SEMA eNews Vol. 14, No. 40, October 6, 2011

RTM Productions Launches New Channel Exclusively for Car Enthusiasts

RTM Productions, producers of PowerBlock TV, announced that its new all-automotive online TV network will premiere starting January 7. According to the company, PowerBlockTV will offer car enthusiasts more than 1,200 automotive television shows and hundreds of tech tips for viewing online anywhere, anytime on connected TVs, PCs, tablets and smartphones.

“We're delivering enthusiasts our deep library of evergreen performance, vehicle reviews and how-to programs for free.” said RTM president Joe St. Lawrence. “Year in and year out, our PowerBlock auto shows are watched by 20 million gearheads per month on SpikeTV. With our new online network, enthusiasts will have access to our 25-year archive 24/7.”

Matt Hawkins, RTM’s vice president of marketing and new media added, “We’re airing complete half-hours episodes and hundreds of our short-form “Two Minute Tech” how-to clips. Everything is searchable by project, vehicle, engine and product manufacturers featured in shows. As the content streams, parts featured in the shows are listed below the player with "Buy Now" links to advertisers.”

The network will debut with 600 episodes of its how-to series "Xtreme 4x4," "HorsepowerTV," "Trucks!," "MuscleCar" and "Search & Restore" plus "Cars, Cars, Cars," "Top Dead Center" and "Off-Road Action." In Q2, RTM will rollout an additional 500 episodes of programs: "Flashback Reports," "Rod Projects" and Road Test magazine, plus an additional 100 new PowerBlock how-to episodes throughout 2012. The network will also feature new and encore programs from other automotive producers.

For more on PowerBlock TV, visit www.powerblocktv.com.

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