SEMA eNews Vol. 14, No. 28, July 14, 2011

What Has SEMA Done for You Lately?


      The 2011 Business Technology Symposium will include five essential business technology super sessions presented by leading industry experts.

    Whether you’re a small-business owner, on the IT staff or in charge of marketing and sales, you can’t afford to pass up these five essential business technology super sessions presented by leading industry experts. The 2011 Business Technology Symposium (BTS), presented by SEMA’s Street Performance Council (SPC), will be held Wednesday, July 27, 2011, from 10:00 a.m.–4:00 p.m. at the Renaissance Hotel in Long Beach, California. The event will include a networking lunch. Don't miss this opportunity to learn more about emerging trends and technology.

    2011 Business Technology Symposium Super Sessions:

    Mobile's Role in the Automotive Aftermarket (10:00 a.m.): Today's buyers increasingly rely on their mobile devices to make purchases and do product research. Consumers purchased 90,000 parts and accessories and 2,000 cars per week using eBay apps globally in Q1 2011—and that is only one mobile app example! Find out why mobile is an increasingly influential medium when it comes to auto purchases. Innovations in mobile include VIN barcode scanning to upload vehicle information and one-click-parts finder technology to locate parts and accessories specific to your vehicle. Consumers are most likely to remember a parts purchase when they are at a car show, trading tips with a friend at a sporting event or even at the parking lot walking by a custom car—all when you are on the go. Learn more on why auto purchases, especially repair, replacement and modification parts, are such a great fit for mobile. PRESENTER: Steve Yankovich, Vice President of Mobile, eBay.

    Product Design and Manufacturing Technology That Could Change the Aftermarket (11:00 a.m.):
    Imagine a world where new products can be designed as shapes on a computer and easily turned into objects using 3-D printers. You can “print” or make a dozen, see if there is a market for them and “print” 50 more with minor modifications using feedback from early users—all while reducing costs and waste. The technology is here and gaining ground quickly. This session will examine design innovation (customer feedback on product development and improvement), the latest in scanning tools and related equipment (purchase and rental), CAD/CAM software (including inexpensive free tools) and additive manufacturing/rapid prototyping machines. The future is here. Don’t miss this intriguing discussion. PANEL: Tom Myroniak, SEMA; Rodrigo Meraz, 3D InfoTech; Brandon Roby, Whole Hog Technologies; Chris Strong, 3D InfoTech; and Terry Wohlers, Wohlers Associates.

    Manufacturer & Distributor Online Marketing Essentials (1:15 p.m.):
    With limited resources and almost unlimited opportunities, where should your company invest in the digital space? Facebook, Twitter, YouTube, mobile, eCommerce—what will really net the best return on investment? What is the best way to generate new leads and engage current customers? Learn what the current trends are and what’s working best for companies in the aftermarket. PANEL: John Berg, Swirl; Randy Buller, Part Authority; Famous Rhodes, eBay Motors; James Yim, Falken Tire; and Edward Yu, Cie Studios.

    Connecting With Customers: Effective Content Marketing (2:15 p.m.):
    The rules of marketing have changed. Previously, marketing and sales consisted of blanket messages about your company’s superior products or services. Today’s savvy customers want relevant and valuable content that is tailored specifically to them. This session will examine how to develop and deliver compelling content that will help convert prospects to customers as well as how to keep them engaged. PRESENTER: Robert Rose, Chief Troublemaker, Big Blue Moose.

    Capture, Manage & Nurture Leads to Win More Customers (3:30 p.m.):
    It is invaluable when a potential customer initiates contact with your company. But how do you attract them? And once you have them, what is the process to convert them efficiently and effectively? This session will discuss how to attract highly qualified customers, nurture them along in the sales process and work toward converting them to a loyal customer. PRESENTER: Kirsten Knipp, Director of Product Evangelism, HubSpot.

    SAVE $50 when you register before July 22. Registration must be received by July 25. For more information, visit

    Click here to view the 2010 BTS highlights video.

    To donate door prizes or to inquire about sponsorship opportunities, contact Staci Bostock at 909/978-6693 or

Breaking News

  •   eBay Collector Car Day Panel
      Collectible car experts gathered at the Petersen Automotive Museum, July 8, to celebrate National
    Collector Car Appreciation Day, taking part in panel discussions that
    included renowned custom and classic car experts talking shop.

    Collectible car experts gathered at the Petersen Automotive Museum, July 8, to celebrate National Collector Car Appreciation Day, taking part in panel discussions that included renowned custom and classic car experts talking shop.

    Panel participants included Craig Jackson (Barrett-Jackson); Corky Coker (ex-chairman of SEMA 2003–2005, Coker Tire and Honest Charley's Speed Shop); David Freiburger (Editor, Hot Rod magazine); Beau Boeckmann of Galpin Ford, Ed Justice Jr. of Justice Brothers, Richard Earl, grandson of Harley Earl—the father of many iconic auto designs—and host Alan Taylor of Motor Trend TV, plus many others in three separate groups. Highlights of the Los Angeles panel discussions can be viewed at the eBay Collector Car Appreciation page.

    Also on the eBay Motors site will be an auction of a GM Futurliner, one of only 11 made, and a piece of automotive history.  In addition, visitors who go to the eBay Motors Collector Car Appreciation Day site can also sign up to win either a trip to the Barrett-Jackson collector car event in Las Vegas September 22–24 or a trip to the 2011 SEMA Show, with airfare and hotel included.

    Last year, the U.S. Senate helped launch the first National Collector Car Appreciation Day by passing Senate Resolution 513, in order to promote the enjoyment of the automotive hobby and its enthusiasts everywhere. This year, with the day again marked by a Senate resolution, more than 200 events took place, with clubs, cities and individuals celebrating America’s love affair with the automobile.

  •    Las Vegas Sign
      Now is the perfect time to register with Groupon and Living Social to receive updates
    on discounts that you can redeem in Las Vegas during the Show.

    Two of the most popular web-based discount brokers, Groupon and Living Social, offer users the ability to search discounts on everything from restaurants to hotels, tours and activities. In fact, many users search the sites daily for offers or register with an e-mail address to receive daily notifications of the hottest specials. With the 2011 SEMA Show less than four months away, it's the perfect time to register with both websites to receive updates on discounts that you can redeem in Las Vegas during the Show.

    Groupon is extremely user-friendly. Simply select the city you want to search, and click "Continue." Enter your e-mail address and then you'll see the "Featured Deal." New deals appear every day, and many can be redeemed months after purchase. If you know other Show attendees who would enjoy using Groupon, remember to click "Refer Friends" and you'll receive a $10 credit to apply on your next purchase at For iPhone and Android users, try downloading the mobile app to find great deals "on the go." is also user-friendly, offering daily savings on both adult and family-friendly activities. To get started, point your browser to and select Las Vegas from the list of available cities. Once you enter your e-mail address you'll see "Today's Deal" as well as a button dedicated to family-oriented specials.

    SEMA will be tweeting deals from Groupon and Living Social through Twitter–@SEMAShow.

    Register with both Groupon and LivingSocial today, and start searching for the discounts and specials that will help you and your co-workers save money in Vegas.

  •   Scholarship Fund
      For 2011, a total of $112,000 in scholarship awards will be granted to 68 recipients through the SEMA Memorial Scholarship Fund.

    This year, SEMA will distribute a total of $112,000 to 68 individuals through the SEMA Memorial Scholarship Fund. Established to support and foster leadership opportunities in the automotive specialty-equipment marketplace, the fund awards grants to eligible applicants based on academic achievements, work experience, essay content, recommendations and more.

    In addition, recent graduates working for SEMA-member companies are eligible for funds to pay off existing student loans through the fund's Loan Forgiveness Program.

    For 2011, 56 scholarships were provided to those pursuing careers in the industry, and 12 loan-forgiveness awards were presented to qualified employees of SEMA-member companies.

    Scholarship Awards

    • Samuel Ames, Brigham Young University-Idaho
    • Kirk Barber, Indiana University-Purdue University-Indianapolis (Wheel and Tire Council Award)
    • Wayne, Bontrager, University of Wisconsin-Madison
    • Joseph, Book, Universal Technical Institute of Arizona Inc.
    • Brian Botts, California Baptist University, Performance Warehouse Association (PWA Award))
    • Yana Briggs, Art Center College of Design (Phil Weiand Award)
    • Lucas Campbell, Saint Cloud Technical College
    • William Cannon, California State Polytechnic University-Pomona (K&N Engineering Award)
    • William Carpenter, Pennsylvania College of Technology (Joseph B. Amato Award)
    • James Carter, Jefferson State Community College (Jim Borre Award)
    • Meghan Chamberlain, Oakland University
    • Adam Clay, Auburn University Main Campus (Melvin Burton Award)
    • Cayle Christian Damrow, University of Wisconsin-Stout (Harlan Felder Award)
    • Shelley Derks, California State University-Northridge (SEMA Businesswomen's Network Award)
    • Chad Ediger, McPherson College
    • Matthew Enniss, Virginia Polytechnic Institute and State University
    • Gregory Finke, Pittsburg State University (Lund Award)
    • Justin Florence, Bellingham Technical College (Yee Award)
    • Daniel Fourie, Massachusetts Institute of Technology
    • Gary Gamertsfelder, Luna Vocational Technical Institute
    • Joshua Greenplate, Pennsylvania College of Technology
    • Charles Grospitch, University of Northwestern Ohio (Motorsports Parts Manufacturers Council Award)
    • Kalila Haddad, McPherson College
    • Mandar Hazare, Clemson University (Steve Woomer Award)
    • Dylan Hellman, The Art Institute of Colorado (Thurston Warn Award)
    • Isaac Hostetter, Pennsylvania College of Technology
    • John Hunn, Missouri University of Science and Technology (Dan Borre Award)
    • Nina Hunter, Weber State University
    • Jeffrey Jagusch, Northwood University
    • Benjamin Kadron, Western Washington University (Street Performance Council Award)
    • Amy Kao, Carnegie Mellon University
    • Donovan Krehbiel, Kansas State University (Dee Zee Award)
    • Kelly LeClair, Stark State College of Technology (Professional Restylers Organization Award)
    • Kevin Leparski, Southern Illinois University Carbondale (Wally Parks Award)
    • Daniel Linda, Clemson University
    • Sean Lockard, West Virginia University
    • Sean Lorentzen, Marymount College (John Raffa Award)
    • Andrew Mattord, University of Northwestern Ohio
    • Christopher Meyers, School of Automotive Machinists
    • Bradley Miller, Pennsylvania College of Technology (Manufacturers Rep Council Award)
    • Benjamin Mohn, University of Northwestern Ohio (Joe Hrudka Award)
    • Kale Nicodeums, Colorado State University-Pueblo
    • Brandon Peeler, Central Michigan University
    • Matiaz Perez, Texas State Technical College Waco
    • Zachary Prestegard, Minnesota State University-Mankato (Mike Kunzman Award)
    • Matthew Proctor, Weber State University
    • Dave Schenker, Boise State University
    • Michael Scruggs, Clemson University (Eastwood Company Award)
    • James Seeley, Ohio Technical College (OTC Scholarship)
    • James Smith, Georgia Institute of Technology-Main Campus (Bernie Karp Award)
    • Konstantin Sytch, Monroe Community College
    • Christopher Thomas, School of Automotive Machinists (Hot Rod Industry Alliance Award)
    • Collin Veele, Michigan Technological University
    • Eli Villa, Cerritos College
    • Brandon Wight, McPherson College (Jeff Moses/ARMO Award)
    • Caleb Yow, University of North Carolina at Charlotte

    Loan Forgiveness

    • Timothy Belt, University of Northwestern Ohio
    • Zachary Compton, Classic Instruments
    • Melissa Favila, Malco Products Inc.
    • Lance Hunter, Bully Dog Technologies (Light Truck Accessory Alliance Award)
    • Abel Leon, K&N Engineering Inc.
    • Robert Martin, Motor State Distributing/Lane Automotive
    • Corie McElwee, American Honda Motor Co. Inc.
    • Tara Mills, Agri-Cover Inc. (Trudy Thompson Award)
    • Jesse Powell, Aeromotive Inc. (Young Executives Network Award)
    • Kenna Primm, Roush Yates Engines (Top Student Award)
    • Jordan Sneathen, SEMO Classic Mustang Inc.
    • Lindsey White, Westin Automotive Products Inc.

    For more information, contact SEMA Education Director Jamie Eriksen at

  •   spagnola
      Mike Spagnola (left) was the 2010 SEMA Person of the Year award recipient.

    The deadline to submit nominations for the SEMA AwardsSEMA Person of the Year, SEMA Rep Agency of the Year and SEMA WD of the Year—is Friday, July 29, 2011.

    SEMA members are invited and encouraged to take advantage of the opportunity to honor the SEMA-member companies that have demonstrated commitment and dedication to the specialty-equipment industry through professionalism, business ingenuity, ethics and more.

    To access the criteria for each award, visit the SEMA Awards website. The site also lists the previous honorees for each of the awards.

    For questions or more information, contact Staci Bostock at 909/978-6693 or e-mail

Business Tools


      search engines
      The SEMA Education Institute has developed a free online session that will teach you 10 highly effective tips about search engines to boost your site’s traffic today.

    Consumers use the Internet as a primary tool for finding products and services of every type. Search engines, such as Google, Yahoo and Bing, are the most frequent drivers of these potential customers, so search-engine optimization (SEO) is a crucial piece of online marketing.

    The goal of any business website is to generate more visitors for more sales more often. “SEO” means tuning up your company’s website through the use of keywords and descriptions that rank high in the Google, Yahoo and Bing searches, placing your business in the upper showcase positions of search rankings. To boost your site's traffic today, the SEMA Education Institute (SEI) has developed a free online session that will teach you 10 highly effective tips about search engines.

    Search-engine expert Matt Bailey offers concrete methods for increasing website traffic. The webinar covers:

    • The critical on-page factors essential for rankings
    • Techniques that gain valuable links
    • Winning keywords that draw qualified traffic
    • How to make your analytics fun and much more!

    Bailey is the founder and president of SiteLogic Online Marketing and author of Internet Marketing: An Hour a Day. He draws on more than a decade of experience in the Internet marketing industry to show you how to increase your company’s web presence and convert site visits to sales. Known for his entertaining speaking style and ability to make technical topics both understandable and practical, Bailey is a 20-year marketing veteran and master of digital marketing. As a world-renowned speaker and corporate trainer, he has helped companies that include Goodyear, Google, Hilton International, Procter & Gamble, IBM and dozens of others take control of their websites and build strong online reputations.

    Download the fact-packed session here. This course and more than 30 others are part of the SEI online marketing curriculum. These valuable learning tools are currently being offered for free for a limited time, and they can truly boost your company’s bottom line. Visit the site today to get started!

  • A new certification program, available through the California State University San Bernardino (CSUSB), is available to help business owners and professionals increase their knowledge and proficiency of the automotive aftermarket. Endorsed by SEMA, the program consists of four unique online courses, all designed specifically for business owners and managers in the automotive aftermarket.

    “Our goal is to provide SEMA members and the industry with ongoing training and education,” said Tom Myroniak, SEMA vice president of marketing and member services. “It’s great to see organizations, such as CSUSB, offering our industry relevant programs, and we’re happy to endorse the series to our members.”

    The five aftermarket business courses available through the program are: "Principles of Automotive Business Management," "Principles of Aftermarket Marketing," "Aftermarket Finance Components," "Aftermarket Operations" and "Logistics Management." Each four-week series component is available at a single low cost and expected to take one to two hours per week, making it both affordable and convenient for working professionals to participate.

    “This new program was developed specifically with the SEMA member in mind,” said Dick Dixon, Cal State San Bernardino automotive and motorsports management professor and program director. “Business owners and managers, particularly those who are new to the automotive aftermarket or those who simply want to strengthen their knowledge of this unique industry, will find the program to be informative and useful. Student participants will gain new knowledge and skill sets that will help them better understand their marketplace and the management of their enterprise.”

    Because the courses are available online, it’s easy and convenient for participants to complete the program. Each course is expected to take one to two hours per week, and upon completion of the 16-week program, participants will receive a CSUSB Automotive Education Certificate of Competency.

    “SEMA Education Institute offers a variety of training tools,” said Jamie Eriksen, SEMA education director. “Whether it is a SEMA webinar, onsite seminar or third-party programs such as CSUSB’s, our hope is that members will take advantage of the opportunities that are available and continue to strengthen their knowledge base.”

    To learn more about the program and how to participate, contact Dixon at 909/447-0812 or


      Michael Kelly

    Year after year, e-mail continues to be a powerful marketing and sales tool with a high return on investment. You’ve mastered the fundamentals but now you want to take your e-mail campaigns up another notch and fully leverage this important medium.

    Join Michael Kelly, ClickMail Marketing, Thursday, July 21, at 10:00 a.m. (PDT) for a SEMA Education Institute webinar as he discusses more advanced e-mail techniques. Kelly brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail Marketing. During this session, Kelly will discuss:

    • Lifecycle and drip-marketing e-mail strategies
    • Integrating e-mail with social media
    • White lists, black lists and other considerations
    • E-mail for mobile phones
    • Key strategies for A/B-split testing

    Don’t miss this opportunity to expand your knowledge and take your e-mail marketing efforts to the next level. Join Michael Kelly and SEI, Thursday, July 21, at 10:00 a.m. (PDT) for this instructive webinar.

    Participate live or download the webinar when it’s convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.

    Members: click here for more information and to register.

    Non-members: click here for more information and to register.


      GE Money
      The CarCareONE consumer credit card allows members to offer
    their customers more time to pay with six- and 12-month special financing options

    SEMA offers many benefits that can help members save money and grow their businesses, including consumer credit solutions. SEMA has partnered with GE Money on the CarCareONE consumer credit card, which allows participants to offer their customers more time to pay with six- and 12-month special financing options. It’s a win-win program for participating members and their customers. CarCareONE participants can:

    • Create loyalty that translates to repeat customers, referrals and steady business.
    • Demonstrate care for customers, their cars and their safety.
    • Build customer trust in their business.

    According to GE Money, a customer’s first credit card purchase averages $1,210 for the 12-Month CarCareONE card and $658 for the six-month CarCareONE card while other bank cards average only $180.

    For more information or to enroll, go to or contact Monica Terlouw, SEMA's senior director of member development, at 909/978-6695 or

  • Are you hunting for a new job? The “Positions Available” section in the
    SEMA Member Classifieds lists more than 50 job openings around the
    country. Here are some of the latest classifieds posted to the website.

    • AAM Competition, located in Annapolis Junction, Maryland, is hiring an entry-level high-performance sales associate. Responsibilities entail retail sales, phone sales, Internet sales and the duties that
      go along with an effective sales position, such as great customer service
      and follow-up. Must have more than two years of sales experience.
    • Keystone Automotive Operations, located in Exeter, Pennsylvania, is hiring a data editor – technical lead to develop and maintain relationships with vendors, set-up and maintain suppliers' catalogs in the electronic catalog database and review and address jobber and sales application-reported errors within 24 hours. The successful candidate must have a high school diploma/GED and advanced automotive knowledge. Managerial experience is preferred.
    • Weld Racing, located in Kansas City, Missouri, is looking for a technical sales representative to help the company grow existing street
      performance product lines while also assisting the launch of new product
      lines into new markets. Wheel sales experience is not required, but the
      successful candidate will have industry experience and be familiar with trends in Pro Touring, G-Machine and related road-racing markets.
    • TruXedo Inc., located in Yankton, South Dakota, is hiring an engineering manager with five or more years of proven success in motivating and leading a team to accomplish goals in a fast-paced environment. The successful candidate must demonstrate strong project management skills and have experience in developing and implementing engineering best practices and product change validation.

    For more job listings, click here.

New Products and Technology


    BMW 1-Series

    BMW is planning an all-new lineup of FWD, premium small cars, and the
    photo pros at Brenda Priddy & Co. have delivered shots of several
    tiny Bimmers. According to the shooters, the future of BMW's 1-Series badge may be a little confusing due to the automaker's plan to release a RWD 1-Series lineup and a FWD 1-Series lineup. Pictured here are images of the FWD 1-Series GT.

    Riding on the "UKL" platform, this new BMW will share its underpinnings with the next-generation MINI Cooper. While this platform will be used mostly for front-wheel-drive applications, Priddy says that there should be at least one AWD variant in the works as well.

    This new front-drive lineup will spawn a few other body styles besides the "GT" model in these photos—an estate model, supposedly dubbed the "Family Activity Sports Tourer," and a smaller hatchback will round out the lineup.

    With these new BMWs still at least 18–24 months off, Priddy tells us that powertrain details are very limited, although the team is sure it will consist of naturally aspirated and turbocharged four-cylinder motors.

    According to Brenda Priddy & Co., BMW board member Ian Robertson revealed at the Paris Motor Show that this new lineup will make it to U.S. dealers. Priddy expects the vehicles to debut sometime in the middle of 2013.

    BMW 1-Series GT
    Photo Credit: Brenda Priddy & Company

Law & Order

  • The U.S. House Judiciary Committee approved a SEMA-supported bill that would require federal judges to impose monetary sanctions against lawyers who file frivolous lawsuits. Under current law, federal judges are allowed, but not required, to impose penalties. The “Lawsuit Abuse Reduction Act” (LARA) would also eliminate a provision in current law that allows lawyers to avoid penalties by withdrawing frivolous claims after sanction proceedings have begun. Courts could also award the prevailing parties reasonable expenses and attorney's fees in defending against a frivolous lawsuit. Similar legislation has been introduced in the last decade, most recently in 2005, when the House passed a bill but it failed in the Senate. This year’s bill has been sent to the House floor for further consideration. 

    For more information, contact Dan Sadowski at

Global Update



    Brazilian car builder Sigma and Fullpower magazine have teamed up to create a replica ’33 Chevy SEMA world car featuring SEMA-member products. The replica ’33 Chevy will be designed to be street driven and suited for the racetrack. Classic and replica vehicles are popular in Brazil and will be among the niche opportunities for U.S. manufacturers, which will be discussed during a seminar on the Brazilian market during the upcoming SEMA Show. For more information on the 2011 international seminars contact Linda Spencer at

    Team up with Fullpower—a leading Brazilian consumer magazine—by providing products for two builds: a VW Gol and replica ’33 Chevy. Products sought include (but are not limited to) wheels, tires, suspension, filters, superchargers, exhaust and air-intake systems. This program is only open to SEMA Show exhibitors.

    To participate in the program, send an e-mail to Eduardo Bernasconi (editorial director) at

    Koyoma Imports and Fullpower are sponsoring the VW Gol project vehicle, which has been the best-selling car in Brazil for the past 30 years and is sold throughout Latin America.  


  •   china
      In addition to a day-long series of one-on-one meetings with pre-vetted
    buyers from throughout China, the SEMA delegation enjoyed dinner last
    year at the Great Hall of the People. The building is used for
    legislative and ceremonial activities and also functions as the People's
    Republic of China's parliament building. Invitations will once again be
    issued by the Chinese government to the entire SEMA delegation to
    attend this important networking event.

    Interested in selling into the largest automotive market in the world? Consider joining SEMA's upcoming program in Beijing, China, September 7–10. Just bring yourself, some brochures and perhaps a few product samples. We handle everything else, including providing pre-vetted buyers from throughout China and, as part of this low-cost turnkey program, we also provide hotels, meals, exhibit space in this hotel-based program and VIP admittance to the China International Auto Parts Expo (CIAPE). Airfare is not included.

    For more information, contact Linda Spencer at

  • Sign up for a free listing in the 2011 SEMA International Buyers' Guide using this online form. This export directory will be distributed to international buyers at the 2011 SEMA Show and year-round at major overseas trade shows. This benefit is available only to 2011 SEMA Show exhibitors.  

    For more information, contact Linda Spencer at

People, Places, & Racing News

  • Held the weekend of July 9, the inaugural JE Pistons NMRA/NMCA West Coast Shootout, Presented by Lucas Oil, brought exciting dragrace action for Southern California-area fans. Mickey Thompson sponsored the Xtreme Drag Radial and Wild Street classes, which showed cool, wheels-up action.  Centerforce sponsored the naturally aspirated class and Ford Racing sponsored the popular Mustang Madness category.

    An extra-special opportunity for bracket racing was the TREMEC True Street event, with an exclusive Racers Against Street Racing (RASR) promotion. The RASR category is designed to take racing off the streets and put it on the track...where it belongs!  (See:

    More than 20 magazines and website administrators (including Hot Rod, Car Craft, Muscle Mustangs, 5.0 Mustang, and more) mixed it up at the Auto Club Dragway ¼-mile strip with street-type racers for a good time and a good cause. Upwards of $10,000 in prizes was supplied by NMRA and NMCA sponsors, which included ACT, AEM, Aeromotive, ARP, ATI Performance Products, Auto Meter, Baer Brake Systems, Comp Cams, Edelbrock, Eibach Springs, Exedy Racing Clutch, FAST, Flowmaster, Hawk Performance, Hurst, JE Pistons, Lucas Oil, Lunati, Nitto Tire, Quick Fuel Technology, RHS, Ross Racing Pistons, SPEC Clutch and ZEX.

    The following are the results from the True Street event. For complete results, visit

    RASR True Street:

    • Overall Winner – Mike Nordahl – ’64 Chevy Nova – 10.258 Average (won an NHRA Wally)
    • Runner-Up – Brian Rock – ’65 Pontiac GTO – 10.523 Average
    • 11-Second Winner – Jacorie Gray – ’71 Chevy Vega – 11.813 Average
    • 12-Second Winner – Nita Clein – ’72 Plymouth Duster – 12.004 Average
    • 13-Second Winner – Norm Knox – ’11 Ford Mustang – 13.154 Average
    • 14-Second Winner – Jason Lafrenz – ’93 Ford Mustang – 14.07 Average
    • 15-Second Winner – Gregory Anderson – ’07 Ford Mustang – 15.229 Average

    Media vs. Manufacturers True Street:

    • Overall Winner – Steve Rupp with Camaro Performers – ’68 Chevy Camaro – 11.589 Average (won an NHRA Wally)
    • Runner-Up – John McGann with Car Craft – ’66 Chevy Chevelle – 11.789 Average
    • 12-Second Winner – Will Baty with Centerforce – ’10 Chevy Camaro – 12.160 Average (won an NHRA Wally for fastest manufacturer)
    • 13-Second Winner – Evan Smith with Muscle Mustangs & Fast Fords – ’12 Ford Mustang – 13.087 Average
    • 14-Second Winner – Kevin McIntosh with Power TV Media –  ’07 Dodge Magnum – 14.124 Average
    • 15-Second Winner – Dave Wallace with Hot Rod Deluxe – ’03 Mercury Marauder – 15.998 Average


       2011 RASR Event    2011 RASR Event   2011 RASR Image
      With no fear of getting a ticket, participants went full throttle during the True Street event.   Hot Rod Editor Rob Kinnan (left) and Editor-in-chief David Freiburger both participated in the True Street challenge.
      Resting in the shade, SEMA Chairman-Elect Nate Shelton's Dodge Challenger displayed the latest gear from Hurst.




    Funny Car points leader Mike Neff raced to victory Sunday at the O’Reilly Auto Parts Route 66 NHRA Nationals, claiming his fourth victory of the season. In the process, the driver of the Castrol GTX Ford Mustang gave Ford its milestone 200th Funny Car victory. With the win, Neff increased his series lead to 172 points over second place Jack Beckman with five races remaining in the 16-race NHRA Full Throttle Drag Racing Series Regular Season. Other winners at Route 66 Raceway included Del Worsham (Top Fuel), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle).

    nhra 2

    Four-time Pro Stock world champ Greg Anderson had a weekend to remember in Chicago. The driver of the Summit Racing Pontiac GXP earned his first No. 1 qualifying award since July 2009, ending a drought that spanned 43 races. He took the momentum from that accomplishment and went on to earn his 67th NHRA victory, which ties him for fifth on the NHRA all-time wins list. The win also gave Anderson his first Wally at Route 66 Raceway, the last track on the NHRA circuit where Anderson had not yet won. He moved to second in the point standings with the victory and became only the 10th driver in NHRA history to earn 500 elimination-round wins.


    The NHRA Full Throttle Drag Racing Series heads to the Rocky Mountains of Denver and the first of three stops in the grueling Western Swing. Defending event winners are Doug Kalitta (Top Fuel), Robert Hight (Funny Car), Allen Johnson (Pro Stock) and Andrew Hines (Pro Stock Motorcycle). For tickets, call 800/664-UWIN (8946) or log on to For media credentials, please contact Media Relations Manager Zak Elcock at

    The NHRA Full Throttle Drag Racing Series heads to Sonoma, California, and the second of three stops in the famed Western Swing. Defending event winners are Larry Dixon (Top Fuel), Ron Capps (Funny Car), Jeg Coughlin (Pro Stock) and Michael Phillips (Pro Stock Motorcycle). For tickets, call 800/870-RACE (6223) or log on to For media credentials, please contact Director of Media Relations Anthony Vestal at

    O’REILLY AUTO PARTS NHRA NORTHWEST NATIONALS, PACIFIC RACEWAYS, August 5–7: The NHRA Full Throttle Drag Racing Series visits the Great Northwest and the Seattle area to finish the three-race Western Swing. Defending event winners are Cory McClenathan (Top Fuel), Tim Wilkerson (Funny Car) and Greg Anderson (Pro Stock). For tickets, call 253/639-5927 or log on to For media credentials, please contact Director of Media Relations Anthony Vestal at



    Erica Enders lost in the Pro Stock final to Greg Anderson Sunday at Route 66 Raceway and, for at least a moment, a major NHRA accomplishment was put on hold. Enders, 27, is trying to become the first female driver to ever win in NHRA Pro Stock competition. She is the fifth female to race in the category and by far the most successful. Her final-round appearance on Sunday was her second of the season (also Bristol) and the fourth of her career. She also has claimed two No. 1 qualifying positions this season behind the wheel of her ZaZa Energy Chevy Cobalt and sits seventh in the point standings.

    Anderson said he was worried about racing her in the final and was thrilled that he didn’t become her first final-round victim:

    “At least for one week, we held the girl off from winning a national event,” Anderson said. “But don’t get me wrong, it is going to happen this year, and maybe many times. She is doing a fantastic job. I was scared to death running against her in the final. She’s the real deal.”

    There have been 11 different women score victories in NHRA Full Throttle Drag Racing Series competition, including seven in Top Fuel, two in Funny Car and three in Pro Stock Motorcycle.



    NHRA Top Fuel legend Joe Amato became the first driver to sweep the famed Western Swing in 1991. Since then, six other drivers have also accomplished the feat, including John Force (1994, Funny Car), Cory McClenathan (1997, Top Fuel), Larry Dixon (2003, Top Fuel), Greg Anderson (2004, Pro Stock), Tony Schumacher (2008, Top Fuel) and Antron Brown (2009, Top Fuel). The Western Swing is comprised of races in the middle of summer, with stops in Denver, Sonoma, California and Seattle in three consecutive weeks.



    40: Spencer Massey’s streak of clean runs came to an end at 40 consecutive passes during the first round of eliminations at the O’Reilly Auto Parts Route 66 NHRA Nationals when he was upset by T.J. Zizzo. Massey’s FRAM/Prestone dragster, which is tuned by Todd Okuhara and Phil Shuler, slightly hazed the tires and lost traction near the finish line on the run and Zizzo’s Peak dragster streaked by at the last instant.

    “We were bound to smoke the tires at some point,” Massey said. “I just wish we had done it at another time, like later in the race.”

    Massey’s streak started with the first qualifying session at the Summit Racing Equipment NHRA Southern Nationals at Atlanta Dragway and included victories at Topeka, Kansas, and Englishtown and a runner-up at Norwalk, Ohio, and semifinal finishes at Atlanta and Bristol. He moved from fifth to second in the point standings during the impressive run.



    …that LE Tonglet’s Pro Stock Motorcycle victory on Sunday at Route 66 Raceway came right after he posted a did not qualify (DNQ) at the previous event in Norwalk, Ohio? In doing so, the defending Full Throttle world champion became the first Pro Stock Motorcycle rider in NHRA history to win a race immediately following a DNQ.

    For more information, contact NHRA Media Relations at 626/914-4761 or log on to the NHRA Media Center.

  • Performance Accessories Launches Redesigned Website
    Performance Accessories
    launched its newly redesigned website featuring easy navigation and
    allowing access to all of the company's product line. Visitors can now
    use a real-time application guide to quickly find the right product for
    their specific vehicle from a list. The site provides detailed
    descriptions, photos, installation instructions for the products and
    includes a dealer locator link that provides the ability for visitors
    to find a local authorized dealer in their area.

    Finalists Selected for Bridgestone Americas Safety Scholar Teen Driver Video Contest
    Ten finalists have been chosen in the Bridgestone Americas Safety Scholars video contest. The top 10 finalists’ videos are posted at
    from July 11–29 for online voting. The creator of the video that
    receives the most votes wins a $10,000 scholarship; second- and third-place winners receive $5,000 scholarships. The top 10 finalists aren’t
    the only ones eligible to win prizes—one lucky voter is chosen each day
    during the voting period to win a special prize from Bridgestone
    Americas. Finalists’ videos are also available for viewing on social
    networking sites, including Facebook and YouTube. Winners will be
    announced August 1. More information is available at

    Roush Yates Partners With Mallory Ignition, Brembo Racing
    Roush Yates recently announced two business partnerships—one with Mallory Ignition and the other with Brembo Racing. According to a recent announcement, Mallory Ignition, a brand of Prestolite Performance, will collaborate to offer new products and post contingency programs. The companies plan to launch the Roush Yates and Mallory Racing Ignition System with coil. The partnership also includes more than $75,000 in new contingency awards. In addition, Roush Yates formed a partnership with Brembo Racing, making Roush Yates an authorized distributor of Brembo Racing high-performance brakes and accessories. Through the partnership, Gene "Gator" Morris was added to the Roush Yates Performance Products team as a dedicated brake specialist to help racers get the most out of their Brembo Brakes. With more than 20 years of experience in the motorsports industry, Morris will attend short track and NASCAR races to assist racers on selecting the best brakes for their racing applications.

      Cristina Fronzaglia
      Cristina FronzagliaGoodguys 2011 Woman of the Year

    PPG’s Cristina Fronzaglia Named Goodguys 2011 Woman of the Year
    PPG’s Cristina Fronzaglia was named Goodguys 2011 Woman of the Year during a special ceremony at the Goodguys 14th PPG Nationals presented by Bridgestone in Columbus, Ohio. According to a recent release, Fronzaglia was an easy choice for the honor due to her ascension from a sales trainee to manager of marketing and communications of PPG’s Refinish division, as well as her creativity and boundless energy as a promoter of the industry. Her interest in classic cars and hot rods hit high gear when she was appointed marketing communications manager for PPG Automotive Refinish a few years ago. Her new role included becoming the “go-to” person for promoting PPG’s line of custom colors and paint systems geared for rod and custom stylists and classic automobile restorers.

    Innovative Precision Manufacturing Opens Shop in Concord, California
    Innovative Precision Manufacturing (IPM)—a full-service CNC machine shop manufacturing precision, machined components for an array of industries—opened a shop in Concord, California. IPM’s capabilities include Precision CNC mill and lathe capabilities with tolerances down to .0001 of an inch, manual machining, fabricating and NC capabilities. According to the company, it offers all the capabilities and cost-effectiveness of a large manufacturer, but with the small-company service and attention to detail clients deserve.


      Mike Cooper earned the win at Mazda Raceway Laguna Seca.

    Cooper Grabs Third 2011 Playboy MX-5 Cup Win At Mazda Raceway
    After holding off an early battle, Mike Cooper, from Syosset, New York,
    ran away with his third SCCA Pro Racing Playboy Mazda MX-5 Cup win of
    2011 on Saturday morning at Mazda Raceway Laguna Seca. Jason Saini, of
    Ft. Worth, Texas, and Jeff Mosing, of Austin, Texas, joined Cooper on
    the podium.

    Cooper started from the pole in the No. 6 AMG Racing Mazda MX-5 and was
    chased from the start by Dean Copeland. The pair ran within two car
    lengths until lap 13, when Copeland’s No. 7 Copeland Motorsports/Sync
    Speed Inc. Mazda MX-5
    spun in the exit of Turn Five while giving chase.

    From there, Cooper cruised to an 11.861-second victory in the 45-minute
    timed race, which covered 25 laps at the 2.238-mile, 11-turn circuit.
    Cooper sprinted 55.95 miles in 44:56.013, averaging 74.710 mph. The
    championship leader also turned the fastest lap of the race on lap 11,
    in a time of 1:42.378 (78.697 mph). Copeland never rejoined the race and
    was ultimately scored in 15th position.

    Jason Saini, chasing Cooper in both the championship race and on the
    track on Saturday, finished second in the No. 28 the
    Balance/Phiten/SunTrust/CJ Wilson’s Children’s Charities Mazda MX-5

    Saini was hounded by Jeff Mosing’s No. 10 Race Now For Autism/Frank’s
    International/ALARA Racing MX-5
    for the last half of the race, with
    Mosing catching Saini but settling for third. Mazda Raceway Laguna Seca
    was the third consecutive runner-up finish for Saini. Mosing finished on
    the podium for the fourth time in five races this season.

    Justin Hall, from nearby Davis, California, edged Ara Malkhassian in a
    side-by-side finish for fourth and fifth positions. The pair battled all
    race long, with Malkhassian’s No. 11 ALARA Racing MX-5 drafting Hall’s
    No. 4 AMG Racing MX-5
    down the final front stretch but finishing less
    than one-half car length behind at the finish line.

    Open-wheel racer Joel Miller (No. 55 AMG Racing Mazda MX-5) finished
    sixth in what was not only his first Playboy MX-5 Cup race, but his
    first career race in any car with fenders. Tim Probert (No. 26 ALARA
    Racing MX-5
    ) matched his season best with a seventh-place finish.

    Ryan Hazelton (No. 5 AMGRacing/ MX-5), Alan Fudge (No. 9 AMG
    Racing/Quest Software MX-5
    ) and Henri Richards (No. 12 ALARA Racing
    ) completed the top 10 on Saturday, each making their MX-5 Cup
    debut. Frankie Muniz crossed the finish line in 8th position, but was
    disqualified following the race for contact with another driver.

    Cooper now holds a 27-point point advantage in the Playboy MX-5 Cup
    Championship, holding a 357–330 point lead over Saini. Copeland sits
    third with 271 points, followed by Malkhassian (268) and Mosing (266).

    Round Seven and Eight of the SCCA Pro Racing Playboy Mazda MX-5 Cup
    season will take place at Brainerd International Raceway, September 2–4,
    with a doubleheader race event.

    Team Receives News About Jordan Jemsek Leaving Children's Hospital Cancer-Free After Successful Bone Marrow Transplant Surgery
    Cequent Consumer Products, DKMS, Bobby Labonte and the JTG Daugherty Racing team has seen first hand the power of how a great partnership can help save lives and encourage thousands of people to support a lifesaving cause. The word spread quickly that six-year-old Jordan Jemsek returned home this week to Charlotte from Washington, D.C., cancer-free. She had been in D.C. since February for a bone-marrow transplant and recovery and her battle against Acute Myeloblastic Leukemia (AML) is now over.

    “Jordan left me a message and it’s awesome to know the transplant worked,” Labonte said. “It’s an incredible story that we were a small part of during the sequence of events that led to her being cancer-free.”

    The story of Jordan’s homecoming was also covered by the media in Charlotte, July 7. Cequent Consumer Products is sponsoring 2000 NASCAR Sprint Cup Series Champion Bobby Labonte and Team JTG this year with brands Reese Towpower and Highland featured on Labonte’s No. 47 Toyota car. Cequent gave DKMS—one of the world’s largest bone-marrow donor centers—the back panel of the Reese Towpower/Highland car for Cequent-sponsored races. Jemsek’s picture was on the Reese car at the Bud Shootout in the preseason race at Daytona International Speedway to encourage fans to “getswabbed” and register to be a bone-marrow donor and possible match for Jemsek.

    Jemsek’s story came to light after JTG team member Joey McCarthy told the team about Jemsek. He had read about it in the Charlotte Observer and has a child Jemsek’s age.

    Besides the publicity of on the Reese Towpower car panel, Jemsek’s story was featured on SPEED and Labonte and his team visited Jemsek at Presbyterian Hemby Children's Hospital before the start of the race season. The visit compelled the team to work with DKMS, Reese Towpower and Synder’s-Lance Inc. to help spread the word about Jemsek’s need for a bone-marrow donor.

    Race fans and the public rallied with outpouring support and thousands of potential bone-marrow donors registered over from all around the United States. Cequent Consumer Products and DKMS recently teamed up in May for three lifesaving events during the NASCAR Sprint Cup Series All-Star Week in Charlotte to provide the public an opportunity to get swabbed and save a potential life by registering to become a bone-marrow donor at a two-day event at the NASCAR Hall of Fame and at another event at the Michael Waltrip Racing Fan Fest.

    To help other Leukemia patients in need of a bone-marrow transplant, a match must be found for each patient. Visit for information on how to become a bone-marrow donor.

    Roush Yates Wins in Sprint, Dirt, and Autocross
    Randy Martin and Chuck "The Cobra" Hebing ruled the Sprint Car series with their Roush Yates Ford 360 engines, as Mike Maier captured his first win of the season in the Goodguys Autocross series. Meanwhile, Scott Bloomquist continued his quest for the Lucas Oil Late Model Series Championship by winning his eighth race of the season.

    Martin took the lead on lap 11 to win the $1,200 purse event. He continued his successful weekend by capturing another win Saturday night at the Wells Fargo Twin Features at Knoxville Raceway. This marked Martin's 18th career win at Knoxville, tying him for third all-time.

    Hebing continued his streak at the 25-lap Lucas Oil Empire Super Sprint/SUNY Canton Series. He led the final lap to score his second ESS victory of 2011. This was Hebing's fifth career Sprint Car win at the Utica-Rome Speedway and his 14th overall ESS win.

    Maier, of Maier Brothers Racing, recently purchased a used Roush Yates 358 CID Nationwide Engine for Autocross racing in a ’66 Ford Mustang and won the Autocross race in the 14th Annual Goodguys Nationals in Columbus, Ohio this past weekend. Maier captured wins on Friday, Saturday, and Sunday afternoon.

    Bloomquist made it three in a row in the Lucas Oil Late Model Series on Saturday night as he won the "Clash at the Mag" at Magnolia Motor Speedway. The 47-year-old hall of famer beat out his arch-rival Billy Moyer to earn his eighth win of the season and the 34th of his career.

    Bloomquist is now only 15 points shy of the Championship lead. The "Clash at the Mag" can be seen on SPEED July 31 at 1:00 p.m. (EDT).

      Guy Smith scored his first outright win of the season in the third round of the American Le Mans Series at Lime Rock Park, July 9.

    Smith Extends Championship Lead With First Outright Alms Win of the Season

    Guy Smith extended his lead in the American Le Mans Series when the Yorkshireman scored his first outright win of the season in the third round of the series at Lime Rock Park, July 9.

    Smith added to his sixth- and second-place finishes from the opening two rounds with his first victory since Mid Ohio last August.

    American co-driver Chris Dyson started their No. 16 G-OIL/ModSpace/Construct Corps Lola Mazda Coupé from pole position on the 31-car grid in the 165-minute race.

    Dyson staved off immense pressure from Lucas Luhr/Klaus Graf (Lola Aston Martin) before briefly relinquishing the lead but handed over the Lola to Smith back in the lead with just short of an hour on the clock during a full-course caution.

    Smith, who set the fastest lap of the race, led by 12 seconds before pitting for fuel and tires with 52 minutes remaining but resumed still ahead of the Luhr/Graf Lola, which pitted at the same time. A brief safety car period with 20 minutes to run cancelled out Smith’s 25-second lead but the Briton still took the checkered flag 19.969 seconds ahead, the Smith/Dyson Lola having led 165 of the 187-lap race.

    United Autosports’ Bell & Guasch Continue To Lead British GT Championship
    Matt Bell (GB) and Michael Guasch (USA) head into a near two-month summer break still leading the Avon Tyres British GT Championship.

    The Anglo-American pairing for United Autosports lead the 10-race series by two-points courtesy of a last lap overtaking maneuver in the second and final race at Spa-Francorchamps (Belgium) July 9.

    Having achieved sixth place in the opening race, the No. 23 Molecule Audi R8 LMS of Bell/Guasch secured fourth in class in Race Two when Guasch overtook their closest championship rival on the final lap.

    The Bell/Guasch “combo” has now achieved five top-sixes from the opening six rounds and has led the series since their round-three victory in May. The “sister” No. 24 Teknavo Audi of John Bintcliffe (GB) and Jay Palmer (GB) registered ninth place in the second race after the latter had crashed out on oil in the opening encounter.

  • Join the SEMA Council Family

    SEMA hosts 10 distinct councils and committees that serve to represent
    focused niches within the specialty-equipment industry. These groups
    are comprised of elected volunteers (Select Committee) who guide and
    direct council activities while representing the membership at large.
    Although each council acts independently and represents a different
    segment, they are all focused on the betterment of the industry as a

    The value councils provide SEMA and the industry is beyond refute.
    It is inspiring to witness a diverse collection of company
    representatives, many of which are direct competitors, come together
    and develop educational, training, youth awareness and networking
    events that are, at the core, designed to give back and promote
    business. An equally important council function is to ensure that
    SEMA—the association—sustains a pulse on the industry and maintains a
    presence with its members.

    The question is often asked, “Why should my company join a council?”
    The answer is simple. SEMA councils open the door and provide you
    exposure to industry leaders, decision makers, trendsetters and a
    community of like-minded individuals who share your passion and desire
    to see business succeed and prosper. Once the door is open, it is your
    responsibility to take advantage of the benefits by becoming actively

    Learn more today

    Automotive Restoration Market Organization (ARMO) Hot Rod Industry Alliance (HRIA)
    Light Truck Accessory Alliance (LTAA) Manufacturers' Rep Council (MRC)
    Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
    Street Performance Council (SPC) Wheel & Tire Council (WTC)
    SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)
    ARMO Logo
    Visit ARMO's website.

    ARMO New Products Showcase Gallery Now Open

    Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

    Not an ARMO member? Go to and join now to participate in the 2012 ARMO New Products Showcase!

    ARMO Seminars Available on SEI’s New ARMO Education Track

    Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at

    Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

    Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

    Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

    Are you on Facebook, LinkedIn or Twitter? ARMO Is!

    Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    ARMO Column in SEMA Member News

    Read ARMO's column featured in the July/August issue of SEMA Member News.

    For more information about ARMO, contact Jim Skelly.

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    HRIA Logo  
    Visit HRIA's website

    Councils in Action

    education day

    There were many reasons to celebrate March 17. Saint Patrick’s Day and the NCAA Tournament to name a few, but just as important was the Hot Rod Industry Alliance's (HRIA) annual Education and Training Day that took place during the Hotrod and Restoration Show in Indianapolis.

    Picture the scene: 40 companies, five classrooms, 500 or more attendees and one goal—education. Education Day is offered at no charge to attendees and made possible through the efforts of HRIA and participating manufacturers. The event runs from 8:00 a.m. and concludes after 6:30 p.m. With five sessions running every hour, this unique experience allows attendees to select the seminars that are of most interest and relevant to their business. Each session lasts an hour and covers subjects, such as air conditioning, suspension, brakes, rapid prototyping, instrumentation, performance, insurance and steering.

    In addition to the premier education and training that take place, there exists a real community for individuals to share ideas and network with one another. The interaction between manufacturer and attendee and between peers serves to heighten the experience and develop a genuine camaraderie that embodies what SEMA is all about.

    Learn more here.

    Have You Registered a Patent or Trademark? Your Competition Has

    Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

    To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

    With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (

    Are you on Facebook, LinkedIn or Twitter? HRIA is!

    Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    HRIA Column in SEMA Member News

    Read HRIA's column featured in the July/August issue of SEMA Member News.

    For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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    LTAA Logo  
    Visit LTAA's website.  

    New Products Tent Filling Up Fast, Register Now!

    LTAA-member companies are registering as you read this for a spot inside the LTAA New Products Showcase tent. Space is limited, so register right now to guarantee a spot for your product(s). The New Products Showcase takes place on August 5–7, 2011, at the Carlisle Truck Nationals in Carlisle, Pennsylvania.

    The New Products Showcase gives LTAA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light-truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the LTAA website where they live until the next year’s products are posted. (Click here to view the 2010 LTAA New Product Showcase entries.) The photos are also presented in a video in the LTAA booth and during the LTAA Fall Nationals Awards Reception at the SEMA Show. Exhibitors gain all of this product exposure for only the cost of shipping!

    “We anticipated an increase in participation,” said incoming Chair-Elect Melanie White of Hellwig Products. “So we increased the size of the tent for this year. Even so, we may fill up the space well before the event. I am very excited about this second annual New Products Showcase. Is there anyone reading this whose company is not yet an LTAA member? I don’t know where else you could get this much product exposure for the cost of shipping and the annual LTAA dues.”

    Not yet an LTAA member? Let the LTAA New Products Showcase be your reason. Companies may download the LTAA application from the LTAA website at Just click on the big red button that says “Join This Council.”

    LTAA Select Committee Election Results

    As a result of the recent SEMA Council Select Committee elections, LTAA welcomes three new members to the Select Committee:

    • Rick Hermann, MacNeil Automotive
    • Charley Holden, Cap World
    • Shawn Pitts, Considine Sales & Marketing

    Four incumbents also return to the Select Committee for another two-year term:

    • Charlie Card, Vehicle Accessories
    • Nick Gramelspacher, Meyer Distributing
    • Chris Ripper, ATC Truck Covers
    • Mandi Woodell, Weathers Auto Supply

    Hermann and Holden are hardly new to LTAA, both having served on the Select Committee previously. The new members took their seats July 1, 2011.

    LTAA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

    Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

    To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how LTAA companies should address them, and provide replies right here in the LTAA SEMA eNews column. Questions may be directed to incoming LTAA Chair-elect Melanie White at Hellwig Products at Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the LTAA website.

    Technology Tip

    Question: What does SEMA Vehicle Dynamics mean for you as an LTAA member?

    SEMA Vehicle Dynamics encompasses all the performance aspects of the aftermarket. If your product improves vehicle acceleration, deceleration or handling, you need to be able to objectively describe the improvement as well as be aware of the growing regulatory requirements that must be met. With the growing interaction between vehicle systems and active electronic controls of the throttle, brakes, steering and suspension, even aftermarket products for appearance (lowered suspension, low-profile tires, etc.) or convenience (roof racks, etc.) may need to be evaluated for their compatibility with a vehicle’s active safety systems. Most importantly, the SEMA Vehicle Dynamics initiative provides access to industry-standard tools and measurements for marketing performance improvements to an increasingly technically savvy consumer while also documenting due engineering diligence in product development.

    What's the Value of Being an LTAA Member?

    New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

    Networking – LTAA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to LTAA members and light-truck industry professionals around the world.

    Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

    Education – and LTAA-specific learning track on the new SEI from SEMA, coming soon!

    Are you on Facebook, LinkedIn or Twitter? LTAA Is!

    Be sure to follow LTAA on all of your favorite social networking sites.

    To find these sites, go to and use the links in the top right-hand corner.

    LTAA Column in SEMA Member News

    Read LTAA's column featured in the July/August issue of SEMA Member News.

    For more information about LTAA, contact Jim Skelly.

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    MPMC Logo  
    Visit MPMC's website.  

    Don’t Wait, Nominate for the MPMC Hall of Fame

    Nominations are now being accepted for the MPMC Hall of Fame, Class of 2011. The MPMC Hall of Fame permanently acknowledges those who have made a significant contribution to the motorsports manufacturing segment of the aftermarket and/or the Motorsports Parts Manufacturers Council. The online nominations form is found at MPMC Hall of Fame 2011 or on the MPMC website.

    The following criteria should be used when considering a nomination:

    • The individual must be, or have been, an employee of a member company or a member of the MPMC. (Under special circumstances, non-MPMC individuals may be considered.)
    • The individual must have made a significant contribution to the MPMC through support of, or personal effort in, council activities or by their contributions to the motorsports marketplace as a whole.
    • The individual must have demonstrated their effort over a period of no less than 10 years.
    • The individual must be of the highest integrity, character and respect in our industry.
    • The individual may not be a sitting member of the MPMC Select Committee.
    • The individual may not be on the current year’s Hall of Fame Task Force.

    There are many individuals who deserve a place in the MPMC Hall of Fame. Of course, only so many can be inducted each year. The online form is quick and easy to use, so don’t delay, get your nomination(s) in now.

    MPMC Hall of Fame Class of 2010

    • Amy Faulk, Hypertech
    • Scooter Brothers, Comp Performance Group
    • John Menzler, Comp Cams
    • Jeep Worthan, Auto Meter Products

    MPMC Select Committee Election Results

    On July 1, 2011, the MPMC Select Committee welcomes three new members as a result of recent Council Elections:

    • Jim Hughes, Hughes Performance
    • Jack McInnis, Dart Machinery
    • Kelli Willmore, MasterCraft Safety

    Two incumbents return to the council as well:

    • Billy Carroll, Lunati Cams
    • Steve Matusek, Aeromotive Inc.

    “Kyle and I are both very excited going into next year,” said MPMC Chair-Elect Vic Wood. “We’re losing three Select Committee members who are terming out after three terms each. That’s 18 years of combined MPMC Select Committee experience leaving the table at the same time. Todd Ryden of MSD, Rich Barsamian of Advanced Clutch Technology and Marla Moore of Hypertech will surely be missed. However, we’re very lucky to be getting three industry veterans to fill their seats. Kelli, Jim and Jack bring their own wealth of knowledge and perspective to the mix. It should be an exciting year at MPMC.”

    MPMC Media Trade Conference Registration Opens July 18

    MPMC-member companies should mark their calendar for July 18. That’s when online exhibitor registration begins for the 2012 MPMC Media Trade Conference. The 15th annual MPMC Media Trade Conference takes place January 24–26, 2012, in Los Angeles. A maximum of 100 MPMC manufacturers are assigned a hotel suite, and host as many as 42 one-on-one, 30-minute meetings with editorial staff from national and international automotive media. If more than 100 registrations are received before the registration deadline in late August, then the 100 available suites are assigned via lottery.

    Are you on Facebook, LinkedIn or Twitter? MPMC Is!

    Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    Take a Friend to a Race Fan Page

    The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

    MPMC Column in SEMA Member News

    Read MPMC's column featured in the July/August issue of SEMA Member News.

    For information about MPMC, contact Jim Skelly.

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    MRC Logo  
    Visit MRC's website.  

    A Message From MRC Chair Wade Cobb

    The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

    In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

    In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

    Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

    We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

    Are you on Facebook, LinkedIn or Twitter? MRC is!

    Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    MRC Column in SEMA Member News

    Read MRC's column featured in the July/August issue of SEMA Member News.

    For information about MRC, contact Zane Clark.

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    PRO Logo  
    Visit PRO's website.  

    Are you on Facebook, LinkedIn or Twitter? PRO Is!

    Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    PRO Column in SEMA Member News

    Read PRO's column featured in the July/August issue of SEMA Member News.

    For information about PRO, contact Zane Clark or call 909/978-6696.

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    SBN Logo  
    Visit SBN's website.  

    SEMA Businesswomen’s Network Debuts Speed Networking Event Video

    The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast, Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

    While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

    With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

    Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

    SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

    Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

    You Ought to Be in Pictures!

    The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

    And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

    Want to get involved in the industry but don't know how? We have an app for that! Go to, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

    Don’t Be Out of the Loop—Stay in Touch

    The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

    On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit to make sure you don’t miss a thing!

    Discover the SEMA Mentoring Program—Powered by the SBN

    “I’ll get by with a little help from my friends…” - Joe Cocker

    Everyone needs help or expert advice from time to time, and SEMA’s
    Mentoring Program is an excellent resource to get answers to all your
    questions. Whether you need to know more about SEMA, market information
    for a start-up company or advice on how to approach your boss about a
    new position, the SEMA Mentoring Program can help.

    “Ask A
    Mentor” is perfect for one-time questions. You can expect multiple SEMA
    mentors to provide online guidance and answers to your industry-related

    Short-term Assistance/Guidance is for help with a
    specific project or task. A SEMA council/committee mentor with the
    expertise you seek will be paired up with you to provide guidance with
    your project.

    Long-term Relationship is helpful for developing
    your professional career. In this program segment you will be paired
    with a SEMA council/committee mentor who will provide guidance and
    assistance for ongoing career development or a long-term project.

    So whether you just need an answer to a question or you want to
    cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by
    the SBN is available to help. After all, we can all use a little help
    from our friends.

    Visit the SEMA Mentoring Program now.

    Are you on Facebook, LinkedIn or Twitter? SBN is!

    Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    SBN Column in SEMA Member News

    Read SBN's column featured in the July/August issue of SEMA Member News.

    For information about SBN, contact Nathan Ridnouer.

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    SPC Logo  
    Visit SPC's website.  

    Find the Business Possibilities Through the SPC

    Participate in the automotive aftermarket at a whole new level by joining the SPC.

    The purpose of SEMA councils is to help our member companies succeed
    and prosper. In the SPC, our mission is to provide market information,
    education and support to our members concerning new and emerging
    trends. Whether it’s the latest business technology, forecasting sales,
    future marketing solutions or up and coming vehicle platforms, we give
    you and your company the chance to see what’s on the horizon.

    Then we’ll help you understand and acquire the skills, tools and
    technologies to lead the way. The SPC has the most diverse membership
    of any SEMA council, and that will allow you to network with other
    professionals from every facet of our industry and gain insights into
    areas you may not have previously considered. Find out about the parts,
    people, technologies, strategies, trends and, most important,

    This is your chance to give something back to the industry, your
    profession and to grow personally along the way. Join the SPC today and
    become an active member of the specialty equipment and automotive
    market — Tracie Nuñez, Advanced Clutch Technology, SPC Immediate-Past Chairman

    Are you on Facebook, LinkedIn or Twitter? SPC is!

    Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    SPC Column in SEMA Member News

    Read SPC's column featured in the July/August issue of SEMA Member News.

    For information about SPC, contact Staci Bostock.

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    WTC Logo  
    Visit WTC's website

    Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

    What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

    The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

    Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

    Science and Technology Task Force

    Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

    Education Task Force
    Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

    Communication and Marketing Task Force

    Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

    SEMA Show Task Force

    David Insull (American Tire Distributors) chairs this group and can be reached at The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

    There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

    Are you on Facebook, LinkedIn or Twitter? WTC is!

    Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    WTC Column in SEMA Member News

    Read WTC's column featured in the July/August issue of SEMA Member News.

    For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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    YEN Logo
    Visit YEN's website

    SEMA Loan Forgiveness Program

    Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

    “SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

    Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

    The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at

    Join YEN

    you know that the SEMA Young Executives Network has more than 500
    members networking in the industry and is the largest SEMA committee?
    If you are employed by a SEMA-member company and are under the age of
    39, then you can join the SEMA Young Executives Network for FREE. If
    you are interested in becoming part of the team, please visit our
    website at

    YEN Member of the Month Spotlight

    Did you know that YEN has a Member of the Month Spotlight on the SEMA
    website and that anyone can be nominated? To view previous selections
    or to make a nomination, visit

    Are you on Facebook, LinkedIn or Twitter? YEN is!

    Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to and use the links in the top right-hand corner.

    YEN Column in SEMA Member News

    Read YEN's column featured in the July/August issue of SEMA Member News.

    For information about YEN, contact Nathan Ridnouer.

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Spy Shots


    BMW 1-Series

    BMW is planning an all-new lineup of FWD, premium small cars, and the
    photo pros at Brenda Priddy & Co. have delivered shots of several
    tiny Bimmers. According to the shooters, the future of BMW's 1-Series badge may be a little confusing due to the automaker's plan to release a RWD 1-Series lineup and a FWD 1-Series lineup. Pictured here are images of the FWD 1-Series GT.

    Riding on the "UKL" platform, this new BMW will share its underpinnings with the next-generation MINI Cooper. While this platform will be used mostly for front-wheel-drive applications, Priddy says that there should be at least one AWD variant in the works as well.

    This new front-drive lineup will spawn a few other body styles besides the "GT" model in these photos—an estate model, supposedly dubbed the "Family Activity Sports Tourer," and a smaller hatchback will round out the lineup.

    With these new BMWs still at least 18–24 months off, Priddy tells us that powertrain details are very limited, although the team is sure it will consist of naturally aspirated and turbocharged four-cylinder motors.

    According to Brenda Priddy & Co., BMW board member Ian Robertson revealed at the Paris Motor Show that this new lineup will make it to U.S. dealers. Priddy expects the vehicles to debut sometime in the middle of 2013.

    BMW 1-Series GT
    Photo Credit: Brenda Priddy & Company