SEMA eNews Vol. 13, No. 32, August 12, 2010

Four Unique Programs Bring Exhibitors and Buyers Together at 2010 SEMA Show

  buyer-exhibitor
  SEMA's online matchmaking program, Show Directory, Show Planner and exhibitor invites all are unique tools used to help bring buyers and exhibitors together at the SEMA Show.

To help exhibitors connect with relevant, quality buyers and maximize their time while at the 2010 SEMA Show, there are an unprecedented number of new and improved programs available for this year’s event taking place Tuesday–Friday, November 2–5, 2010, in Las Vegas.

Among the programs that help exhibitors and buyers connect with each other are:

  • Matchmaking Program: This online tool connects exhibitors with buyers before, during and after the SEMA Show. It is particularly useful for identifying new partners within a specific product or market category. Exhibitors can search for relevant buyers based on products and market segments, and buyers can target exhibitors based on the same categories. Because connections can be made before the SEMA Show opens, registered individuals are able to learn about each other’s companies prior to the Show and schedule meetings with those relevant to one's business (eligible exhibitors and buyers receive an e-mail notification shortly after registering for access to their matchmaking account).
  • Online Show Directory: Buyers from previous SEMA Shows have rated the SEMA Show Directory as the top resource for identifying and locating exhibitors. Consequently, the free exhibitor listing provides manufacturers with an easy and effective tool for promoting their businesses. Each listing, featured in a printed and online directory, includes the company’s name, address, phone number, website and business description. The information is also linked to the online floorplan, making it easy and convenient for buyers to get all the information they need about a company, while viewing exactly where the exhibitor’s booth will be located.
  • Show Planner: This online tool allows exhibitors and registered attendees to create a personalized itinerary for the week of the SEMA Show. Users can create a day-by-day calendar, listing the seminars and special events they want to attend, along with a map showing where to go and who to visit. Personal meetings or appointments can be added to the schedule, which can be saved so that users can come back at any time to add, delete and modify the schedule.
  • Exhibitor Invites: Meeting face-to-face with existing customers is important to exhibitors, and the exhibitor invite program assists in inviting targeted individuals to the SEMA Show. Through a bonded and licensed third-party e-mail service, exhibitors can have up to three e-mail messages sent to existing customers and prospects. Messages can promote valuable discounts, incentives and new-product announcements. The exhibitor that generates the most qualified buyers through this program may receive $25,000 worth of on-site signage at the SEMA Show. The service is free and available to all SEMA Show exhibitors.

    “For more than 40 years, the SEMA Show has served as the premier event for bringing manufacturers and buyers together in an environment conducive to doing business,” said Peter MacGillivray, SEMA vice president of communications and events. “The Show continues to be relevant, in part because we constantly strive to increase the value and assist those at the Show with connecting and discovering new opportunities.”

    As the premier automotive trade event in the world, the SEMA Show attracts more than 50,000 buyers each year. This gathering provides nearly 2,000 exhibiting companies with the rare opportunity to meet face-to-face with thousands of new and existing buyers. To learn more about these and other unique programs that help bring exhibitors together with buyers at the 2010 SEMA Show, visit www.SEMAShow.com or contact SEMA Show Management at 702/450-7662, ext. 120.

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