SEMA eNews Vol. 14, No. 40, October 6, 2011

What Has SEMA Done for You Lately?


      (left to right): HRIA members Rick Love, Del Austin, Dennis Overholser, John Menzler, Scott Bowers, Kerry Hopperstad and Brian Downard fielded questions during a General Membership meeting that took place in August during the NSRA Nationals in Kentucky.

    “How can I get the most out of my membership?” is a common question asked by SEMA members. The answer is easy—get involved! Joining a council and becoming active in their networking events, task forces, educational programs and meetings are all steps in the right direction. The SEMA Show offers many great opportunities to meet with Select Committee members who serve and represent various industry niches. The Young Executives Network (YEN), Wheel & Tire Council (WTC), Automotive Restoration Market Organization (ARMO) and Professional Restylers Organization (PRO) will all be hosting general membership meetings during SEMA Show Week.

    A General Membership meeting is a forum in which the Select Committee, general members of the council and those interested in learning more about council activities can come together and share ideas. Generally, council business is addressed and an open discussion follows. It is a great opportunity to learn more, network and get involved.

    Start getting the most from your membership. Come out to a meeting, share your thoughts, meet some industry peers and learn what SEMA and the councils are doing for your business. R.S.V.P. today to the following General Membership meetings:

    If you are not yet a SEMA member and would like to take a test drive, come by the SEMA Association Center in the Grand Lobby of the Las Vegas Convention Center while you are at the Show to take advantage of special membership discounts of 50%, free lunch tickets, and other money-saving coupons. For more information, contact Monica Terlouw at 909/978-6685 or

Breaking News

  • Saks Fifth Avenue in Fashion Show Mall on the Las Vegas Strip will host a
    complimentary makeovers and a mimosa champagne brunch, Thursday, November 3, at 11:00 a.m. for 2011 SEMA Show attendees and their spouses.

    The event will include holiday tips from Saks' beauty experts and a preview of gift-giving fragrance ideas. Saks will also offer a 15% off shopping pass for the store.

    Complimentary valet parking is available at the mall’s Spring Mountain
    entrance. Reservations are required, so please R.S.V.P. by November 1 by
    calling 702/940-1317.


      UPS My Choice
    gives consumers control over their package deliveries and
    alleviates concerns associated with missing packages, packages left
    outside, waiting on packages to arrive or counting on others to retrieve
    a package.

    SEMA members benefit from being the first to know about a number of new products and services for auto enthusiasts, and this year UPS is giving them a chance to sign up for one at the Show. UPS has launched a new home-delivery service known as UPS My Choice, which gives consumers control over their package deliveries and alleviates concerns associated with missing packages, packages left outside, waiting on packages to arrive or counting on others to retrieve a package. SEMA attendees have the benefit of registering for this free service at the UPS booth (#11827), located in the North Hall.

    UPS My Choice has two membership levels: UPS My Choice Member and UPS My Choice Premium Member. Members receive delivery alerts via e-mail, text or phone with package-delivery information and the option to electronically release packages for free. For a $5 transactional fee per package, members can choose to reroute the package to another address or have it sent to any of the 4,400 UPS Store locations. UPS My Choice Premium members pay a $40 annual subscription fee. Premium Membership provides delivery alerts, a delivery planner, the ability to leave driver instructions and access to delivery options at no additional charge. They also can select a two-hour delivery time for an additional $5.

    “UPS has delivered a new level of control for consumers to fit their busy lifestyles with UPS My Choice,” said Kristin DeBates, corporate marketing manager for the UPS Automotive Segment. “As a leading global logistics provider for auto enthusiasts, we understand the concerns around shipping valuable parts, and UPS My Choice alleviates those concerns.”

    You don't have to wait until November to sign up for this service at the Show; pre-register now by visiting

  •   foose
      Chip Foose will signs autographs in the Ideas Alive: Featuring the New Products Showcase area during the Show.

    Among the many celebrities making special appearances at the 2011 SEMA Show will be Chip Foose, award-winning automotive designer and television celebrity. SEMA Show attendees will be able to meet Foose as he signs autographs in the Ideas Alive: Featuring the New Products Showcase area on several days during the week.

    Foose’s signing will appear November 2, from 11:00 a.m.–12:00 p.m.; November 3, from 10:00 a.m.–11:00 a.m. and from 3:00 p.m.–4:00 p.m.; and November 4, 1:00 p.m.–2:00 p.m. in the east end of the South Hall on the upper level.

    “Chip is an icon and inspiration to so many in the industry,” said Peter MacGillivray, SEMA's vice president of communications and events. “We’re honored to have him join us.”

    View a list of all of the celebrity appearances taking place during the 2011 SEMA Show (Tuesday–Friday, November 1–4, 2011) in Las Vegas.

  • New Products Showcase
    A new area is available at the 2011 SEMA Show where exhibitors can
    submit any product that is indicative of the kind of work their company
    does, regardless of whether the product is "new."


    The deadline to submit an additional new or featured product into the SEMA Show
    Ideas Alive: Featuring the New Products Showcase for the advance rate
    of $75 is this Friday, October 7. After that, the fee is $150 per
    product category. 

    Ideas Alive: Featuring the New Products Showcase (east end of upper South Hall) is a new location at the SEMA Show that includes the well-known New Products Showcase as well as the newly created Featured Products area, which provides an additional opportunity for company exposure regardless of if a product is new. Exhibitors may enter products in either area, though, only the first entry is free. Entries submitted on-site will be accepted based on space availability.

    New Product and/or Featured Product entries can be submitted online. For Featured Products, simply select "Featured Product" as the category.

    All new products will also be included in SEMA's annual New Products Awards competition recognizing the advancement and innovation of the industry's latest offerings. Awards from each category are presented at the very popular New Products Breakfast, to be held Tuesday, November 1, from 7:30 a.m.–8:45 a.m. at the Las Vegas Hilton.

    While Featured Products are not eligible for judging, they still benefit from concentrated buyer and media attention creating a terrific opportunity to promote your company in the highly trafficked Ideas Alive section of the Show.

    Questions? Please contact Sheldon Kaye or call 702/450-7662, ext. 124.

  • feature
    The deadline to submit a Feature Vehicle Display Application for the 2011 SEMA Show is this Friday, October 7.

    The deadline to submit a Feature Vehicle Display Application for the 2011 SEMA Show is this Friday, October 7.

    The SEMA Show offers not only displays and in-depth appraisals of the latest automotive specialty-equipment products, but also a look at those products installed on some of the finest examples of virtually every type of vehicle available in the market today. Participating in the SEMA Show Feature Vehicle Program provides exhibitors with additional exposure at the Show and offers media and buyers a real-world example at how specialty equipment enhances the look and functionality of any vehicle.

    Please note that vehicle placement is at the sole discretion of Show management, and requests for placement in specific areas of the Show are not guaranteed.

    For more information and to register a vehicle for feature display, use the online Feature Vehicle Application. Questions? Contact Donna Lawson

  • badges
    Badges can be picked up at the Exhibitor Registration Desk at the Show if you miss the deadline to receive them by mail.

    The deadline for SEMA Show exhibitors to register their staff for the Show and receive the badges in the mail is Friday, October 14. Registrations that are received after the deadline date will be processed and made available for pick up at the Exhibitor Registration Desk at the Show.

    Get the process started at

    Completing registration early allows companies to ensure their staff members have the credentials needed prior to the Show's opening and helps to avoid potentially lengthy registration lines on-site.

    Exhibitors must register company personnel only, and company attorneys may be registered as employees. Companies are allotted badges based on the size of the exhibit space, and the cost for additional badges over the allotted amount is $25 per badge. Each registrant must provide their own e-mail address to complete the process. A confirmation will be sent to each individual e-mail address, and each registrant needs to confirm receipt in order to receive badges in the mail.

  • "Intrepid Outdoors TV," part of the 2012 NBC Sports Saturday morning lineup, will be at the 2011 SEMA Show. Their production team is looking to feature vehicle accessories and products that align with hunting and outdoors activities. The producers hope to meet with manufacturers who design and create hot, new products that will appeal their viewers. Exhibitors that manufacture racks, brush-guards, storage, step bars, ATVs, off-road lighting, winches, tent systems and other related products are invited to contact the producers directly. Contact Jhan Robert Dolphin at


      Hurst, Street Scene Equipment, Dodge and SEMA have teamed up to build a custom Dodge Charger and Dodge Avenger to benefit the SEMA Memorial Scholarship Fund.

    Hurst, Street Scene Equipment, Dodge and SEMA have teamed up to build a custom Dodge Charger and Dodge Avenger to benefit the SEMA Memorial Scholarship Fund (SMSF).

    Each year, the SMSF distributes between $100,000 and $150,000 in scholarships to deserving students who plan to pursue careers in the automotive industry. The distributions include awards for vocational schools and two-year, four-year and post-graduate work, with a percentage designated for the families of employees of SEMA-member companies. There is also a Loan Forgiveness Program to help repay student loans for employees of SEMA-member firms. This year, two eBay auctions will contribute significant awards to the SMSF.

    With the participation of SEMA-member parts manufacturers as well as Dodge, this year, the fund will benefit from eBay auctions of a modified Dodge Charger and Dodge Avenger. The eBay auction is scheduled to launch October 7 and run through October 16.

    The Avenger features best-in-class V6 fuel economy (19/29 mpg) and is one of the most affordable V6 midsize sedans available today. The Charger features all-new modern heritage-inspired design and a best-in class combination of power and fuel efficiency from its 5.7L V8 Hemi, with boasts 370 hp while achieving 16/25-mpg fuel efficiency. Both Dodge vehicles will be built in the Hurst/Aria facility, with Aria serving as the design engineers and artists.

    The Charger will be the only Charger that Hurst will customize this year. Plans include Hurst wheels and tires, a Katzkin Leather interior with red and black Hurst logos in the headrests, an Eibach suspension setup, a Flowmaster exhaust, a Hurst shifter and badges for the interior and exterior, Hurst floor mats from Star West and a Grant steering wheel.

    The Avenger is being built by Mike Spagnola at Street Scene Equipment and will be designed with colors and looks that are complimentary to those of the Charger, including Hurst logos in the headrests and Star West mats with Hurst designs and a Street Scene Speed Grill.

    “Dodge, Hurst, Street Scene Equipment, eBay and the other sponsors are providing their products and services at no charge,” said Joel Ayres, chairman of the SEMA Scholarship Committee. “That means 100% of the proceeds from the auction will go to the fund. Those contributions will go a long way toward helping deserving students to achieve their goal of working in the automotive and specialty-equipment industries. All of the participating companies deserve our thanks and the recognition that they are helping to build our future.”

    Check out the vehicles on ebay and register to be notified when the auction goes live.

    For more information about the SEMA Memorial Scholarship Fund, visit

  • The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry.

    Each update tracks a regular set of trends and contains a Current Topics section that provides SEMA members with new research or information sources to better understand changes in the industry.

    Q2 2011 brought some additional instability to our current economic recovery. Overall, the U.S. economy is forecast to grow over the next few years, but many are expecting somewhat slower growth than forecast during Q1.

    In this edition of Current Topics:

    • New-vehicles sales forecasts through 2016 from automotive research firm AutoPacific. Vehicle sales mix has changed substantially over the last five years, these projections will help you anticipate what will sell for the next five years;
    • Dealer accessory sales from technology provider Insignia Group. Dealerships are using technology solutions to help them sell accessories to new-car buyers, which in turn may help aftermarket suppliers;
    • Vehicle purchase dynamics from AutoPacific. This excerpt of the 2010 Brand Retention and Nameplate Dynamics study shows why new buyers make their vehicle-type selection and what they are likely to buy next.

    This report, along with all SEMA market research, is available for download at

Business Tools

  •   falls
      Jason Falls

    Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure its benefits. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this free informative webinar, Thursday, October 13, at 10:00 a.m. (PDT). Falls will take you through the returns you can expect from social media marketing—and there's more there than you think!

    Falls is one of the leading thinkers, strategists and public speakers in the social-media marketing, digital marketing and online communications industries. He is the author of the noted industry blog,, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for—a learning community for digital and social-media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

    Don't miss this helpful webinar, Thursday, October 13, at 10:00 a.m. (PDT).

    Participate live or download the webinar for free when it's convenient. Register now!

  • Are you hunting for a new job? The “Positions Available” section in the
    SEMA Member Classifieds lists more than 50 job openings around the
    country. Here are some of the latest classifieds posted to the website.

    • Territory managers with 5–15 years of automotive aftermarket sales experience are wanted. Candidates must live in San Antonio, Texas, New York City, New England, Orlando and Tampa. A four-year degree, strong selling and computer skills and account management experience are required.
    • Transamerican Auto Parts, located in Compton, California, is hiring a data-entry specialist responsible for order entry, order processing and customer service. The successful candidate must have experience in customer service and data entry and be proficient in
      Microsoft programs.
    • Automobile Art by LeBrush, located in San Diego, is looking for automobile art and illustration posters. The company is interested in expanding to other markets, including art galleries, classic car
      collectors, automobile showrooms and offices.
    •, located in Baton Rouge, Louisiana, is hiring an entry-level graphic and print design specialist. This position will be responsible for keeping the company's brand identity fresh and ensuring that it appeals to its customers. Strong composition and typography skills and an understanding of Adobe products are a must.

    For more job listings, click here.


      Amy Porterfield

    Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies, presented a recent SEMA webinar regarding five proven strategies to grow your fan base and create a community on Facebook. She will be a featured presenter at the SEMA Online Marketing Conference, October 31 (Las Vegas Convention Center) on the topic of increasing engagement with your Facebook fans.

    According to a Hubspot study from 4,000 businesses with a Facebook page, fan count does matter. Businesses with 501–1,000 fans had 3.5 times more traffic than those with one to 25 fans. Businesses with more than 1,000 Facebook fans had 22 times more traffic.

    Strategy #1: Link Your Business Page to Your Personal Profile.

    Our personal and business lives are meshed together on the Internet. People are organically finding you all the time, so you always want to promote your business if these people are potential clients or customers.

    To link your business page to your personal profile, first go to your Facebook page. Click “Edit Page” and then “Basic Information.” Copy and paste the ID number. Go back to your personal profile, click “Edit Profile,” click “Education and Work” and type in your Facebook page name exactly as it appears. The name should pop up, but if it doesn’t, hit enter and you will be able to add it regardless.

    Next, click on your web developer toolbar, click “Forms,” click “Display Forms Details” and paste your page ID number in the box entitled “Employer ID Number.” Click “Enter.”

    Strategy #2: Create a Custom Welcome Tab

    A custom welcome tab is a tab you create on your Facebook page that you set as a default. Anyone who comes to your page for the first time will land on your custom welcome tab where you can welcome them and tell them what your page is about. Once they click the “like” button, they will be dropped into your wall.

    A custom welcome tab is crucial and can increase your “likes” by up to 50%, according to Porterfield. Provide an opt-in and a call to action by telling them to click the “Like” button and offer them a freebie, such as a video or contest to win products.

    Provide a tagline, your website URL and large, enticing product images—180x540 is the maximum image size you can use on your page, so take advantage of that space.

    Strategy #3: Give the Why

    Why should people join your Facebook page—what’s in it for them? People won’t click the “Like” button unless you give them a reason. Provide an incentive for people to like your page, such as insider tips, news or strategies. Do this in your Facebook welcome tab video, e-mail signatures and anywhere else you tell people about your Facebook page. Use your other social networks to help drive traffic to your Facebook page. This will dramatically help to increase the amount of “Likes” you will receive.

    Strategy #4: Embed Facebook Videos

    When you embed videos directly onto your Facebook page, you can take the source code and use that to embed it on your own blog site. If somebody is looking at your video on your blog and they are not a fan, they can click “Like” and they instantly become a fan of your page and you will end up in their news feed without them having to actually go to your page. Upload your videos to YouTube in order to get a white watermark hotlink of your Facebook name.

    If you upload a video to Facebook and other people who are not fans of yours see that video, they will also see the watermark. Fans of yours will comment on your videos and their friends will see that, which creates a trickle-down effect. Use as many videos as possible on your Facebook page because it’s the No. 2 thing that people look at on Facebook, next to photos. Upload images to your page and talk about their benefits and what’s in it for the consumer.

    Use on your Facebook page and blog to display the icons of where people can go to connect with you.

    Strategy #5: Create a Giveaway Campaign

    One great way to get more “Likes” is to hold a contest or have a giveaway; for instance, free products or coupons. To make it simple, have the only requirement be that fans “Like” your page. Promote your Facebook giveaway on your other social media sites to spread the word. Place a banner on your website to prominently show your visitors that something cool is taking place on your Facebook page.

    When you give away a prize, you may get people entering your sweepstakes who are only interested in the prize and not interested in your company. If you can make the prize connected with your business, you will have a better chance of connecting with the right audience who will buy from you and become loyal fans. You don’t need to offer big-ticket items to get people to engage.

    Facebook has strict rules about contests. The biggest rule is that contests and promotions may not be administered through Facebook unless they are administered through an application. You can build the application yourself or use a third-party application designed specifically for contests and sweepstakes.

    For more information about promotional rules, visit

    Test Out Facebook Ads

    Increase your fan base by grabbing the attention of your ideal audience with enticing Facebook ads.

    Engagement ads are the ads you create when you advertise something inside of Facebook, such as your Facebook page. When advertising your page, the “Like” button will be included in the ad. Users click the “Like” button inside your ad. This makes them an instant fan and they will start to see your posts in their news feed. Ninety-nine percent of users will never visit your Facebook page again after becoming a fan, according to Porterfield. Most people will only see your posts in their news feeds, so because of that, it’s not as important to get people to visit your Facebook page as it is to get into their news feeds.

    Create ads that incite action. Create emotion, such as excitement, for your product. Questions work great for engagement ads. Track your engagement ads closely to ensure you are getting the biggest bang for your buck.

    You will be charged when a user clicks the “Like” button. Facebook tracks each time a user clicks the “Like” button as “Actions” in your “Insights” dashboard. You will be able to see how many times users click “Like” inside the ad versus the number of users who actually click on the ad to visit your page. Track closely and tweak as needed.

    SEMA members can download this webinar in its entirety for free.
    Don't miss Porterfield's live presentation at the SEMA Online Marketing Conference, October 31 (Las Vegas Convention Center). Check out a detailed event agenda or register by October 17 to save $50.

  • SEMA Show attendees in the Las Vegas from October 29–31 may want to consider attending the Automotive Parts Remanufacturers Association's (APRA) 2011 Big R International Show. SEMA Show buyers and rebuilders can pre-register for the show at a special rate of $10.

    This year's Big R Show is co-hosted with the Automatic Transmission Rebuilders Association (ATRA) Powertrain Expo and features exhibitors showcasing their latest products and three days of seminars covering topics that include electronics, AC, mechatronics and more. The show's hours are Saturday, October 29, 2:00 p.m.–5:00 p.m.; Sunday, October 30, 12:00 p.m.–5:00 p.m.; and Monday, October 31, 9:00 a.m.–2:00 p.m.

    Additional show information and registration are available at For questions or additional details, contact APRA at 703/968-2772.

    About APRA
    The Automotive Parts Remanufacturers Association (APRA) was founded October 24, 1941, by R. A. Van Alen and Harry Lester in Los Angeles. At the first association convention in 1947 Harry Lester was still president, and attendance was roughly 50 people. Over the past 50+ years membership has grown to about 1,000 member companies worldwide. Convention attendance exceeds 2,000 people with more than 150 exhibit booths.

New Products and Technology

  • Corvette C7

    The latest shots of the ’14 Corvette C7 delivered by the shooters at Brenda Priddy & Co. show a vehicle that has gone on a slight diet. According to the shooters on sight, and based on how the mule is riding on the chassis, the C7 has lost a little width and gained a little length. Upon further review of the photos, Priddy's team estimates that the C7 will measure about 2–3 in. narrower and 2–3 in. longer than the current C6.

    Equally spaced quad exhaust tips can be spotted in the back, and Priddy reports that she has been told to expect the styling to be inspired by the ’63 Sting Ray and to not be surprised if the production C7 has split rear windows and additional design cues from the ’63.

    Regarding what's under the hood, the team's sources say to expect a small-displacement turbocharged V8 that will definitely be matted to a seven-speed manual transmission. The team was told that the seven-speed will help with increasing highway efficiency (better MPG).

    Production of the C7 is expected to begin in June 2013 at GM's Bowling Green facility and should hit dealers in the first quarter of 2014.

    Corvette C7
    Photo Credit: Brian Williams for Brenda Priddy & Co.

Law & Order

  • The Bonneville Salt Flats is where racing began. From the early 20th century, legendary racers have sought to break land speed records or achieve a personal best. In addition to its professional racing programs, Bonneville remains at the heart of every racer’s dreams. For decades, the Salt Flats have decreased in size, strength and thickness because salt has been removed by an adjoining potash mining operation and not adequately replaced.

  • SEMA will host an industry roundtable meeting, Monday, October 31, at 3:00 p.m. in
    the LVCC, Room N218 at this year’s SEMA Show to share information about the growing presence of counterfeit high-performance products in our market and discuss what SEMA-member companies can do to protect themselves and their customers from these counterfeits. The purpose of the meeting will be to:

    • Provide an overview of what is presently known about this newly emerging problem;
    • Gather information from attendees about the presence of counterfeit products in the high-performance market in the United States and internationally;
    • Discuss steps that SEMA members can take to protect themselves and their customers from counterfeits; and
    • Determine how SEMA may help its membership to block or stop counterfeit products from entering the market.

    To help us prepare for this meeting, it would be extremely helpful for any company that has been a victim of counterfeiting to immediately contact Stuart Gosswein in the SEMA Washington Office at 202/783-6007, ext. 30 or  

    Please submit your RSVP today so that a seat is reserved for you at the SEMA Industry Roundtable on Counterfeit High Performance Products.

People, Places, & Racing News

  •   keselowski
      Brad Keselowski

    Brad Keselowski, Cooper Standard-sponsored NASCAR driver, will greet visitors at the company’s StanPro/TechAFX SEMA booth (#24623), Wednesday, November 2, from 10:00 a.m.–12:00 p.m. at the Las Vegas Convention Center.

    Keselowski, who is competing for the 2011 Chase for the Championship in the Sprint Cup Series, will be available for photographs and autographs.

    StanPro/TechAFX are partners in Cooper Standard’s high-performance aftermarket business. Through the partnership, StanPro and TechAFX are merging stringent OEM product requirements with the demands of the aftermarket industry to provide components and solutions that improve performance and aesthesis. The partnership has found success with its tube and hose connection technologies and continues to explore additional fluid system opportunities.

    In June, Cooper Standard announced its professional services contract with Brad Keselowski Racing (BKR). Through the partnership, Cooper Standard has sponsored and supplied components to BKR’s entry in the NASCAR Camping World Truck Series and worked with the BKR race team on technology innovations to enhance on-track performance in the areas of fuel savings, sealing and ride handling, with the goal of translating those innovations to production vehicles.

    View a list of all of the celebrity appearances taking place during the 2011 SEMA Show (Tuesday–Friday, November 1–4, 2011) in Las Vegas.

  • RTM Productions, producers of PowerBlock TV, announced that its new all-automotive online TV network will premiere starting January 7. According to the company, PowerBlockTV will offer car enthusiasts more than 1,200 automotive television shows and hundreds of tech tips for viewing online anywhere, anytime on connected TVs, PCs, tablets and smartphones.

    “We're delivering enthusiasts our deep library of evergreen performance, vehicle reviews and how-to programs for free.” said RTM president Joe St. Lawrence. “Year in and year out, our PowerBlock auto shows are watched by 20 million gearheads per month on SpikeTV. With our new online network, enthusiasts will have access to our 25-year archive 24/7.”

    Matt Hawkins, RTM’s vice president of marketing and new media added, “We’re airing complete half-hours episodes and hundreds of our short-form “Two Minute Tech” how-to clips. Everything is searchable by project, vehicle, engine and product manufacturers featured in shows. As the content streams, parts featured in the shows are listed below the player with "Buy Now" links to advertisers.”

    The network will debut with 600 episodes of its how-to series "Xtreme 4x4," "HorsepowerTV," "Trucks!," "MuscleCar" and "Search & Restore" plus "Cars, Cars, Cars," "Top Dead Center" and "Off-Road Action." In Q2, RTM will rollout an additional 500 episodes of programs: "Flashback Reports," "Rod Projects" and Road Test magazine, plus an additional 100 new PowerBlock how-to episodes throughout 2012. The network will also feature new and encore programs from other automotive producers.

    For more on PowerBlock TV, visit

  • Cary Redman to Manage Edelbrock Midwestern Sales
    Cary Redman has joined the midwestern direct sales team for Edelbrock. Tapped to manage the midwestern sales team, Edelbrock reports that Redman has more than 12 years of industry experience most recently as a national sales manager for Mr. Gasket (Prestolite Performance) and as a territory and key account manager for Holley Performance Products from 1999–2003.

    New BASF Color Featured on Fox Marketing Civic Si
    Fox Marketing reports that in '12 its Civic Si will feature a new BASF color when its makes its debut at the 2011 SEMA Show. The car will appear in Honda's booth on the opening day of the SEMA Show, Tuesday, November 1.

    "Search and Restore" Host Tim Strange to Appear in DuPont's Booth the SEMA Show
    DuPont Custom Finishes announced that the following vehicles will be on display in their booth at the 2011 SEMA Show: 2012 DuPont Calendar winning ’61 Chevy Impala, owned by Tim Brown of Jacksonville, Florida; a ’71 Challenger, owned by Bob and Karon Zeitler and painted by John Riehn of John's Autobody and Paint of Imperial, Missouri; and a ’50 Fleetline built by Tim Strange, owner of Strange Motion Rod & Custom Construction and host of PowerBlock TV series “Search & Restore.” DuPont also announced that Strange will make appearances to sign autographs in its booth from 10:00 a.m.–12:00 p.m., Wednesday, November 2, and 1:00 p.m.–3:00 p.m. on Thursday, November 3.

    Quarter Mile Foundation to Conduct PROJECT 1320 Interviews at the 2011 SEMA Show
    The Quarter Mile Foundation will have a prominent presence at the 2011 SEMA Show, according to the foundation’s Chairman Traci Hrudka. Quarter Mile's booth (#10900) is located between the North and Central Halls of the Las Vegas Convention Center. The foundation will conduct digital video interviews of industry and drag racing pioneers throughout the course of the Show. The first-person narratives are at the core of the PROJECT 1320 documentary film series about the birth and growth of drag racing and the performance automotive aftermarket between the late '40s to the end of the '80s.

    Lucas Oil Products Purchases MAVTV Cable Network
    Lucas Oil Products purchased control of cable TV Network MAVTV as part of its ongoing expansion program. Lucas Oil announced that it will make a significant financial investment in MAVTV and has plans underway to improve the quality of the programming and the value of the network. Lucas Oil has been one of MAVTV's key shareholders and strategic partners since its initial investment in the network in 2008. MAVTV now joins the Lucas Oil Studio family of programming, which already produces more than 350 hours of motorsports and lifestyle television programming annually. According to Lucas Oil, programming and infrastructure announcements will be made in the near future. 

    EGR to Give Away Two iPad2s to SEMA Show Attendees
    EGR USA announced that its will be giving away two Apple iPad2 units during the 2011 SEMA Show. To enter for a chance to win, individuals simply need to stop by the company's booth at the Show and sign up. The winners will be announced and notified after the event. EGR's booth (#30065) is located on the upper level of the South Hall in the Las Vegas Convention Center.

  •   deegan
      Brian Deegan

    Brian Deegan Steals The Show In LOORS Rounds 11 & 12

    Metal Mulisha founder and 2010 Lucas Oil Driver of the Year “The General” Brian Deegan took home three wins over the weekend at the Lucas Oil Off Road Racing Series
    and is on target to set an all-time Lucas Oil Off Road record for most
    consecutive wins in the Pro Lite Unlimited Class. In Saturday’s Pro Lite
    race, Deegan took his third successive win in the class this year,
    after taking the lead in the first lap and maintaining his position for
    nearly the entire race in his #38 Lucas Oil/Rockstar Energy/Metal
    Mulisha/ Ford.

    On the heels of his impressive Pro Lite win,
    Deegan kept the momentum going in Saturday’s Pro 2 Unlimited,
    immediately taking the lead and dominating the entire race. At the
    competition yellow, Deegan was well ahead of the pack and held on strong
    to the finish. Deegan led the race for the full 18 laps, locking in his
    second consecutive win in the Pro 2 class.

    In Sunday’s Pro Lite
    Unlimited race, Deegan started in the top five, and on lap four moved
    into fourth position. Deegan was able to make a pass on lap eight,
    moving himself into third. After two restarts, Deegan raced from third
    to first on the restart lap. In the end, Deegan picked up his fourth
    straight win and is currently one win away from taking the all-time
    Lucas Oil Off Road record for most consecutive wins in the class.

    Pro 2 Unlimited, Deegan started fourth and moved into third before
    suffering a flat tire. Brian headed into the hot pits immediately before
    an accident forced a red flag of the race. When the race resumed,
    Deegan was back in fourth, and stayed in the top five through the
    competition yellow and under the green flag. In turn four, Deegan and
    Greg Adler made contact, but Deegan was able to pull away and took home
    third at the finish.

      The final round of the 2011 American Le Mans Series brought a fifth-place position in GT class for Team Falken and fourth in the final results for the GT Team Championship, and fifth place in the GT Drivers’ Championship.

    Falken Tire Porsche Delivers Strong Effort at 
Petit Le Mans – Final ALMS Race of Season
    For the 1,000-mile Petit Le Mans, the final round of the 2011 American Le Mans Series presented by Tequila Patrón brought a fifth-place position in GT class for Team Falken and fourth in the final results for the GT Team Championship, and fifth place in the GT Drivers’ Championship. With two wins plus four top-five finishes out of nine races this year, the Derrick Walker-led team proved it was one to contend with throughout the season.

    Record-breaking attendance surrounded the 2.54-mile Road Atlanta circuit, which hosted the endurance classic for the 14th time. The 1,000 miles were covered in nine hours, 30 minutes, with Team Falken’s Porsche 911 GT3 RSR piloted by Porsche works driver Wolf Henzler, and his partner, veteran Falken driver Bryan Sellers, joined again for this race by Porsche Junior driver Martin “Raggi” Ragginger. Raggi also drove with the duo at Sebring in March.

    As was the case throughout the season, which saw the team cross the country twice, compete over the border in Canada, and record its first two victories after just two full years of ALMS competition, Team Falken was successful as a result of both brilliant strategy and the tremendous effort of Henzler and Sellers.

    Team Manager Derrick Walker and Strategist John Ward took full advantage of race yellows all season long, and with excellent pit work by the Falken crew, enabled the team to gain track position and move through the field at every track. This rang true throughout Petit Le Mans, as all three drivers answered the call to push hard through the busy 53-car field to take fifth in class, finishing 15th overall.

    At the ALMS banquet Sunday night, October 2, Team Falken Tire won the "For the Fans" award as the organization/person with the biggest impact on ALMS and sports car racing in 2011. This was based on voters who voiced their opinion on ALMS' website.

      United Autosports scored a runner-up rostrum finish last weekend on their Le Mans Prototype race debut.

    United Autosports Pull Off Podium Goal at Petit LeMans
    United Autosports scored a stunning runner-up rostrum finish last weekend on their Le Mans Prototype race debut. Zak Brown (USA), Stefan Johansson (SE) and Mark Patterson (USA) steered their Pescarolo-Judd home into second place in the LMP2 class as the checkered flag dropped on the Petit Le Mans race.

    An early race set-back put their #22 car down to 49th overall but a strong car, faultless drives and expert pit stops saw Brown cross the line after 367 laps of the Road Atlanta race track 13th overall and 2nd in class. With attrition always a large factor of endurance racing, United Autosports survived nine safety car periods and the team made just 13 pit stops to earn victory in the Michelin Green X Challenge.

    In typical Petit Le Mans style, the first hour was an action-packed 60 minutes, which included two safety car periods. Johansson, who started the race fifth in class, had moved up to second in just 13 laps going into the first full course caution. But it was the second "yellow" interval that would lose Johansson eight laps.

    A slow-paced safety car backed the traffic up enough at the final chicane to cause a car to damage the #22’s rear bodywork, which forced Johansson into the pit lane with a smoking right rear corner. Unfortunately, the car had to return to the garage for a replacement rear diffuser.

    Johansson returned to the track 15 minutes later with a full tank of fuel, a new set of tires and a complete new rear body section with a strategy that should pay off later in the race—now being able to run "long." By the time the race had reached quarter distance, Johansson had progressed to fourth and had weaved his way through the "GT" field into 36th overall.

    A fourth full-course caution just shy of three hours into the event brought about the #22 car’s first driver change as Johansson handed over to Patterson. In his debut Le Mans Prototype race, Patterson’s double-stint progressed #22 up to third in class when he returned to the pits for Brown’s LMP race debut just before half race distance.

    It would be mid-way through Brown’s first double stint when the class-leading #26 Oreca ’03 Nissan ran into problems, promoting Brown to the second spot, which would then remain unchallenged.

    Entering into the "night" period, the circuit was in almost complete darkness with just 60 laps of the 1,000-mile race remaining. Patterson was knocking on the door of the top 10 overall but couldn’t close the gap to the lead #33 car. However, the gap to third was looking safe and well under control.

    Drama continued into the closing stages for Brown who found himself in the middle of a "GT" class battle as the final yellow flag period of the race bunched the remaining cars together for a dash to the flag. Brown put all his long-distance experience into play achieving his team’s goal of a podium finish.


    Jason Saini held off a last lap attempted pass from 2011 SCCA Pro Racing MX-5 Cup Champion Michael Cooper to take his first win of the season in the finale at Road Atlanta.


    Saini Holds Off Cooper for Win in MX-5 Cup Finale at Road Atlanta; Cooper Takes 2011 Championship
    Jason Saini of Fort Worth, Texas, held off a last-lap attempted pass from 2011 SCCA Pro Racing MX-5 Cup Champion Michael Cooper of Syosset, New York, to take his first win of the season in the finale at Road Atlanta, part of the 14th Petit Le Mans weekend. Marc Miller of Holland, Michigan, crossed the finish line in third. Saini crossed the finish line first in a hard-fought win that saw seven official lead changes during the 27-lap race amongst three different drivers.

    The winning No. 28 Autobarn Mazda of Countryside/New Balance/Phiten/SunTrust/CJ Wilson’s Children’s Charities MX-5 led Cooper in a nose-to-tail battle past the white flag signaling one lap to go, but Cooper took the lead in Turn One. Trying to hold off Saini with just three corners to go, Cooper’s No. 6 Atlanta Motorsports Group MX-5 slid wide in Turn 10 and off the track.

    Cooper and Saini had enough of a gap on third place for Cooper to hold the runner-up position, 10.096 seconds behind Saini at the checkered flag. Saini averaged 90.758 mph for the 27-lap, 68.58-mile race. It was the first win of the season for Saini and the C.J. Wilson Racing team, formed over the off-season and competing in their first season of racing. Saini has seven career Playboy MX-5 Cup wins to his credit.

    Cooper had already clinched the championship heading into the race at Road Atlanta, but rather than hold back, was gunning for his sixth win of the season. Cooper began the race’s standing start from the pole and pulled away from the field in a four-car train with Saini, Jeff Mosing’s No. 10 Frank’s International/Race Now For Autism/ALARA Racing MX-5 and Todd Lamb’s No. 4 OPM/SafeRacer/TraqMate/ MX-5.

    Lamb lost touch of the draft through traffic on Lap 10 and then spun trying to catch up, while Mosing spun trying to keep the pace with three laps to go, leaving Cooper and Saini to settle it on the track.

    Cooper set a new track record with a 1:39.895 (91.536 mph), the fastest lap of the race. Lamb, the 2009 Champion racing in just his second weekend of MX-5 Cup since his title, recovered to finish seventh. Mosing held on for a fifth-place finish.

    Miller ran his No. 29 C.J. Wilson Racing/Race Now For Autism MX-5 in a second pack behind the lead group early in the race, pulling ahead of that pack but too far back to catch the leaders. When Lamb and Mosing spun, Miller climbed to third for his ninth career podium and first since a runner-up finish in the 2009 Championship.

    Dean Copeland finished fourth in the No. 7 Copeland Motorsports/Sync Speed Inc MX-5 after running nose-to-tail with Miller for a large portion of the 45-minute timed race. Ara Malkhassian, who ran with Miller and Copeland early, finished sixth in the No. 11 ALARA Racing MX-5.

    Cooper earned his first career title with the SCCA Pro Racing Playboy MX-5 Championship, scoring 498 points after the series-mandated drop of one race. That Championship earns him a funded ride in a MAZDASPEED3 for the Grand-Am Continental Tire Sports Car Challenge during the 2012 season. Mosing finished a career-best second in the championship with 414 points, followed by Saini (399 points), Copeland (393), and Malkhassian (368).

    Colin Wall of Vancouver, took the win in the Skip Barber MAZDASPEED Challenge class that ran with the Playboy MX-5 Cup at Road Atlanta.

  • Join the SEMA Council Family

    SEMA hosts 10 distinct councils and committees that represent
    focused niches within the specialty-equipment industry. These groups
    are comprised of elected volunteers (Select Committee) who guide and
    direct council activities while representing the membership at large.
    Although each council acts independently and represents a different
    segment, they are all focused on the betterment of the industry as a

    The value councils provide SEMA and the industry is beyond refute.
    It is inspiring to witness a diverse collection of company
    representatives, many of which are direct competitors, come together
    and develop educational, training, youth awareness and networking
    events that are, at the core, designed to give back and promote
    business. An equally important council function is to ensure that
    SEMA sustains a pulse on the industry and maintains a
    presence with its members.

    The question is often asked, “Why should my company join a council?”
    The answer is simple. SEMA councils open the doors and provide you
    exposure to industry leaders, decision makers, trendsetters and a
    community of like-minded individuals who share your passion and desire
    to see business succeed and prosper. Once the doors are open, it is your
    responsibility to take advantage of the benefits by becoming actively

    Learn more today

    Automotive Restoration Market Organization (ARMO) Hot Rod Industry Alliance (HRIA)
    Light Truck Accessory Alliance (LTAA) Manufacturers' Rep Council (MRC)
    Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
    Street Performance Council (SPC) Wheel & Tire Council (WTC)
    SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

    MRC Logo  
    Visit MRC's website.  

    Premier Event: Network. Honor. Learn.

    In addition to the much-anticipated seminar by Management Essentials President Mary Repetto, entitled, “Have you ever wanted to tell your Rep Off? And Vice-Versa?” the Manufacturers Rep Council (MRC) hosts a networking reception and Awards presentation in conjunction with the annual Rep Conference.

    The festivities kick-off Sunday, October 30, at 3:30 p.m. with the networking reception. This is a great opportunity to catch up with old friends, discuss business opportunities and expand your list of industry contacts. Wade Cobb, MRC chair, “encourages all attendees to take full advantage of this time.” Cobb also adds that “peer-to-peer interaction is essential to gaining a better understanding of the industry and growing your business.”

    MRC Chair Wade Cobb, HAPCO, speaks during the 2010 Rep Conference in Las Vegas.  

    From there, MRC will honor the Sales Team Annual Recognition (STAR) and Hall of Fame recipients. The STAR Award recognizes an industry manufacturer who epitomizes professionalism, teamwork and works ethically in dealing with manufacturer representatives. Past winners include TruXedo, MagnaFlow and Husky Liners.

    The MRC Hall of Fame is the Council’s most prestigious award and serves to recognize those individuals who have made significant contributions toward enhancing professionalism, dignity and the general stature and growth of the Manufacturers Rep Industry. The MRC Hall of Fame was first awarded in 2006 with Robert Patteri being inducted. Fellow Hall of Fame members include Jim Wrobleski Sr. (2007), Bill Perry (2008), Bob Cook (2009) and Jim Considine Jr. in 2010.

    For a complete list of past MRC Award Winners, visit MRC Award Winners.

    Don’t miss the exclusive opportunity to network, honor the industry and learn. Sign-up today for the MRC Rep Conference. For questions and event details, contact SEMA Council Director Zane Clark at

    On the Move with MRC


    The 2011 MRC Rep Conference will focus on the relationship between the manufacturer, account and rep.


    2011 MRC Rep Conference

    Sunday, October 30, 2011
    3:30 p.m.–6:00 p.m.
    Las Vegas Hilton Pavilion 1&2

    Have You Ever Wanted to Tell Your Reps Off? And Vice Versa?

    So why doesn’t it work? There are solutions! We will discover them in a short, 75-minute, highly interactive session at the MRC Rep Conference and Awards Ceremony. The relationship between the manufacturer, account and rep is an important one, and just like any other relationship, it must be built on great communication and trust. First we have to figure out what we aren’t doing that we should and what we are doing that we shouldn’t. We’ll start there and together build a solid plan to move forward into a more productive partnership. The result, of course, should mean more $$$ and less frustration for us all.

    This year’s featured speaker is Mary Repetto. She is the president of Management Essentials and a partner in Lighthouse Consulting Partners. She is a certified sales professional from the Manufacturers’ Representatives Education Research Foundation, certified as a project management professional by the Project Management Institute and a certified business analysis professional by the International Institute of Business Analysis. She holds a bachelor’s degree in business administration from the University of Colorado, an MBA in finance from the University of Colorado, a master’s certificate in project management from DeVry University and a green belt in Six Sigma from Villanova University. Prior to starting her own business, Repetto spent 20 years in sales and product management with AT&T and Lucent Technologies.

    Repetto consistently receives client praise for her unique approach to speaking and training delivery. She is an author, speaker, instructor, content contributor and expert facilitator. Her expertise in soft skill instruction enables her to motivate, challenge and guide participants through a memorable learning experience.

    Register now for the 2011 MRC Rep Conference or contact Zane Clark at 909/978-6696 or by e-mail at for more information. See you in Vegas!

    A Message From MRC Chair Wade Cobb

    The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

    In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

    In our most recent teleconference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

    Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

    We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

    Are you on Facebook, LinkedIn or Twitter? MRC is!

    Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    MRC Column in SEMA Member News

    Read MRC's column featured in the September/October issue of SEMA Member News.

    For information about MRC, contact Zane Clark.

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    ARMO Logo
    Visit ARMO's website.

    ARMO New Products Showcase Gallery Now Open

    Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

    ARMO-member companies display the latest products in front of 100,000+ restoration enthusiasts each year at Spring Carlisle.  

    Not an ARMO member? Go to and join now to participate in the 2012 ARMO New Products Showcase!

    ARMO Seminars Available on SEI’s New ARMO Education Track

    Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at

    Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

    Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

    Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

    Are you on Facebook, LinkedIn or Twitter? ARMO Is!

    Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    ARMO Column in SEMA Member News

    Read ARMO's column featured in the September/October issue of SEMA Member News.

    For more information about ARMO, contact Jim Skelly.

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    HRIA Logo  
    Visit HRIA's website

    Hot Rodder Highlight

    SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

    HRIA would like to welcome Rich Barsamian, national sales manager for Advanced Clutch Technology, located in Lancaster, California. He enjoys helping customers adapt and grow to the ever-changing market and distribution channels.

    Rich Barsamian
    Barsamian's ’51 Mercury Monterey
    project vehicle.

    Twenty-six years ago, Barsamian began his automotive aftermarket career in a rep agency doing demos at various auto part store grand openings. During his career, he was named the 2001 Young Executive of the Year, finalist for PWA person of the Year 2002 and 2003, SEMA'S Young Executive Network (YEN) Vanguard of the Year 2010 and he belongs to the Motorsports Parts Manufacturers Council (MPMC).

    Barsamian’s current hot rod of choice is a ’51 Mercury Monterey. While it has that streamline look with a great profile, this car is a tribute to his dad. On a personal note, Barsamian has been married for 16 years to his beautiful wife Saundra and they have three boys, ages 10–13. He enjoys playing music in the industry band Led Foot to help raise money for the Childhelp children's charity. If you haven’t heard of Led Foot, check them out at the SEMA Show's after-banquet party on Thursday, November 3.

    Have You Registered a Patent or Trademark? Your Competition Has

    Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

    To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

    With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (

    Are you on Facebook, LinkedIn or Twitter? HRIA is!

    Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    HRIA Column in SEMA Member News

    Read HRIA's column featured in the September/October issue of SEMA Member News.

    For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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    LTAA Logo  
    Visit LTAA's website.  

    Vehicle Technology Briefing Sessions at SEMA Show

    LTAA continues its Vehicle Technology series with Vice President of Vehicle Technology John Waraniak. In the next few weeks leading up to the 2011 SEMA Show in Las Vegas, Waraniak will outline some of the various vehicle technology briefing sessions happening at the Show.

    All of the vehicle technology briefing sessions will be held in the new VTC Theater in the Upper South Hall, Booth 3518. The sessions will focus on the impact of advanced vehicle technologies on the aftermarket, future of performance and customization, impact of technology on performance branding, brand democracy, youth sourcing and marketing to enthusiasts, as well as designing for customization, vehicle dynamics of aftermarket-modified vehicles, green performance, connected vehicle technologies, performance engines and lubrication systems and off-road racing. Throughout the week, the center’s exhibit space will highlight SEMA-developed solutions, SEMA’s technology partners, simulations, demonstrations and workshops. Members are encouraged to meet with SEMA’s partners and network with session speakers between sessions.

    Vehicle Technology Briefing #3

    Session: Performance Branding: Designing and Marketing to Enthusiasts
    Date/Time: Tuesday, November 1, 1:00 p.m.–3:00 p.m.
    Location: Vehicle Technology Center, South Hall Upper Level; Booth 35185
    Presenters: Myles Kovacs, DUB; Stewart Reed, Pasadena Art Center; Beau Boeckmann, Galpin Auto Sports; Chip Foose, Foose Design; Jamie Allison, Ford Racing; Darrell Behmer, Ford Mustang Chief Designer

    Description: Technology has democratized traditional design, marketing and branding models. Technology has the power to make, move and reshape markets and it has now led the automobile industry to one of the most exciting times in history for both endemic and new industry players and consumers. Performance branding isn’t about choices in media, but choices in mindset. The future of performance branding, brand democracy, designing for customization, youth sourcing and social networking in the new automotive normal is all about connecting vehicles to consumer’s lifestyles, brands and experiences. From vehicle dynamics and performance accessories to smartphone applications that interact with consumer vehicles and onboard technologies, successful designing and marketing to automotive enthusiasts today requires strategies that make customers part of the brand through design, movements, storytelling and advocacy.

    Your company’s ability to deliver a superior, personalized customer experience will set you apart from your competitors, inspire fans and advocates and drive spending on your products and services. Customers buy your stuff, but more importantly, you need to sell to your fans and enthusiasts what your stuff does for them. Enthusiasts and fans are 10 times more influential than mainstream customers. Youth sourcing taps beachheads of enthusiasts and fans with ideas and empowers designers and marketers with powerful insights and frontline context. Leading companies think of their products as the content and the design, marketing, branding and social packaging as the context. This panel will present and discuss the latest trends in brand democracy and frontline social and design thinking and explore how technology and consumer expectations are impacting the platforms, systems and perceptions of vehicles today and in the future.

    New Products Showcase Photo Gallery Now Open

    The 2011 LTAA New Products Showcase Photo Gallery is now open on the LTAA website. Photos of the 60+ products that were on display are still being added, so visit the site regularly for updates. View the photo gallery.

    The New Products Showcase gives LTAA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the LTAA website where they live until the next year’s products are posted. The photos are also presented in a video in the LTAA booth and during the LTAA Fall Nationals Awards Reception at the SEMA Show.

    Not yet an LTAA member? Let the LTAA New Products Showcase be one of your reasons for joining. Companies may download the LTAA application from the LTAA website. Just click on the big red button that says “Join This Council.”

    More than 60 products from 35 LTAA-member companies were on display at the 2011 LTAA New Products Showcase.

    What's the Value of Being an LTAA Member?

    New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

    Networking – LTAA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to LTAA members and light-truck industry professionals around the world.

    Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

    Education – and LTAA-specific learning track on the new SEI from SEMA, coming soon!

    Are you on Facebook, LinkedIn or Twitter? LTAA Is!

    Be sure to follow LTAA on all of your favorite social networking sites.

    To find these sites, go to and use the links in the top right-hand corner.

    LTAA Column in SEMA Member News

    Read LTAA's column featured in the September/October issue of SEMA Member News.

    For more information about LTAA, contact Jim Skelly.

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    MPMC Logo  
    Visit MPMC's website.  

    100 Exhibitors Chosen from Record Number of Applications

    The “lucky 100” exhibitors for the 2012 MPMC Media Trade Conference have been selected, and the complete list will be published in the next edition of SEMA eNews. The 100 companies were selected via a random number “lottery” from 122 exhibitor registrations. As of this writing, companies are being notified of their status via e-mail.

    “That’s a record number of exhibitor registrations,” said MPMC Chairman Kyle Fickler of Weld Racing, “which clearly shows the perceived value of the event to our membership. We appreciate everyone who submitted a registration.”

    The 22 companies who did not make it through the lottery process are automatically placed on a “wait list." If an exhibitor chooses to drop out of the event before media registration opens in early October, the first company on the wait list is called to fill the slot. Open slots are filled from the wait list in random number order.

    “The good news for companies on the wait list,” added MPMC Chair-Elect Vic Wood of Hedman Hedders, “is that anyone on the wait list in 2012 is guaranteed a spot in 2013 simply by submitting a timely registration next year. Even if a company has the absolute worst lottery or gambling luck in the world, they can still get in every other year by virtue of this rule. So, all is not lost by being the wait list. A year goes by ever so quickly.”

    Companies may still submit a registration through Jim Skelly at SEMA. However, late registrations are placed at the bottom of the wait list and are not eligible for a guaranteed spot in 2013.

    The 2012 MPMC Media Trade Conference takes place January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. This is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face meetings. Nowhere else can a manufacturer have opportunity to spend so much face time with so many automotive journalists.

    Not yet an MPMC member? Join now at Only MPMC-member companies have a chance at being one of the “lucky 100” to spend three days with automotive editors.

    Manufacturers and Media Gather at Breakfast Mixer

    Approximately 30 motorsports parts manufacturers and media got together for an informal breakfast mixer Friday morning, September 2, at the NHRA Mac Tools US Nationals in Indianapolis.

    “This was an experiment of sorts,” said MPMC Chair-elect Vic Wood of Hedman Performance. “We (MPMC) are looking at establishing meetings and/or mixers like this at venues where a number of motorsports parts manufacturers, be they MPMC members or not, will be already attending. This was a small gathering, but I’m certain that word-of-mouth from attendees will help attendance at the next one (TBD). There was great networking all around, and we were very pleased to see some members of the media in attendance. We’ll do more of these for sure.”

    The next scheduled MPMC gathering is the MPMC Hall of Fame Breakfast on Friday morning at the PRI Show in Orlando, Florida.

    Are you on Facebook, LinkedIn or Twitter? MPMC Is!

    Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    Take a Friend to a Race Fan Page

    The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

    MPMC Column in SEMA Member News

    Read MPMC's column featured in the September/October issue of SEMA Member News.

    For information about MPMC, contact Jim Skelly.

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    PRO Logo  
    Visit PRO's website.  

    Are you on Facebook, LinkedIn or Twitter? PRO Is!

    Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    PRO Column in SEMA Member News

    Read PRO's column featured in the September/October issue of SEMA Member News.

    For information about PRO, contact Zane Clark or call 909/978-6696.

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    SBN Logo  
    Visit SBN's website.  

    SEMA Businesswomen's Highlight

    The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

    The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

      Erika Garcia

    BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

    What is the most satisfying aspect of your job?

    Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

    How long have you been involved in the aftermarket industry?

    About 18 months.

    What brought you into this industry?

    The introduction of this new line of locks.

    What are your major professional accomplishments?

    I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

    Are you a member of any other organizations?

    SEMA's Young Executives Network (YEN).

    Who is your industry mentor?

    Jerry Nuñez, manufacturer sales rep for IMS Products.

    What is the best piece of advice you’ve ever received?

    Smile at all times.

    What would someone meeting you for the first time be surprised to learn?

    I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

    What is your dream car?

    Lexus IS F.

    What is your favorite pastime?


    SEMA Businesswomen’s Network Debuts Speed Networking Event Video

    The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

    While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

    With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

    Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

    SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

    Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

    You Ought to Be in Pictures!

    The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

    And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

    Want to get involved in the industry but don't know how? We have an app for that! Go to, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

    Don’t Be Out of the Loop—Stay in Touch

    The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

    On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit to make sure you don’t miss a thing!

    Discover the SEMA Mentoring Program—Powered by the SBN

    “I’ll get by with a little help from my friends…” - Joe Cocker

    Everyone needs help or expert advice from time to time, and SEMA’s
    Mentoring Program is an excellent resource to get answers to all your
    questions. Whether you need to know more about SEMA, market information
    for a start-up company or advice on how to approach your boss about a
    new position, the SEMA Mentoring Program can help.

    “Ask A
    Mentor” is perfect for one-time questions. You can expect multiple SEMA
    mentors to provide online guidance and answers to your industry-related

    Short-term Assistance/Guidance is for help with a
    specific project or task. A SEMA council/committee mentor with the
    expertise you seek will be paired up with you to provide guidance with
    your project.

    Long-term Relationship is helpful for developing
    your professional career. In this program segment you will be paired
    with a SEMA council/committee mentor who will provide guidance and
    assistance for ongoing career development or a long-term project.

    So whether you just need an answer to a question or you want to
    cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by
    the SBN is available to help. After all, we can all use a little help
    from our friends.

    Visit the SEMA Mentoring Program now.

    Are you on Facebook, LinkedIn or Twitter? SBN is!

    Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    SBN Column in SEMA Member News

    Read SBN's column featured in the September/October issue of SEMA Member News.

    For information about SBN, contact Bryan Harrison.

    Back to Top

    SPC Logo  
    Visit SPC's website.  

    Find the Business Possibilities Through the SPC

    Participate in the automotive aftermarket at a whole new level by joining the SPC.

    The purpose of SEMA councils is to help our member companies succeed
    and prosper. In the SPC, our mission is to provide market information,
    education and support to our members concerning new and emerging
    trends. Whether it’s the latest business technology, forecasting sales,
    future marketing solutions or up and coming vehicle platforms, we give
    you and your company the chance to see what’s on the horizon.

    Then we’ll help you understand and acquire the skills, tools and
    technologies to lead the way. The SPC has the most diverse membership
    of any SEMA council, and that will allow you to network with other
    professionals from every facet of our industry and gain insights into
    areas you may not have previously considered. Find out about the parts,
    people, technologies, strategies, trends and, most important,

    This is your chance to give something back to the industry, your
    profession and to grow personally along the way. Join the SPC today and
    become an active member of the specialty equipment and automotive
    market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

    Are you on Facebook, LinkedIn or Twitter? SPC is!

    Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    SPC Column in SEMA Member News

    Read SPC's column featured in the September/October issue of SEMA Member News.

    For information about SPC, contact Bryan Harrison.

    Back to Top

    WTC Logo  
    Visit WTC's website

    Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

    What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

    The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

    Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

    Science and Technology Task Force

    Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

    Education Task Force
    Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

    Communication and Marketing Task Force

    Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

    SEMA Show Task Force

    David Insull (American Tire Distributors) chairs this group and can be reached at The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

    There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

    Are you on Facebook, LinkedIn or Twitter? WTC is!

    Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    WTC Column in SEMA Member News

    Read WTC's column featured in the September/October issue of SEMA Member News.

    For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

    Back to Top

    YEN Logo
    Visit YEN's website

    Join the YEN Mixer on September 20
    Members of YEN located in or traveling to the Performance Warehouse Association (PWA) Conference or the Phoenix area are invited to the Motorsports Parts Manufacturers Council (MPMC)/Manufacturers Rep Council (MRC) Mixer, Tuesday, September 20, 6:00 p.m.–8:00 p.m., at Aunt Chiladas.

    The event is a great opportunity to meet other young executives in the specialty-equipment market, learn from top industry veterans and enjoy some appetizers and drinks with a few new friends.

    RSVP to SEMA's Senior Manager of Councils Bryan Harrison at or call 909/978-6691.

    SEMA Loan Forgiveness Program

    Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

    “SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

    Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

    The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at

    Join YEN

    you know that the SEMA Young Executives Network has more than 500
    members networking in the industry and is the largest SEMA committee?
    If you are employed by a SEMA-member company and are under the age of
    39, then you can join the SEMA Young Executives Network for FREE. If
    you are interested in becoming part of the team, please visit our
    website at

    YEN Member of the Month Spotlight

    Did you know that YEN has a Member of the Month Spotlight on the SEMA
    website and that anyone can be nominated? To view previous selections
    or to make a nomination, visit

    Are you on Facebook, LinkedIn or Twitter? YEN is!

    Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    YEN Column in SEMA Member News

    Read YEN's column featured in the September/October issue of SEMA Member News.

    For information about YEN, contact Bryan Harrison.

    Back to Top

  • YEN Logo

    Andrew Schroeder on… Recipes to Succeed

    Andrew Schroeder, 37 Years Old
    Vice President, Ben Murphy and Associates; YEN Member

    Sometimes the path to success is right in front of you; other times it’s not even remotely close. The second option was precisely the “path,” if you will, for Andrew Schroeder.

    Schroeder is the vice president of Ben Murphy and Associates, a national rep agency. Twelve years ago, Andrew was the manager of a pizza parlor in North Jersey. As his path would have it, the next thing he knew, he had found his calling as a manufacturer’s sales rep. SEMA Member News recently caught up with Schroeder to learn more about this active YEN member. 

    SEMA Member News: So, how did a pizza parlor manager become an automotive sales rep? 

    Andrew Schroeder
    Andrew Schroeder is the vice president of Ben Murphy and Associates, a national rep agency.


    Schroeder: I grew up around sports car enthusiasts and spent a lot of time at the racetracks when I was young. I relished the times I could help my uncle and brother work on their cars. The memories are countless and fond; the experience, which I did not know then, became the foundation for my lifetime career.

    In 1985 I purchased my first car, a VW GTI. The car didn’t stay stock for long. It was easy to see my passion when I was on the road, but, more importantly, it flowed from me in just about any conversation I had. Many people tried to guide me on my career path, saying things like, 'Andrew you can’t toss pizza forever.'  However, I was young. I had enough money to live and to play with my car. My whole life was in front of me. What more did I need?

    Then, through a mutual friend I met Ken Gallant. Ken worked for the aftermarket company Ben Murphy and Associates (BMA), and as a young man and car enthusiast, it sounded to me like he had the perfect job.

    I was 25 at this point, and after working in restaurants doing everything from washing dishes to being a line cook to managing, I was ready for something more. I remember the day very clearly. I was sitting on a ski slope at Belleayre Mountain in New York with Ken during one of our numerous ski trips. We had been talking about his job more and more lately. I was intrigued, so I simply asked him if they had any openings. Ken said they did need some help at a “Big Show.” I was pumped and ready to help. I wanted to see and learn more. This was when I met Ben Murphy.

    At the end of the show I had a brief conversation with Ben, and he told Ken to hire me to help work Keystone and other accounts. This was the beginning of my new job. I worked one or two days a week, doing all the things that no one else wanted to do, until I eventually made the switch to full-time. Looking back on it now, I realize that I ended up working one full day at what was one of the first-ever Keystone Big Shows. Twelve years later I am fortunate to have been there every year since.

    When Ben tells the story of the day we met, he says he had an epiphany. He says he knew right then and there he had to hire me. Epiphany or not, all I can say is I have been thankful for Ben taking a chance on me everyday since. Ben gave me the opportunity for a “new job.” I turned that into a lifetime career.

    SMN: What is one factor of your development that you would attribute your current success to? 

    Schroeder: When I started my career I didn’t know much, therefore I was not only willing, but also excited to dive in and be “in the trenches.” This allowed me learn from many different angles and exposed me to a myriad of different facets of the industry. I matured quickly in my career, learning in a manner that taught me through vast experiences. Many people don’t want to make the personal sacrifices required to work that way. It is not easy to be “in the trenches.” Given all I have done, I would do it over just the same. To this day I still feel that if you sit in your office rather than getting out there, you are passing up many opportunities that will help you reap the rewards of success.

    SMN: It takes hard work and perseverance to succeed and change your life. How important do you feel it is for someone to never forget his or her roots?

    Schroeder: As soon as you forget where you came from, you are doing yourself a wicked injustice. We all neglect the past from time to time when things are going well, but it is important to reflect on what got you there. We can’t forget the experiences that we had before the success. Some things worked, and some didn’t. You need to always learn and evolve in this ever-changing industry. Complacency is death, and to believe you can keep doing things the same way you did 10 years ago is foolish.

    It was not all too long ago I was washing dishes for $6 an hour. When I look back and see how I have changed and grown it is humbling. We all have our story—grass rooted or silver spooned.

    I work with the mentality to treat everyone equally no matter what their title is. Remember that we all have roots; a story and evolution that got us here...and never forget it.

    SMN: How do you balance your social life and work to enjoy successes in both?

    Schroeder: After more than a decade, I am still trying to find a balance. Just like your business and your relationships, balance is something that takes continuous effort. Three years ago I made an effort to balance life—not balance my work with my social relationships, but balance my life. There is a monumental difference. By balancing my life I am taking the two major segments of my life and joining them in a way where they work together, rather than having them push and pull. It is all too easy to fall victim to letting one destroy the other.

    Setting aside time for social endeavors is essential. It rejuvenates the soul and relaxes the mind. I make a conscious effort to commit to my social life with the same ferocity that I commit to my business—I fully delve into each singularly. This balance has allowed me to fully enjoy my time away from work and have a healthier personal life. In return, when I am working I am more focused and motivated.

    SMN: Who do you look to as a role model and why?

    Schroeder: Being a manufacturer's representative, you have contact with so many different people. Starting my career at 25, many people in the industry touched me in a countless number of ways. However, there are two individuals who stand out—Gary Peek, senior vice president of sales and marketing for Eibach Springs and my partner at BMA, Ben Murphy.

    I had the opportunity to work with Gary right from the beginning. Over the years Gary has always been a strong supporter of me, and I truly admire how he approaches business. He has challenged me to be the best I can be and continues to encourage me to reach farther than I would alone. Gary is the epitome of a mentor and a true testament to gentlemen.

    When I think of my other major role model, words alone cannot convey the significant impact Ben Murphy has had on my life. Ben’s steadfast dedication to entrepreneurship is remarkably inspiring. You cannot leave the room having heard the story of Ben Murphy and not feel empowered to change the world. I always have and always will respect him with great humility for all his battles, conquests and successes.

    Beyond that, Ben has been a strong boss and business partner over the last 12 years. He has allowed me to grow and succeed, while providing me with a sound base and all the tools required to perform. From the beginning Ben told me, “I would rather you make a bad decision than no decision.” This was Ben’s way of letting me know I had the support I needed to make decisions and grow the business. I credit him to this day for those words, and as I now know through the experience of his hand, he is 100% correct. Indecision is success’ worst enemy.

    SMN: What advice would you give to a YEN member that wants to grow and succeed in this industry?

    Schroeder: Listen and ask.

    Listen to everyone around. Learn and absorb everything you can. This will help you to make solid decisions. Also, ask. If you don’t know something and you don’t ask… well, you are right where you started, and not knowing has never gotten anyone anywhere.

    SMN: So what’s your secret pizza recipe?

    Schroeder: Not happening! I kid. I was actually thinking about the recipe that we used in the pizza place for dough and sauce just last week. To be honest I don’t remember it. However, as with all good things… relish them while you can and then get ready to move on to the next great thing.                


    nhra nhra2

    Jason Line raced to his second win of the Countdown to the Championship in his fourth consecutive final-round appearance Sunday at the Auto-Plus NHRA Nationals at Maple Grove Raceway in Reading, Pennsylvania. But the win, his sixth of the season, may not have been the biggest boost of the weekend to his already impressive points lead in Pro Stock. It was the 6.477-second run during eliminations that did that. The national recording-setting pass, the quickest in NHRA Pro Stock history, shattered the previous record set and gave the driver of the Summit Racing Pontiac GXP a 20-point bonus at the end of the day. When all was said and done, Line left Maple Grove Raceway with a 181-point lead over second-place driver Greg Anderson heading into the final three races of the season.

    “This was probably the best day I have ever had racing and it feels great,” said Line. “My Summit Racing Pontiac was absolutely phenomenal all weekend, just as it has been for quite some time. Believe it or not, as well as it ran, I think there actually might have even been some left in it.”

    While Line was setting the national record in Pro Stock, Top Fuel pilot Del Worsham was doing the same in his category. On the final pass of the day, Worsham powered his Al-Anabi Racing dragster to a 3.735-second pass to set the national record in the nitro class. Though Worsham fell in the final round to points leader Spencer Massey on a holeshot, Worsham’s record held strong to give the driver a 20-point bonus and move him to within 74 points of Massey. Other race winners at the Auto-Plus NHRA Nationals included Funny Car driver Robert Hight, whose win moved him up from sixth to fourth in the point standings, and Pro Stock Motorcycle rider Hector Arana Jr., who moved to within 35 points of leader Eddie Krawiec.

    The NHRA Full Throttle Series makes its next stop of the Countdown to the Championship in the desert of Phoenix for the NHRA Arizona Nationals, October 14–16 at Firebird International Raceway. For tickets, call 602/268-0200 or log on to


    With three of the NHRA’s biggest legends—“Big Daddy” Don Garlits, Shirley Muldowney and “Big Jim” Dunn—scheduled to be on hand to help celebrate NHRA’s 60th Anniversary season visit to Firebird International Raceway, the 2011 NHRA Arizona Nationals promises to be a can’t-miss event for fans in the Desert Southwest. All three NHRA legends will be available throughout the weekend for meet and greets and autograph sessions with fans and will also participate in the already popular Track Walk with a Legend on Sunday morning. The NHRA Arizona Nationals will also mark the fourth of six stops in the 2011 NHRA Full Throttle Countdown to the Championship and points leaders Spencer Massey (Top Fuel), Matt Hagan (Funny Car), Jason Line (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) will be hoping to add to their leads as they race to secure the 2011 NHRA Full Throttle Series world championship. For tickets to the NHRA Arizona Nationals, call 602/268-0200 or log on to


    NHRA ARIZONA NATIONALS, FIREBIRD INTERNATIONAL RACEWAY, October 14–16: The NHRA Full Throttle Drag Racing Series makes its fourth stop in the Full Throttle Countdown to the Championship in Chandler, Arizona, just outside of Phoenix. Defending event winners are Cory McClenathan (Top Fuel), Jack Beckman (Funny Car) and Mike Edwards (Pro Stock). (Pro Stock Motorcycle was not contested in 2010). For tickets, call 602/268-0200 or log on to For media credentials, contact Director of Media Relations Anthony Vestal at

    The NHRA Full Throttle Drag Racing Series makes its stop at the penultimate race of the season in Las Vegas. Defending event winners are Tony Schumacher (Top Fuel), John Force (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 702/644-4444 or log on to For media credentials, contact Media Relations Manager Alex Baca at

    The NHRA Full Throttle Drag Racing Series makes its final stop of 2011 where it all began in sunny Southern California. It is also the spot where all four world champions will be crowned. Defending event winners are Antron Brown (Top Fuel), John Force (Funny Car), Shane Gray (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle). For tickets, call 800/884-NHRA (6472) or log on to For media credentials, contact Media Relations Manager Zak Elcock at



    Pro Stock Motorcycle rider Hector Arana Jr. following his second win of the season Sunday at the Auto-Plus NHRA Nationals: “Right now, we have a lot of momentum. My runs have been improving, and we plan to keep this streak going. This should help me for the rookie of the year and give me a good chance for the championship. I finally got to qualify No. 1 and win the race. That’s something I’ve been trying to do all year long.”



    On April 27, 2008, Ashley Force Hood made NHRA history when she became the first woman to win a Funny Car event at the Summit Racing Equipment NHRA Southern Nationals at Atlanta Dragway. Force Hood powered her Castrol GTX Ford Mustang past father and team owner John Force in the final round to secure her first Funny Car victory. Force Hood’s first win was voted the eighth greatest moment in NHRA history this week by fans.



    3: That’s how many finals Top Fuel pilot Spencer Massey has been in since the Countdown to the Championship began. Massey raced to his first win of the Countdown Sunday at the Auto-Plus NHRA Nationals. Can Massey keep his perfect final round appearance record alive when the NHRA Full Throttle Series heads to Phoenix and the NHRA Arizona Nationals?



    …that with his fifth win of the season Sunday at the Auto-Plus NHRA Nationals, Funny Car driver Robert Hight moved from sixth to fourth in the point standings, 52 points behind leader Matt Hagan. Right now 55 points separate the top five drivers in the Funny Car point standings.

    For more information, contact NHRA Media Relations at 626/914-4761 or log on to the NHRA Media Center.

Spy Shots

  • Corvette C7

    The latest shots of the ’14 Corvette C7 delivered by the shooters at Brenda Priddy & Co. show a vehicle that has gone on a slight diet. According to the shooters on sight, and based on how the mule is riding on the chassis, the C7 has lost a little width and gained a little length. Upon further review of the photos, Priddy's team estimates that the C7 will measure about 2–3 in. narrower and 2–3 in. longer than the current C6.

    Equally spaced quad exhaust tips can be spotted in the back, and Priddy reports that she has been told to expect the styling to be inspired by the ’63 Sting Ray and to not be surprised if the production C7 has split rear windows and additional design cues from the ’63.

    Regarding what's under the hood, the team's sources say to expect a small-displacement turbocharged V8 that will definitely be matted to a seven-speed manual transmission. The team was told that the seven-speed will help with increasing highway efficiency (better MPG).

    Production of the C7 is expected to begin in June 2013 at GM's Bowling Green facility and should hit dealers in the first quarter of 2014.

    Corvette C7
    Photo Credit: Brian Williams for Brenda Priddy & Co.