SEMA eNews Vol. 14, No. 41, October 13, 2011

3 Key Ingredients to Selling More Parts

 

  BTC
 

SEMA's Business Technology Committee will conduct five free presentations and panel discussions
around the theme, “The Dirty Little Secret about Selling More Parts” at the Show.

 

The following message is from Luanne Brown, Chair of SEMA's Business Technology Committee (BTC) Education Subcommittee

Social media and search engines are great, but you need more sales!

Come get a better understanding of the key ingredient to building Internet sales at the Business Technology Committee’s education sessions at the 2011 SEMA Show. The BTC will conduct five free presentations and panel discussions around the theme, “The Dirty Little Secret About Selling More Parts” during SEMA Show week to provide you with key information on how to build websites equipped to close more sales and convert more shoppers into buyers.

3-Part Series on Understanding Product Data

Part 1: More And Better Product Data is on The Way!

Part 2: Differentiating Your Brand With Data

Part 3: Why Standards? Why Bother?


When: Monday, October 31 at 11:00 a.m., 1:00 p.m. and 3:00 p.m., LVCC, N252 


Who Should Attend? Manufacturers and Resellers

The BTC offers a three-part series targeted at those seeking to understand product data. These seminars will explore the current availability of good product data, explore the value product information has today and in the future to brands and resellers, and conclude in a high-level session on techniques to compile product information into a manageable, market-ready data source.



Presenters include; Bob Moore, BTC chairman and president of J&B Service; Scott O’Toole founder of RPM Data Services; and Ed Heon, CEO of Datagility.

The Dirty Little Secret About Selling More Parts

When: Tuesday, November 1, 3:00 p.m.


Where: LVCC, N252 


Who Should Attend? Internet Retailers and Manufacturers

Come join us as Internet industry experts discuss how product information has a huge impact on the ability of a site to create sales. The panel will explore practical ways to incorporate product information in your website, and in third party locations, to maximum conversions. A Q&A session to follow.



The panel includes Tim Odom of SEMA’s BTC; Lee Adelman, vice president of eCommerce at Curt Manufacturing; Greg Griffith general manager of PerformanceParts.com; Kevin Rice, IT manager at TSETruckStuff.com; and Ray Sherman, president of Configuretech.

I Know Data Matters, But Can't Somebody Just Tell Me Where to Start?


When: Wednesday, November 2nd 11:00 AM.


Where: LVCC, N252

Who Should Attend? Internet Retailers and Manufacturers

Tackling the development of good product information can be daunting. You can get started now. Bob Moore, the BTC chairman and his panel will provide common-sense suggestions on how to eat the data elephant one bit at a time.

The panel includes Bob Moore of SEMA’s BTC; Tim Martin, vice president of K&N Engineering; Bob Castle, director eCommerce of Covercraft; Luanne Brown, president at eTool Developers; and JR Moore, director of warehouse operations, Performance Warehouse.

For more information about these BTC education sessions visit www.SEMAShow.com/BTC-BusinessEfficiency.



To view the entire SEMA Show Education Days schedule, visit www.SEMAShow.com/education.



You need to stay up to date on the latest business trends and technologies. Don't be left in the dust: the SEMA Education Institute (SEI) has developed a comprehensive education program that will be held in conjunction with the 2011 SEMA Show (October 31–November 4, at the Las Vegas Convention Center). It is an unprecedented opportunity to participate in live training specifically built for the industry. 



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