SEMA eNews Vol. 14, No. 45, November 10, 2011

What Has SEMA Done for You Lately?

  • Congressman John Campbell (R-CA) has introduced a bipartisan bill, supported by SEMA, to enable low-volume car manufacturers to provide a range of specialty vehicles for customers nationwide. The legislation directs the National Highway Traffic Safety Administration (NHTSA) and the U.S. Environmental Protection Agency (EPA) to establish a regulatory structure to facilitate the production of these cars. Rep. John Barrow (D-GA), Rep. Bill Posey (R-FL), Rep. Don Manzullo (R-IL), Rep. Marsha Blackburn (R-TN) and Rep. Duncan Hunter (R-CA) have joined as original co-sponsors of “The Low Volume Motor Vehicle Manufacturers Act” (H.R. 3274).

    Vehicles produced by low-volume manufacturers include replica street rods, customs and sports cars. They are primarily used in exhibitions, parades and occasional transportation. Vehicles included in this new program would meet current emissions standards. The legislation would permit companies to install EPA-certified clean engines. The vehicles could also incorporate alternative energy technology, encouraging green companies to build low-emission cars.

    The United States currently has just one system for regulating cars, which is designed for companies that mass-produce millions of vehicles. The “Low Volume Motor Vehicle Manufacturers Act of 2011” creates an alternative regulatory framework for American manufacturers producing 1,000 or fewer vehicles a year. This approach acknowledges the unique circumstances associated with limited-production custom vehicles.

    “Rep. Campbell’s bill will allow U.S. companies to produce safe, clean, one-of-a-kind vehicles that are virtually impossible to build under today’s one-size-fits-all regulatory framework,” said SEMA President and CEO Chris Kersting. “This program will create skilled-labor jobs in the auto industry and help meet consumer demand for these niche vehicles.”

    “This bill seeks a reasonable regulatory approach,” said Kersting. “We hope lawmakers will seize this opportunity to expand America’s manufacturing base. We urge members of Congress to support H.R. 3274, bipartisan legislation that promotes America’s economic recovery though domestic manufacturing.”

    SEMA will be working with Congressional leaders to promote this important bill. 

    For more information on H.R. 3274, please contact Stuart Gosswein or Dan Sadowski at 202-783-6007 or,

Breaking News


      All of the HRIA Pinewood builders race cars will be auctioned on eBay. The deadline for bidding is this Friday.

    Have you ever wanted to own a hot rod designed by a renowned builder? Now is your chance! All you have to do is follow the HRIA Pinewood link. The great news is that all proceeds go to benefit SEMA Cares and their charities Victory Junction Camp and Childhelp.

    The annual HRIA Pinewood Builders Race was held this past summer in Long Beach, California. Some of the country’s best hot-rod builders participated in the race as each shop built a one-of-a-kind miniature hot rod in the style of pinewood race cars. Participating builders included:

    • Rich Evans Designs
    • Art Morrison Enterprises
    • Fatman Fabrications
    • Hollywood Hot Rods
    • Hopperstad Customs
    • Johnny’s Auto Trim
    • No Joke Upholstery
    • Spitzer Concepts
    • Street Vizions
    • Kaucher Customs
    • Spanky’s Hot Rod
    • Santini Paint & Body
    • Fesler Concepts

    You can own one of these collectible cars. Bidding ends at 12:00 a.m. (PST), this Friday, November 11. All of the HRIA Pinewood Builders Race cars will be auctioned on and are available at HRIA Pinewood. Winning bids receive the one-of-a-kind custom-built pinewood hot rod, a poster of all this year’s participants and letter of appreciation from SEMA. All money is tax deductible and supports a great cause.

    Time is running out, so make your HRIA Pinewood bid today.

    For more information, please contact Zane Clark or at 909/978-6696.

  •   menzler
      Applause filled the room as John Menzler of the COMP Performance Group took the podium to receive the 2011 Person of the Year Award at the SEMA Show in Las Vegas.

    SEMA presented John Menzler of the COMP Performance Group with the 2011 Person of the Year Award at the SEMA Show Industry Awards Banquet in Las Vegas. As a long-time SEMA member, HRIA Select Committee member and mentor to many in the industry, he received ringing applause as Banquet emcee Dave McClelland announced to a packed house, "Congratulations, John!"

    McClelland also took time to highlight Menzler's contributions to the industry, making it clear that his compassion and advice helped solve problems both in his work at Comp Performance and in his numerous volunteer projects.

    "(Menzler) is quick to offer advice and guidance to anyone who needs it," said McClelland. "Helping others bring their ideas alive is a common thread running through his active involvement in SEMA councils and committees and in his mentoring and volunteer work, such as during this year’s Childhelp and Victory Junction Pinewood drag race."

    Menzler was clearly emotional as he made his way to the podium, while the cheers and applause continued to echo throughout the ballroom. Having been involved in the automotive aftermarket for several decades, this is not the only time Menzler’s service and volunteer efforts have been officially recognized. In 2010, he was announced as the winner of the Mentor of the Year award at the SEMA SBN Networking Breakfast, where he received the only standing ovation of the morning.

    Join SEMA in congratulating the 2011 SEMA Person of the Year—John Menzler.

    Created in 1969, the Person of the Year Award recognizes individuals for their distinguished service to the trade association and the specialty-equipment industry. One of SEMA's most prestigious honors, the Person of the Year Award is presented in front of thousands of industry leaders and professionals during the annual Industry Awards Banquet at the SEMA Show.

  •   chairman
      Dan R. Gresham of Coutant Capital received the prestigious Chairman's Service Award at the 2011 SEMA Show Industry Awards Banquet in Las Vegas.

    Each year, the SEMA Chairman of the Board has the opportunity to present the Chairman’s Service award to one outstanding individual. That prerogative, however, is not necessarily acted on annually, making the award especially prestigious.

    At the 2011 SEMA Show Industry Awards Banquet in Las Vegas, SEMA Chairman Paul "Scooter" Brothers explained the honor he felt in presenting the Chairman's Service Award to Daniel R. Gresham.

    "My choice for this award is a man who’s been invaluable to me, SEMA and the industry as a whole," said Brothers. "His wisdom and guidance have helped with huge SEMA projects, such as the Data Pool, as well as some exciting future SEMA initiatives, so his outstanding service is not over yet."

    Brothers went on to note that Gresham's commitment to SEMA and the industry had gotten in the way of retirement. "He thought he had retired to spend more time with his wife and take some exotic motorcycle trips to such places as Argentina and Siberia, but we stole him away and dragged him back into service," explained Brothers.

    Concluding his remarks and welcoming Gresham to the stage, Brothers invoked a challenge, "My personal task for the rest of this year is to convince him, and more importantly his wife, to serve another year."

    Gresham has more than 30 years of management and investing experience. He earned a BA in economics from Davidson College in 1968 and served as a Captain in the U.S. Army, including a tour in Vietnam. He then obtained his MBA from Tulane University in 1973.

    After leaving graduate school Gresham joined Allied Signal where he worked as a financial analyst for two years. From there he moved to Continental Can Co., where he served in a variety of staff and operating positions.

    In 1987 Gresham and the previous chairman of Continental formed a leveraged buyout firm, New Canaan Investments, and made a series of investments both in the United States and Europe. In 1996, Gresham and his partners at NCI joined with Fremont Partners in the acquisition of Kerr Group, Inc., a publicly-traded specialty plastic closure company.

    Following his work on Kerr with Fremont in 1996, Gresham and his partners purchased Dynojet Research Inc., where he assumed the role of CEO. Dynojet has a large presence in the motorcycle aftermarket parts industry as well as the automotive aftermarket as a developer of diagnostic performance testing equipment.

    In 2000, Dynojet was sold and Gresham retired to his home on the Chesapeake Bay in Maryland. In early 2004, he failed retirement and reentered the performance world. He and his new partners purchased MSD Ignition where he currently serves as CEO. Gresham has been married to Judy for 39 years, and the couple has a son who is a Navy F-18 pilot.

    Join SEMA in congratulating the recipient of the prestigious Chairman's Service Award—Dan Gresham.

  • The SEMA Show focuses the spotlight on the parts and technologies of the specialty-equipment market and all of the professionals who represent the heartbeat of the industry. The Show also serves as the industry's stage to honor those whose tireless efforts and contributions have shaped an industry and a hobby enjoyed by millions throughout the world.

    Below are the recipients of awards presented during the 2011 SEMA Show Industry Awards Banquet that took place last Thursday, during Show week.

    SEMA Warehouse Distributor of the Year: Motor State Distributing

      industry awards
      Quality performance parts and accessories, prompt, courteous service,
    and fair pricing were important in 1964, when the company started as a
    part-time venture in George Lane's tiny garage. Today these attributes
    still guide day-to-day operations at Motor State Distributing.

    SEMA Manufacturers' Rep Agency of the Year: Bob Cook Sales

      industry awards 2
      Bob Cook Sales was created in June of 1979 with a goal to provide
    superior representation on behalf of its manufacturer clients to the
    automotive aftermarket. Through a quality mix of performance and
    accessory products, Bob Cook Sales covers the mass retail, farm stores,
    fleet accounts, imports, restoration, speed and performance, expediters,
    export, accessory boutiques, race teams, NASCAR teams, traditional
    warehouse and jobbers, performance distributors and jobbers and street-rod markets.

    PWA Manufacturer of the Year: Painless Performance

      industry awards 3
      PWA presents its Manufacturer of the Year Award in recognition of
    outstanding contributions to the specialty-equipment industry and in
    appreciation of conscientious efforts in support of the warehouse
    distributor concept of merchandise distribution.

    PWA Person of the Year: Rich Barsamian, Advanced Clutch Technology

      industry awards 4
      PWA presents its Person of the Year Award in recognition of outstanding
    contribution and in appreciation of their conscientious dedication as an
    individual member to the specialty-equipment industry.
  •    hushmat
      HushMat has partnered with RA Motorsports from Lee's Summit, Missouri, to
    support the American Cancer Society Mystical Build ’67 Shelby Mustang

    HushMat has partnered with RA Motorsports from Lee's Summit, Missouri, to support the American Cancer Society Mystical Build ’67 Shelby Mustang Fastback unveiled at the SEMA Show in the Dynacorn booth. The Mustang is being built by RA Motorsports through parts donated by a long list of companies, including HushMat, PPG, Dynacorn, Ford Motor Co., Mustangs Unlimited and many others.

    “It is projects like the Mystical Build Mustang that bring out the very best in automotive aftermarket parts suppliers, distributors and builders and HushMat is proud to support this very fine cause” stated Founder Tim McCarthy. 

    The Mustang will be sold with the proceeds going to benefit the American Cancer Society. More information is available at    


      Entrants of the 2011 People’s Picks survey had the opportunity to vote via mobile through the eBay Motors iPhone app.

    eBay Motors has announced the winners of the 2011 People’s Picks survey—the annual poll inviting enthusiasts to weigh in on all things automotive, including best camshaft, favorite ignition and favorite musclecar—even the best movie car of all time. More than 3.4 million votes were cast in this year’s competition, 10 times the 2010 tally. New this year, entrants had the opportunity to vote via mobile through the eBay Motors iPhone app.

    “This year’s massive voter turnout reflects the incredible passion of the auto community, something we fuel every day on eBay Motors, where people are buying auto parts literally every second,” said Famous Rhodes, senior director, eBay Motors. “The automotive community has strong opinions not just on their favorite cars and trucks, but also on the brands that help them modify and customize those vehicles. People’s Picks ultimately shows that brands matter when it comes to enthusiasts.”

    The annual eBay Motors People’s Picks survey offered 10 different voting categories: American Muscle Cars, Motorsports, Import Tuner, Super Cars, Trucks, Four Wheeler/Off-Road, Classic European, Motorcycles, Cars in Culture, and Modern Foreign and Domestic.

    Winners in multiple categories this year include BFGoodrich, Edelbrock, Garret, Hooker Headers and K&N. For movie buffs, Best Movie Car went to “Eleanor,” Nicolas Cage’s ’67 Shelby Mustang from the Gone in 60 Seconds remake.

    People's Picks 2011 Select Winners:

    Muscle Car

    • Favorite Muscle Car of All Time: Ford Mustang (followed by the Camaro and GTO)
    • Favorite Bolt-On Brand: Edelbrock
    • Favorite Super Charger: Roush


    • Most Tunable Brand: Honda
    • Favorite Performance Tire: Pirelli
    • Favorite Turbo Charger: Garrett


    • Favorite Exhaust Header: Hooker Headers
    • Favorite Tire Brand: BFGoodrich

    4X4/Off Road

    • Best Brand: Jeep
    • $1,000 to Spend on Aftermarket: Lift Kit/Suspension
    • Favorite Tire: BFGoodrich

    Project Corner

    • Best Foundation for Late-Model Street Rod: Ford Mustang
    • Toughest Part of a Project: Body/Paint
    • Favorite Professional Tool Manufacturer: Snap-On

    Cars in Culture

    • Best Movie Car: ’67 Shelby Mustang (Eleanor) from Gone in 60 Seconds remake


    • Favorite Racing Series: NASCAR
    • Greatest Race in the World: Le Mans (followed by the Daytona 500 and Indy 500)
  •   moroso
      Team Moroso—Loara High School from Anaheim California—won the third
    annual "Showdown at SEMA" with a record-breaking time of 21:08

    This year's Hot Rodders of Tomorrow Engine Challenge teams finished their builds in the fastest times ever recorded in the event's three-year history. All 10 teams competing at the 2011 SEMA Show, November 1–4, in Las Vegas, finished faster than the 2009 champion and the top six teams would have beaten the 2010 champion. But it was Team Moroso—Loara High School from Anaheim, California—that won the third annual "Showdown at SEMA" with a record-breaking time of 21:08 minutes.

    Providing young automotive enthusiasts an opportunity to develop and showcase their talents while being exposed to the automotive aftermarket industry, Hot Rodders of Tomorrow has been invited to compete at the SEMA Show every year since its inception in 2008. The organization’s goal is to reach out to high school students before they graduate in order to provide much-needed future talent for the automotive aftermarket.

    The purpose of the competition, held annually at the SEMA Show, is to offer opportunities for students to build and develop teamwork, demonstrate their enthusiasm and ingenuity and build their confidence and commitment to excellence. Teams of five auto technology students and an instructor from invited high schools across the country compete to properly disassemble and reassemble a small-block Chevrolet engine with aftermarket components in the least amount of time possible. The team with the quickest total time, including added penalties, wins. The competition engines have been built to replicate real-world, high-performance engines found in today's muscle cars and hot rods.

    This year, 10 teams earned their way to the "Showdown at SEMA" national championship—six teams by winning their division heats straight out and four additional wildcard teams that had the next best qualifying times in the nation.

    The ultimate prize for each member of the winning team is $10,000 in scholarship money provided by Ohio Technical College (OTC), School of Automotive Machinists (SAM) and University of Northwest Ohio (UNOH). Hot Rodders of Tomorrow judges and staff are 100% volunteer.

    This year's winners included:

    Team   Overall Average   Place

    Loara High School, Anaheim California – Division 7 Winner

      21.08   1st

    Painless Performance Products
    Eastern Oklahoma County Tech Center, Choctaw, Oklahoma – Division 4 Winner

      24.36   2nd

    COMP Cams
    East Ridge High School, Chattanooga, Tennessee #1 – Division 2 Wildcard

      28.52   3rd

    East Ridge High School, Chattanooga, Tennessee #2 – Division 2 Winner

      28.60   4th

    Joliet Central High School, Joliet, Illinois – Division 3 Winner

      29.10   5th

    Motive Gear
    Belvidere North High School, Belvidere, Illinois – Division 8 Winner

      29.17   6th

    Royal Purple
    Burton Center for Arts & Technology, Salem, Virginia – Division 1 Winner

      32.65   7th

    Hawk Performance
    Elkhart Area Career Center #1, Elkhart, Indiana – Division 8 Wildcard

      35.38   8th

    Auto Meter
    Elkhart Area Career Center #2, Elkhart, Indiana – Division 8 Wildcard

      36.40   9th

    K&N Filters
    North Orange County ROP, Anaheim, California – Division 7 Wildcard

      36.72   10th
  • SMSF Engine
    Legendary engine builder Ed Pink and technicians from Ed Pink Racing
    Engines built a 302 Ford engine, currently up for auction on eBay, with
    proceeds to benefit the SEMA Memorial Scholarship Fund.

    Nearly 20 SEMA-member companies have come together in support of a unique project to benefit the SEMA Memorial Scholarship Fund (SMSF). Their products have been used to build a big-inch small-block Ford engine that's currently up for auction on eBay. Noted engine-building facility Ed Pink Racing Engines, which can point to impressive wins in drag racing, IndyCar, USAC, vintage and off-road racing, assembled and dyno tested 
the engine.

    The engine—constructed entirely out of aftermarket components—is a 347-cid (4.125-in. bore and 3.250-in. stroke) SBF based on a Dart 302 block and Pro 1 aluminum heads. It features 9.5:1 compression and is estimated to produce more than 400 hp on pump gas. It’s ideally suited for use in a street rod, Cobra kit car, classic truck, Mustang or restomod Ford application. Participating firms (in alphabetical order) are: ARP, ATI, Champion, COMP Cams, Crane Cams Ignitions, Dart, Edelbrock, Fel-Pro, Hedman Hedders, Joe Gibbs Driven, Mahle, Manley, Milodon, Moroso, Powermaster, Scat, Speed-Pro and Total Seal.

    Proceeds from the engine sale will benefit the SEMA Memorial Scholarship Fund, which is a recognized 501(c)3 charity. The SEMA Memorial Scholarship Fund has given out nearly $2 million in scholarships over the years to students (university, college or trade school) seeking a career in the automotive industry. More information about the program can be found at

    Ongoing information about the engine and specially prepared Dodge Charger and Avenger automobiles that are being auctioned to benefit the SMSF and the eBay auction can be found at


      The 2011 Shine Award was presented to Bruce and Judy Ricks of Sapulpa, Oklahoma, for their ’56 Ford convertible "Suncammer." Photo courtesy of

    In what has become a car builder's highest honor at the aftermarket
    industry event of the year, hundreds of exceptional rides were
    considered for the 11th annual Mothers Shine Award. Held at the SEMA
    Show in Las Vegas, the Shine Award honors uncompromising excellence
    in vehicle design. The winner is decided upon by an international panel of respected members of the automotive industry, including journalists, seasoned hobbyists and past winners. Judging is based on overall appearance, fit and finish, attention to detail, integration of custom and stock elements, creative vision and execution of concept.

    Hosting the ceremony this year held at the Mothers Polishes booth were aftermarket industry veterans Joe Sebergandio and Will Handzel.

    The 2011 Shine Award was presented to Bruce and Judy Ricks of Sapulpa, Oklahoma, for their ’56 Ford convertible "Suncammer." This build is named for its ’67 Ford 427ci SOHC engine under the hood. It features countless details, including a fully tuned suspension and a modification to every body panel. The "Suncammer" was built by Steve Cook Creations from Oklahoma City over a period of more than five years.

    In addition to the Shine, 11 Mothers Choice Award trophies were also presented:

    ’11 Ford Mustang "Last Ride"

    Owner: Sal Valdez, Corona, California
    Builder: Matt Bernal, lead designer and builder, owner of Bernal Auto Style, Orange County, California
    Location: Doug Thorley Headers Booth 

    ’12 Cadillac CTS-V 

    Owner/Builder/location: James Gill, D3 Group, Signal Hill, California
    Location: Outside entry area to SEMA Show

    ’39 Buick Special

    Builder: Dave Kindig, Kindig-it, Salt Lake City, Utah

    Owner: Harold Wiley, Salt Lake City, Utah
    Location: Front entrance foyer

    ’44 Mack Fire Truck 

    Owner: Roger and Rhonda Brown, and sons Aaron Payne and Adam Payne
    Builder: Precisions Designs, Henderson, Colorado

    Location: Outside in front of Mothers Big Rig

    ’62 Chevrolet Corvette

    Owner: Bruce Milyard, Grand Junction, Colorado

    Builder: John Martin, Johnny's Rod Shop, Alamosa, Colorado
    Location: Outside in front of Central Hall

    ’73 Pontiac Trans Am

    Owner: SW, Austin, Texas
    Builder: Detroit Speed, Mooresville, North Carolina
    Location: ARP Fasteners Booth 

    ’69 Plymouth Barracuda "Blowfish"

    Owner: George Poteet, Nashville, Tennessee
    Builder: Rad Rides by Troy, Manteno, Illinois

    Location: Derale Booth 

    ’63 Chevrolet Impala "El Rey"

    Owner/Builder: Albert De Alba, Mario's Autoworks, Montclair, California and Calblast, Upland, California
    Location: Outside South Hall in DUB display area

    ’67 Chevrolet Nova "Innovator"

    Owner: Alex Covington, Clover, South Carolina
    Builder: Roadster Shop, Mundelein, Illinois
    Location: Baer Brakes Booth 

    ’32 Ford 3-Window Coupe

    Owners: Phil and Deb Becker, Dwight, Illinois

    Builder: Fast Lane Rod Shop, Donahue, Iowa

    ’59 Imperial Speedster
    Owner/Builder: Pfaff Designs, Royal Oak, Michigan
    Location: PPG Booth

  • The SEMA
    Awards, presented at the 2011 SEMA Show last Tuesday morning in Las Vegas, recognize outstanding vehicles that specialty-equipment
    manufacturers believe are the best platforms for accessorizing and that
    showcase this year’s coolest products. To determine winners for each category, an inventory was made of all the new-vehicle platforms on display at the 2011 SEMA Show. Those with the highest tallies drove off with the honors. This year's winners were the Chevrolet Camaro for Hottest Car, Ford F-Series for Hottest Truck, Fiat 500 for Hottest Sport Compact and Jeep Wrangler for Hottest 4x4-SUV.

    Chevrolet Camaro

      SEMA Chairman Paul “Scooter” Brothers (left) awards Chris Perry, General Motors vice president global Chevrolet marketing and strategy, the SEMA Award for Hottest Car.

    The Chevrolet Camaro was named the Hottest Car for the second consecutive year at the 2011 SEMA Show.

    “We are honored that our
    Camaro received the SEMA Award for the Hottest Car this year,” said John
    Fitzpatrick, marketing manager, Chevy Performance Cars. “It’s
    especially meaningful to receive an award that represents the views of
    those leaders and visionaries in the specialty-equipment industry that
    help drive consumer trends in the marketplace.”

    Winner of the SEMA
    Award for Hottest Car two years in a row, there is
    little doubt that the Chevrolet Camaro remains one of the most
    accessorized vehicles on the planet. The list of available performance
    parts and accessories for the Camaro grows daily as its popularity

    Ford F-Series

      SEMA President and CEO Chris Kersting (left) congratulates Martin Smith, Ford Motor Co. executive design director, with the SEMA Award for Hottest Truck.

    The Ford F-Series was named the Hottest Truck at the 2011 SEMA Show
    making it the second consecutive year to receive the SEMA Award.

    A three-time SEMA Most Accessory-Friendly Truck
    award winner, the F-Series from Ford is a perennial favorite with
    enthusiasts and specialty-equipment manufactures. New F-Series designs
    have spurred even more parts and accessories for blue-oval fans, and all
    indications are that the trend will continue with the latest models.

    year manufacturers from the specialty and performance industry have
    come to the SEMA Show with an explosion of new products and new styling
    trends displayed on the cars and trucks they view as the most popular
    trendsetting models,” said Chris Kersting, SEMA’s president and CEO.
    “Once again, the exhibitors’ hands-down favorite truck was the F-Series.
    Given its history at the SEMA Show, it comes as no surprise that the
    F-Series has emerged once again as the one exhibitors identified as the
    most accessory-friendly truck.”

    Fiat 500

      SEMA Chairman-Elect Nate Shelton presents Pietro Gorlier, Mopar Service, Parts & Customer Care president and CEO, with the SEMA Award for Hottest Sport Compact.

    The Fiat 500 was named the Hottest Sport Compact at the 2011 SEMA Show
    making it the first vehicle to take home honors in the newest SEMA Award
    category and beating out a dozen competitors.

    “In just its first year, our new Fiat 500 is
    prominent throughout this year's SEMA Show as it is the perfect canvas
    for customization," said Pietro Gorlier, president and CEO, parts & customer care, Mopar Service. “We are honored by the SEMA
    Award recognition and excited by the creativity and enthusiasm of our
    fans and the specialty-equipment manufacturers who continue to make the
    Fiat 500 even more distinctive in the marketplace."

    arriving in U.S. showrooms earlier this year, the Fiat 500 quickly
    became a favorite of auto enthusiasts, specialty manufacturers and
    customizers nationwide.

    “Each year there are a few vehicle
    models that emerge and make a strong statement about the future
    direction of the specialty-equipment industry,” said Kersting. "Given its accessory-friendly style, it comes as
    no surprise that the Fiat 500 has emerged as the one exhibitors
    identified as the hottest sport compact.”

    Jeep Wrangler

      Former SEMA Chairman Rick Rollins (left) presents Pietro Gorlier with the SEMA Award for Hottest 4x4-SUV.

    The Jeep Wrangler was named the Hottest 4x4-SUV at the 2011 SEMA Show making it the second consecutive year to receive the honor.

    "We are honored that our Jeep Wrangler was named hottest SUV at the SEMA show," said Gorlier. "The Jeep Wrangler is an icon that has been around for nearly 70 years. No one comes close to matching its legendary capability."

    Custom parts and accessories for the Jeep Wrangler remain in high demand as owners look for ways to make their Wranglers more their own. Enthusiasm for the Wrangler has led to its winning of multiple industry awards, including the SEMA Most Accessory-Friendly SUV in 2007.

    The 2011 SEMA Show features more than 2,000 exhibiting companies. While
    products are available for every make and model vehicle, exhibitors are
    investing more into the Chevrolet Camaro, the Fiat 500, Ford F-Series
    and Jeep Wrangler than any other vehicles. Consumers, therefore, can
    expect to find more options for accessorizing these vehicles.

Business Tools


      Jon Goldman

    Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman for a webinar, Thursday, November 17, at 10:00 a.m. (PST) as he explores creative ways to effectively use direct mail.

    During this session, Goldman will cover:

    • The three Rs of direct marketing.
    • The two things you need to get high response rates
    • The single most important word you should use in your marketing to get prospects to jump at your offer.

    Goldman is the creator of Lumpy Mail, and he has used it successfully with clients from Häagen-Dazs to the Atlanta Braves. Now you can find out how to use this marketing technique in your own business.

    Don’t miss this information-packed webinar, Thursday, November, 17, at 10:00 a.m. (PST).

    Members and nonmembers: Participate live or download the webinar when it's convenient.

  • Are you hunting for a new job? The “Positions Available” section in the
    SEMA Member Classifieds lists more than 50 job openings around the
    country. Here are some of the latest classifieds posted to the website.

    • American Eagle Wheel seeks an aggressive outside salesperson to service the Oklahoma City and surrounding areas. Candidates must have three years' aftermarket wheel/tire experience and/or automotive parts experience, fitment information, great customer service skills, and the ability to work well in a fast-paced, quota-driven environment.  
    • AeroVironment (AV) is seeking a senior account manager. Candidates must have a technical degree (engineering preferred) with relevant automotive OEM customer facing experience. An MBA or equivalent experience is also preferred with seven to 10 years' experience with aftermarket auto parts and their integration into vehicle platforms.  
    • 4 Wheel Parts is hiring a highly motivated new products merchandising manager to contribute to its success by identifying and optimizing growth opportunities on new products. This position will be based in the company's corporate headquarters in the Carson/Compton, California, area reporting to the merchandising manager.  
    • ECS Tuning is looking for a motivated candidate to fill an opening for a Corvette/Camaro brand manager. Key responsibilities include leading and directing multiple marketing channels to develop brand recognition, developing and implementing Corvette/Camaro web catalog market strategy to achieve desired growth objectives, and to continually seeking out new opportunities to strengthen ECS Tuning's position in the marketplace.

    For more job listings, click here

New Products and Technology


    The winners of the New Products Showcase Awards were announced during the New Products Breakfast held at the 2011 SEMA Show. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. Nearly 2,000 new products were submitted this year for consideration.

    Criteria that ranked high on the judges’ selection for the New Products Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

      2011 New Product Award Winners:
      Best New Collision, Repair and 
Refinish Product
      Eagle Abrasives
      Winner: Eagle Abrasives Inc., Super Assilex
    Runner Up: Plio Grip by Valvoline, 
Like90 Turbo Pad for Bumpers
    Runner Up: Gema, OptiFlex 2
      Best Engineered New Product
      Baer Brakes
      Winner: Baer Brake Systems, 
Full Floating Rear End Conversion
    Runner Up: Aeromotive Inc., 
Camaro Stealth Fuel System
    Runner Up: Fuelab, 
Electronic Fuel Pressure Regulator
      Best New Exterior Accessory Product
      Cargo Ease
      Winner: Cargo Ease Inc., 
Cargo Ramp/Brake System
    Runner Up: Bestop Inc., 
TrekStep Side Mounted Step
    Runner Up: Rhino-Rack USA, 
Roof Mounted Cargo Basket
      Best New Interior Accessory Product
       Auto Meter
      Winner: Auto Meter Products, 
Universal 3 Gauge Mounting Solution
    Runner Up: LOKAR Performance Products, 
Billet Aluminum Tremec Shifter Levers for the TKO 500 and TKO 600
    Runner Up: Bully Dog Technologies, 
RAM Mounting Systems for Bully Dog GTs 
and WatchDogs
      Best New Merchandising Display
      Winner: MacNeil Automotive Products Ltd., TechFloor Retail Display
    Runner Up: Flex-a-lite Consolidated, 
Flex-a-chill–Radiator Coolant Additive (POP)
    Runner Up: Access Roll-Up Covers, 
Access Truck Bed LED Light Display
      Best New Mobile-Electronics Product
       Escort Detector
      Winner: Escort/Beltronics Radar Detectors, ESCORT Live!
    Runner Up: Del City, 
Sealed Window Crimp Connector
    Runner Up: Metra Electronics Corp., ASWC
      Best New Off-Road/4-Wheel Drive Product
       MSD Ignition
      Winner: MSD Ignition, Atomic EFI
    Runner Up: Daystar Products International, 
Can Cam Fuel and Water System
    Runner Up: ProRYDE Suspension Systems, SuperBLOK 3-in-1 Leaf Spring Blocks
      Best New Packaging Design
      Winner: MacNeil Automotive Products Ltd., TechCare
    Runner Up: Auto Meter Products, 
Auto Meter Custom Shop Gauge Set
    Runner Up: Preval, vFan Portable Airbrush System
      Best New Performance-Racing Product
       COMP Performance Group
      Winner: COMP Performance Group, COMP Cams Sprint Car Front Drive Kit For LS Applications
    Runner Up: Auto Meter Products, 
Ultimate DL Playback Tach System
    Runner Up: Ace Fuel Systems, 
Adjustable Fuel Injector
      Best New Performance-Street Product
       SCT Performance
      Winner: SCT Performance, SCT iTSX for iPhone
    Runner Up: COMP Performance Group, 
Inglese EFI Throttle Body Insert Hidden Metal Screen Filters
    Runner Up: COMP Performance Group, 
FAST EZ-EFI Jeep 4.2L/6 Cylinder Kit
      Best New Powersports Product
      Auto Meter
      Winner: Auto Meter Products, 
Universal GPS Speedometer Interface
    Runner Up: Skyjacker Suspensions, ’10–’12 Polaris Ranger Crew Rear Winch Mount Kit
    Runner Up: Warn Industries Inc., 
1700 XT Portable Winch
      Best New Street-Rod/Custom-Car Product
       Classic Instruments
      Winner: Classic Instruments Inc., SkyDrive
    Runner Up: Billet Specialties Inc., 
Billet LS Valve Covers
    Runner Up: Eddie Motorsports, Billet aluminum Underhood kit for 1955–1957 Chevrolets
      Best New Tire and Related Product
       Continental Tire
      Winner: Continental Tire the Americas LLC, Continental Cross Contact LX20
    Runner Up: Cooper Tire & Rubber Co., 
Discoverer A/T3
    Runner Up: Continental Tire the Americas LLC, General Tire G-MAX AS-03
      Best New Tools and Equipment Product
       PH2 Solutions
      Winner: PH2 Solutions Inc., PH2 Validator
    Runner Up: Las Vegas Tool LLC, 
EASYPULLER by Las Vegas Tool LLC
    Runner Up: Schley Products/SP TOOLS, 
Air Hammer Ball Joint R&R Tool
      Best New Van/Pickup/Sport-Utility Product
       EZ Connector
      Winner: EZ Connector Inc., EZS7-02
    Runner Up: Daystar Products International, Shock and Steering Stabilizer Armor
    Runner Up: Specialty Products Co., 
Leaf Spring Silencer
      Best New Wheel and Related Product
       Topline Products
      Winner: Topline Products, 
Verde Custom Wheels | V39–Parallax
    Runner Up: iForged Performance Alloys/
Forgestar Wheels, CF10 Rotary Forged 
Carbon Fiber Edition
    Runner Up: MGP Caliper Covers, 
MGP Caliper Covers

  •  spy


    The shooters at Brenda Priddy & Co. just photographed revealing photos of the ’13 Mustang GT. 

    Updates on this version include a new hood and front fascia, including LED headlamps and foglights. The taillamps also get the LED treatment and the rear sports a new fascia as well. And this prototype sports brand-new rims.


    Photo: Brian Williams for Brenda Priddy & Company

Law & Order

  • The U.S. International Trade Administration (ITA) has issued a preliminary finding that certain steel wheels from China are being sold at less than fair value in the United States. The subject wheels range from 18 to 24.5 in. in diameter, and include rims and discs whether imported as an assembly or separately. The wheels are typically used in commercial vehicles (trucks, buses, trailers, etc.) but passenger car wheels within that size range falls within the scope of the investigation. Last March, two U.S. auto wheel manufacturers submitted petitions claiming that at least two dozen Chinese producers and exporters were “dumping” the wheels in the U.S. market. Calculations for the preliminary dumping margins range from 110.58% to 193.54% ad valorem and countervailing duties range from 26.24% to 40.30% ad valorem. 

    For more information, contact Stuart Gosswein at                

  • The Bonneville Salt Flats (BSF) is a national treasure and unique resource of international significance central to the history of motorsports. Since the first speed record attempts in 1914, hundreds of land speed records have been set and broken at the BSF in a variety of automotive and motorcycle classes. For decades, the Salt Flats have decreased in size, strength and thickness because salt has been removed by an adjoining potash mining operation and not adequately replaced.

    Preservation of the Salt Flats is under the authority of the Bureau of Land Management (BLM). The BLM has issued an “Environmental Assessment” of the current mining operation that addresses future salt removal and replenishment. SEMA submitted comments to the BLM as part of the Save the Salt Coalition, a diverse group of racing enthusiast organizations. The Coalition urged the agency to adopt “Alternative B,” which requires a mandatory salt replenishment program. Salt removed from the BSF to obtain potash will be replaced in the same amount or more. The current mine owner, Intrepid Potash–Wendover LLC, supports this approach.

    Alternative B would essentially restart a 1997–2002 program in which the previous mine owner pumped brine water back onto the salt flats at an annual rate of 1.5 million tons of salt. The project stabilized the salt flats, significantly improving the underground aquifer while hardening the salt crust. However, the BLM allowed the program to expire. The new program will be mandatory and verifiable. The Coalition will also be pursuing supplemental programs for replenishing the salt, beyond that mandated by the BLM. 

    Click here for a pdf copy of the Coalition comments.

    For more information, contact Stuart Gosswein at or visit

Global Update

  •   middle east
      Participating SEMA manufacturers of the inaugural SEMA Middle East Business Development Conference will have one-on-one meetings with pre-vetted distributors.

    Sell into the Middle East—one of the fastest-growing markets in the world. Launch your expansion there by participating in the inaugural SEMA Middle East Business Development Conference, April 17–20, 2012, in the United Arab Emirates (UAE). Participating SEMA manufacturers will meet one-on-one with pre-vetted distributors and have plenty of networking opportunities. Explore your product potential in a region characterized as one of the most passionate global car-enthusiast markets with the discretionary funds to pursue their hobby.

    Due to a partnership with the U.S. government, participants will have the chance to meet with buyers from throughout the UAE as well as buyers from Saudi Arabia, Kuwait and Qatar, who will be in attendance as part of U.S. Embassy-led delegations. Sign up now for one of the limited slots now.

    Another benefit to this U.S. Department of Commerce partnership with SEMA is a $1,000 grant to reduce the participation costs for those firms whose products promoted at the SEMA Middle East Business Conference contain a minimum of 51% U.S. content.

    For more information on this one-on-one program, or to find out if you qualify for the U.S. government subsidy, contact Linda Spencer at

  • More than 150 companies were recognized by an international panel of automotive experts participating in the 2011 SEMA Show Global Media Awards Program. Marking the eighth consecutive year, the unique program consists of a prestigious group of international journalists serving as judges.

    In 2011, the program included 26 judges from 12 key automotive markets. Each judge carefully reviewed and evaluated the items in the New Products Showcase at the SEMA Show before selecting those they felt would resonate and appeal most to consumers in their home countries.

    Below, in alphabetical order by country, publication and participating journalists, are the winning exhibitors and products of the 2011 SEMA Show Global Media Awards. To learn more about the Global Media Awards Program, contact Della Domingo at For tips on how to grow your international sales, contact Linda Spencer at


    FULLPOWER, Eduardo Bernasconi

    Auto Meter Products Ultimate DL Playback Tach System
    Auto Meter Products 5th Gen Camaro Mounting Solution
    Carriage Works Inc. Driving-Simulator
    Mastershift MasterShift Push Button Shifter
    Mastershift VW Sport Shifter
    RACE RAMPS/Brute Industries Flatstoppers
    RACE RAMPS/Brute Industries Tow Truck Flatbed Extension Ramp
    Sprint Booster USA SPRINT BOOSTER
    Spyder Auto Projector Headlight

    , Fabio Codellos

    Bushwacker Inc. Bedrail Cap Merchandising POP
    Cimble Corp. SecureConnex
    Gryphon Mobile Electronics EasyGO Smart Key System
    Intrepid Control Systems Inc. neoECU-10
    NextBase-USA Nextbase Click&Go iPad Active Car Mount
    Paramount Restyling Automotive Inc. Carbon Fiber Door Handle Covers
    PLX Devices Inc. Kiwi OBD2 to Smartphone Interface
    RACE RAMPS/Brute Industries 7-inch Trailer Ramp W/Flap Cut-Out
    Ringbrothers Terminator Touch Start Ignition System
    U Ace Inc. 3D MAXpider Car Mat

    Crazy Turkey Editora, Miguel Ricardo

    Auto Meter Products Ultimate DL Playback Tach System
    Classic Instruments Inc. V8 Speedster Series
    iForged Performance Alloys/Forgestar Wheels CF10 Rotary Forged Carbon Fiber Edition
    MITO Corp. Gentex Mirror with Prodigy One Navigation
    Motor House Marketing Corvette ZR1 chronograph watch
    NRG Innovations Wood Grain Steering Wheel with Hub
    Old Air Products Inc. IP-350
    Palmer Performance Engineering DashCommand
    Retro Manufacturing LLC Retrosound Model Two Radio
    Shutt Auto Accessories Inc. FTR-A FuelTech By Shutt Steering Wheel

    Performance Publications (Performance Auto and Sound), Shane Chattergoon

    AEM Induction Systems Scion tC Intake System
    Deatschwerks Subaru WRX/STi 1500cc Fuel Injectors
    Litespeed Racing Nissan 370z titanium exhaust
    Metra Electronics Corp. ASWC
    Palmer Performance Engineering DashCommand
    Sailun Tires SVR-LX
    Spyder Auto Projector Headlight
    Stainless Showworks Inc. Mirrored Polished Stainless Steel Engine Compartment Dress Up Kit: 2009-12 Dodge Challenger
    TRUFIBER TC10025-LG54R


    V8 PASSION, Philippe Crowe

    Continental Tire the Americas LLC Continental Cross Contact LX20
    Hotchkis Sport Suspension 2011 Dodge Charger & Challenger TVS Kit
    Lista International Corp. Technician Series Toolbox
    Mr. Gasket/Prestolite Performance ACCEL Super Coil for Ford 5.0L Coyote Eng. 2011
    Performance Automatic Inc. Ford 6R80 Deep Aluminum Pan
    RACE RAMPS/Brute Industries 7-inch Trailer Ramp W/Flap Cut-Out
    Rhino-Rack USA Roof Mounted Cargo Basket
    Royal Purple Inc. Royal Purple SAE 0w20
    Specialty Wheel LLC Artillery Wheel
    Toyo Tires Proxes T1 Sport

    Autoblog-Canada, Dave Pankew

    Aeromotive Inc. 340 Stealth Fuel Pump
    Design Engineering Inc. 2010+ Hyundai Genesis Coupe T3 Turbo Exhaust Manifold
    Enkei Wheels Apache II
    iForged Performance Alloys/Forgestar Wheels CF10 Rotary Forged Carbon Fiber Edition
    Litespeed Racing Nissan 370z titanium exhaust
    NRG Innovations Multi Color Combo Pack
    Ohlins USA Inc. R/T Porsche 997 gt3 RS
    OZMO Engineering Carbon Fiber Intake Manifold
    Rotora Rotora Carbon-Ceramic Brake System
    Whiteline Automotive BBF43/BBR44-Front/Rear Anti Sway Bar Kit-BMW 3 Series E90

    Two Shoes Innovations, Kevin Willey

    ARB 4x4 Accessories ARB Maximum Airflow Portable Compressor
    Ark Corp. ARKPAK
    Bracketron Inc. Universal Tablet Headrest Mount
    Bracketron Inc. Twist360
    Mac's Custom Tie Downs Mac's Jeep Box
    Motor City Products/US Speedo "Spotlight Search"
    OMIX-ADA®/Rugged Ridge Overhead Storage Console for Jeep
    Sprintex Superchargers JK Jeep Supercharger
    Stone River Gear LLC Lasered Damascus Ceramic Folding Knife SRG1TDL
    Superwinch LLC Tiger Shark 17500 Winch

    GT Entertainment, Igor Subocz

    Ace Fuel Systems Adjustable Fuel Injector
    Auto Meter Products Universal 3 Gauge Mounting Solution
    B&M Racing & Performance Products Inc. 2010+ Mustang Auto Plate and Stick Kit
    Daystar Products International Can Cam Fuel and Water System
    Flex-a-lite Consolidated Flex-a-chill - Radiator Coolant Additive (POP)
    Kindig-It Design Patented smooth door handles
    Macarbon Mercedes Custom Steering Wheel And Shift Paddle Extensions
    MGP Caliper Covers MGP Caliper Covers
    RimPro-Tec Wheel Bands Wheel Bands
    SCT Performance SCT iTSX for iPhone

    Action 4x4 Magazine, Jerome Andre

    ARB 4x4 Accessories ARB Maximum Airflow Portable Compressor
    Bilstein Shock Absorbers Bilstein 5160 Series Stock Mount Remote Reservoir Shocks F/R
    BOLT locks Jeep Spare Tire Lock by BOLT
    King Shock Technology 3-inch IBP Shocks
    OMIX-ADA®/Rugged Ridge Snorkel Intake Kit for Jeep(R) JK Wrangler
    Pro Comp/G@/Smittybilt/Rubicon Express Smittybilt L1407 LED light pack
    Pro Comp/G@/Smittybilt/Rubicon Express Smittybilt XRC Doors
    Pro Comp/G@/Smittybilt/Rubicon Express Smittybilt XRC Body Cladding
    TeraFlex TeraFlex Tera44 Front JK Replacement Axle Housing
    Viper 4x4 LLC Front Ultima Bumper

    PRORIDER Magazine/GT Entertainment, Gerry Blynberg

    B&M Racing & Performance Products Inc. 2010+ Mustang Auto Plate and Stick Kit
    Baer Brake Systems Full Floating Rear End Conversion
    Billet Specialties Inc. Streamline Valve Covers
    Coker Tire Firestone Indy Tires
    Donz Wheelz/Rennen International Rennen R8 Xtreme Concave Step Lip
    Fidanza Engineering Corp. Short-throw Shifter for 2010+ Camaro SS
    Holley Performance Products Holley NASCAR Cup Spec EFI Throttle Body
    Kindig-It Design Patented smooth door handles
    OZMO Engineering Carbon Fiber Intake Manifold
    Rocket Racing Wheels Rocket Strike

    VW Speed and Tuning, Mathias Albert

    ARP Inc. Subaru EJ 2.0/2.5L Custom Age 625+ Head Stud Kit
    Auto Meter Products Universal Ecometer
    CORSA Performance BMW Performance Exhaust
    Directed Electronics Inc. Viper SmartStartGPS
    Fist Enterprises LLC BIOSmartStart
    inCarBite iPad Detachable Case and Head Rest Car Mount
    KW Automotive North America KW Suspensions BMW M3 E46 (2000-2006) 3 Way Clubsport
    MITO Corp. Gentex Mirror with Prodigy One Navigation
    RimPro-Tec Wheel Bands Wheel Bands

    AUTONEWS, Gregor Hebermehl

    Bully Dog Technologies 3-Stage Auto Nitrous Injection System
    EWP Global Inc. EWP Global Double Bank Grille
    Intro-Tech Automotive Inc. Pitstop Furniture
    Macarbon Mercedes Custom Steering Wheel And Shift Paddle Extensions
    Mac's Custom Tie Downs Chassis Stabilizer
    Mastershift MastersShift Corvette Manual Transmission Paddle Shifter (C5/C6/ZO6/ZR1)
    Monster Hooks Inc. Monster Hook
    OZMO Engineering Carbon Fiber Intake Manifold
    Palmer Performance Engineering DashCommand
    Superwinch LLC Tiger Shark 17500 Winch

    Sobre Ruedas, Juan Carlos Cuellar

    Bracketron Inc. Twist360
    Cobra Electronics Cobra Universal Mini Mount
    Daystar Products International Fork Armor
    Pearl Way Co. Ltd. Auto-Release Adjustable Wrench
    Pro Comp/G@/Smittybilt/Rubicon Express Smittybilt L1407 LED light pack
    Relief Pod International Large Deluxe Emergency Kit
    Sirius Light Technology Co. Ltd. 7-inch LED Headlamp
    SKM Industries Inc./TV Hat Planet Pleaser Screen Cleaner
    Stone River Gear LLC Ceramic Money Clip Knife SRG1MCB
    SuperSpare Tire Repair SuperSpare Tire Repair

    Supercar, Angel Alcala

    Auto Meter Products Nostalgia Series Tri-5 Mounting Solution
    Baer Brake Systems Full Floating Rear End Conversion
    Billy Boat Performance Performance Exhaust
    Dakota Digital Inc. HX Hybrid Instrument System, ’66–’77 Ford Bronco
    McGaughys Suspension 2009-2012 F-150 6.5-inch Lift Kit
    MSD Ignition Atomic EFI
    Nelson Racing Engines Inc. Patent mirror image turbos
    PLX Devices Inc. XWave Sonic
    SLP Performance Parts Inc. High-Output Superchargers for Camaro/Corvette/GM Truck/Challenger and Mustang

    V8 MUSCLECARS, Daniel Garcia Solis

    Auto Meter Products Universal 3 Gauge Mounting Solution
    CFR Performance Chevy Small Block Complete Pulley, Bracket & Pump Set (LWP)
    Intro-Tech Automotive Inc. Pitstop Furniture
    OPTIMA Batteries OPTIMA Chargers (TM) Digital 1200 Battery Charger
    Specialty Auto Parts USA Inc./PROFORM Chevy Orange Small Block Engine Dress-up Kit
    Specialty Wheel LLC Artillery Wheel
    SuperSpare Tire Repair SuperSpare Tire Repair
    TMI Products Inc. TMI 1964-93 Mustang Pony Sport Seat Upholstery & Foam
    United Pacific Industries Inc. 1970-73 Camaro L.E.D. Tail Light
    Workshop Hero, a Div. of ARMOR Protective Packaging Metal Rescue Rust Remover Bath

    New Zealand
    Street Machine, Alastair Ritchie

    BorgWarner Turbo Systems Engineered For Racing 7163
    Braille LLC Braille Lithium Battery
    CFR Performance Chevy Small Block Complete Pulley, Bracket & Pump Set (LWP)
    EZ Connector Inc. EZS7-02
    Haltech Engine Management Systems ETC2 DBW Throttle Controller
    ICON Vehicle Dynamics LLC 2007+ Toyota FJ Cruiser / 2005+ Tacoma Uniball Upper Control Arm
    Link Engine Management USA KnockLink G4
    MSD Ignition Atomic EFI
    Ohlins USA Inc. R/T Porsche 997 gt3 RS

    OZMO Engineering

    Pro Comp/G@/Smittybilt/Rubicon Express

    Carbon Fiber Intake Manifold

    Smittybilt All Element Ramps

    PARKSIDE MEDIA, Todd Wylie

    American Autowire 1970-74 Cuda/Challenger Classic Update Wiring Kit
    Drake Automotive Group 1965-68 FORD MUSTANG TRI-Y STAINLESS STEEL HEADERS - PART # C5ZZ-9430-SS
    Eddie Motorsports Billet aluminum Under-hood kit for 1955-1957 Chevys
    Link Engine Management USA KnockLink G4
    MSD Ignition Atomic EFI
    Plio Grip by Valvoline Like90 Turbo Pad for Bumpers
    PLX Devices Inc. Kiwi OBD2 to Smartphone Interface
    Procomp Electronics 289/302W Ford Downdraft Weber EFI Kit
    Ron Francis Wiring Express Series Switch Panels
    Top Street Performance LS Motor Fabricated Aluminum Coil Covers

    Bil Revyen, Espen Skogen

    Big Time Auto Parts/Austin International Manufacturing Inc. BT-431
    CT Johnson Enterprises Inc./Deadbolt Products BLOCKHEAD Trailer Coupler Lock
    DIRECTUS Prodigy One Pro - TCT System
    Escort/Beltronics Radar Detectors ESCORT Live!
    goPoint Technology GoPoint Technology BT1 with Android
    Kindig-It Design Patented smooth door handles
    Paladin Innovations Rescue Bit
    Phoenix Systems LLC Hose Candy Hose Skins
    RimPro-Tec Wheel Bands Wheel Bands
    Rohana Wheels Rohana RC5


    Tuning Auto, Denis Arendarchuk

    BOLT locks Jeep Spare Tire Lock by BOLT
    Bracketron Inc. Nav-Mat III Universal GPS Dash Mount
    Daystar Products International Can Cam Fuel and Water System
    Drake Automotive Group 2011 JEEP JK 6SPD SHIFT KNOB - PART # JP-181112-BL
    ECS Automotive Concepts RPM - Rust Prevention Magic
    EWP Global Inc. EWP Global Double Bank Grille
    Fathom It Distributing Air Booster Seat
    iForged Performance Alloys/Forgestar Wheels CF10 Rotary Forged Carbon Fiber Edition
    SCT Performance SCT iTSX for iPhone
    SuperSpare Tire Repair SuperSpare Tire Repair


    Bilsport 19/ Bilsport Classic Magazine, Johan Eriksson

    Eagle Specialty Products Inc. 429 CID Chevy LS3 Stroker Kit
    Eibach Springs Inc. Eibach Multi-Pro-R2 Coil-Over
    Flaming River Industries Inc. 1963-68 Corvette Power Rack and Pinion Cradle Kit
    Hotchkis Sport Suspension 2011 Camaro Convertible Race Pack TVS Kit
    LOKAR Performance Products Drive-by-Wire Electronic Throttle Control (ETC)
    MAHLE Motorsports BMW M3 S52 3.2L E36 engine PowerPak
    Phoenix Systems LLC Hose Candy Barb Bites
    PLX Devices Inc. PLX Multi Gauge Color DM100
    Sprintex Superchargers Mini Cooper R52 & R53 Supercharger
    TMI Products Inc. TMI Sport Seats 67 Chevelle


    United Kingdom
    Acclr8, Mark Guest

    AEM Induction Systems Honda CRZ Intake System
    AEM Induction Systems Mini Cooper S Induction System
    American Car Craft LLC Universal Fluid Cap Covers
    inCarBite iPad Detachable Case and Head Rest Car Mount
    KW Automotive North America KW Suspensions Nissan GT-R Skyline (R35) 2009+ 3 Way Clubsport Coilover
    KW Automotive North America ST Suspensions Volkswagen Jetta VI 2011+ Coilover
    Palmer Performance Engineering DashCommand
    PLX Devices Inc. Multi Gauge DM6 Wideband Combo
    RACE RAMPS/Brute Industries 7-inch Trailer Ramp W/Flap Cut-Out
    Shutt Auto Accessories Inc. FTR-A FuelTech By Shutt Steering Wheel


    Polni Privod/MOTORSPORT.COM, Robb Pritchard

    Dee Zee Inc. Dee Zee Portable Safe Display
    Ningbo Kingone Industrial Co. Ltd. Winch
    Palmer Performance Engineering DashCommand
    PLX Devices Inc. Kiwi OBD2 to Smartphone Interface
    Pro Comp/G@/Smittybilt/Rubicon Express Smittybilt M1 Toyota Bumper
    Superwinch LLC Tiger Shark 17500 Winch
    Warn Industries Inc. VR10,000-S Winch


    Tipping, Andy "Fly"

    Banks Power Banks Ram-Air for ’07-’11 Dodge5.9 liter Cummins
    Enkei Wheels Apache II
    KW Automotive North America KW Suspensions BMW 1 Series M Coupe 2011+ Variant 3 Coilover
    Mac's Custom Tie Downs Chassis Stabilizer
    Ohlins USA Inc. R/T Porsche 997 gt3 RS
    Palmer Performance Engineering DashCommand
    PLX Devices Inc. Multi Gauge DM6 Wideband Combo
    RACE RAMPS/Brute Industries 7-inch Trailer Ramp W/Flap Cut-Out
    Shutt Auto Accessories Inc. FTR-A FuelTech By Shutt Steering Wheel
    Speed Dawg Shift Knobs Racing Series Shift Knob



    Ace Fuel Systems Adjustable Fuel Injector
    Aeromotive Inc. 340 Stealth Fuel Pump
    ARP Inc. ARP Ring Compressor Lineup
    Bilstein Shock Absorbers B4 Damptronic Porsche 911 (997) C4
    BrakeQuip 37 Degree Flaring Tool Kit
    Eibach Springs Inc. Eibach Pro-Kit
    Fuelab Electronic Fuel Pressure Regulator
    Goodridge G-Max Hose
    PLX Devices Inc. Multi Gauge DM6 Wideband Combo
    Total Seal Piston Rings M2 Piston Ring


    AutoZulia, Henry Pierini

    2 Go Keyless 2GOKeyless Push button start system
    Cap-Pack Truck Products LLC Cap-Pack Storage System
    Car-O-Liner Company EVO
    Custom Wheel Solutions Nutek Concave Wheels
    Extang/Truxedo/BedRug/Undercover UnderCover Flex
    MITO Corp. Gentex Mirror with Prodigy One Navigation
    OPTIMA Batteries OPTIMA Chargers Digital 1200 Battery Charger
    Palmer Performance Engineering DashCommand
    Tornador Tools Z-020 Tornador® Black
    Workshop Hero, a Div. of ARMOR Protective Packaging Metal Rescue Rust Remover Bath


    ZUAUTO PRODUCCIONES CA, Alejandro Villalobos

    Billet Specialties Inc. Billet LS Valve Covers
    Ce'zzanne Collection/Iris International 8ight
    CFR Performance Chevy Small Block Complete Pulley, Bracket & Pump Set (LWP)
    Classic Instruments Inc. SkyDrive
    Dakota Digital Inc. VHX Hybrid Instrument Systems-1947-87 Chevy Trucks
    Dresden Auto Design Dresden Auto Design Luxury Grille Showroom Display
    iForged Performance Alloys/Forgestar Wheels CF10 Rotary Forged Carbon Fiber Edition
    SPEC Clutches & Flywheels SPEC Super Twin for BMW V10 M5/M6
    TRUFIBER TC50021-A23
    VDO Instrumentation and Accessories VDO Viewline 5-inch Gauges (includes Quad)

People, Places, & Racing News


    nhra nhra2 nhra3
    nhra4 nhra5 nhra6

    WHO’S IT GOING TO BE? FIRST- TO FIFTH-PLACE DRIVERS ALL HAVE CHANCE FOR FULL THROTTLE WORLD CHAMPIONSHIP: Exciting. Thrilling. Heart-pounding. These are all words that can describe the battle for the NHRA Full Throttle Drag Racing world championships in both Top Fuel and Funny Car as the series makes the final stop of 2011, at the Automobile Club of Southern California NHRA Finals this weekend at historic Auto Club Raceway at Pomona. The reason for the excitement? For the first time since the NHRA Countdown was introduced in 2007, five drivers in Top Fuel and eight drivers in Funny Car all have a mathematical chance to win the world championship at the season-ending event. In Top Fuel, the talk heading into the event has been all about points leader Spencer Massey, second-place driver Del Worsham and third-place driver Antron Brown. But with fourth-place driver and defending world champion Larry Dixon 44 points out of the lead, the top four in the category are all within range of racing to the world title.

    “I believe when it’s all said and done, I’m going to have to win in Pomona [to win the championship],” said Worsham. “The competition out there is awful tough, and everybody runs pretty well. There are great drivers and everybody peaks at different times, and basically I feel good about going into Pomona right now with a win in Las Vegas and a brand-new car that runs great and a team that’s been in this position before.”

    In Funny Car, while first-, second- and third-place drivers Matt Hagan, Jack Beckman and Cruz Pedregon are within 26 points of each other, regular-season points leader Mike Neff sits 34 points out of the lead, 2009 world champion Robert Hight is 71 points out and Ron Capps is 72 points back in sixth place.

    “As a seven-year-old kid when I went to Orange County International Raceway for my first race, I thought these cars were the coolest things on the planet,” said Beckman. “I never would have dreamed I’d get a paycheck to drive one of them and contend for the championship, so this is all good for me.”

    For tickets to the Automobile Club of Southern California NHRA Finals, call 800-884-NHRA (6472) or log on to


    FANS VOTE TO DETERMINE THE 2011 NHRA FULL THROTTLE HARD-WORKING CREW AWARD: For every pass that an NHRA driver or rider completes down the track, there’s a hard-working crew that toiled diligently back in the pits to make that run possible. Throughout the 2011 NHRA Full Throttle Drag Racing Series, title sponsor Full Throttle Energy Drink has recognized those crewmembers who have made a difference at every race. Now fans have a chance to decide the crews in each Full Throttle class whose diligence and extra effort resulted in the most impactful performances of the season. From now until Sunday, November 13, at 12:00 a.m. (EST), fans are invited to vote for the 2011 NHRA Full Throttle Hard-Working Crew Award winners. The recipients of the award, as determined by online fan voting during this two-week period, will be honored in each of the four classes at the season-ending awards ceremony. The winning crew also receives a cash bonus from title sponsor Full Throttle Energy Drink. To view the top moments in each category, log on to

    nhra8 nhra9

    At a press conference at the 2011 SEMA Show in Las Vegas, Mopar revealed that four-time NHRA Full Throttle Pro Stock world champion Jeg Coughlin would join the Team Mopar roster in 2012, driving the Mopar/ Dodge Avenger in the NHRA Full Throttle Drag Racing Series Pro Stock class.

    “I’m extremely excited to join forces with Mopar in 2012,” said Coughlin. “The entire Coughlin Brothers Racing team has high expectations for the 2012 season, and we expect to field a premier program with our Mopar/ Dodge Avenger team, from top to bottom.”

    Coughlin will join veteran racer Allen Johnson as the only two drivers in the Pro Stock class directly sponsored by Mopar.

    “Adding Jeg Jr. to the Team Mopar roster is a great addition for the brand,” said Johnson. “This puts at least two very strong Mopar cars in the Pro Stock field next year, and I think it gives the brand an excellent chance of seeing a Mopar-powered driver bring home the Pro Stock championship in 2012.”

    For more information on this story, log on to


    AUTOMOBILE CLUB OF SOUTHERN CALIFORNIA NHRA FINALS, AUTO CLUB RACEWAY AT POMONA, November 10–13: The NHRA Full Throttle Drag Racing Series makes its final stop of 2011 where it all began—in Southern California. It is also the spot where world champions will be crowned. Defending event winners are Antron Brown (Top Fuel), John Force (Funny Car), Shane Gray (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle). For tickets, call 800-884-NHRA (6472) or log on to For media credentials, please contact Media Relations Manager Zak Elcock at



    FINISHING WITH A BANG: NHRA Full Throttle Pro Stock world champion Jason Line on how important it is to him to win the Auto Club NHRA Finals after he clinched his second world championship in Las Vegas: “Yeah, it’s really important. If you want to be the best, you should have to do it every week. So that is our goal, and hopefully we can go to Pomona and make that happen.”



    2010, FORCE COMPLETES COMBACK, WINS 15TH WORLD CHAMPIONSHIP: After being critically injured in a high-speed accident in 2007 in Dallas, Force came full circle when he raced to his record-breaking 15th world championship in 2010. Force powered his Castrol GTX High-Mileage Ford Mustang to wins at the final two races of the season to move past points leader Matt Hagan and become the oldest world champion in NHRA history at the age of 61. Force’s record-setting championship is one of the five top moments in NHRA history that fans can still vote on to determine No. 1.



    1: Since the introduction of the Countdown to the Championship in 2007, only one driver in Funny Car has entered the season-ending Automobile Club of Southern California NHRA Finals with the points lead but failed to win the world championship. Matt Hagan, who leads the points entering this event, lost the 2010 Full Throttle Series points lead and world championship to John Force at Auto Club Raceway at Pomona.


    nhra13 nhra14

    …that 69 points separate first-place Pro Stock Motorcycle rider Eddie Krawiec from second-place rider Hector Arana Jr. heading into the Automobile Club of Southern California NHRA Finals? Krawiec is competing for his second world championship (2008), while Arana is hoping to sweep his first world title and also the Auto Club Road to the Future Award, which recognizes the top performing rookie driver of the season.

    For more information, contact NHRA Media Relations at 626-914-4761 or log on to the NHRA Media Center.


      Mike Cooper, 2011 SCCA Pro Racing Playboy Mazda MX-5 Cup Champion.

    Cooper Reflects on MX-5 Championship
    When your only expectations of a racing season are to continue to learn and drive as fast as possible, the season is bound to be a success. Indeed, a driver that takes that simple goal, grows throughout the winter and even more during the season, and leaves 2011 as the SCCA Pro Racing Playboy Mazda MX-5 Cup champion has exceeded all expectations and is well on his way to a long and successful racing career.

    This year, Mike Cooper is that driver. Unlike many young racers, the 22-year-old Cooper didn’t grow up at the racetrack. Counting two seasons of MX-5 Cup competition, his racing experience totals, well, two seasons of MX-5 Cup competition.

    After a driving school, Cooper ran three weekends of the Skip Barber MX-5 Series during the winter of 2010, and decided to run the MX-5 Cup season with Atlanta Motorsports Group just a couple of weeks before the season began. Cooper won once and finished third in the points as a rookie, then won the 2011 opener at Homestead-Miami Speedway in his No. 6 AMG Racing Mazda MX-5 to cement himself as a real contender for the season-long title.

    The year of experience clearly made a difference for the Syosset, New York, native. It was early in the season when Cooper decided he might have a real shot at a championship, going on to five wins, two additional podium finishes, and six pole positions in a hotly contested season.

    The season's most important lesson may be that a driver who didn’t grow up on the path to Formula One can begin a professional career in the affordable SCCA Pro Racing Playboy Mazda MX-5 Cup.

    Now the NYIT business school student is working on the next step of his career, which includes a funded ride up the MAZDASPEED Motorsports ladder, thanks to his championship.

      Richard Meins at Macau in 2010.

    United Autosports and GR Asia Field McLaren and Audi for Macau Victory Bid
    Leeds-based Anglo-American team United Autosports returns to Macau for only its second visit, November 17–20, with leading British sportscar racer Danny Watts (Thornborough) and Hong Kong-based Briton, Richard Meins, at the wheel of the GR Asia-sponsored cars. However this year, instead of taking the two Audi R8 LMS GT3 cars for Watts and Meins as it did in 2010, the team will race a McLaren MP4-12C GT3 development car, which will be run in conjunction with GR Asia Ltd, one of United Autosports’ Asian partners.

    Running the 12C GT3 will be something of a taster for when the team takes possession of its own brace of McLarens at the end of the year, and the experienced Watts will have the reins of the car in Macau in a bid to improve on his third-place finish last year.

    Competing in the blue ribbon Macau race amidst its extensive program of worldwide events, gives a clear indication of United Autosports’ commitment and ambition to become one of the leading sportscar teams in the world. Plus, Meins regards this year’s Macau outing as "unfinished business," having had mechanical issues last year, and is determined to take a top finish this time round.

    The 58th running of the prestigious Macau 3.8-mile lap races, which attracts over 300 drivers, is headlined by the F3 Macau Grand Prix, and is the only street race in the world with both car and motorcycle competition taking place on the same weekend. This year the Star River-Windsor Arch Macau GT Cup will be a 12-lap counter, two laps more than last year, clearly denoting the popularity of the over-subscribed event.

    In addition to the high profile Formula 3 and GT races, the four-day event also features the FIA WTCC – Guia Race of Macau, the CTM Macau Touring Car Cup, the City of Dreams Macau Motorcycle Grand Prix, as well as a road sport challenge race.

  •   movers
      Venchurs VWerks debuted the ultimate JK8 built for television stars Will and Stephanie Hayden at the 2011 SEMA Show.

    Former Head of Mopar, Pat Muldoon Debuts Newest Project
    As a new member of the team at Venchurs, Pat Muldoon unveiled his first project at the 2011 SEMA Show—a JK8 for Will and Stephanie Hayden,
    owners of Red*Jacket Firearms and stars of the hit Discovery Channel
    show "Sons of Guns." The vehicle is fitted with a Mopar body package,
    Scrambler-inspired bed conversion, Mopar suspension, huge off-road
    tires, custom paint and a bed-mounted cannon. Before joining the
    Venchurs team, Muldoon served Chrysler as senior manager of product development engineering. With more than 20 years of progressive product
    engineering experience, Muldoon has built some of the brand's best-known
    show cars and concepts, including the Mopar Jeep Wrangler Blue Crush,
    the V-10 Drag-pack Challenger and the Mopar Ram Runner.

    Ricardo Guevara Retires From Konig Wheels
    Konig American has announced that, after 31 years, company President and CEO Ricardo Guevara is retiring. Joseph Schaefer, who has served as Konig’s general manager for the past 15 years, assumes the role and responsibilities of president, and Raymond Chan of YHI International, Singapore, takes his place as Konig American's new general manager. Guevara remains chairman of the company, which he founded in 1981 as the exclusive North American importer of Konig Racing Seats from Germany. In 1991, Guevara expanded the company's product lines to import wheels, including the popular Tuner wheel model, which Konig hails as its first major success. Today Konig serves more than 20 countries with five brands aimed at multiple vehicle segments.

      Tatsuo Mitsuhata

    Tatsuo Mitsuhata Named President and CEO of Toyo Tire USA

    Toyo Tires of Osaka, Japan, has announced the appointment of Tatsuo Mitsuhata
    as president and CEO of Toyo Tire USA Corp. (TTC) beginning January 1,
    2012. Currently serving as general manager of sales strategy in the Toyo
    Tire Overseas Sales Division, Mitsuhata previously worked at TTC from
    1994 to 1998 as the company’s coordination manager. A 23-year veteran of
    Toyo Tires, Mitsuhata quickly rose through the company's ranks,
    overseeing Middle East sales operations from Greece, and then all sales
    within the Middle East, Africa, South East Asia and China from the Toyo
    Tires corporate offices in Japan. His experience also includes oversight
    of all sales operations in the United Kingdom, Belgium, the Netherlands, Luxembourg
    and Italy, and an acting president position for the company’s
    Germany/Austria Division. Mitsuhata replaces current President and CEO Yasushi Takagi, who now returns to Japan as general manager of corporate planning for Toyo Tires in January.


  •   are
      Left to right: Ralph Gatti, Sal Gatti and Aden Miller.

    Truck cap and tonneau cover manufacturer A.R.E. has announced Aden Miller and Ralph Gatti have received the SEMA Light Truck Accessories Alliance (LTAA) 2011 Hall of Fame Award.

    The LTAA Hall of Fame Award has been established to recognize quality and service in the light-truck industry. Both Miller and Gatti played integral roles in the founding of A.R.E. and its contributions to the light truck community.

    A.R.E. was founded in 1969 by friends Sal Gatti (Ralph Gatti’s father) and Jonas Yoder, plus first employee Aden Miller, to manufacture high-quality aluminum frame truck caps that fit the needs of truck owners. As the company grew, Ralph Gatti joined Miller to focus on production, and in 1979 they designed their first joint product, the Deluxe Commercial Unit (DCU). In 1982, Miller and Gatti introduced the first fiberglass truck cap into A.R.E.’s product lineup.

    As instrumental leaders in creating new-product components at A.R.E., both Miller and Gatti have been recognized for their product designs. Miller has received the Ron Webster Award for Innovation and Design Excellence and the Chrysler/SEMA Award for Innovation/Engineering Excellence. Gatti’s focus on innovation and his customer-centered approach grew the business from a small regional cap manufacturer to an industry leader.

    “Our company continues to grow and succeed as a leading truck accessories business as a result of the core values that these gentlemen put in place during the first formative years of A.R.E.,” said Terry Seikel, A.R.E. president and CEO. “More than 40 years later, we are still committed to product innovation, design excellence and a customer-centric work ethic. We are very proud of Aden and Ralph for receiving this award and for joining our co-founder Sal Gatti in the LTAA Hall of Fame.”

    Miller retired as vice president of design and engineering at A.R.E. in 2006. Gatti currently serves on the board for A.R.E. As positive mentors to friends and industry colleagues, both Miller and Gatti have spent much of their retirement volunteering for natural disaster efforts and leading missions overseas.

  • Join the SEMA Council Family

    SEMA hosts 10 distinct councils and committees that represent
    focused niches within the specialty-equipment industry. These groups
    are comprised of elected volunteers (Select Committee) who guide and
    direct council activities while representing the membership at large.
    Although each council acts independently and represents a different
    segment, they are all focused on the betterment of the industry as a

    The value councils provide SEMA and the industry is beyond refute.
    It is inspiring to witness a diverse collection of company
    representatives, many of which are direct competitors, come together
    and develop educational, training, youth awareness and networking
    events that are, at the core, designed to give back and promote
    business. An equally important council function is to ensure that
    SEMA sustains a pulse on the industry and maintains a
    presence with its members.

    The question is often asked, “Why should my company join a council?”
    The answer is simple. SEMA councils open the doors and provide you
    exposure to industry leaders, decision makers, trendsetters and a
    community of like-minded individuals who share your passion and desire
    to see business succeed and prosper. Once the doors are open, it is your
    responsibility to take advantage of the benefits by becoming actively

    Learn more today

    Automotive Restoration Market Organization (ARMO) Hot Rod Industry Alliance (HRIA)
    Light Truck Accessory Alliance (LTAA) Manufacturers' Rep Council (MRC)
    Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
    Street Performance Council (SPC) Wheel & Tire Council (WTC)
    SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

    SEMA Councils Recognize Industry Leaders and Pioneers

    The annual SEMA Show in Las Vegas brings together individuals and companies representing the diversity and ingenuity that comprise the specialty-equipment industry. Throughout the action-packed week, SEMA and its councils give pause to honor and recognize those who have made significant contributions to their respective industry and helped carve out a path for tomorrow. As an association, SEMA understands the importance of representing key industry segments, as to better address specific issues and more effectively serve its diverse membership. Comprised of volunteers, the councils provide the pulse of the industry and help guide programs and services that will drive strategies and offer networking opportunities that directly impact your business. As such, who better to identify and recognize the select individuals and companies that are honored? If you had the chance to attend a council reception, it is likely that you left inspired by the camaraderie, history and ingenuity that drives the association. 

    On behalf of SEMA and all its councils, congratulations to this year’s honorees and special thanks to the sponsors that made it all possible. 

    ARMO Logo
    Visit ARMO's website.

    ARMO Presents Awards at “New” Reception

    The ARMO SEMA Show reception task force made good on its promise to deliver a revised reception venue and format for this year’s ARMO Industry Awards Reception at the SEMA Show. Attendees entered a much larger space than in previous years, with Bret Voelkel’s “48 Hour Camaro” on display to greet them and add atmosphere.

    “We really wanted to emphasize networking for this reception, since our members tell us that is their No. 1 desired ARMO-member benefit,” said ARMO Chairperson Laura Bergan of American Collectors Insurance. “SEMA and the Hilton came through with additional space, Jason Tolleson did a fantastic job condensing our program, John Menzler secured Brett’s car for the affair and it all came together for a very enjoyable evening.”

    The 2011 ARMO Chairman’s Award was presented to Steve McDonald and the SEMA Legislative and Government Affairs office for their tireless efforts on behalf of the restoration market. In addition to keeping watch over scrappage and titling issues, Car Collector Appreciation Day is regarded as an unprecedented milestone for car enthusiasts everywhere.

    The 2011 ARMO Business of the Year was presented to Steele Rubber Products. This award is highly coveted by restoration companies because it is voted on by the general ARMO membership.

    Special Thanks to our Sponsors!

    Platinum Sponsors:
    Auto Custom Carpets
    PUI Interiors
    Hemmings Motor News 
    Classic Industries

    Gold Sponsors:
    Auto Trader Classics
    Hot Rod & Restoration
    Source Interlink Media
    Steele Rubber Products

    Silver Sponsors:
    American Autowire
    SEIA Alliant 

    Special Thanks

    ARMO extends a sincere thanks to the four car owners who were gracious enough to lend their cars for display in the ARMO/HRIA booth and at the ARMO reception. We cannot have a successful SEMA Show without the support of members like these.

    Brett Voelkel brought his ’67 Camaro, dubbed the “48 Hour Camaro” because it was built in just two days, to display inside the ARMO reception. The car is a perfect example of how modern running gear can be mated to a restored vehicle without compromising the appeal of its classic looks.

    Gregg Blundell completed a beautiful ’69 Camaro just in time for display in the ARMO booth. Another example of relatively untouched classic body lines mated to modern running gear, Blundell took the upgrades a step further by grafting a complete late-model Camaro interior into the ’69 and making it look factory fresh.

    Art Goldstrom loaned us his Boyd Coddington-built ’34 Lincoln two-door sedan, complete with a 460hp V8 engine, C6 transmission and 9-in. Ford rearend.

    Lindsay Bradley brought his ’65 Mustang Fastback all the way from Texas just to spend some time in the ARMO booth. The “Silver Fox” is equipped with a Ford Racing Boss 302 engine and a TCI 4R70W AOD automatic transmission.

    ARMO also extends a special thanks to ARMO Select Committee member John Menzler of COMP Performance Group for securing the vehicles for display and to HRIA Select Committee members Rick Love and John McLeod for their efforts at organizing the delivery and parking of the vehicles. McLeod also made the beautiful display signs for each vehicle. The combined ARMO/HRIA booth is a great example of council collaboration to make a successful event. Thanks everyone!

    ARMO Licensing Guide Now On SEI

    ARMO members may now access the ARMO Trademark Licensing Guide online. Previously available only in hard copy, the Guide is now located on the ARMO education track on the SEMA Education Institute (SEI).

    ARMO Licensing Overview:

    Ever wonder how a company gets a restoration product officially licensed by an OEM carmaker? ARMO members can now find introductory information from three original equipment manufacturers (OEM), including preliminary application forms, in one document.

    Obtaining a trademark license is one of the few remaining processes that cannot be accomplished "online" or with a simple application. OEM carmakers are very proud and protective of their trademarks. There are many steps involved in order to display an "Officially Licensed" logo on your product. Just finding out where to begin can be a daunting task.

    The Trademark Licensing Overview provides ARMO-member companies with the information they need to begin the oftentimes lengthy process in one handy reference document. Ford, GM and Chrysler have supplied contact information, application forms and general process overviews. While the Overview is not a complete guide to trademark licensing, it does provide you with information necessary for all those important first steps.

    ARMO New Products Showcase Gallery Now Open

    Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website.

    ARMO-member companies display the latest products in front of 100,000+ restoration enthusiasts each year at Spring Carlisle.  

    Not an ARMO member? Go to and join now to participate in the 2012 ARMO New Products Showcase!

    ARMO Seminars Available on SEI’s New ARMO Education Track

    Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at

    Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

    Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

    Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

    Are you on Facebook, LinkedIn or Twitter? ARMO Is!

    Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    ARMO Column in SEMA Member News

    Read ARMO's column featured in the November/December issue of SEMA Member News.

    For more information about ARMO, contact Jim Skelly.

    Back to Top

    HRIA Logo  
    Visit HRIA's website

    National Street Rod Association – Street Rodding Achievement Award: Bob Drake, Bob Drake Reproductions
    Goodguys Rod & Custom Association – Trendsetter Award: Mike and Jim Ring, The Ring Brothers
    Championship Auto Shows/ISCA – Legends of Hot Rodding Award: Darryl Starbird
    SEMA Best New Street Rod & Custom Car Product: Classic Instruments, Sky-Drive
    HRIA Industry Recognition of an Individual: Craig Morrsion, Art Morrsion Enterprises
    HRIA Business of the Year: MoonEyes
    HRIA Hall of Fame: Ray Gollahon, Brookville Roadster

    Special Thanks to our Sponsors!

    Gold Sponsors:
    COMP Performance Group
    Goodguys Rod & Custom Association
    Lokar Performance Products
    National Street Rod Association

    Silver Sponsors:
    American Autowire
    Borgeson Universal Steering Components
    Championship Auto Shows/ISCA
    Classic Instruments
    Flaming River Industries
    Hotrod & Restoration
    Steele Rubber Products
    Painless Performance Products
    Source Interlink Media
    SEIA Alliant Insurance

    Hot Rodder Highlight

    SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

    HRIA would like to welcome Rich Barsamian, national sales manager for Advanced Clutch Technology, located in Lancaster, California. He enjoys helping customers adapt and grow to the ever-changing market and distribution channels.

    Rich Barsamian
    Barsamian's ’51 Mercury Monterey
    project vehicle.

    Twenty-six years ago, Barsamian began his automotive aftermarket career in a rep agency doing demos at various auto part store grand openings. During his career, he was named the 2001 Young Executive of the Year, finalist for PWA person of the Year 2002 and 2003, SEMA'S Young Executive Network (YEN) Vanguard of the Year 2010 and he belongs to the Motorsports Parts Manufacturers Council (MPMC).

    Barsamian’s current hot rod of choice is a ’51 Mercury Monterey. While it has that streamline look with a great profile, this car is a tribute to his dad. On a personal note, Barsamian has been married for 16 years to his beautiful wife Saundra and they have three boys, ages 10–13. He enjoys playing music in the industry band Led Foot to help raise money for the Childhelp children's charity. If you haven’t heard of Led Foot, check them out at the SEMA Show's after-banquet party on Thursday, November 3.

    Have You Registered a Patent or Trademark? Your Competition Has

    Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

    To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

    With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (

    Are you on Facebook, LinkedIn or Twitter? HRIA is!

    Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    HRIA Column in SEMA Member News

    Read HRIA's column featured in the November/December issue of SEMA Member News.

    For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

    Back to Top

    LTAA Logo  
    Visit LTAA's website.  

    LTAA Fall Nationals Raises Money for Charity

    The LTAA Fall Nationals Pinewood Drags, a major element to the council’s annual Industry Awards Reception at the SEMA Show, was a huge success for the second year in a row. Reception attendees had an opportunity to “rent” a Pinewood racer, with all proceeds benefitting SEMA Cares. At the end of eliminations, Wild Boar Products of Stanton, California, emerged victorious. In addition to the Pinewood Drags, LTAA also auctioned off a few very special Pinewood cars, built by kids at the Childhelp facility and autographed by none other than seven-time NASCAR Champion Richard Petty. In all, the evening’s donations totaled some $3,600.

    “I continue to be humbled by the generosity of our membership,” said LTAA Chairman George Lathouris of Keystone Automotive Products. “Setting up the Pinewood Drags at our reception uses a lot of manpower and resources. But, not only does it help raise money for our charities, it allows our Select Committee to interact with the attendees in a very lively manner. When I watch the Select Committee members all working their parts in the evening’s activities and see the generosity and excitement of the attendees, I’m very proud to be a part of this industry.”

       fall nationals
      The 2011 LTAA Fall Nationals Pinewood Drags event raised $3,600 in donations for charity.

    LTAA thanks the following sponsors for their support of the second annual LTAA Fall Nationals Industry Awards Reception:

    Diamond Sponsors:
    Advantage Truck Accessories

    Platinum Sponsors:

    Restyling Magazine 
    Cal Trend 
    Weather Tech

    Gold Sponsors:
    American Technology Components
    Jim Wrobleski & Co.
    SNUG Top
    Keystone Automotive Operations

    Silver Sponsors:
    Edge Products
    K&N Filters
    SEIA Alliant 
    Truck Covers

    LTAA Industry Awards

    While everyone had fun with the Fall Nationals Pinewood Drags, LTAA never fails to maintain a focus on recognizing outstanding individuals and companies within the industry. Racing activities were interrupted following the first round of competition so the 2011 LTAA Industry Awards could be presented.

    • 2011 LTAA Hall of Fame Award: Ralph Gatti and Aden Miller of A.R.E.
    • 2011 LTAA Retailer of the Year: Jordan Camper, Jeff Glover
    • 2011 LTAA Chairman’s Award: Tom Brooks, Truckin’ Thunder
    • Best Product Over $500: Cap-Pack, Cargo Storage System
    • Best Product Under $500: Bolt, Toolbox Handle Retrofit Kit

    LTAA Booth Display Largest Ever

    The LTAA booth display in Upper South Hall included five outstanding trucks, each sponsored by an LTAA-member company. Not only do the vehicles depict LTAA-member company products in “real-life” installations, but each one also represents a $1,500 donation to SEMA Cares. LTAA and SEMA Cares extend a very special thanks to the following companies and individuals who went the extra mile to have their vehicles in the LTAA booth this year.

    • A.R.E. ’11 Ford F-150, NFL Hall of Fame Commemorative Truck
    • Hellwig Products ’12 Ford F-250
    • Powerlabs Diesel ’11 Ford F-350
    • Robert Davis ’11 Toyota Tundra, ’10 Jeep Rubicon
    • Sponsored by Rolling Big Power and Plain & Simple by Design

      The LTAA booth display in Upper South Hall included five outstanding trucks, each sponsored by an LTAA-member company.

    LTAA Education Track Now on SEI

    LTAA is pleased to announce the launch of an LTAA education track for the SEMA Education Institute (SEI). LTAA members may now reference and download a number of technical resources from the new LTAA learning track that were previously available in hard copy only. Now, LTAA members have the information at their fingertips via an Internet connection.

    Resources currently available are:

    • LTAA Pickup Truck Bed Dimensions – pdf
    • LTAA Keyless Entry Connection Guide – pdf
    • LTAA CHMSL Wiring Connection Guide – pdf
    • Why Paint Colors Vary – video

    “This is very exciting for the Council,” said LTAA Chairman George Lathouris of Keystone Automotive. “These reference tools are always appreciated by installers and counter people in the field. SEI provided us a solution that keeps the tools as an LTAA-member benefit and makes for quick and timely updating of data. LTAA members received an e-mail recently with instruction on how to access their account on SEI. I encourage all members to get familiar with this LTAA education track because this is only the beginning—I promise you!”

    Learn more about the LTAA education tools.

    Not yet an LTAA member? Download an application or contact Jim Skelly at or 909-978-6690 for more information.

    New Products Showcase Photo Gallery Now Open

    The 2011 LTAA New Products Showcase Photo Gallery is now open on the LTAA website. Photos of the 60+ products that were on display are still being added, so visit the site regularly for updates. View the photo gallery.

    The New Products Showcase gives LTAA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the LTAA website where they live until the next year’s products are posted.

    Not yet an LTAA member? Let the LTAA New Products Showcase be one of your reasons for joining. Companies may download the LTAA application from the LTAA website. Just click on the big red button that says “Join This Council.”

    More than 60 products from 35 LTAA-member companies were on display at the 2011 LTAA New Products Showcase.

    What's the Value of Being an LTAA Member?

    New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

    Networking – LTAA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to LTAA members and light-truck industry professionals around the world.

    Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

    Education – and LTAA-specific learning track on the new SEI from SEMA, coming soon!

    Are you on Facebook, LinkedIn or Twitter? LTAA Is!

    Be sure to follow LTAA on all of your favorite social networking sites.

    To find these sites, go to and use the links in the top right-hand corner.

    LTAA Column in SEMA Member News

    Read LTAA's column featured in the November/December issue of SEMA Member News.

    For more information about LTAA, contact Jim Skelly.

    Back to Top

    MPMC Logo  
    Visit MPMC's website.  

    MPMC Announces Innovative Seminar at PRI Show
    On Thursday, December 1, MPMC will present an innovative industry seminar at the 2011 PRI trade show in Orlando. Moderated by veteran motorsports commentator and announcer Alan Reinhart, the discussion is entitled “The Business of High-Performance Engine Building.” From 1:00 p.m.–3:00 p.m. in Room S230C of the Orange County Convention Center, some of the leading names in the industry will share their expertise about the business end of high-performance engine building. At press time, panelists include Tracy Dennis, Keith Dorton, Ron Hutter, David Reher, Scott Shafiroff and Carl Wegner.

    The discussion will focus on common issues in engine building for major forms of motorsports, including:

    • Business challenges
    • Employee relations
    • Market changes
    • Evaluation and effect of e-commerce
    • New engines vs. rebuilt engines

    Are you on Facebook, LinkedIn or Twitter? MPMC Is!

    Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    Take a Friend to a Race Fan Page

    The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

    MPMC Column in SEMA Member News

    Read MPMC's column featured in the November/December issue of SEMA Member News.

    For information about MPMC, contact Jim Skelly.

    Back to Top

    MRC Logo  
    Visit MRC's website.  

    Sales Team Annual Recognition (STAR) Award: Air Lift Company. The STAR Award is presented to an outstanding manufacturer’s sales team that promotes professional partnership with the rep community.

    Hall of Fame: Skeeter Jourdan. The MRC Hall of Fame is reserved for individuals who have made significant contributions toward enhancing the professionalism, integrity and growth of the manufacturer’s rep industry.

    Special Thanks to our Sponsors!

    Bob Cook Sales
    Considine Sales and Marketing
    Jim Wrobleski and Co. Inc.
    SS Sales and Marketing
    The Kayes Company Inc.
    True High Performance Sales

    A Message From MRC Chair Wade Cobb

    The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

    In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

    Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with an MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

    We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

    Are you on Facebook, LinkedIn or Twitter? MRC is!

    Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    MRC Column in SEMA Member News

    Read MRC's column featured in the November/December issue of SEMA Member News.

    For information about MRC, contact Zane Clark.

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    PRO Logo  
    Visit PRO's website.  

    Cal Trend Automotive Products Restyler of the Year: Kevin McGowan, Auto Trim Restyling
    Restyling Magazine’s Manufacturer of the Year: Rosen Entertainment
    PRO Special Recognition Award: Leo Kagan
    Nat Danas Person of the Year: Ron Leslie, Katzkin
    Jim Borre Lifetime Achievement: Jerry Roman, Roman Empire Enterprises

    Special Thanks to our Sponsors!

    Platinum Award Sponsors:
    Cal Trend Automotive Products
    Restyling Magazine

    Gold Sponsor:
    Katzkin Leather

    Silver Sponsors:
    Advantage Truck Accessories
    Check Corp.
    Pecca Leather
    Restylers' Choice
    Roadwire Automotive Innovation

    Bronze Sponsor:
    SEIA Alliant Insurance

    Are you on Facebook, LinkedIn or Twitter? PRO Is!

    Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    PRO Column in SEMA Member News

    Read PRO's column featured in the November/December issue of SEMA Member News.

    For information about PRO, contact Zane Clark or call 909/978-6696.

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    SBN Logo  
    Visit SBN's website.  

    SEMA Businesswomen's Highlight

    The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

    The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

      Erika Garcia

    BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

    What is the most satisfying aspect of your job?

    Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

    How long have you been involved in the aftermarket industry?

    About 18 months.

    What brought you into this industry?

    The introduction of this new line of locks.

    What are your major professional accomplishments?

    I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

    Are you a member of any other organizations?

    SEMA's Young Executives Network (YEN).

    Who is your industry mentor?

    Jerry Nuñez, manufacturer sales rep for IMS Products.

    What is the best piece of advice you’ve ever received?

    Smile at all times.

    What would someone meeting you for the first time be surprised to learn?

    I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

    What is your dream car?

    Lexus IS F.

    What is your favorite pastime?


    SEMA Businesswomen’s Network Debuts Speed Networking Event Video

    The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

    While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

    With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

    Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

    SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

    Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

    You Ought to Be in Pictures!

    The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

    And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

    Want to get involved in the industry but don't know how? We have an app for that! Go to, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

    Don’t Be Out of the Loop—Stay in Touch

    The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

    On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit to make sure you don’t miss a thing!

    Discover the SEMA Mentoring Program—Powered by the SBN

    “I’ll get by with a little help from my friends…” - Joe Cocker

    Everyone needs help or expert advice from time to time, and SEMA’s
    Mentoring Program is an excellent resource to get answers to all your
    questions. Whether you need to know more about SEMA, market information
    for a start-up company or advice on how to approach your boss about a
    new position, the SEMA Mentoring Program can help.

    “Ask A
    Mentor” is perfect for one-time questions. You can expect multiple SEMA
    mentors to provide online guidance and answers to your industry-related

    Short-term Assistance/Guidance is for help with a
    specific project or task. A SEMA council/committee mentor with the
    expertise you seek will be paired up with you to provide guidance with
    your project.

    Long-term Relationship is helpful for developing
    your professional career. In this program segment you will be paired
    with a SEMA council/committee mentor who will provide guidance and
    assistance for ongoing career development or a long-term project.

    So whether you just need an answer to a question or you want to
    cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by
    the SBN is available to help. After all, we can all use a little help
    from our friends.

    Visit the SEMA Mentoring Program now.

    Are you on Facebook, LinkedIn or Twitter? SBN is!

    Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    SBN Column in SEMA Member News

    Read SBN's column featured in the November/December issue of SEMA Member News.

    For information about SBN, contact Bryan Harrison.

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    SPC Logo  
    Visit SPC's website.  

    Find the Business Possibilities Through the SPC

    Participate in the automotive aftermarket at a whole new level by joining the SPC.

    The purpose of SEMA councils is to help our member companies succeed
    and prosper. In the SPC, our mission is to provide market information,
    education and support to our members concerning new and emerging
    trends. Whether it’s the latest business technology, forecasting sales,
    future marketing solutions or up and coming vehicle platforms, we give
    you and your company the chance to see what’s on the horizon.

    Then we’ll help you understand and acquire the skills, tools and
    technologies to lead the way. The SPC has the most diverse membership
    of any SEMA council, and that will allow you to network with other
    professionals from every facet of our industry and gain insights into
    areas you may not have previously considered. Find out about the parts,
    people, technologies, strategies, trends and, most important,

    This is your chance to give something back to the industry, your
    profession and to grow personally along the way. Join the SPC today and
    become an active member of the specialty equipment and automotive
    market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

    Are you on Facebook, LinkedIn or Twitter? SPC is!

    Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    SPC Column in SEMA Member News

    Read SPC's column featured in the November/December issue of SEMA Member News.

    For information about SPC, contact Bryan Harrison.

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    WTC Logo  
    Visit WTC's website

    WTC Special Recognition Award: Webster Carter
    Lifetime Achievement: Ricky Guevara, Konig Motoring Accessories

    Special Thanks to our Sponsors!

    Platinum Sponsor:
    Mickey Thompson Performance Tire and Wheels

    Gold Sponsors:
    Standards Testing Laboratories Inc.
    Ultimate Wheel and Tire Plus Sizing Guide
    Car Care One – GE Capital
    SEIA Alliant Insurance
    AlDI Law Group

    Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

    What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

    The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

    Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

    Science and Technology Task Force

    Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

    Education Task Force
    Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

    Communication and Marketing Task Force

    Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

    SEMA Show Task Force

    David Insull (American Tire Distributors) chairs this group and can be reached at The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

    There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

    Are you on Facebook, LinkedIn or Twitter? WTC is!

    Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    WTC Column in SEMA Member News

    Read WTC's column featured in the November/December issue of SEMA Member News.

    For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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    YEN Logo
    Visit YEN's website

    SEMA Loan Forgiveness Program

    Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

    “SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

    Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

    The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at

    Join YEN

    you know that the SEMA Young Executives Network has more than 500
    members networking in the industry and is the largest SEMA committee?
    If you are employed by a SEMA-member company and are under the age of
    39, then you can join the SEMA Young Executives Network for FREE. If
    you are interested in becoming part of the team, please visit our
    website at

    YEN Member of the Month Spotlight

    Did you know that YEN has a Member of the Month Spotlight on the SEMA
    website and that anyone can be nominated? To view previous selections
    or to make a nomination, visit

    Are you on Facebook, LinkedIn or Twitter? YEN is!

    Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    YEN Column in SEMA Member News

    Read YEN's column featured in the November/December issue of SEMA Member News.

    For information about YEN, contact Bryan Harrison.

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Spy Shots

  •  spy


    The shooters at Brenda Priddy & Co. just photographed revealing photos of the ’13 Mustang GT. 

    Updates on this version include a new hood and front fascia, including LED headlamps and foglights. The taillamps also get the LED treatment and the rear sports a new fascia as well. And this prototype sports brand-new rims.


    Photo: Brian Williams for Brenda Priddy & Company