SEMA eNews Vol. 13, No. 41, October 14, 2010

SEMA Council & Committee News: Celebrate the Resto Industry's Best at the SEMA Show

ARMO Logo  
Visit ARMO's website.  

Don’t Miss the ARMO Awards Reception
The ARMO Industry Awards Reception is set for 5:30 p.m.–7:30 p.m., Tuesday, November 2, in Ballroom C of the Las Vegas Hilton. The annual gathering is the social event of the SEMA Show for restoration industry professionals. Longtime industry supporter and host of the “My Classic Car” television show Dennis Gage will once again emcee the event. In addition to the presentation of ARMO Industry Awards, the evening promises food, drinks, networking and maybe even a few “tall tales” shared among friends.

Special thanks to ARMO Industry Reception sponsors:

  • Classic Industries
  • American Autowire
  • Hagerty Insurance
  • Steele Rubber Products
  • Auto Custom Carpets
  • Carlisle Events
  • Hemmings Motor News
  • BrynDana International
  • TrimParts
  • Parts Unlimited Inc.
  • Dynacorn International
  • Source Interlink Media

 

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.


HRIA Logo  
Visit HRIA's website.  

Have You Registered a Patent or Trademark? Your Competition Has.

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks, and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks), and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR web page and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

HRIA Builds Custom Pinewood Racers for Auction

The
first annual HRIA Builders Pinewood Race was held in Pasadena,
California, as part of the SEMA Show 'N Shine car show and Pinewood Drag
Races. This new event featured some of the nation’s top hot-rod and
custom car builders bending the rules of pinewood car racing to create
one-of-a-kind creations for the track. Aside from required dimensions
and weights, the only rule for the builders was to use at least one
piece of the wood block provided.

All of the participating
builders far exceeded the expectations for the race, creating
masterpieces that will eventually be auctioned for Childhelp and
Victory Junction Gang Camp.

Alan Johnson's Hot Rods and Pinkee’s Rod
Shop chose to create their hot rods from billet aluminum, while Rich
Evans Designs and Street Vizions went with a more traditional approach
of forming their cars from wood. Other builders looked for loopholes
in the rules, as Rob Ida Concepts and Cotati Speed Shop entered hot
rods with only three wheels.

The cars built by Clay Smith Cams
and Carl’s Custom Cars embodied the spirit of traditional hot rods,
while Boerne Stage Kustoms paid tribute to the land speed bullets of
the past. The paint skills of these builders was on display with great
entries from Hot Rods & Custom Stuff and Fesler Built.

Finally,
Art Morrison engineered the most unique and advanced pinewood car in
the race, fabricating an actual chassis and suspension, along with ball-bearing wheels.

Although some of the cars look much better than they raced, all of
these pinewood cars are unique works of art. Derrick White with Street
Vizions captured the HRIA Cup by leaving all the other entrants in the
dust with his traditional hot-rod pinewood car. But, the true winners of
this event will be the kids of Childhelp and Victory Junction Gang Camp.

All of these cars will be on display at the SEMA Show in November, and
available for bidding on eBay beginning November 1. HRIA congratulates
Street Vizions and thanks all of these builders for their time and
dedication to this special event. Get ready for next year, as we are
sure the cars will be even more unique and wild as we add more great
builders to the race. Click here to see photos of the event.

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.


LTAA Logo  
Visit LTAA's website.  

What's the Value of Being an LTAA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – LTAA Fall Nationals and Awards Reception at the SEMA Show, mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to LTAA members and light truck industry professionals around the world.

Tools and resources for the retailer and installer – Pickup Bed Dimensions Sheet, Keyless Entry Wiring Pickup Points Reference Sheet, Why Paints Don’t Match DVD and more.

Education – and LTAA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? LTAA Is!

Be sure to follow LTAA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/ltaa and use the links in the top right-hand corner.

LTAA Column in SEMA Member News

Read LTAA's column featured in the September/October issue of SEMA Member News.

For more information about LTAA, contact Jim Skelly.


MPMC Logo  
Visit MPMC's website.  

MPMC Hall of Fame Induction Ceremony

MPMC will induct the first four members of the MPMC Hall of Fame at a press conference ceremony during the SEMA Show in Las Vegas. The press conference will be on Wednesday, November 3, 2010 at 2:40 p.m. in the Association Center. Located in the Grand Lobby of the Las Vegas Convention Center, the Association Center is a convenient place for all Show exhibitors and attendees, and MPMC wants to see as many of the inductees’ friends and family there as possible. The inaugural inductees to the MPMC Hall of Fame are:

  • Amy Faulk
  • Scooter Brothers
  • Jeep Worthan
  • John Menzler

Media Registration Now Open

Media may now register for the 2011 MPMC Media Trade Conference. The online registration form is available here. The 14th annual MPMC Media Trade Conference takes place on January 25–27, 2011, at the Embassy Suites LAX South in El Segundo, California. Media attendees may attend as many as 42 pre-scheduled meetings with MPMC-member manufacturers over the three-day event. Attendance is free to media and lunch is provided each day along with a media reception on Tuesday evening of the event.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.


MRC Logo  
Visit MRC's website.  

Discounted Rate Available for Rep Conference


Take advantage of the company group rate
. Bring four or more of your staff and enjoy a flat rate of $195!

The 9th annual Manufacturers' Rep Council (MRC) Rep Conference has changed venues to Las Vegas and will take place during the 2010 SEMA Show. Bryan Shirley, president and CEO of the Manufacturers’ Agents National Association will host an open and interactive session entitled “Survival of the Fittest! Is That You?” The Economy Has Redefined the New Automotive Aftermarket…Now It’s Time to Redefine Yourself!

The MRC Rep Conference will be at the Las Vegas Hilton, Pavilion 1&2, Sunday, October 31, from 4:00 p.m.–6:30 p.m. There will be a hosted bar and appetizers compliments of the MRC Select Committee. The early-bird admission for SEMA members is $49 ($69 for non-members). Early-bird pricing ends on October 19, after which, the registration fee for SEMA members is $69 ($89 for non-members).

Online registration for the SEMA Show and the MRC Rep Conference is available here. Note: Registration for the MRC Rep Conference is available during the 2010 SEMA Show online registration process.

Already registered for the 2010 SEMA Show? Click here to add additional sessions to your registration. For additional information, contact SEMA Council Liaison Staci Bostock at 909/978-6693 or stacib@sema.org.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Staci Bostock.


PRO Logo  
Visit PRO's website.  

Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?

What exactly do the council leaders do throughout their term? Very
simply, the Select Committee is elected by members of the council to
serve a two-year term. They participate in monthly conference calls and
meetings that are held at various trade events throughout the year.
Each Select Committee member volunteers for at least 20 hours
throughout the year, and some volunteer even more. Some share their
experience and vision, others provide creative solutions to challenges
our member companies are facing and others get their hands dirty and
get it done. Each Select Committee member is supported by their company
in their PRO efforts, and for that we say, “thank you,” to those
companies!

The leaders of the PRO gathered earlier this year in Lima, Ohio, for
its annual Long-Range Planning meeting. This meeting focused on
bringing value to the PRO-member companies. The past 18 months have
been extremely challenging for all of our companies, and the council is
dedicated to utilizing SEMA’s resources to further benefit each PRO
member.

Guiding the group’s effort was the council’s mission statement to “address
the challenges facing the restyling segment of the automotive
aftermarket and to develop effective strategies for dealing with
industry-specific issues.”
A handful of exciting objectives are
being developed for the council over this year and next. If you are
passionate and have an interest in being involved, there are plenty of
opportunities to volunteer for a task force with a limited investment
of time that provides a great way to network and share your ideas.
Please reach out to the task force chair if you want to participate or
have comments.

Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at bchampa@checkcorp.com or bill.north@webasto-us.com.
The education task force is charged with developing successful programs
for members to enhance their businesses. The Technical Skills &
Training Conference (TSTC) recently launched, and the group is tasked
with expanding the number of events each year to ensure that training
and education become primary drivers for our industry.

NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at mike@icionline.com. The SEMA Show
in Las Vegas provides the backdrop for critical networking functions.
This group focuses on making PRO’s awards reception the place to be and
offering a fun forum to bring passionate members with common interests
together.

Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at joey@topsandtrends.com.
The success of any council or initiative is dependent upon its members.
This task force focuses on growth, promotion and retention. It is
important that we mentor new members on council activities, events,
meetings and benefits.

ProPledge Task Force
David Stringer (Insignia Group) chairs this group and can be reached at dstringer@insigniagroup.com.
The purpose of this group is to promote industry standards and to
improve the perception of aftermarket installations throughout the
restyling industry. ProPledge offers dealers a warranty program and is
committed to delivering quality products and services.

There are so many other things the council leadership does throughout
the year. You are the expert at what your business needs, and this
council wants to deliver. Feel free to get in touch with us or come to
one of our PRO events. Our hope is that if you haven’t been a part of
PRO yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.


SBN Logo  
Visit SBN's website.  

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network Committee is a great resource of minds. All ladies in the aftermarket industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s
Mentoring Program is an excellent resource to get answers to all your
questions. Whether you need to know more about SEMA, market information
for a start-up company or advice on how to approach your boss about a
new position, the SEMA Mentoring Program can help.

“Ask A
Mentor” is perfect for one-time questions. You can expect multiple SEMA
mentors to provide online guidance and answers to your industry-related
questions.

Short-term Assistance/Guidance is for help with a
specific project or task. A SEMA council/committee mentor with the
expertise you seek will be paired up with you to provide guidance with
your project.

Long-term Relationship is helpful for developing
your professional career. In this program segment you will be paired
with a SEMA council/committee mentor who will provide guidance and
assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to
cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by
the SBN is available to help. After all, we can all use a little help
from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Angela Lee.


SPC Logo  
Visit SPC's website.  

Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed
and prosper. In the SPC, our mission is to provide market information,
education and support to our members concerning new and emerging
trends. Whether it’s the latest business technology, forecasting sales,
future marketing solutions or up and coming vehicle platforms, we give
you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and
technologies to lead the way. The SPC has the most diverse membership
of any SEMA council, and that will allow you to network with other
professionals from every facet of our industry and gain insights into
areas you may not have previously considered. Find out about the parts,
people, technologies, strategies, trends and, most important,
possibilities.

This is your chance to give something back to the industry, your
profession and to grow personally along the way. Join the SPC today and
become an active member of the specialty equipment and automotive
market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Angela Lee.


WTC Logo  
Visit WTC's website


Save the Date: WTC Announces Date for Inaugural Conference and Product Showcase

WTC has announced the inaugural WTC Conference and Product Showcase will be held on Wednesday, February 9, 2011, at the SEMA Headquarters in Diamond Bar, California.

The conference will feature three educational sessions comprised of expert panels discussing:

• Industry-specific sales strategies and profit-building techniques.

• Using social media and web search tools to drive traffic into your business.

• New products and industry trends.

The educational sessions will run concurrently with the Product Showcase that will feature exhibits highlighting new products, business services and equipment. And, of course, there will be some cool cars to looks at.

As an added benefit for anyone interested in learning more about what SEMA and the WTC are doing for our industry, the council will open up its Long-Range Planning meeting for council members and guests to attend and participate.

So, mark your calendar, and keep an eye out for registration announcements and more information.

You can also contact Zane Clark, SEMA council director at zanec@sema.org for more information.

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

 


YEN Logo
Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has those loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program open in December 2010 at www.sema.org/scholarships.

Join YEN

Did
you know that the SEMA Young Executives Network has more than 500
members networking in the industry and is the largest SEMA committee?
If you are employed by a SEMA-member company and are under the age of
39, then you can join the SEMA Young Executives Network for FREE. If
you are interested in becoming part of the team, please visit our
website at www.sema.org/yen.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA
website and that anyone can be nominated? To view previous selections
or to make a nomination, visit www.sema.org/yen.


Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Angela Lee.

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