|To reach more powersports buyers, exhibitors can secure a kiosk located in the Powersports & Utility Vehicle section in the upper South Hall, while maintaining their primary booth in another area of the Show.|
With hundreds of SEMA Show exhibitors offering products for the powersports market, SEMA Show organizers are expanding the Powersports & Utility Vehicle section of the 2011 event. Through manufacturer kiosks that will be placed in the Powersports & Utility Vehicle section, exhibitors with booths in one of the Show’s 11 other sections will be able to increase awareness, market their products and effectively reach powersports buyers in the most logical and appropriate area of the Show.
“The number of members branching into the powersports market continues to grow each year,” said Peter MacGillivray, SEMA vice president of communications and events. “The new kiosks provide traditional SEMA Show exhibitors that have powersports lines with an efficient and affordable way to participate in the powersports area of the Show.”
The kiosk program is open to manufacturers already exhibiting in one of the SEMA Show’s 11 other sections. For a nominal fee, exhibitors can secure a kiosk that will be located in the Powersports & Utility Vehicle section in the upper South Hall, while maintaining their primary booth in another area of the Show. The kiosk will feature the manufacturer’s branding and marketing materials so that targeted buyers will be able to see what the manufacturer has to offer.
The 2011 SEMA Show is set for Tuesday–Friday, November 1–4, 2011, in Las Vegas. As the largest automotive trade gathering in the world, the annual event features nearly 2,000 manufacturers, 100,000 industry professionals, dozens of educational seminars and several networking opportunities. To learn more about the event, visit www.SEMAShow.com.