SEMA eNews Vol. 13, No. 36, September 9, 2010

Source Interlink Media Urges 50 Million Readers to Lobby for the Hobby

  Hot Rod magazine
  The cover of Hot Rod magazine's December 2010 issue, along with similar cover treatments among publisher Source Interlink Media's titles, will help raise awareness of legislative issues affecting all automotive enthusiasts.

Source Interlink Media,
publisher of automotive specialty niche brands with more than 50 titles
and 60 websites, is devoting each of its performance automotive group
publication titles to the laws and regulations affecting the enjoyment
of the automotive hobby. The themed issues are scheduled to hit
newsstands in September and October—in time for the November 2010
elections—and will encourage the nearly 50 million readers to exercise
their right to be heard.

“We are again at an election crossroads in which many voters are seeking change,” said Doug Evans, Source Interlink Media’s senior vice president and group publisher, performance automotive group. “These issues of our automotive magazines will give our readers an opportunity to consider how actions being taken by federal and state lawmakers impact the auto enthusiast. The need for the enthusiast community to stay informed and become involved is greater than ever. From emissions to auto equipment standards, the government is making decisions about your current and future car.”

The topic is not limited to Washington. While the federal government imposes rules for basic vehicle safety and emissions equipment, most other issues are handled at the state and local levels. From titling and registration to emissions inspection and maintenance and equipment standards, all motor vehicles and motorcycle enthusiasts are subject to decisions made by their state and local officials.

“The people who love musclecars, hot rods, street rods, tuners, replicas, off-road trucks and many other varieties of automotive pursuits are as diverse as the country in which we live,” said SEMA Board Chairman Rick Rollins. “We must work to protect our automotive passions from unnecessary, unfair or well-intentioned but poorly written laws and regulations. Fortunately, we live in a country where we can still make a difference in how we are governed.

"Our greatest tool in making that difference is our voice. By speaking out on issues that concern the automotive hobby, contacting our representatives and working constructively with government officials, we have the power to protect our passion and keep it safe for future generations of auto hobbyists and enthusiasts.”

The future of the hobby depends on those who enjoy it. The ballot box is one venue for making views known. Enthusiasts can also work collectively by joining the SEMA Action Network (SAN), which is a partnership between enthusiasts, car clubs and members of the specialty auto parts industry in the United States and Canada who have pledged to join forces in support of legislative solutions for the auto hobby. It’s free to join and the SAN keeps you informed about pending legislation and regulations—both good and bad—that will impact your state or the entire country.

“We are the destination for millions of enthusiasts and consumers looking to find anything and everything about their enthusiast lifestyle,” Evans added. “Nowhere else can you find more powerful and credible brands specifically targeted to the needs and passions of our readers. We owe it to these dedicated readers to let them know about the threats to their hobby and solutions they can help enact to protect it.”

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