SEMA eNews Vol. 13, No. 45, November 11, 2010

The SEMA Award: Hottest Car, Truck and 4X4-SUV Announced at the SEMA Show

 
   

The inaugural SEMA Award was presented to the Chevrolet Camaro for the Hottest Car, the Ford F-Series for the Hottest Truck and the Jeep Wrangler for the Hottest 4x4-SUV, during the 2010 SEMA Show in Las Vegas.

New car and truck buyers have a choice. The ability to accessorize a vehicle impacts the decision as to which vehicle to purchase. The SEMA Award identifies the most accessory-friendly new models.

Show organizers relied on the trend-setting influence of exhibitors to determine the winners.

“A booth space is a ballot, and the models these exhibitors have selected represent their vote,” said Chris Kersting, SEMA president and CEO.

Chevrolet Vice President of Sales and Service Alan Batey offered his congratulations to the entire team at Chevrolet as he accepted the Chevy Camaro's SEMA Award for Hottest Car.

Mark Allen, Jeep's chief designer, proudly held the inaugural SEMA Award as he posed with Chris Kersting. Afterwards, Allen discussed why the Wrangler beat out the competition for the 2010 SEMA Award for Hottest 4x4-SUV.

The 2010 SEMA Show featured more than 1,800 exhibiting companies. With more exhibitors showcasing their new products and styling trends on the Chevrolet Camaro, Ford F-Series and Jeep Wrangler, SEMA Award winners are vehicles that consumers can confidently turn to for unlimited possibilities in personalization.

SEMA Award Presentation   The presentation of the inaugural SEMA Award for Hottest Car, Truck and 4x4-SUV began with an introduction by SEMA President and CEO Chris Kersting. The award was presented to the Chevrolet Camaro for the Hottest Car, the Ford F-Series for the Hottest Truck and the Jeep Wrangler for the Hottest 4x4-SUV.

SEMA Show exhibitors manufacture thousands of products that improve performance, safety and convenience as well as those that enhance appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro, Ford F-Series and Jeep Wrangler than any other vehicle. Consumers, therefore, can expect to find more options for accessorizing
these vehicles.

To learn more about the SEMA Award winners and the products that are available for them, visit www.sema.org/semaaward.

In addition, check out some of the coverage of the SEMA Awards from around the world:

The Independent
Edmunds InsideLine
The New York Times

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