SEMA eNews Vol. 13, No. 39, September 30, 2010

Increase Your Bottom Line With Cash-Pay Business

Cash-pay business can be a great way for shops to improve their bottom line, while decreasing reliance on insurance-driven revenue. This program, presented by Automotive Body Repair News (ABRN) and BASF, will explore ways for collision repair shops to market, promote and attract customer pay business, including customizing vehicles from top to bottom.

What's the value of a custom paint pro for your shop? How do you keep long-term custom projects from slowing down production? What equipment or services do you need to generate customer-pay business? How do the lower profit margins of customer pay impact your overall KPI performance?

Get the answers to these questions by participating in the webinar on October 26, at 12:00 p.m. (EDT). The session will be moderated by Automotive Body Repair News News Editor Bruce Adams. The speakers are Thomas Hoerner, VisionPLUS program manager, BASF; Chip Foose, Foose Design; and Ken Scherping, chief operating officer of LeMettry's Collision.

Follow this link to register for the session.

For more information, visit SEMAShow.com, or contact Bruce Adams at 440/891-2617 or e-mail bruce.adams@advanstar.com.

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