|"Introduction to Selling" is the first in a series of sales and marketing training courses being developed by the SEMA Education Institute (SEI).|
The SEMA Education Institute (SEI) continues to build out its library of invaluable presentations (currently more than 200 sessions) for automotive specialty-equipment businesses of every type. SEI’s sales training course, "Focus on the Customer: Introduction to Selling," is a highly effective tool for increasing retail sales skills that can be applied on the job immediately. This course is designed to help entry-level sales people as well as veterans.
"Introduction to Selling" is the first in a series of sales and marketing training courses being developed by SEI. The series will make use of scenario-based learning techniques, engaging video and audio, interactive quizzes and skill reviews.
The heart of the program is a five-step sales process that uses the acronym G.E.A.R.S. to describe how to lead the customer: Greet, Explore, Assist, Recommend and Sell. It is a perfect addition to in-house sales training—and a fun tool to encourage employees to work together to improve their selling skills.
In addition, retail store management can measure sales skills improvement and performance with the course’s built-in testing function.
This course is currently being offered free of charge for a limited time. Register today at www.sema.org/eLearning.