SEMA eNews Vol. 13, No. 48, December 2, 2010

SEMA News Highlights Newest Hot Rodding Trends Heading Into 2011

  The December issue of SEMA News hits the digital newsstand.

Ready for 2011? In addition to a positive attitude and a healthy list
of New Year's Resolutions, make it a priority to study what the experts
are predicting for the specialty-equipment market in the next 12
months. The December issue of SEMA News
is a great place to start your research, beginning with a panel
discussion between SEMA's council leaders concerning what's on their
radar for the next year. The issue also has a special section ripped
from the pages of Popular Hot Rodding, featuring a forecast on
the future of hot rodding, according to 12 trendsetting builders. The
cover feature, "A Few Words With Bob Moore," challenges business owners
to capitalize on the newest trends by investing in the technology that
brings specialty-equipment parts and customers closer together. Moore
explains in his interview with SEMA News that it's all to
common for specialty-equipment manufacturers not to have their data in
the wrong format, which ultimately equals lost sales opportunities.

Aside from the industry forecasting and trend reporting, the December issue also features:

• Complete coverage of the NHRA Museum's Newest Exhibit—Axes and Axles
• The 2010 Year in Review from SEMA's Legislative Affairs department in Washington, D.C.
• "Getting Social on the Job Hunt," which uses social media as a tool for your next career move
• A photo-driven recap of 21 SEMA-member manufacturers exploring opportunities in China

The digital edition of the December issue of SEMA News also features
video enhancements from advertisers, direct e-mail and website links to
all references and is available free-of-charge until the end of the
month. For more information about advertising, please contact Joe
Sebergandio at Motor Media Inc., 818/248-4900 or

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