Dodge has announced its project-vehicle program for the 2011 SEMA Show. The program will focus on two vehicles: The Dodge Charger and Challenger. Dodge requests that exhibitors interested in building these vehicles for the Show submit three copies of the vehicle proposal.
The deadline to submit proposals is August 12, and Dodge says that vehicles will be awarded on or around August 31. More information on the vehicle is available at www.dodge.com.
Proposals should include the following information:
- An introductory letter defining the theme of the project vehicle and its general content, the vehicle need date and project completion date.
- A list of specific component changes/upgrades, including partnered sources, if appropriate.
- A proposed list of intended events, trade shows, publications, websites, etc., where the vehicle will be promoted. Availability for the 2011 SEMA Show in Las Vegas is required. Please state where the vehicle will be displayed at the SEMA Show, who will sponsor the vehicle and whether it will be placed in a feature spot. Note: Partners are required to promote the vehicle through November 1, 2012.
8½ x 11 color renderings illustrating front/side, and rear appearance (Composite ¾ views acceptable) with the intended color and graphic scheme accurately defined. If the interior will be significantly modified, an interior sketch is recommended as well. Preservation of front-end brand identity (brand emblem and possibly grille features) is mandatory.
Submit proposals to:
Dodge Brand Marketing
1000 Chrysler Dr.
Auburn Hills, MI 48306
For the official announcement from Dodge, click here.