SEMA eNews Vol. 14, No. 22, June 2, 2011

Focus on the Customer: Introduction to Selling

  intro sell
  "Introduction to Selling" is the first in a series of sales and marketing training courses being developed by the SEMA Education Institute (SEI).

The SEMA Education Institute (SEI) continues to build out its library of invaluable presentations (currently more than 200 sessions) for automotive specialty-equipment businesses of every type. SEI’s sales training course, "Focus on the Customer: Introduction to Selling," is a highly effective tool for increasing retail sales skills that can be applied on the job immediately. This course is designed to help entry-level sales people as well as veterans.

"Introduction to Selling" is the first in a series of sales and marketing training courses being developed by SEI. The series will make use of scenario-based learning techniques, engaging video and audio, interactive quizzes and skill reviews.

The heart of the program is a five-step sales process that uses the acronym G.E.A.R.S. to describe how to lead the customer: Greet, Explore, Assist, Recommend and Sell. It is a perfect addition to in-house sales training—and a fun tool to encourage employees to work together to improve their selling skills.

In addition, retail store management can measure sales skills improvement and performance with the course’s built-in testing function.

This course is currently being offered free of charge for a limited time. Register today at www.sema.org/eLearning.

Rate this article: 
2
Average: 2 (1 vote)