SEMA eNews Vol. 13, No. 40, October 7, 2010

SEMA Challenges Auto Enthusiasts to Predict This Year's Hottest Vehicles at the 2010 SEMA Show

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  Auto enthusiasts will try to predict which cars, trucks and 4x4-SUVs will emerge the industry's hottest vehicles through the SEMA Challenge.

In just a few weeks, the 2010 SEMA Show will roll into Las Vegas and
exhibitors will introduce their latest innovations, including thousands
of new products and customized vehicles. But this year, the trade-only
event is offering auto enthusiasts an opportunity to test their auto
savvy against SEMA Show exhibitors. Consumers are challenged to make
their best predictions on which vehicle models will emerge as the
industry’s hottest vehicles by winning the inaugural SEMA Award.

The SEMA Challenge is an online contest for consumer and industry enthusiasts to vote on the vehicle models that they think the industry’s innovators will present with this year’s top honor. The SEMA Award will recognize three outstanding vehicle models in three categories: Hottest Car, Hottest Truck and Hottest 4x4-SUV.

Entrants can check out the list of contenders for the first-ever 2010 SEMA Award on SEMA's Facebook page located at www.facebook.com/sema.org and on SEMA's website at www.sema.org/challenge before voting for the vehicles they think will win.

For every correct vote entrants cast for the actual SEMA Award winners, the entrant will be given one entry to win a drawing for a five-day VIP trip to Las Vegas to attend the 2011 SEMA Show. Entrants can enter once a week throughout the month-long contest.

While each contender comes with its own unique list of accolades, it will ultimately be the booth vehicle that is most prevalent at the 2010 SEMA Show that receives the inaugural SEMA Award—ultimately making this the Exhibitor’s Choice Award.

To determine the winners of the SEMA Award, every single booth vehicle at the 2010 SEMA Show will be tallied, and the most prominent models will be recognized as the year’s top trend-setting vehicles in each category. This means that SEMA Show exhibitors, also known as the “industry’s visionaries,” are ultimately the ones determining what the hottest car, truck and 4x4-SUV will be for 2010. The winning vehicles will be announced on the opening day of the SEMA Show on November 2, 2010, at 12:00 p.m., in booth #30239.

Contest Details

The sweepstakes began at 8:00 a.m. (PST) on October 1, 2010, and ends at 11:59 p.m. (PST) on November 1, 2010 (“Sweepstakes Period”). Consumers can vote each week during the following periods:

Week 1: October 1–10
Week 2: October 11–17
Week 3: October 18–24
Week 4: October 25–November 1

During the sweepstakes period, visit www.facebook.com/SEMA.org, click on the SEMA Challenge tab or visit www.sema.org/challenge and follow the directions to complete and submit the entry form. All entries must be received by 11:59 p.m. (PST) on November 1, 2010, to be eligible. Limit one (1) entry per week, per award category, per person/e-mail address for the entire sweepstakes period. Multiple entries per award category received from any person/e-mail address in excess of the stated limitation will be void. Potential winners will be selected in a random drawing held on or about November 8, 2010, from all eligible entries received.

Sweepstakes Grand Prize

The Grand Prize is a trip for the winner and a guest to Las Vegas for the 2011 SEMA Show, from November 1–4, 2011. The winner and guest will travel and check into their hotel on Monday, October 31, 2011, with the trip concluding and travel home on Friday, November 4, 2011. The trip consists of two roundtrip, coach class air transportation from a major U.S. gateway airport nearest the winner’s residence to Las Vegas, four (4) nights standard hotel accommodations (one room, double occupancy) at the Las Vegas Hilton and two (2) VIP credentials to the 2011 SEMA Show.

Approximate Retail Value of the Grand Prize: $2,500.

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