SEMA eNews Vol. 14, No. 24, June 16, 2011

More Press for Your Products—SEMA Show Media Registration Up!

  media
  The Media Center serves as a "home base" of sorts for editors and
reporters and is open at least two days prior to the Show's official
opening.

Media registration for the 2011 SEMA Show is on the rise and outpacing numbers for the event's past several years. The Show annually attracts more than 2,500 members of the working press, domestic and international, looking to highlight the specialty-equipment market's latest innovations. Currently, there are nearly 800 members of the media who have been qualified and registered for the Show, which is a significant increase compared to the same time period last year.

Not only do members of the media scour the Show floor seeking the new products, unique vehicle builds, latest business tools and advanced hardware for the shop, but also there are several programs in place that help exhibitors reach out to media even when conducting business in their booths. In addition to attracting well-known automotive-related magazines and publications, the Show annually grabs the attention of major media outlets and newspapers, such as USA Today, The New York Times and The Wall Street Journal.

While at the Show, exhibitors are encouraged to take advantage of the available Media Center by supplying press kits and releases so media representatives will be able to obtain a copy easily and efficiently. The Media Center serves as a "home base" of sorts for editors and reporters and is open at least two days prior to the Show's official opening, providing exhibitors the opportunity to circulate product and company news prior to and during booth setup.

Here are some examples of the media attention the Show obtains as provided in SEMA News.

Members of the media who have not yet secured credentials for the Show, and exhibitors that need to buy a booth, can get the process started now by using the newly overhauled SEMA Show website, www.SEMAShow.com. Exhibitors: Here is a list (PDF) of promotional opportunities that will help get media and buyers thinking about your company before, during and after the SEMA Show.

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