SEMA eNews Vol. 13, No. 51, December 23, 2010

Reduce Order Errors, Increase Profits With Product Standards—Here's How

Electronic cataloging and inventory controls have revolutionized the way business partners communicate with one another and how they provide information to consumers. The Internet is an incredibly efficient way for end users to find products, educate themselves about product benefits and specifications and find the best retail option available. If properly managed and maintained, electronic product information systems can reduce ordering errors and returns and increase bottom-line profits. The key is to put product data into an industry-standard format that allows the computer systems of all participants—manufacturers, distributors and jobber/retailers—to read and recognize product information. That includes everything from part numbers and pricing to descriptions and dimensions. [Read more]

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