SEMA eNews Vol. 13, No. 46, November 18, 2010

What to Expect When Bidding at a Car Auction

Many SEMA-member companies use collector cars and exotics for
promotional purposes, a fact that is borne out year after year at the
SEMA Show. Whether in advertising, in catalogs or at car shows, the
right vehicle with the right accessories can not only attract
attention, but may serve to motivate consumers to purchase a component
or a whole package. Whether for company promotion or for personal use,
finding the perfect vehicle may involve lengthy and complex searches
that call for extended travel and diligent study. The typical avenues
that buyers pursue include dealerships, magazine and newspaper
classified advertising and the Internet. On the other hand, a vehicle
auction can be a one-stop shopping venue where buyers may find exactly
what they are looking for.

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