SEMA eNews Vol. 13, No. 38, September 23, 2010

The Latest TPMS Tools, Profit Tips and More at the Global Tire Expo—Powered by TIA

  The Tire Industry Association (TIA) will present several educational sessions during the 2010 SEMA Show for the 2010 Global Tire Expo–Powered by TIA.

The Tire Industry Association (TIA),
one of the leading global authorities on tires, will present the following educational sessions for the 2010 Global Tire Expo–Powered by TIA,
which is a part of the 2010 SEMA Show, taking place November 2–5, 2010,
in Las Vegas. For the latest Expo information and updates, visit the
“Events” section of

There will be four educational session tracks at this year’s Expo: TPMS
at 10, Truck Tires at 10, Tires at 2 and Management at 4. The following
is a current list of each session within these tracks (Note: Truck
Tires at 10 session information is being finalized and will be released

TPMS at 10:

Tuesday, November 2: TPMS Service and Maintenance –
Now that every new vehicle under 10,000 lbs. Gross Vehicle Weight
Rating (GVWR) must have a tire-pressure monitoring system (TPMS), tire
retailers must adapt to numerous systems with unique service
procedures. This lack of standardization is often the source of lost
productivity and lower customer satisfaction. This session will cover
key service principles for all types of TPMS and the importance of
having quick access to part numbers and relearn procedures. As part of
this presentation, there will also be a TPMS overview for every major
domestic and import manufacturer.

Wednesday, November 3: TPMS Scan Tool Panel – Without
a properly formatted TPMS relearn or scan tool, a technician cannot
determine why the TPMS indicator light remains illuminated after the
relearn procedure has been completed. The TPMS indicator could be
caused by a number of problems, but some type of electronic diagnostic
tool will probably be required to remedy the situation. This panel will
feature the top technical experts from each of the major TPMS
relearn/scan tool manufacturers who will provide attendees with a quick
glimpse of the functions that their respective tools can deliver and
then participate in a question-and-answer session following the

Thursday, November 3: Turning TPMS Into a Profit
Center – Everyone knows that adapting to TPMS is going to come with
some degree of pain. As the industry leader in TPMS training, TIA has
worked with thousands of technicians and hundreds of tire dealers to
discover how retailers can make TPMS a profit center instead of an
expense. This discussion will cover the steps that companies can take
from the sales counter all the way to the service bay to ensure that
TPMS does not become a burden. By following the guidelines in this
presentation, retailers are sure to increase their TPMS component sales
and boost profits.

Tires at 2:

Tuesday, November 2: Successful Tire Dealers Share
Their Secrets – The franchise of Tires at 2 is back with an all-new
panel sharing all-new secrets. It’s truly amazing how tire dealers are
always willing to share the ideas that have made them successful. You
can call it “giving something back” or “doing what is best for the
industry,” but we call it the longest-running session in TIA history
that shows no sign of slowing down. This year’s presenters will focus
on all the usual subjects, such as employee compensation, marketing and
customer retention, but they will also provide some additional insight
on a specific aspect of their business that is the key to their
success. There’s a lot of information to be shared, and only those in
attendance will get it straight from their peers.

Wednesday, November 3: Strong Selling in a Weak
Economy – Fixing the bottom line of a balance sheet is often
accomplished by putting the focus on the revenue at the top. Without
any major economic turnarounds on the horizon, tire dealers need to
improve their sales skills more than ever. The economic challenges
currently facing the retail tire and auto service industry will be
discussed, and essential success factors, proven sales and customer
service strategies to succeed in today's weak market will be given.

Thursday, November 4: Establishing a Wheel Torque
Program – There has been a lot of attention on wheel torque lately as
service providers are starting to recognize the liability that is
created when a tire and wheel assembly is not installed with the
correct amount of torque. But, more and more dealers are discovering
that there are many aspects to a wheel torque program, so any failure
along the line can result in a loose wheel. In this session, attendees
will receive a comprehensive look at each component of a wheel torque
program. This session will also discuss the latest torque tool
technology, in addition to the recalibration requirements for all types
of torque control devices.

Management at 4:

Tuesday, November 2: Drugs and Alcohol in the
Workplace – Are You at Risk? – Most small-business owners don't think
they have a drug or alcohol problem with their employees and are
surprised to learn that 72% of drug users are employed. Where are they
employed? They work for companies who don't test! Studies show that 19%
of on-the-job fatalities test positive for either drugs or alcohol and
that abusers are 3.6 times more likely to have on-the-job accidents and
five times more likely to file workers compensation claims. This
session will help attendees understand the steps needed to establish a
drug- and alcohol-free workplace.

Wednesday, November 3: Mastering Management – This
session, led by ContactPoint, an industry leader in customer service
sales training, coaching and call recording will help attendees
understand how to communicate more effectively within a business
setting, engage in customer service and put your business ahead of your
competitors. They will learn skills that will help them separate from
the rest of the industry and increase their ability to close every

Thursday, November 4: Effective Marketing and
Profitable Sales Growth in the Fleet/Commercial Tire Segment – For
years, tire dealers have struggled to grow profitably in the fleet
space. Thanks to new programs available through national partners,
dealers now have the ability to grow fleet sales without the historical
issues of cash flow, bad debt and collection costs. Attendees will
learn how they can tap into the lucrative fleet market at this
informative session.

“As one of the leading tire service training organizations in the world
that has trained thousands of technicians, no one is better equipped to
deliver the kind of relevant, informative educational sessions those in
the tire industry will find useful than TIA,” said TIA Executive Vice
President Roy Littlefield. “We have created educational session tracks
that give Expo attendees the best of both worlds; they can attend
high-quality sessions and still have time to do business on the Expo

Interested Expo attendees can find out the latest session and speaker
information, as well as hotel reservation and TIA special event
information by visiting the “Events” section of

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