SEMA eNews Vol. 14, No. 42, October 20, 2011

Movers & Shakers: SEMA Show New Product Previews and More News From Around the Specialty-Equipment Industry

The following new product information was submitted by exhibitors of the upcoming 2011 SEMA Show. For Show registration, updates and more, visit www.SEMAShow.com.

Dynocom Industries (Booth #20717)
New for 2012–The all new AWD-5000-FX Series dyno incorporates linkage which ensures that the front and rear rollers are always spinning at precisely the same road speed. This process eliminates the possibility of activating a vehicle’s traction control system and also ensures that a vehicle’s torque management system is operating under the assumption that the vehicle is not skidding, turning or slipping.


Performance Automatic Transmission Pan
Performance Automatic's deep aluminum 6R80 transmission pan for ’08–’11 Ford trucks and SUVs.

 

Performance Automatic (Booth #21744)
Performance Automatic will introduce its new Deep Aluminum 6R80 Transmission Pan for ’08–’11 Ford trucks and SUVs.

The rugged cast aluminum construction not only adds strength and structural integrity to the trans but helps dissipate heat and keeps the fluid cooler due to the extra three quart capacity. The pan also comes with a drain, so normal servicing becomes easy.

The extra fluid this pan accommodates also allows the torque converter to lock up better with some added horsepower or when towing and help the transmissions efficiency when the pressures are turned up. Whether your vehicle is used as a daily driver or for towing, the Performance Automatic 6R80 Deep Aluminum Pan will help extend the life of your transmission.

The PA68403 is a direct replacement and is easy to install with simple hand tools.

The PA68403 – 6R80 Deep Aluminum Pan fits ’08–’10 Expedition, Navigator, Explorer, Mountaineer and Explorer Sport Trac; and ’09–’11 F-150.   

Performance Automatic Transmission Pan

Performance Automatic's deep aluminum 6R80 transmission pan for ’11–’12 Mustangs.

Performance Automatic will introduce its new Deep Aluminum 6R80 Transmission Pan and dipstick/filler tube kit for all the ’11–’12 Mustangs. Not only do we supply a dipstick and filler tube that the factory excluded, we produced a pan that holds approximately three extra quarts of fluid.

The rugged cast aluminum construction not only adds strength and structural integrity to the trans but helps dissipate heat and keeps the fluid cooler.

The pan also comes with a drain and the ability to fill and check your fluid level, so normal servicing becomes easy.

The extra fluid this pan accommodates also allows the torque converter to lock up better with some added horsepower and help the transmissions efficiency when the pressures are turned up.

The PA68402 is a direct replacement and is easy to install with simple hand tools. The PA68402 – 6R80 Deep Aluminum Pan and Dipstick/Filler Tube Kit, fits all ’11 and ’12 Mustangs.    


Roadwire Jeep Top
Roadwire's myTop transforms the Wrangler into an open-air adventure with a simple push of a button.

Roadwire (Booth #12417)
The first-ever, power-operated convertible top for the iconic Jeep Wrangler will make its highly anticipated debut in the Roadwire exhibit, booth #12417, at the SEMA Show in Las Vegas. According to a recent company announcement, the all-new myTop transforms the Wrangler into an open-air adventure with a simple push of a button.

Hand-crafted in the United States, myTop incorporates an array of top-quality features, including Haartz Stayfast fabric, a sturdy but lightweight aircraft-grade aluminum frame, as well as motors constructed to the same specifications as F-14 fighter jet canopies. In addition to windows that are twice the thickness required by DOT, Roadwire utilizes only the finest hardware available: grade 8 bolts, case-hardened nuts and washers, self-lubricating bronze bushings, and powdercoated gears.

Designed to fit all 2-door Wrangler JK models from ’07–’12, myTop will be launched initially in Los Angeles and Austin, Texas, with nationwide rollout slated for year’s end.  Roadwire authorized installers will be trained and certified on installation procedures. Once trained, installation should take approximately two hours.

To highlight the myTop launch, Edmondson said two models will be featured in the Roadwire booth and another in DUB magazine’s display in front of the South Hall.


Movers & Shakers: More News From the Specialty-Equipment Industry

Bosal North America Appoints Rascke Product Engineer for ACPS Division
Bosal North America Inc. appointed Brent Rascke as the product engineer for its Automotive Carriers and Protection Systems (ACPS) Division. Raschke will be responsible for product and vehicle application development and testing for Bosal's tow-hitch program. He will also be responsible for development of the company's aftermarket exhaust and windstop programs. He has been a project engineer at Bosal since early 2010 and is based out of Bosal International - North America's research and development facility in Ypsilanti, Michigan. Before joining Bosal, he was a product manager for Valley Towing Products from 2009 to 2010.

Performance Plus Adds Entertainment Giveaway to Annual Food Drive
Performance Plus
has added incentive to motivate customers to donate to its annual food
drive to benefit needy families in the Long Beach, California, area. The
company will hold a drawing for the "Great Entertainment Giveaway,"
which is comprised of a 65-inch Vizio Class Theater 3D HDTV, a Sony
Blu-Ray home theater system and a Nintendo Wii system with 14 games and
four controllers. Raffle tickets are $1 each, or one ticket can be
obtained in exchange for a non-perishable food item brought in for the
food drive. The store is located at 3910 Cherry Ave., Long Beach. The
drawing for the prizes will be held on November 20 during the company's
"Hot Rod Happening," a parking lot celebration that includes free food,
live entertainment, a bounce house for the kids and more.  

Gregory Parker
Gregory Parker joined Perfect Equipment Inc. as North American marketing manager.

Gregory Parker Joins Perfect Equipment as North American Marketing Manager
Gregory Parker has joined the team at Perfect Equipment Inc. as its North American marketing manager. According to a recent announcement from Perfect Equipment, Parker has worked with many of the aftermarket industry’s top brands, helping with market research, branding, media placement and online consultation. Parker is also involved with SEMA, having previously served as the Chairman of SEMA's Young Executives Network, chairman of the SEMA Silent Auction Committee, chairman of the SEMA Pinewood Derby Committee, a member of the SEMA Cares Committee and the SEMA Scholarship Committee.

Dennis Grau Appointed to California/Nevada/Arizona Automotive Wholesalers Association
Dennis Grau was appointed to the California/Nevada/Arizona Automotive Wholesalers Association’s
(CAWA) Advisory Council representing Exide Technologies. His office is
based in Phoenix, Arizona. He was appointed by Chair of the Board, Mary Davis, NGK Spark Plugs
of Sacramento, California. “We are pleased to welcome Mr. Grau into the
leadership of CAWA  and look forward to his participation and
contributions to the association and the industry we represent out
west,” said Chair Davis following the appointment. Davis went on to
say that “we are pleased that he has stepped forward in volunteer
service to the association.”

S. Kellie Colf Named Director of Sales & Marketing for eTool Developers
eTool Developers has hired S. Kellie Colf
as its director of sales and marketing. According to eTool, Colf will
work collaboratively with all team members in the areas of business
development, account management and marketing. “Kellie was a natural
pick for our team,” said Luanne Brown, President of eTool Developers.
“Kellie is has an incredible grasp of the industry and of the work that
we do here. She brings a wealth of knowledge and experience to her new
position, and we are confident that her contribution is going to help us
take our company to the next level.” 

Go Natural CNG Celebrates New Facility
Go Natural CNG
announced that it will open an additional sales and installation
facility in Tulsa, Oklahoma. To celebrate the addition of the new
7,000-sq.-ft. location, a Grand Opening celebration open to the public
is set for Tuesday, October 25, 10:30 a.m., at 4116 S. 88th East Ave.,
Tulsa, Oklahoma. Go Natural's partner, AutoSource Motors, will share the
new Oklahoma facility. While Go Natural CNG focuses on turnkey
solutions for fleets, the goal of AutoSource Motors is to create the
area's largest offering of publicly available ready-to-go
natural-gas-powered cars, trucks and vans.

Goodguys Super Sunday Get Together
The Goodguys will hold its Super Sunday Get-Together on Sunday, November 27, in conjunction with the 1st
annual Fall Del Mar Nationals.

Goodguys Super Sunday Get Together Set for Del Mar Nationals
The Goodguys Rod & Custom Association's Super Sunday Get-Together
promotion is set for Sunday, November 27, in conjunction with the 1st
annual Fall Del Mar Nationals, November 25–27, at the Del Mar
Fairgrounds, Del Mar, California. The Goodguys Super Sunday Get-Together
welcomes all years, makes and models of American-made or
American-powered cars and trucks. All Del Mar Super Sunday Get-Together
participants are welcome to participate in all phases of the event
including the show and shine as well as the AutoCross. More information
is available at www.falldelmarnats.com.  

Marine Corp. Veteran and Roadwire Team Up to Benefit Wounded, Deceased Military Personnel
Roadwire and Marine Corps veteran nicknamed "Mighty Mouse" Prosen
have teamed up to raise awareness and support for veterans and families
of wounded and deceased military personnel through a feature-vehicle
display at the 2011 SEMA Show.
The display is the result of a chance meeting between Prosen and
Roadwire Vice President Dave Edmondson that took place at the 2010 SEMA
Show. It was there that he noticed Prosen’s customized, 800hp Screaming
Yellow Mustang GT. Displaying the modified Mustang at car shows and
other events around the country has helped Prosen raise more than
$60,000 on behalf of organizations such as S.O.S Support Our Soldiers
Inc., Freedom’s Children and Wounded Warrior Project. 

Inaugural North American Festival of Speed Takes Place November 4–6
The inaugural North American Festival of Speed takes place November 4–6 at the Las Vegas Motor Speedway. According to facilitators, the event is designed as an end-of-the-year motorsports festival. The speedway's newly added Neon Garage will serve as an area where fans can interact with vendors, racers and teams. The are five separate races series/events that will take place at the North American Festival of Speed: Pirelli Drivers Cup; Lotus Cup USA; MotoIQ Pacific Tuner Car Championship; Radical Challenge; and Time Track Invitational.  The event also features a vendor midway, vehicle manufacturer displays and driver autograph sessions. Additional information is available at www.speedfest.us.  

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