|The new First Time & Featured Exhibitors section is located in the east end of the Upper South Hall near "Ideas Alive," the 2011 SEMA
Show's newly themed New Products Showcase.
Show Management has created a new section for the 2011 SEMA Show known as the First Time & Featured Exhibitors section. The section was created to support the industry's commitment to the Show, demonstrating that the annual trade event is an important part of specialty-equipment companies' business plans.
With less than four months to go until the opening of the 2011 Show, buyer registration is up 54% compared to the same time last year, and net square footage is up 10% over last year, with the number of exhibitors for 2011 exceeding last year's number at this time by 13%.
The new First Time & Featured Exhibitors section is located in the east end of the Upper South Hall near "Ideas Alive," the 2011 SEMA Show's newly themed New Products Showcase. The New Products Showcase is one of the major draws of the Show annually and is sure to bring a steady stream of buyers into the First Time & Featured Exhibitors section.
"We’re excited about this new area of the SEMA Show,” said Peter MacGillivray, SEMA vice president of events and communications. “By grouping these first-time and featured exhibitors together in one place, we’re confident that a comprehensive collection of first-time and featured exhibitors is something that buyers will not want to miss. Participating exhibitors can expect to see and meet with thousands of buyers."
In addition to consistent foot traffic for exhibitors within the section, buyers will benefit from heavy first-time exhibitor participation and the additional opportunities to discover new manufacturers and products that they may not have seen otherwise.