|Visit WTC's website|
WTC Releases Preliminary Speaker Lineup for Its Inaugural Conference
The one-day event will consist of three educational sessions and an open meeting that allows attendees the opportunity to participate, voice their concerns and help drive council initiatives.
Session 1: TPMS – Myths and Facts
Russ Fuller of Revolution Supply Co. will share the stage with Ed Jones of Bartec as they discuss TPMS use, pitfalls and ways in which to profit.
Session 2: Training Resources for Retail Tire Technicians
Sponsored by the Tire Industry Association (TIA).
Session 3: Hear what the Pros Think!
Listen to industry leaders as they provide their unique perspective on the industry and the potential trends that will shape the future. Scheduled to present: Myles Kovacs, DUB magazine founder and president; Rich Botello, Explorer Competition; and Brock Weld, BMF Wheels.
This Week’s Featured Speaker: Brock Weld, BMF Wheels
Brock Weld is the president and owner of BMF Wheels, an aftermarket wheel company specializing in performance wheels for the off-road and lifted truck enthusiast. After 16 years of overseeing manufacturing and selling high-performance wheels at Weld Wheel Industries, Weld left to build his own wheel company and brand. He also serves as a Select Committee member of the SEMA Wheel & Tire Council and is a member of the SEMA Show Committee.
To learn more or sign-up, visit www.sema.org/learnandshow or call Zane Clark at 909/978-6696.
Save the Date: WTC Announces Date for Inaugural Conference and Product Showcase
WTC has announced that the inaugural WTC Conference and Product Showcase will be held on Wednesday, February 9, 2011, at the SEMA Headquarters in Diamond Bar, California.
The conference will feature three educational sessions comprised of expert panels discussing:
• Industry-specific sales strategies and profit-building techniques.
• Using social media and web search tools to drive traffic into your business.
• New products and industry trends.
The educational sessions will run concurrently with the Product Showcase that will feature exhibits highlighting new products, business services and equipment. And, of course, there will be some cool cars to looks at.
As an added benefit for anyone interested in learning more about what SEMA and the WTC are doing for our industry, the council will open up its Long-Range Planning meeting for council members and guests to attend and participate.
So, mark your calendar, and keep an eye out for registration announcements and more information.
You can also contact Zane Clark, SEMA council director at firstname.lastname@example.org for more information.
Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?
What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!
The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.
Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.
Science and Technology Task Force
Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at email@example.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.
Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at firstname.lastname@example.org. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.
Communication and Marketing Task Force
Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at email@example.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.
SEMA Show Task Force
David Insull (American Tire Distributors) chairs this group and can be reached at firstname.lastname@example.org. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.
There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.
Are you on Facebook, LinkedIn or Twitter? WTC is!
Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.
WTC Column in SEMA Member News
Read WTC's column featured in the November/December issue of SEMA Member News.
|Visit ARMO's website.|
ARMO Presents Industry Awards at Annual Reception
ARMO presented its Industry Awards at its annual reception in the Las Vegas Hilton Hotel during the 2010 SEMA Show.
Dennis Gage, host of the popular television show “My Classic Car” and longtime restoration enthusiast, emceed the event, which featured some of the top companies involved in the restoration industry.
ARMO congratulates the following award winners:
- 2010 Restoration Event of the Year: Year One’s Chip Foose Braselton Bash
- 2010 ARMO Business of the Year: Classic Automotive Restoration Specialists
- 2010 Person of the Year: Jim Barber
- 2010 ARMO Hall of Fame Inductee: Jeff Leonard of Classic Industries
- 2010 ARMO Hall of Fame Inductee: Doug Evans of Source Interlink Media
Thank you ARMO Sponsors!
The annual reception is only possible each year through the help of ARMO's sponsoring companies. The council extends thanks to the following sponsors of the 2010 ARMO Industry Awards Reception.
- Auto Custom Carpet
- Carlisle Events
- Hemmings Motor News
- Parts Unlimited Interiors
- Dynacorn Classic Bodies
- Auto Trader Classics
- Classic Industries
- Hagerty Insurance
- Source Interlink Media
- Steele Rubber Products
- American Autowire
- Bryn Dana International (Color Bond)
ARMO Long-Range Planning Meeting
Mark your calendar for the annual ARMO Long-Range Planning Meeting, Wednesday, March 16, 2011, in Indianapolis. This is the Wednesday of Hotrod & Restoration Show week in Indianapolis. ARMO hopes that many members who are already planning to attend the show will find it convenient to add one more day to their itinerary in order to attend this very important meeting. Exact times and location coming soon, watch SEMA eNews and the ARMO website for updates.
ARMO Seminars at Hotrod & Restoration Show
ARMO will once again host two seminars on Saturday, March 19, 2011, at the Hotrod & Restoration Show. “The Art of Selling” (presented by Dick Dixon) and “How the Internet Can Improve Your Business” will be the topics. Exact times and locations to be announced, but mark your calendar and stay tuned to SEMA eNews and the ARMO website for updates.
Are you on Facebook, LinkedIn or Twitter? ARMO Is!
Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.
ARMO Column in SEMA Member News
Read ARMO's column featured in the November/December issue of SEMA Member News.
|Visit HRIA's website|
Save the Date: February 25, 2011. Location: Cobo Center – Detroit
The Hot Rod Industry Alliance will be hosting its Annual Long-Range Planning meeting in conjunction with Championship Auto Shows Detroit Autorama, taking place February 25–27, 2011.
Enjoy this great show and participate in the one meeting that does the most to drive industry issues. The Hot Rod Industry Alliance will open its doors to any interested party who wants to make a difference. If you have a question, concern, idea or just want a better understanding of how the process works, get off the sidelines and join the cause! The HRIA is here to serve your business and our industry but cannot do it without your help. To learn more and get involved, visit www.sema.org/hria or call Zane Clark at 909/978-6696.
Have You Registered a Patent or Trademark? Your Competition Has.
Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.
To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.
With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (email@example.com).
Are you on Facebook, LinkedIn or Twitter? HRIA is!
Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.
HRIA Column in SEMA Member News
Read HRIA's column featured in the November/December issue of SEMA Member News.
|Visit TORA's website.|
Inaugural TORA Fall Nationals at SEMA Show
TORA’s annual Industry Awards Reception took on a whole new look at the 2010 SEMA Show in Las Vegas by hosting a Pinewood Drags competition. Reception attendees rented Pinewood race cars and raised almost $1,600 for Victory Junction!
The cars were all built last year by children at a Childhelp center in Virginia, and TORA Select Committee member Tom Brooks was gracious enough to cart them to Las Vegas for this event.
An eliminations ladder was kept updated on the wall so that competitors could keep track of their entry, and TORA Chair Elect George Lathouris of Keystone kept the crowd engaged as the “track announcer.” When the graphite dust had cleared from 72 cars (graphite is used to lubricate the wheels of the Pinewood race cars), Steve Bralier of Undercover emerged as the first-ever TORA Fall Nationals “Top Eliminator”. Steve capped off the evening by donating his first place prize of a $100 American Express debit card to Victory Junction.
Congratulations and thank you, Steve, and congratulations and thank you to all of the TORA Fall Nationals participants and spectators. If you missed this inaugural event, don’t worry; plans are already under way for the 2011 Fall Nationals!
Thank You TORA Fall Nationals Sponsors
TORA thanks the following member companies for sponsoring the TORA Fall Nationals Industry Awards reception. We could not have done it without your support!
- American Technology Components
- BDS Suspension
- Jim Wrobleski & Company Inc.
- K&N Filters
- Keystone Automotive Operations
- Meyer Distributing
- Truck Covers USA
- Weathers Auto Supply
- Weather Tech
TORA Presents Industry Awards
Even though the TORA Fall Nationals kept the assemble crowd excited, TORA also presented and congratulated the following TORA Industry Award winners.
- 2010 TORA Hall of Fame Award: Tom Brooks of Truckin’ Thunder
- 2010 TORA Retailer of the Year: Chux Trux
- 2010 TORA Chairman’s Award: Chris Ripper
- Best Product Over $500: Invis-A-Rack, Cargo Management System
- Best Product Under $500: Putco, LED Day Liner
If you haven't already, like us on Facebook.
What's the Value of Being an TORA Member?
New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.
Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.
Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.
Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!
Are you on Facebook, LinkedIn or Twitter? TORA Is!
Be sure to follow TORA on all of your favorite social networking sites.
To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.
TORA Column in SEMA Member News
Read TORA's column featured in the November/December issue of SEMA Member News.
|Visit MPMC's website.|
MPMC Hall of Fame Breakfast at PRI
MPMC will induct the first four members of its Hall of Fame at a breakfast ceremony at the PRI Show in Orlando, Florida. The ceremony will take place on Friday, December 10, from 8:00 a.m.–9:00 a.m. in room S320 of the Orlando Convention Center. The 2010 inductees to the MPMC Hall of Fame include: Amy Faulk, Scooter Brothers, Jeep Worthan and John Menzler. Industry colleagues, media and friends and family of the inductees are invited for coffee and a continental breakfast before the ceremony, and to chat with and congratulate the inductees afterwards.
“I know we moved this ceremony once already,” said MPMC Chair-Elect Vic Wood of Hedman, “but we really want to have it someplace where the maximum number of industry colleagues can attend. These four people are very important to our industry and our council, and they deserve all the recognition we can give them."
SAVE THE DATE! MPMC Long-Range Planning
The MPMC Long-Range Planning meeting will take place on Monday, January 24, 2011, at the Embassy Suites LAX South, in El Segundo, California, in conjunction with the 2011 Media Trade Conference. This will be an afternoon meeting, so that exhibitors arriving on Monday morning for the Media Trade Conference may attend. Exact times and room location will be announced shortly. The LRP is open to all MPMC members, not just Media Trade Conference exhibitors.
“We traditionally hold this meeting on the Friday after the Trade Conference, but it ends up being a Trade Conference debriefing,” said Fickler. “And many exhibitors fly out on Friday morning anyway. We want to try it on Monday this year and concentrate on long-range planning. We’re hoping that more exhibitors can attend with this arrangement, since they all arrive on Sunday or Monday anyway.”
Media Registration Now Open
Media may now register for the 2011 MPMC Media Trade Conference. The online registration form is available here. The 14th annual MPMC Media Trade Conference takes place on January 25–27, 2011, at the Embassy Suites LAX South in El Segundo, California. Media attendees may attend as many as 42 pre-scheduled meetings with MPMC-member manufacturers over the three-day event. Attendance is free to media and lunch is provided each day along with a media reception on Tuesday evening of the event.
Are you on Facebook, LinkedIn or Twitter? MPMC Is!
Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.
Take a Friend to a Race Fan Page
The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!
MPMC Column in SEMA Member News
Read MPMC's column featured in the November/December issue of SEMA Member News.
For information about MPMC, contact Jim Skelly.
|Visit MRC's website.|
MRC Partners with TeleNotes
The Manufacturers' Rep Council has partnered with TeleNotes to provide another exciting council member benefit. TeleNotes will help you capture and utilize business data to drive sales. With almost 10 years of national sales experience, TeleNotes can help your company achieve revenue growth through more effective and productive sales teams, and consistently improve your productivity by 20%–40%. Through this partnership, TeleNotes offers their services to MRC members at an exclusive, discounted rate. For more details, contact Staci Bostock, SEMA council manager, at firstname.lastname@example.org or directly 909/978-6693.
Are you on Facebook, LinkedIn or Twitter? MRC is!
Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.
MRC Column in SEMA Member News
Read MRC's column featured in the November/December issue of SEMA Member News.
|Visit PRO's website.|
Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?
What exactly do the council leaders do throughout their term? Very
simply, the Select Committee is elected by members of the council to
serve a two-year term. They participate in monthly conference calls and
meetings that are held at various trade events throughout the year.
Each Select Committee member volunteers for at least 20 hours
throughout the year, and some volunteer even more. Some share their
experience and vision, others provide creative solutions to challenges
our member companies are facing and others get their hands dirty and
get it done. Each Select Committee member is supported by their company
in their PRO efforts, and for that we say, “thank you,” to those
The leaders of the PRO gathered earlier this year in Lima, Ohio, for
its annual Long-Range Planning meeting. This meeting focused on
bringing value to the PRO-member companies. The past 18 months have
been extremely challenging for all of our companies, and the council is
dedicated to utilizing SEMA’s resources to further benefit each PRO
Guiding the group’s effort was the council’s mission statement to “address
the challenges facing the restyling segment of the automotive
aftermarket and to develop effective strategies for dealing with
industry-specific issues.” A handful of exciting objectives are
being developed for the council over this year and next. If you are
passionate and have an interest in being involved, there are plenty of
opportunities to volunteer for a task force with a limited investment
of time that provides a great way to network and share your ideas.
Please reach out to the task force chair if you want to participate or
Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at email@example.com or firstname.lastname@example.org.
The education task force is charged with developing successful programs
for members to enhance their businesses. The Technical Skills &
Training Conference (TSTC) recently launched, and the group is tasked
with expanding the number of events each year to ensure that training
and education become primary drivers for our industry.
NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at email@example.com. The SEMA Show
in Las Vegas provides the backdrop for critical networking functions.
This group focuses on making PRO’s awards reception the place to be and
offering a fun forum to bring passionate members with common interests
Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at firstname.lastname@example.org.
The success of any council or initiative is dependent upon its members.
This task force focuses on growth, promotion and retention. It is
important that we mentor new members on council activities, events,
meetings and benefits.
ProPledge Task Force
David Stringer (Insignia Group) chairs this group and can be reached at email@example.com.
The purpose of this group is to promote industry standards and to
improve the perception of aftermarket installations throughout the
restyling industry. ProPledge offers dealers a warranty program and is
committed to delivering quality products and services.
There are so many other things the council leadership does throughout
the year. You are the expert at what your business needs, and this
council wants to deliver. Feel free to get in touch with us or come to
one of our PRO events. Our hope is that if you haven’t been a part of
PRO yet, you will be in 2010 and beyond.
Are you on Facebook, LinkedIn or Twitter? PRO Is!
Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.
PRO Column in SEMA Member News
Read PRO's column featured in the November/December issue of SEMA Member News.
|Visit SBN's website.|
You Ought to Be in Pictures!
The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.
And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?
Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!
Don’t Be Out of the Loop—Stay in Touch
The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.
On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!
Discover the SEMA Mentoring Program—Powered by the SBN
“I’ll get by with a little help from my friends…” - Joe Cocker
Everyone needs help or expert advice from time to time, and SEMA’s
Mentoring Program is an excellent resource to get answers to all your
questions. Whether you need to know more about SEMA, market information
for a start-up company or advice on how to approach your boss about a
new position, the SEMA Mentoring Program can help.
Mentor” is perfect for one-time questions. You can expect multiple SEMA
mentors to provide online guidance and answers to your industry-related
Short-term Assistance/Guidance is for help with a
specific project or task. A SEMA council/committee mentor with the
expertise you seek will be paired up with you to provide guidance with
Long-term Relationship is helpful for developing
your professional career. In this program segment you will be paired
with a SEMA council/committee mentor who will provide guidance and
assistance for ongoing career development or a long-term project.
So whether you just need an answer to a question or you want to
cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by
the SBN is available to help. After all, we can all use a little help
from our friends.
Visit the SEMA Mentoring Program now.
Are you on Facebook, LinkedIn or Twitter? SBN is!
Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.
SBN Column in SEMA Member News
Read SBN's column featured in the November/December issue of SEMA Member News.
|Visit SPC's website.|
Find the Business Possibilities Through the SPC
Participate in the automotive aftermarket at a whole new level by joining the SPC.
The purpose of SEMA councils is to help our member companies succeed
and prosper. In the SPC, our mission is to provide market information,
education and support to our members concerning new and emerging
trends. Whether it’s the latest business technology, forecasting sales,
future marketing solutions or up and coming vehicle platforms, we give
you and your company the chance to see what’s on the horizon.
Then we’ll help you understand and acquire the skills, tools and
technologies to lead the way. The SPC has the most diverse membership
of any SEMA council, and that will allow you to network with other
professionals from every facet of our industry and gain insights into
areas you may not have previously considered. Find out about the parts,
people, technologies, strategies, trends and, most important,
This is your chance to give something back to the industry, your
profession and to grow personally along the way. Join the SPC today and
become an active member of the specialty equipment and automotive
market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman
Are you on Facebook, LinkedIn or Twitter? SPC is!
Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.
SPC Column in SEMA Member News
Read SPC's column featured in the November/December issue of SEMA Member News.
|Visit YEN's website
SEMA Loan Forgiveness Program
Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.
“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”
Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”
The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program open in December 2010 at www.sema.org/scholarships.
you know that the SEMA Young Executives Network has more than 500
members networking in the industry and is the largest SEMA committee?
If you are employed by a SEMA-member company and are under the age of
39, then you can join the SEMA Young Executives Network for FREE. If
you are interested in becoming part of the team, please visit our
website at www.sema.org/yen.
YEN Member of the Month Spotlight
Did you know that YEN has a Member of the Month Spotlight on the SEMA
website and that anyone can be nominated? To view previous selections
or to make a nomination, visit www.sema.org/yen.
Are you on Facebook, LinkedIn or Twitter? YEN is!
Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.
YEN Column in SEMA Member News
Read YEN's column featured in the November/December issue of SEMA Member News.