SEMA eNews Vol. 13, No. 46, November 18, 2010

How the Google and Verizon Partnership May Slow Down Your Website

Google's recent move to forsake Net Neutrality—the premise that all content on the web should be distributed even-handedly—threatens to have serious consequences for specialty-equipment industry websites, especially if other titans of the Internet follow suit. Slower-loading industry websites and bidding wars for preferential treatment from Internet service providers (ISPs) could become a sobering new reality for auto-parts businesses as the Internet's current democratization gives way to enhanced service for those with the deepest pockets. [Read more]

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