyler of the Year: Kevin McGowan, Auto Trim Restyling
Restyling Magazine’s Manufacturer of the Year: Rosen Entertainment
PRO Special Recognition Award: Leo Kagan
Nat Danas Person of the Year: Ron Leslie, Katzkin
Jim Borre Lifetime Achievement: Jerry Roman, Roman Empire Enterprises

Special Thanks to our Sponsors!

Platinum Award Sponsors:
Cal Trend Automotive Products
Restyling Magazine

Gold Sponsor:
Katzkin Leather

Silver Sponsors:
Advantage Truck Accessories
Check Corp.
Pecca Leather
Restylers' Choice
Roadwire Automotive Innovation

Bronze Sponsor:
SEIA Alliant Insurance

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the November/December issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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Visit SBN's website.  

SEMA Businesswomen's Highlight

The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

  Erika Garcia

BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

What is the most satisfying aspect of your job?

Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

How long have you been involved in the aftermarket industry?

About 18 months.

What brought you into this industry?

The introduction of this new line of locks.

What are your major professional accomplishments?

I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

Are you a member of any other organizations?

SEMA's Young Executives Network (YEN).

Who is your industry mentor?

Jerry Nuñez, manufacturer sales rep for IMS Products.

What is the best piece of advice you’ve ever received?

Smile at all times.

What would someone meeting you for the first time be surprised to learn?

I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

What is your dream car?

Lexus IS F.

What is your favorite pastime?


SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s
Mentoring Program is an excellent resource to get answers to all your
questions. Whether you need to know more about SEMA, market information
for a start-up company or advice on how to approach your boss about a
new position, the SEMA Mentoring Program can help.

“Ask A
Mentor” is perfect for one-time questions. You can expect multiple SEMA
mentors to provide online guidance and answers to your industry-related

Short-term Assistance/Guidance is for help with a
specific project or task. A SEMA council/committee mentor with the
expertise you seek will be paired up with you to provide guidance with
your project.

Long-term Relationship is helpful for developing
your professional career. In this program segment you will be paired
with a SEMA council/committee mentor who will provide guidance and
assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to
cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by
the SBN is available to help. After all, we can all use a little help
from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the November/December issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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Visit SPC's website.  

Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed
and prosper. In the SPC, our mission is to provide market information,
education and support to our members concerning new and emerging
trends. Whether it’s the latest business technology, forecasting sales,
future marketing solutions or up and coming vehicle platforms, we give
you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and
technologies to lead the way. The SPC has the most diverse membership
of any SEMA council, and that will allow you to network with other
professionals from every facet of our industry and gain insights into
areas you may not have previously considered. Find out about the parts,
people, technologies, strategies, trends and, most important,

This is your chance to give something back to the industry, your
profession and to grow personally along the way. Join the SPC today and
become an active member of the specialty equipment and automotive
market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the November/December issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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Visit WTC's website

WTC Special Recognition Award: Webster Carter
Lifetime Achievement: Ricky Guevara, Konig Motoring Accessories

Special Thanks to our Sponsors!

Platinum Sponsor:
Mickey Thompson Performance Tire and Wheels

Gold Sponsors:
Standards Testing Laboratories Inc.
Ultimate Wheel and Tire Plus Sizing Guide
Car Care One – GE Capital
SEIA Alliant Insurance
AlDI Law Group

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the November/December issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at

Join YEN

you know that the SEMA Young Executives Network has more than 500
members networking in the industry and is the largest SEMA committee?
If you are employed by a SEMA-member company and are under the age of
39, then you can join the SEMA Young Executives Network for FREE. If
you are interested in becoming part of the team, please visit our
website at

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA
website and that anyone can be nominated? To view previous selections
or to make a nomination, visit

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the November/December issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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