SEMA eNews Vol. 14, No. 23, June 9, 2011

Exhibitor Resources to Make Your Show a Success

  SEMA Show 2010
  More than 50,000 buyers will make the trip to the SEMA Show looking for
the latest in new products and innovations that customers want.

SEMA Show Management works year-round to ensure that exhibitors of the SEMA Show get the most value out of their exhibit, investment and time spent at the Show. More than 50,000 buyers will make the trip to the SEMA Show looking for the latest in new products and innovations that customers want. To help create additional foot traffic, take advantage of some of the tools that SEMA has available. Here are some examples of what exhibitors can do before and during the Show to get the most from their investment.

Exhibitor Manual
The Exhibitor Manual serves as a ‘how to’ guide for making exhibitors’ experience at the SEMA Show as productive and successful as possible. The comprehensive manual provides exhibitors with everything they need for the Show. Available online here, the manual features an easy-to-use search function to make it simple for exhibitors to find what they need any time of the day or night. Visit www.SEMAShow.com/esm to access the Exhibitor Manual.

New Products Showcase
Get more eyes on your products by displaying your latest creations in the SEMA Show New Products Showcase. Your first product submitted into the showcase is free. The New Products Showcase is the number-one destination for buyers and media. Buyers can also capture information through scanners, so they can learn about your product even when they are not at your booth. The program consists of three components—new products, first-time exhibitor products and featured products—so that every exhibitor is eligible to participate. The product exposure expands beyond the week of the Show, as all of the products entered are photographed and featured in SEMA publications, as well as domestic and international media, throughout the year.

  New Product Showcase
  The New Products Showcase allows buyers to learn about your products even when they are not at your booth.


PR Contact Information

A list of PR contacts is available to media at the SEMA Show to help them connect with the right person at your company to set up interviews. To be included in the list, send an e-mail to PR@sema.org with the subject line: "Exhibitor PR Contact Info." Include in the e-mail the exhibiting company's name, contact person, contact company (if different from exhibitor), phone, e-mail, on-site cell phone number and booth number.

Celebrity Appearances

Featuring a celebrity in your booth is a great way to build buzz and generate traffic for your booth. Celebrity appearances are publicized in SEMA publications and on www.SEMAShow.com prior to the Show.

In addition to the examples listed above, the assistance for exhibitors does not end there. Here is a list (PDF) of promotional opportunities that exhibitors are encouraged to use to get buyers thinking about their company before, during and after the event.

Show Management also conducted several presentations at the recent SEMA Show Exhibitor Summit to provide companies with tips and tools to maximize their Show investments. Click on the links below to view the helpful video presentations.

For more information on the SEMA Show, Tuesday–Friday, November 1–4, in Las Vegas, visit www.SEMAShow.com.

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