SEMA eNews Vol. 13, No. 32, August 12, 2010

Avoid These Seven Trade Show Marketing Sins for a Successful SEMA Show

In just a few months, specialty-equipment manufacturers will descend on Las Vegas for the annual SEMA Show, providing qualified buyers with a can’t-miss opportunity to check out new products, connect with industry suppliers and peers, stay up to date on industry trends and attend educational seminars. Those are only four of the most common reasons for attending the SEMA Show, according to Tom Myroniak, SEMA vice president of marketing and member services.

Myroniak led an exhibitor training seminar about how to bring buyers to your booth at the first-ever SEMA Show Exhibitor Summit at the Las Vegas Convention Center in May. He said that it was critical for exhibitors to understand the goals of buyers prior to the Show in order to capture their attention. [Read more]

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